AACD Conference Advertising and Sponsorship Opportunities

2011 ©2010 AMERICAN ACADEMY OF COSMETIC DENTISTRY® • 800.543.9220 • 608.222.8583 • www.aacd.com

27th Annual AACD Scientific Session Sponsorship & Advertising Guide

“An AACD scientific session always lets me know how much I don’t know.”

“AACD conferences keep the dentist at the forefront of dental knowledge.

My patients will benefit with the refined techniques I have acquired.”

“Three words: Content, Camaraderie, and Progressiveness.”

Sponsorship and Advertising Opportunities AACD CONFERENCE • Wednesday, May 18 - Saturday, May 21, 2011 • Boston, Mass.

Sponsorship Levels

The American Academy of Cosmetic Dentistry (AACD) values the financial commitments made by our supporters. We greatly appreciate your continual support of the AACD throughout our fiscal year. In recognition of your efforts, we will combine both your educational and event support along with your advertising dollars to determine the Scientific Session sponsorship level.

Platinum Sponsor – $80,000 (USD) • Free insert in the annual AACD Scientific Session attendee tote bags • Four complimentary tickets to the Celebration of Excellence gala • Sponsorship recognition on the AACD Web site • Full-page, 4-color display advertisement in the Journal of Cosmetic Dentistry* • Signage promoting your sponsorships at the annual AACD Scientific Session • Sponsorship name in the program guide

American Academy of Cosmetic Dentistry ® | www.aacd.com

Gold Sponsor – $50,000 - $79,999 (USD) • Half-page, 4-color display advertisement in the Journal of Cosmetic Dentistry* • Three complimentary tickets to the Celebration of Excellence gala • Sponsorship recognition on the AACD Web site • Signage promoting your sponsorships at the annual AACD Scientific Session • Sponsorship name in the program guide

Silver Sponsor – $10,000 - $49,999 (USD) • Quarter-page, 4-color display advertisement in the Journal of Cosmetic Dentistry* • Sponsorship recognition on the AACD Web site • Two complimentary tickets to the Celebration of Excellence gala • Signage promoting your sponsorships at the annual AACD Scientific Session • Sponsorship name in the program guide Bronze Sponsor – $2,500 - $9,999 (USD) • Sponsorship recognition on the AACD Web site • Signage promoting your sponsorships at the annual AACD Scientific Session • Sponsorship name in the program guide *Restrictions on advertisements in the Journal of Cosmetic Dentistry apply.

Educational Sponsorship Opportunities AACD is the world’s #1 source for continuing education among cosmetic dentistry professionals. Be part of the premier educational programming for cosmetic dentistry by sponsoring a corporate lecture and/or a corporate hands-on workshop. These educational presentations are described below.

Corporate Lecture $6,500: Saturday Only (Wed, Thu, Fri – SOLD OUT) The corporate sponsored lectures are structured to familiarize attendees with particular techniques or materials in a three-hour lecture format. A very limited number of lectures will be offered Saturday, May 21, 2011 at the scientific session. Attendance for the lecture will depend on room capacity.

Corporate Hands-On Workshop $4,500: Saturday Only (Wed, Thu, Fri – SOLD OUT) Hands-on workshops are designed to familiarize attendees with particular techniques and/or materials in a three-hour hands-on experience. A limited number of workshops are available on Saturday at the scientific session and attendance is limited.

Workshop set up is classroom style, a maximum of 50 participants, but final attendance number will depend on room capacity. Workshops must devote at least 75% of the class time to hands-on clinical applications and sponsors must provide a qualified instructor for every 25 participants.

Presentation & Contract Submission

The presenter(s) name, title, synopsis, and learning objectives must be submitted with each sponsorship contract. Presentation information must be submitted electronically. Per Board approved policy, the AACD Professional Education Committee (PEC) has final approval of the corporate presentations. Should a program or speaker be turned down by the PEC, the decision may be appealed to the Board of Directors.

Presentations will be reviewed for program content and program compatibility prior to accepting the sponsorship contract. Submit your contract and presentation information to: Carol Schwickrath AACD Professional Education & Event Manager 402 West Wilson Street, Madison, WI 53703 Fax: 608.222.9540 | e-mail: carols@aacd.com

Social Event and Scientific Session Related Sponsorships Choose from this list of sponsorship opportunities—or combine two or more opportunities—to reach the level of recognition you want to achieve with the world’s premier cosmetic dental professionals. Please contact Jeff Roach via e-mail at jeffr@aacd.com or by phone at 608.237.8823 to discuss your sponsorship program.

