AAE Spring Fair 2018 Info Pack

AIRC CERTIFIED thru 2026

SPRING 2018 STUDENT RECRUITMENT FAIRS & HIGH SCHOOL VISITS VIETNAM INFO PACK HCMC

Da Nang

Ha Noi

Hai Phong

HIGH SCHOOL VISITS Visit top private & public high schools to meet hundreds of qualified Vietnamese students

STUDENT RECRUITMENT FAIRS Meet hundreds of Vietnamese students & parents in the 4 most important cities in Vietnam

Vietnam The Fastest Growing Market in South East Asia Vietnam is the most important market in Southeast Asia for outbound student mobility. Demand for overseas study continues to be driven by a vibrant economy and rising family incomes, along with concerns about the quality of the country’s domestic education system. There were more than 170,000 Vietnamese student enrollees in other countries in 2017.

Hai Phong Population GDP High School Students College Students

Ha Noi Population GDP (nominal) High School Students College Students

7,587,800 $ 26.5 billion 600,000 700,000

22,438 Vietnamese students studying in the United Stated (2016/2017)

#6 Top leading places of origin worldwide (2016/2017)

4.8% Growth rate of Vietnamese market in 2016/2017 * IIE Open Doors Report 2017

2,190,788 $ 4.2 billion 70,000 30,000

Da Nang Ho Chi Minh City Population GDP (nominal) High School Students College Students

8,224,400 $ 44.3 billion 550,000 700,000

Population GDP (nominal) High School Students College Students

1,047,800 $ 3.6 billion 60,000 40,000

Spring 2018 Recruitment Fairs & High School Visits Schedule (March 2018)

Ho Chi Minh

Da Nang

Hai Phong

Ha Noi

16 & 17

18

21

22, 23 & 24

High School Visits Recruitment Fair

Recruitment Fair

Recruitment Fair

High School Visits Recruitment Fair

March, 2018

March, 2018

March, 2018

March, 2018

Register at: aae.us.com

Spring 2018 Recruitment Fairs & High School Visits Pricing Packages Multi-City Discount 4 Cities

$ 1,650

$ 1,650

$ 1,650

$ 1,650

16 & 17, March

18, March

22, 23 & 24, March

25, March

Marketing & Communications Tables at fair & high schools Welcome dinner Skilled translators Fair report, leads

Marketing & Communications Tables at fair Skilled translators Fair report, leads

Marketing & Communications Tables at fair & high school Skilled translators Fair report, leads

Marketing & Communications Tables at fair Skilled translators Fair report, leads Post fair dinner

Ho Chi Minh City

Da Nang

Ha Noi

Hai Phong

$ 5,900 3 Cities

$ 4,700 Literature Tables For schools unable to attend the fair, a trained counselor will distribute your materials and speak about your school. *Limited to four tables/institutions per fair.

$ 700/city * Early Bird 5% discount: register by January 15th, 2018 and pay by January 30, 2018 * AAE partners receive a discount of 5% Register at: aae.us.com

Principal’s Guide

AAE’s fair catalog contains useful information about U.S. & Canadian education systems, application guides, scholarships, English tests & learning tips... 2,000 copies will be printed & distributed to Vietnamese students & parents.

Two Page Spread About Participating Institution: Overview: closest major city, student population, number of international students, year founded, institution type, student life...

Academic: major programs, ranking & accreditation...

Fast Facts for International Students: admission requirements, tuition and living costs, housing options, enrollment deadlines, scholarships...

Reasons why students and parents should choose institution to study Photographs

Fee:

$ 600/2 full color pages View AAE’s PG at: https://goo.gl/aW1enQ

Register at: aae.us.com

Advertising & Sponsorship

Maximize your branding efforts with AAE Put your institution’s name/logo/image... in front of hundreds of students & parents by prominent sponsor recognition on all event-related marketing & promotional collateral: social medias, website, invitations, flyers, prints, e-mails, posters...

PRESENTATION

REGISTRATION WALL

SELFIE WALL

EVENT BAG

BAG INSERTS

TABLE DISPLAY

NOTEPADS

EVENT MAP

EVENT STANDEES

Sponsorship Packages

Platinium (1 slot)

Gold (2 slots)

Presentation (HCMC only) Logo on Registration Wall (4 cities) Logo on Selfie Wall (4 cities) Logo on Bag Bag Inserts (paper/USB/other...)

