AIRC CERTIFIED thru 2026
SPRING 2018 STUDENT RECRUITMENT FAIRS & HIGH SCHOOL VISITS VIETNAM INFO PACK HCMC
Da Nang
Ha Noi
Hai Phong
HIGH SCHOOL VISITS Visit top private & public high schools to meet hundreds of qualified Vietnamese students
STUDENT RECRUITMENT FAIRS Meet hundreds of Vietnamese students & parents in the 4 most important cities in Vietnam
Vietnam The Fastest Growing Market in South East Asia Vietnam is the most important market in Southeast Asia for outbound student mobility. Demand for overseas study continues to be driven by a vibrant economy and rising family incomes, along with concerns about the quality of the country’s domestic education system. There were more than 170,000 Vietnamese student enrollees in other countries in 2017.
Hai Phong Population GDP High School Students College Students
Ha Noi Population GDP (nominal) High School Students College Students
7,587,800 $ 26.5 billion 600,000 700,000
22,438 Vietnamese students studying in the United Stated (2016/2017)
#6 Top leading places of origin worldwide (2016/2017)
4.8% Growth rate of Vietnamese market in 2016/2017 * IIE Open Doors Report 2017
2,190,788 $ 4.2 billion 70,000 30,000
Da Nang Ho Chi Minh City Population GDP (nominal) High School Students College Students
8,224,400 $ 44.3 billion 550,000 700,000
Population GDP (nominal) High School Students College Students
1,047,800 $ 3.6 billion 60,000 40,000
Spring 2018 Recruitment Fairs & High School Visits Schedule (March 2018)
Ho Chi Minh
Da Nang
Hai Phong
Ha Noi
16 & 17
18
21
22, 23 & 24
High School Visits Recruitment Fair
Recruitment Fair
Recruitment Fair
High School Visits Recruitment Fair
March, 2018
March, 2018
March, 2018
March, 2018
Register at: aae.us.com
Spring 2018 Recruitment Fairs & High School Visits Pricing Packages Multi-City Discount 4 Cities
$ 1,650
$ 1,650
$ 1,650
$ 1,650
16 & 17, March
18, March
22, 23 & 24, March
25, March
Marketing & Communications Tables at fair & high schools Welcome dinner Skilled translators Fair report, leads
Marketing & Communications Tables at fair Skilled translators Fair report, leads
Marketing & Communications Tables at fair & high school Skilled translators Fair report, leads
Marketing & Communications Tables at fair Skilled translators Fair report, leads Post fair dinner
Ho Chi Minh City
Da Nang
Ha Noi
Hai Phong
$ 5,900 3 Cities
$ 4,700 Literature Tables For schools unable to attend the fair, a trained counselor will distribute your materials and speak about your school. *Limited to four tables/institutions per fair.
$ 700/city * Early Bird 5% discount: register by January 15th, 2018 and pay by January 30, 2018 * AAE partners receive a discount of 5% Register at: aae.us.com
Principal’s Guide
AAE’s fair catalog contains useful information about U.S. & Canadian education systems, application guides, scholarships, English tests & learning tips... 2,000 copies will be printed & distributed to Vietnamese students & parents.
Two Page Spread About Participating Institution: Overview: closest major city, student population, number of international students, year founded, institution type, student life... Academic: major programs, ranking & accreditation... Fast Facts for International Students: admission requirements, tuition and living costs, housing options, enrollment deadlines, scholarships... Reasons why students and parents should choose institution to study Photographs
Fee:
$ 600/2 full color pages View AAE’s PG at: https://goo.gl/aW1enQ
Register at: aae.us.com
Advertising & Sponsorship
Maximize your branding efforts with AAE Put your institution’s name/logo/image... in front of hundreds of students & parents by prominent sponsor recognition on all event-related marketing & promotional collateral: social medias, website, invitations, flyers, prints, e-mails, posters...
PRESENTATION
REGISTRATION WALL
SELFIE WALL
EVENT BAG
BAG INSERTS
TABLE DISPLAY
NOTEPADS
EVENT MAP
EVENT STANDEES
Sponsorship Packages
Platinium (1 slot)
Gold (2 slots)
Presentation (HCMC only) Logo on Registration Wall (4 cities) Logo on Selfie Wall (4 cities) Logo on Bag Bag Inserts (paper/USB/other...)