Social Engagements

Are you looking for ways to network with targeted key decision makers while enhancing customer loyalty, increase your awareness, and/or generate goodwill in the cosmetic dental profession? The following are a sampling of the opportunities available to do just that.

Welcome Reception: Sold Out Editorial Reception: Sold Out

American Academy of Cosmetic Dentistry ® | www.aacd.com

Accredited Members Reception: Sold Out Accreditation Mentoring Reception: $4,000 Establish your grass-roots support of this reception where AACD Accreditation Candidates meet and mingle with Accreditation Mentors. Attendance is expected to be between 175-200 participants. This sponsorship is limited to one sponsor and will entitle the sponsor to: • Sponsorship recognition in the program guide • Logo on the event signage • Recognition incorporated into the event • Four invitations to the event • Five minutes of podium time at the event • Networking with the world’s leading cosmetic dental professionals

Promotional Branding

Promote your company far beyond the scientific session by showcasing your company’s logo/name on the official attendee keepsakes that all attendees will receive upon registration and will likely take home with them to use for months or even years to come.

Tote Bags: $15,000 – Highlight your brand on the official attendee tote bag. Continue to see your brand not only at the scientific session, but for years to come as attendees keep and reuse the AACD tote bag.

T-Shirts: $15,000 – Sponsor one of the most popular giveaways at every AACD meeting. Company name will be highlighted on the T-Shirt.

Water Bottles: $15,000 – This sponsorship will be a huge hit with the many different water stations located throughout the Sheraton and Hynes Convention Center. (Product Supplied Price = $7,500) USB Flash Drives: $15,000 – Sponsor the Flash drives which will feature all speaker notes for the meeting. Branding opportunity on the Flash drive unit itself and the ability to pre-load marketing material onto the drive.

Lanyards: $12,000 – This item is a necessity for all attendees, so why not be associated with each one of them. Let our members know you support AACD! (Product Supplied Price = $8,000) Notepads & Pens: $8,000 – If you are looking for a scientific session keepsake that attendees will use time and time again, this sponsorship is for you.

(Product Supplied Price = $4,000) Sheraton Room Keys: $5,000 – Take advantage of this unique branding opportunity on the guest room keys for the Sheraton Boston.

Tote Bag Insert: $1,500 – Get your marketing materials directly in the hands of every attendee.

Sponsor must provide materials.

Signage

The Sheraton Boston Hotel and Hynes Convention Center both offer high exposure signage opportunities which can make your brand stand out from the rest. Photos of specific signage areas are available upon request.

Interactive Digital Wall: $20,000 – Maximize your exposure on this unique interactive digital wall which will be located outside the exhibit hall main entrance and near meeting registration.

Back Bay Hall Banners: $10,000 – Grab attendee’s attention as they walk through the Sheraton Back Bay to the Hynes Convention Center. Total of (4) four free-standing signs. Sponsor to provide artwork by March 23, 2011.

Back Bay Hall Display Monitors: $3,000 (per day) – Utilize the large screen displays in the very high traffic area located between the Sheraton Hotel and Hynes Convention Center.

Hynes Convention Center Rotunda (Levels 2 & 3 Available): Call For Pricing Other Opportunities – We welcome unique ideas.

Help AACD create innovative ways to showcase your company. Contact the AACD Executive Office today. * Please note all promotional items will be provided

by AACD unless agreed to otherwise The AACD maintains first right of refusal to companies wishing to sponsor an event or scientific session materials for which a sponsor has already been established. Attending exhibiting companies will be given first priority for all Scientific Session sponsorship opportunities until February 28, 2011.

After February 28, 2011, remaining sponsorship opportunities will become available to both exhibiting and non-exhibiting companies. The AACD Executive Committee has final approval on all sponsorships.

Program Guide Advertising • Limited Space Available • The Program Guide features seven tab pages, six facing pages (left hand page facing a tab page), one inside front cover, one inside back cover, one back cover, one bellyband, and one bookmark available for advertising. All ads are printed 4-color and the book is spiral bound.

Advertising Specs: Tab Pages (7): • Trim measurement - 9” x 11” • Live area - 8” x 10” • Bleed measurement - 9.5” x 11.5” (¼” on all sides) • 4-color ad provided in electronic format* • Color logo in electronic format for tab area* Facing Pages (6): • Trim measurement - 8.5” x 11” • Live area - 7.5” x 10” • Bleed measurement - 9.0” x 11.5” (¼” on all sides) • 4-color ad provided in electronic format* Covers (3): • Trim measurement - 9” x 11” • Live area - 8” x 10” • Bleed measurement - 9.5” x 11.5” (¼” on all sides) • 4-color ad provided in electronic format* Bellyband (1) & Bookmark (1): • Please contact us for further information Materials are due no later than Monday, March 21, 2011.