D

Logo on Table Display

*Design Support: Per Request

Advertisement on Notepad Advertisement on Event Map Logo on Event Standees

$ 2,000

$ 1,200

*For more details, please contact our Marketing team via email: tainham@aaevietnam.com

PAST FAIRS REVIEW Fall Fairs, September 2017

Da

Ho Chi Minh

Da Nang

Ha Noi

Visitors

Visitors

Visitors

1,238

863

310

Participating Institutions

INTERNATIONAL LANGUAGE ACADEMY of CANADA

II I II

C A SC A DI A COLLEGE bot hell • OU R COM MU N IT Y ’S COL L EGE

S TAT E U N I V E R S I T Y O F N E W Y O R K

I II II

I

Ho Chi Minh

22

Friday September 2017

High School Visit

The American School was founded in 2010 as a private and international Early Childhood to Grade 12 college preparatory school. Its goal is to educate the whole child incorporating mind, body and spirit. A strong partnership of motivated students, caring faculty and parents, affirms and challenges each person within a dynamic American educational program enriched by a multicultural setting in Vietnam.

TAS promotes high standards of excellence by enhancing student learning for leadership in a global world.

Ho Chi Minh

22

Friday September 2017

High School Visit

Trường THPT

T

H

ẠN

Y

GIA DINH

Gia Dinh High School

 H MỸ T

Established in 1956, Gia Dinh High School is one of the oldest and most traditional schools in Ho Chi Minh City. A faculty of about 150 teachers serves about 3,000 students in three grades from 10th to 12th. Gia Dinh conducts a rigorous entrance examination for admission.

Its long standing prestige as the foremost high school in the area attracts many applicants from Ho Chi Minh City and the competition is fierce.

Almost 100% of the school’s students pass the National Baccalaureate examination and more than 90% gain entrance to universities and colleges.

Ho Chi Minh

23

Saturday September 2017

Pre-Fair Panel Discussion

In addition to providing recruitment opportunities, AAE’s pre-fair panel discustion provided valuable market insights, best practices, up-to-date information on the Vietnamese student market and effective recruiting pratices in Vietnam.

Guest Speakers Dr. Jeet Joshee

Chris Runckel

Associate Vice President, International Education & Global Engagement California State University, Long Beach.

President - Elect, AIRC

Former US State Department Diplomat U.S. Distinguished Honor Award President of Runckel & Associates.

Founder of Business-in-Asia.com

Topic: AIRC Standards and Best

Topic: Legal Implications of Direct

Dr. Thu Hoang

Dr. Gretchen Dobson

Dean, Faculty of Management & Tourism, Hanoi University

Vice President, International Alumni Services.

Managing Director, Australia Academic Assembly Inc.

Topic: What Vietnamese students

Topic: Building Global Alumni Networks to

Practices when working with Agents

want from a study abroad experience

Recruitment in Vietnam and Working with Licensed Local Agents

enhance International Recruitment Initiatives

Ho Chi Minh

23

Saturday September 2017

Recruitment Fair

1,238 Visitors

Time:

3:00 - 6:30 pm Location:

Rex Hotel, 141 Nguyen Hue, District 1

Ho Chi Minh

23

Saturday September 2017

Student Fair - Visa Session Speaker:

Non Immigrant Visa Officer from Consulate General’s Office in HCMC Speaking to

358 students & parents Students and parents receive first-hand knowledge about F-1 student visa requirements from a U.S. Consulate official.

Danang

24

Sunday September 2017

Recruitment Fair

863 Visitors

Time:

9:00 - 12:00 pm Location:

Novotel Han River 36 Bach Dang, Hai Chau

Hanoi

24

Monday September 2017

High School Visit

British Vietnamese International School Hanoi The British Vietnamese International School Hanoi (BVIS Hanoi) is a bilingual international school in Hanoi, Vietnam, offering a international education in both English and Vietnamese languages for ages 2 to 18 (UK Pre-Nursery to Year 13).

BVIS Hanoi is located in the Vincom Royal City, Thanh Xuan District and was opened in August 2013. The majority of BVIS Hanoi students are Vietnamese, with some Korean, Chinese and Japanese...

Hanoi

26

Tuesday September 2017

Recruitment Fair

310 Visitors

Time:

4:00 - 7:30 pm Location:

Melia Hotel 44 Ly Thuong Kiet, Hoan Kiem District

What Our Clients Say

“I thought the students attending the AAE fairs were really wonderful. They were excited to learn about our Business, Engineering and Fashion Merchandising programs. Students are all well-prepared and excited to learn about schools participating in the event.”

Nate Cronk Associate Director of International and Graduate Admissions Canisius College

“I spoke with some great students at the fair. Many of them are interested in Business and Engineering programs. Their English level is so good. I have been coming to Vietnam for many years, every year their level of English gets better and better. Some of the students are truly amazing and will definitely be scholarship qualified. It was a wonderful day, we were very busy.”