D
Logo on Table Display
*Design Support: Per Request
Advertisement on Notepad Advertisement on Event Map Logo on Event Standees
$ 2,000
$ 1,200
*For more details, please contact our Marketing team via email: tainham@aaevietnam.com
PAST FAIRS REVIEW Fall Fairs, September 2017
Da
Ho Chi Minh
Da Nang
Ha Noi
Visitors
Visitors
Visitors
1,238
863
310
Participating Institutions
INTERNATIONAL LANGUAGE ACADEMY of CANADA
II I II
C A SC A DI A COLLEGE bot hell • OU R COM MU N IT Y ’S COL L EGE
S TAT E U N I V E R S I T Y O F N E W Y O R K
I II II
I
Ho Chi Minh
22
Friday September 2017
High School Visit
The American School was founded in 2010 as a private and international Early Childhood to Grade 12 college preparatory school. Its goal is to educate the whole child incorporating mind, body and spirit. A strong partnership of motivated students, caring faculty and parents, affirms and challenges each person within a dynamic American educational program enriched by a multicultural setting in Vietnam. TAS promotes high standards of excellence by enhancing student learning for leadership in a global world.
Ho Chi Minh
22
Friday September 2017
High School Visit
Trường THPT
T
H
ẠN
Y
GIA DINH
Gia Dinh High School
 H MỸ T
Established in 1956, Gia Dinh High School is one of the oldest and most traditional schools in Ho Chi Minh City. A faculty of about 150 teachers serves about 3,000 students in three grades from 10th to 12th. Gia Dinh conducts a rigorous entrance examination for admission. Its long standing prestige as the foremost high school in the area attracts many applicants from Ho Chi Minh City and the competition is fierce. Almost 100% of the school’s students pass the National Baccalaureate examination and more than 90% gain entrance to universities and colleges.
Ho Chi Minh
23
Saturday September 2017
Pre-Fair Panel Discussion
In addition to providing recruitment opportunities, AAE’s pre-fair panel discustion provided valuable market insights, best practices, up-to-date information on the Vietnamese student market and effective recruiting pratices in Vietnam.
Guest Speakers Dr. Jeet Joshee
Chris Runckel
Associate Vice President, International Education & Global Engagement California State University, Long Beach. President - Elect, AIRC
Former US State Department Diplomat U.S. Distinguished Honor Award President of Runckel & Associates. Founder of Business-in-Asia.com
Topic: AIRC Standards and Best
Topic: Legal Implications of Direct
Dr. Thu Hoang
Dr. Gretchen Dobson
Dean, Faculty of Management & Tourism, Hanoi University
Vice President, International Alumni Services. Managing Director, Australia Academic Assembly Inc.
Topic: What Vietnamese students
Topic: Building Global Alumni Networks to
Practices when working with Agents
want from a study abroad experience
Recruitment in Vietnam and Working with Licensed Local Agents
enhance International Recruitment Initiatives
Ho Chi Minh
23
Saturday September 2017
Recruitment Fair
1,238 Visitors
Time:
3:00 - 6:30 pm Location:
Rex Hotel, 141 Nguyen Hue, District 1
Ho Chi Minh
23
Saturday September 2017
Student Fair - Visa Session Speaker:
Non Immigrant Visa Officer from Consulate General’s Office in HCMC Speaking to
358 students & parents Students and parents receive first-hand knowledge about F-1 student visa requirements from a U.S. Consulate official.
Danang
24
Sunday September 2017
Recruitment Fair
863 Visitors
Time:
9:00 - 12:00 pm Location:
Novotel Han River 36 Bach Dang, Hai Chau
Hanoi
24
Monday September 2017
High School Visit
British Vietnamese International School Hanoi The British Vietnamese International School Hanoi (BVIS Hanoi) is a bilingual international school in Hanoi, Vietnam, offering a international education in both English and Vietnamese languages for ages 2 to 18 (UK Pre-Nursery to Year 13). BVIS Hanoi is located in the Vincom Royal City, Thanh Xuan District and was opened in August 2013. The majority of BVIS Hanoi students are Vietnamese, with some Korean, Chinese and Japanese...
Hanoi
26
Tuesday September 2017
Recruitment Fair
310 Visitors
Time:
4:00 - 7:30 pm Location:
Melia Hotel 44 Ly Thuong Kiet, Hoan Kiem District
What Our Clients Say
“I thought the students attending the AAE fairs were really wonderful. They were excited to learn about our Business, Engineering and Fashion Merchandising programs. Students are all well-prepared and excited to learn about schools participating in the event.”
