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Corporate Social Responsibility
A bridge towards Sustainable Development Today, business organizations need to conduct activity by implementing social responsibility projects that ensure sustainability for society, environment and good governance. profit per se. Social responsibility is one of those processes that has now become an integral part of doing business. For many companies, social responsibility is part of shareholders’ and senior managers’ values. Social responsibility id found as a concept implemented in different forms, in different countries, depending on the stage development of the economy, or the market, itself. Corporate Social responsibility, in the most primitive sense, Ardita SEKNAJ is built on current need of a Secretary General company’s shareholders to INTERNATIONAL CHAMBER OF COMMERCE, compensate society for the use of ICC resources it makes, through its activities, such as sponsorships. In the more advanced sense, he traditional goal of any social responsibility develops as business is to make a an integral part of the processes, profit and distribute it to its services, products and culture of shareholders. However, the goals any business organization, striving of business organizations today to reach a balance between the are more focused on finding and resources used and the supply given developing sustainable solutions, to society, over a period of time. that ensure long-term profits for Today, it is not deemed as enough for shareholders. a business organization to conduct The more a company grows, activities and promote itself with the greater the impact and value it social responsibility activities. brings to the economy and society. Today, business organizations need On the other hand, the challenges a to conduct activity by implementing business organization faces today, social responsibility projects that are far more complex and dynamic, ensure sustainability for society, than a few years, or decades environment and good governance. ago. To better respond to such Sustainable development challenges, companies draft their depends on business solutions, business plans, upon the value opportunities, contributions and and investment they can make in commitments. In this regard, improving society, environment, international institutions develop or good governance, along with tools and instruments that enable
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stakeholders to tailor their operations according to market developments and the economy, not only locally but also regionally and globally. The International Chamber of Commerce, a business organization with over 45 million members worldwide, has for years produced instruments and tools that help businesses and other stakeholders to orient their activities towards the development of sustainability and implementation of the Sustainable Development Goals. The Business Charter for Sustainable Development offers for businesses, but also to other parties, eight principle guidelines, aimed at implementing a sustainable activity. Eight guidelines for Sustainable Development Sustainable development as a business priority It is essential that, all actors in the economy, including governments, intergovernmental bodies, business, civil society and consumers, see sustainable development and growth as a shared responsibility and that they all take action, locally and globally, for the challenges and benefits associated therewith. Objective 5,8,12,16: Economic Growth and Sustainable Development Inclusive business models January 2020
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