Ann Gogerty International Recruitment Specialist SUNY Albany

‘‘Thanks to all the good folks at AAE (Access American Education) for an excellent experience and wide exposure to the Vietnamese market. I have attended several fairs over the past year and each one seems to get better! Good, well prepared and briefed students came to my table asking relevant questions. Not a minute was wasted. Also, the school visits were informative and helpful. In-country logistics were superbly handled by Ken Cooper’s capable staff. I must say having an American company with a Vietnamese staff base giving us advice and support is a win-win.

AAE truly represents a partnership of the best of both worlds. Thumbs up, 5 start rating!’’

Frank LaGrotteria Headmaster Bridgeport International Academy

“I had a great time at AAE’s Fall 2017 Fair. It was very helpful finding out about so many schools from the US and Canada. College & university representatives and counselors were all very experienced in providing me useful information for my study abroad plan.”

“AAE organized a mini fair at my school yesterday, but today I still wanted to come here to talk face-to-face with more school representatives in greater detail. This is the 3rd time this year that I’ve attended AAE’s events because they always have many new schools each time.”

“Compared with other fairs that I attended recently, I would strongly recommend my friends to AAE fairs as it’s the biggest fair in HCMC. We received information from a wide variety of 60 schools. My daughter also received useful advices in the Student Visa Session.”

Do Thi Thanh Thao High School Student Canadian International School

Bui Thi Nhu Quynh High School Student Gia Dinh School

Mrs. Minh Hanh Parent Ho Chi Minh City

What WhatOur Make Clients AAESay Different?

An international focused team of both American & Vietnamese working together to deliver best results

Effective marketing & promotion driving qualified students & parents to the events

Meet our team in next page

See how we do marketing on page 21

Pre-fair Panel Discussion for Institutional Representatives about best practices, agent relations, enhancing recruitment initiatives, and the Vietnamese student market

Long-term relationships with, and support by educational & governmental entities to ensure successful fairs

See AAE recognition on page 22

Meet AAE’s Team Duyen Nguyen

General Director

Kenneth Cooper

Co-Founder & Chairman

Brad Wertheimer

Co-Founder & President

Rachel Brown

Program Coordinator

Chris Runckel Advisor

Judy Irwin

Business Development Specialist

Our team of Americans ensure that your school representatives are treated with respect and courtesy prior to and during recruitment events.

Lan Vu

Pho Tran

Assistant to Director

Nguyen Hua

Senior Educational Consultant

Hoa Lieu

Senior Educational Consultant

Tai Nham Marketing

Senior Educational Consultant

Trang Nguyen Marketing

Our enthusiastic Vietnamese team understands the local culture, students & parents insights as well as marketing environment

How AAE Drives Qualified Students & Parents to Institutional Representatives An Integrated Marketing Communications campaign with The Strategy of Right Context: Reach Right Target Audiences at Right Time, in Right Place with Right Messages

Digital Marketing Data-driven Approaches • Email Marketing • Social Media • Google Search Engine • Display Advertising • Mobile Friendly Event Website • SMS Marketing • PR Online

Offline Marketing Direct Communication • On Campus Marketing • Street Banners • Print Ads • Flyers

Email Notice

Event Web Based & Social Media Based

Registration Lists

Direct Calls

Text Reminders

Encouraging Fair Attendance

Fair Events

AAE Recognition

AIRC CERTIFIED thru 2026

AAE is the only American owned AIRC-Certified Agency* in Vietnam. *AIRC - The American International Recruitment Council - is a non-profit membership association registered with the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO).

ICEF connects educators, education agents, work and travel professionals, and industry service providers to key markets and networks worldwide, supporting the growth and development of international education and global student mobility.

U.S. Embassy & Consulate (Vietnam) AAE fairs has included Visa information presentations by a U.S. Consulate General official for students and parents

Connect with AAE AAE ensures quality services and outstanding opportunities to recruit Vietnamese students to North American colleges and universities.

Duyen Nguyen

U.S. Office

Vietnam Office

Director of Operations

1515 Market Street, Suite 1200 Philadelphia, Pennsylvania 19102

R. 102, First Floor, Lant Building 60 Hai Ba Trung, District 1, HCMC

Phone: (+84) 919 37 4243 Email: duyennguyen@aaevietnam.com

Phone: (215) 854-6443 Website: aae.us.com

Phone: (+84)28 3827 4243 Website: aaevietnam.com