FALL 2010 IN THIS ISSUE
Ghastly Good Deals at Marketing Madness For one night, and one night only, professionals, business owners, and club supporters descended on Juban’s for our biggest fundraiser of the year.
Marketing Madness
Auction Achieves 2010 Fundraising Goal
The Spotlight Interviews
With Gerald Garrison & Kelly Landry
Have you Hobnobbed yet?
Come relax and socialize with us
Let’s Eliminate Race! Defeating racism
Book of the Month Creative Advertising
SAVE THE DATE
Over $75,000 in items were donated, including Print, Online, Entertainment, Professional Services, Paintings & Prints, Radio, Displays/ Signs, Outdoor, Printing Services, Television and some Tasty Treats. In addition to one-ofa-kind media items, the auction also offered Baton Rouge Symphony and Football Game Tickets, Exclusive Tours, Wine Tastings, Beer & Jambalaya Party, Babysitting, Leather chair, Custom art and Ace IN THIS ISSUE When Bourgeois (Taste Test Party forMarielle 12). Land Howard was inducted a IN THIS ISSUE challenged the new Board with one of her favo Brand Width The American Advertising Federation auction of yourmedia life, but you canon control its width and School’s In! – Baton Rouge held its annual Chris RoseRestaurant. forth AAF-BR’ theme for the 2009-2010 yea Thursday, October 21, 2010 at Juban’s various sAAF-BR Perspective: President’s Message All proceeds fund September Speaker Creative | McCann Erickson board to take theDirector club’s brand deep and wide. professional development, student outreach We Want You…And Your Talent challenge, the new board is taking the AAF-B and community outreach Perspective programs here in ADDY® planning in full swing… things had to wash away to make room for ne Baton Rouge. TheAauction’s theme Messageongoing from the President Fancy Meeting You Here “Marketing Madness – Ghastly Good Deals first theseinternational is the AAF-BR logo. While WithThe over 15ofyears experience in What’s Up 7?was 7 News on Media, Services andDistrict Other Goodies” gives the club more of a local focus ratherAles than advertising in Rio, London and New York, District 7 News in full swing with committee board picture. Following the parentand bran Lariumuch will larger highlight some of the differences Hot Forand Teacher Steve St. Cyr members in costume. Over 30 local media and “going national” proposed and the new similarities within eachwas country’s markets. Public Service / Diversity Vividpresent Ink cally endorsed theofplan. all, youindustry, can’t get buyers and business owners were Covering all aspects the After advertising Starving Students States. While the club’s member-designed logo to bid on more than 80 donated marketing she’ll look at: Help Media Auction College Connection takes the club’s brand to the next level by: items. Almost $30,000 was raised for • Education – getting in the industry and sta Reach Its Ghoul AAF-BR to fund its scholarships, programs, Martin Flanagan • Clearly demonstrating our role as aad me • Agency structure – an overview on how AND MORE workshops and public service activities. Xdesign, Inc. Advertising Federation
BRANDWIDT
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IT’S A SMALL WORLD
AND In keeping with the theme, theMORE room was
DATES TO KNOW
NING NITE!
FIND AAF ON THE WEB
AF-District ated e-mail7 Curtis geois.Vann He’llas cided to move wonderfully August. Held ays to make tegic planning anning our cted Board of we hope you any ambitious rt to attend. e coming year.