Due to the special nature of the scientific session program guide, all advertisements must be prepaid.

Payment is due by March 21, 2011. All invoices must be paid in order to exhibit at the 2011 scientific session.

••• Due to the limited number of advertisements available,

Prices are as Follows: Tab Pages (7): (Table of Contents, Wednesday, Thursday, Friday, Saturday, Speakers, and Exhibitors)............. $2,500 (USD) Facing Pages (6): (Wednesday, Thursday, Friday, Saturday, Speakers, and Exhibitors).............. $2,300 (USD) Inside Front Cover:....................... $4,300 (USD) Inside Back Cover:....................... $4,200 (USD) Back Cover:. .................................... $4,500 (USD)

Acceptable electronic format (Mac & PC format):

Press Quality PDF created from native file (with bleed is required – embed all fonts) Other less desirable formats include

(Mac & PC format)*: • Photoshop CS4 (flattened TIF file, with bleed & crop marks) • InDesign CS4 (with bleed & crop marks) • Illustrator CS4 (text turned to outlines, with bleed & crop marks) • QuarkXpress (6.0) (Native Quark files will not be accepted.

All Quark files must be sent as Press Quality PDF)

reservations are taken on a first-come, first-served basis.

Contact Information: Jeff Roach jeffr@aacd.com 800.543.9220 Phone 608.237.8823 Direct Line 608.222.9540 Fax

* 10% discount for AACD Corporate Members

* Placed on: CD-ROM only * When sending Press Quality PDF it is required to have bleed.

If sending native files, do not send any unused files.

Be sure to include all placed art along with printer & screen fonts, a color proof printed at 100%, and a print out of the disk directory. * A Placement Order Form listing publication and placement MUST be included with all ads.

AACD 2011 Sponsorship and Advertising Form Company & Contact Information Company Name:__________________________________________________________________________________________________________ Address:_________________________________________________________________________________________________________________ City:___________________________________________________ State:________________________ Zip:______________________________ Phone:_ ______________________________________________________________ Fax:______________________________________________ Toll Free:__________________________________________________________ Website:______________________________________________ Sponsor Contact Name:_ __________________________________________________________________________________________________ E-mail:___________________________________________________________________________________________________________________

Sponsorships and Advertising (circle your choice)

American Academy of Cosmetic Dentistry ® | www.aacd.com

Corporate Presentations Corporate Lecture........................................ $6,500 (Saturday only) Corporate Hands-On Workshop. ...... $4,500 (Saturday only) Social Engagements Welcome Reception.......................... SOLD OUT Editorial Reception............................. SOLD OUT Accredited Members

Reception......................................... SOLD OUT Accreditation Mentoring Reception................................................... $4,000

Promotional Branding Tote Bags. ........................................ $15,000 USB Flash Drives........................ $15,000 T-Shirts............................................... $15,000 Water Bottles................................. $15,000 Product Supplied $7,500 Lanyards.............................................$12,000 Product Supplied $8,000 Notepads & Pens........................... $8,000 Product Supplied $4,000 Sheraton Room Keys.................. $5,000 Tote Bag Insert................................ $1,500

(USD) (USD) (USD) (USD) (USD) (USD) (USD) (USD)

Signage Interactive Digital Wall.............. $20,000 (USD) Back Bay Hall Banners........... $10,000 (USD) Back Bay Hall Display Moniters. ........ $3,000 (USD) per day Hynes Convention Center Rotunda..................................... Call for Pricing Program Book Advertising Tab Pages........................................... $2,500 (USD) Facing Pages.................................... $2,300 (USD) Inside Front Cover......................... $4,300 (USD) Inside Back Cover......................... $4,200 (USD) Back Cover......................................... $4,500 (USD)

Sponsorship Item/s TOTAL $_____________________________ All companies applying for sponsorship must complete and submit an application.

The AACD will not process the application until full payment is received.