Nate Cronk Associate Director of International and Graduate Admissions Canisius College
“I spoke with some great students at the fair. Many of them are interested in Business and Engineering programs. Their English level is so good. I have been coming to Vietnam for many years, every year their level of English gets better and better. Some of the students are truly amazing and will definitely be scholarship qualified. It was a wonderful day, we were very busy.” Ann Gogerty International Recruitment Specialist SUNY Albany
‘‘Thanks to all the good folks at AAE (Access American Education) for an excellent experience and wide exposure to the Vietnamese market. I have attended several fairs over the past year and each one seems to get better! Good, well prepared and briefed students came to my table asking relevant questions. Not a minute was wasted. Also, the school visits were informative and helpful. In-country logistics were superbly handled by Ken Cooper’s capable staff. I must say having an American company with a Vietnamese staff base giving us advice and support is a win-win. AAE truly represents a partnership of the best of both worlds. Thumbs up, 5 start rating!’’ Frank LaGrotteria Headmaster Bridgeport International Academy
“I had a great time at AAE’s Fall 2017 Fair. It was very helpful finding out about so many schools from the US and Canada. College & university representatives and counselors were all very experienced in providing me useful information for my study abroad plan.”
“AAE organized a mini fair at my school yesterday, but today I still wanted to come here to talk face-to-face with more school representatives in greater detail. This is the 3rd time this year that I’ve attended AAE’s events because they always have many new schools each time.”
“Compared with other fairs that I attended recently, I would strongly recommend my friends to AAE fairs as it’s the biggest fair in HCMC. We received information from a wide variety of 60 schools. My daughter also received useful advices in the Student Visa Session.”
Do Thi Thanh Thao High School Student Canadian International School
Bui Thi Nhu Quynh High School Student Gia Dinh School
Mrs. Minh Hanh Parent Ho Chi Minh City
What WhatOur Make Clients AAESay Different?
An international focused team of both American & Vietnamese working together to deliver best results
Effective marketing & promotion driving qualified students & parents to the events
Meet our team in next page
See how we do marketing on page 21
Pre-fair Panel Discussion for Institutional Representatives about best practices, agent relations, enhancing recruitment initiatives, and the Vietnamese student market
Long-term relationships with, and support by educational & governmental entities to ensure successful fairs
See AAE recognition on page 22
Meet AAE’s Team Duyen Nguyen
General Director
Kenneth Cooper
Co-Founder & Chairman
Brad Wertheimer
Co-Founder & President
Rachel Brown
Program Coordinator
Chris Runckel Advisor
Judy Irwin
Business Development Specialist
Our team of Americans ensure that your school representatives are treated with respect and courtesy prior to and during recruitment events.
Lan Vu
Pho Tran
Assistant to Director
Nguyen Hua
Senior Educational Consultant
Hoa Lieu
Senior Educational Consultant
Tai Nham Marketing
Senior Educational Consultant
Trang Nguyen Marketing
Our enthusiastic Vietnamese team understands the local culture, students & parents insights as well as marketing environment
How AAE Drives Qualified Students & Parents to Institutional Representatives An Integrated Marketing Communications campaign with The Strategy of Right Context: Reach Right Target Audiences at Right Time, in Right Place with Right Messages
Digital Marketing Data-driven Approaches • Email Marketing • Social Media • Google Search Engine • Display Advertising • Mobile Friendly Event Website • SMS Marketing • PR Online
Offline Marketing Direct Communication • On Campus Marketing • Street Banners • Print Ads • Flyers
Email Notice
Event Web Based & Social Media Based
Registration Lists
Direct Calls
Text Reminders
Encouraging Fair Attendance
Fair Events
AAE Recognition
AIRC CERTIFIED thru 2026
AAE is the only American owned AIRC-Certified Agency* in Vietnam. *AIRC - The American International Recruitment Council - is a non-profit membership association registered with the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO).
ICEF connects educators, education agents, work and travel professionals, and industry service providers to key markets and networks worldwide, supporting the growth and development of international education and global student mobility.
U.S. Embassy & Consulate (Vietnam) AAE fairs has included Visa information presentations by a U.S. Consulate General official for students and parents
Connect with AAE AAE ensures quality services and outstanding opportunities to recruit Vietnamese students to North American colleges and universities.
Duyen Nguyen
U.S. Office
Vietnam Office
Director of Operations
1515 Market Street, Suite 1200 Philadelphia, Pennsylvania 19102
R. 102, First Floor, Lant Building 60 Hai Ba Trung, District 1, HCMC
Phone: (+84) 919 37 4243 Email: duyennguyen@aaevietnam.com
Phone: (215) 854-6443 Website: aae.us.com
Phone: (+84)28 3827 4243 Website: aaevietnam.com