Method of Payment: Check No.:____________ Amount: $_________________________ Credit Card No.:_____________________________________________ Exp Date: ________________ Card Security Code:____________ Name as it Appears on Credit Card:_ ________________________________________________________________________________________ Cardholder Signature:______________________________________________________________________________________________________ I/We have read and will abide by the conditions set forth on this contract, which the undersigned applicant agrees is part of this contract for sponsorship. ______________________________________________________________________ Date: _____________________ Authorized Signature/Title

Return to: Jeff Roach 402 West Wilson Street, Madison, WI 53703 Fax: 608.222.9540 | E-mail: jeffr@aacd.com

Advertising Policy & SUBMISSION REQUIREMENTS Advertisers and their agencies assume any liability for the content of their advertisements in all AACD publications and the AACD Website, including any claims arising there from. The AACD reserves the right to reject any advertisement considered unsuitable according to AACD policy.

The current editor of the Journal of Cosmetic Dentistry cannot be utilized in any advertisement for product endorsement. Officers of the Academy, members of the Board of Directors, and members of the American Board of Cosmetic Dentistry may endorse products, but may not include their Academy position in the endorsement. All elected or appointed officials of the Academy who utilize their titles in their speaking, writing, or advertisements must include a disclaimer that states: “The AACD does not endorse any products or commercial techniques. The opinions I express here are my own and should in no way be interpreted to imply that they necessarily represent those of the AACD.” In addition, the AACD does not rent the use of our mailing list or publish ads for competing dental meetings in the Journal of Cosmetic Dentistry, the Academy Connection, through the AACD eUpdate, or on the AACD Website. An example of a “competing meeting” is one taking place within 30 days of the start or finish of the annual AACD scientific session or regional meeting.

American Academy of Cosmetic Dentistry ® | www.aacd.com

Payment Terms and Cancellation Policy

Invoices must be paid within 30 days of the date of billing. If an invoice is past 30 days, payment needs to accompany the new artwork for the next ad. If a second advertisement is scheduled with the original invoice outstanding, the advertising will only be allowed to run if payment for the new advertisement and for the outstanding invoice accompanies the artwork for the new ad. Cover advertisements cannot be canceled. No cancellations will be accepted after the artwork deadline has passed. Cancellations submitted less than two weeks prior to the artwork deadline will be charged a $250 (USD) administrative fee.

Any advertiser canceling a contract after it has begun will be charged a short rate in addition to the $250 (USD) administrative fee. The short rate is dependent upon the total number of advertisements that have run. All invoices that become past due will be assessed a 5% late fee for each month the invoice remains overdue. All accounts must remain current in order to exhibit at the annual AACD scientific session or regional meeting.

Production Charges

The AACD only accepts digital artwork as outlined in the advertising specifications guidelines. Any variations made to artwork submitted may result in additional charges.

Ad Submission Requirements

Please use the following specifications for Macintosh and PC Platforms when creating ads for the Journal

of Cosmetic Dentistry, Annual AACD Scientific Session Preliminary Guide and Program Guide, Regional Meeting Program Book, Academy Connection, AACD eUpdate and AACD Website.

Preferred Software for Ad Submissions • Press quality PDF, with all fonts fully embeded, show crop marks and bleed • Adobe Illustrator ® Photoshop® InDesign® CS4 • QuarkXPress™ (Native Quark files will NOT be accepted, as Adobe InDesign is used for layout of our publications. All Quark files must be sent as press quality PDF showing crop marks and bleed.)

Fonts • Postscript fonts only; no True Type or Multimaster fonts • Include all printer and screen fonts • No applied styles for bold or italic • Change fonts to outlines in Illustrator ®, InDesign, and all applicable programs.

• Flatten all Photoshop® files Proofs for Print • Color proofs must be provided • The AACD is not liable for any variations of an ad if a proof is not provided Saving Files for Print • Include all high-resolution support files • Ad size is correct; CMYK files only; 300 dpi for all art • Save as TIF, EPS or AI (JPG or LZW not accepted) • Disk directory must be included • Indicate the issue date and publication name Printing Specifications • Direct to plate; Four-color • Perfect binding (JCD) • Spiral bound (Scientific Session Program Guide) • Saddle Stitched (Academy Connection, Scientific Session Preliminary Guide, Regional Meeting Program Guide) Website Requirements • Ad size is correct; RGB files; 72 dpi for all art • Save as JPG, GIF or PNG • Contact AACD for size and file specifications Contact • Director of Strategic Partnerships, Jeff Roach jeffr@aacd.com, advertising@aacd.com, or 800.543.9220 • Art Director, Lynnette Rogers and Graphic Designer, Elizabeth Kiracofe graphics@aacd.com or 800.543.9220