find aaf on the web www.aafbr.org
AAF–BR WEB SITE
AAF–BR WEBSITE
AAF–DISTRICT 7 WEB SITE aafbr.com www.7thaaf.com
AAF–district 7 WEBSITE
7thaaf.com AAF OFFICIAL WEB SITE aaf.org
Also look forfacebook.com/aafbr us on Facebook and LinkedIn! Facebook
twitter.com/aafbr
P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFBr.orG 1391 Highland Road Baton Rouge, LA 70802 Phone (800) 375-0504
Agency/Client work relations and etiquette • Immediately identifying club’s ass Innovation and trends – whatour is around the
• Allowing our club’s brand to “travel” As SVP Digital Group Creative Director, Alessw filled with spooky Halloween décor and national recognition and prominence September 11, 11:30am General Mills, Kohls, Weight Watchers and Ve DATES TOfood KNOW professionals enjoying delectable and spirits provided by Juban’s. 13th Gate actor September Luncheon, Juban’s • Continuing the process that started wo Agency Republic in London, four-time Agency Drew Cothern servedOctober as auctioneer in full costume. The event was chaired by Mandy 2, 11:30am and offering ourO2, members full pow LBi. Her clients included Baileys,the Mercedes September 15, 11:45am October Luncheon, Juban’s Porta with the assistance of Board Meeting – Business Report London Underground and several charities. He Saundra Lane, Kelley Criscoe, Andbeen you all know what a logo change means– October 3, 9:30am has also a judge for D&AD, the OneShow October 2, 11:30am to the website, be on the lookout because theaw Leslie Cole, Becky Sadler, Marielle Get Your App Together, her to realize that while technology makes the October Luncheon, Juban’s Lamar on Corporate changes your way! Howard ,understand Jade Th’ng, Connie to the differences that make market October 3, 9:30am McLeod, Erin Knight, Cathy 8, 6:00pm YouOctober Can Make an App for That, So, whether you are planning to work abroad or The A-B-Cs of AAF,on Lamar on Corporate Katsorchis andgive students. Theview of where the ad in Lamar Corporate Ale will you a broad committee thanks all donors and October 15,8,5:30pm October 6:30pm bidders that helped to make this 13th Gate Social AAF-BR 101, Lamar on Corporate Times-Picayune Columnist Pastime Restaurant & Lounge annual event another huge success. October 15, 5:30pm Author, 1 Dead in Attic
AAF OFFICIAL WEBSITE www.aaf.org
• •
CHRIS ROSE
13th Gate Social October 16-18 Pastime Restaurant & Lounge Fall Board Conference, Huntsville, AL October 16-18 October 20, 11:45am Fall Board Conference, Huntsville, Board Meeting, Business Report AL
October 20, 11:45am October 22, 5:30pm Board Meeting, Business Report Media Madness Media Auction, Juban’s October 22, 5:30pm 6, 11:30am MediaNovember Madness Media Auction, Juban’s November Luncheon, Juban’s November 6, 11:30am NovemberLuncheon, 17, 11:45am November Juban’s Board Meeting, Business Report November 17, 11:45am Board Meeting,3,Business December 6:30pm Report ADDY® December 101, Lamar3, on6:30pm Corporate ADDY® 101, Lamar on Corporate December 4, 11:30am December Luncheon, Juban’s December 4, 11:30am
GET YOUR APP TOGE
Professional Workshop Upon his return to New Orleans on the Monday a
Hurricane Katrina, Chris began cover the As technology continues toRose evolve andtounite us, e stirringslive of life in the and has stayedThe withme th consumers their lifestreets on their phone. since, hand. chronicling city asexpert it puts Alessand itself back t palmever of your Jointhe digital shakes and off itsguidelines trauma, andtotries footing as a v the basics gettoanfind App complet community. The Prizeinteresting Board namedorhim create work that is Pulitzer surprising, usea is thethenew cool,” Lariu says.for his post-Katrina colu commentary category
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Saturday, October 3, 2009 from 9:30 A New Orleans were scared and scattered about the c Lamar Advertising Office, 5551 Corpor grasping for meaning and searching for even a shred $10 AAF-BR Members and AAF Studen
Fortunately, they had Chris Rose. Writing for Th his readers perspective and voiced their truths, off news stories and photographs could not convey. R
RSVP by September 28, 2009 at http://w
Season Membered Spotlight Interview
new Member Spotlight Interview New Member Kelly Landry
32-Year AAF-BR Veteran Gerald Garrison
Assistant Director of Operations and Services, Tiger Athletic Foundation
Garrison and Associates Advertising, Baton Rouge AAF-BR: Have there been any advances in your career directly related to your AAF-BR membership? GG: We have made numerous contacts with clients and especially local media representatives in the club and at social functions in the club. The media has been invaluable in assisting in our Agency’s growth! AAF-BR: In your opinion, what is the best benefit of AAF-BR membership? GG: The contacts you make in the club. Get active, get involved!
AAF-BR: What helped you make the decision to join AAF-BR?
KL: I was a member of the LSU AAF when I was an undergraduate at LSU and learned a lot about the organization. In working with TAF and the LSU Athletic Department, AAF-BR was reintroduced to me and I was excited to see what the organization could offer me now that I am a professional. AAF-BR: In your opinion, what is the best benefit of AAF-BR membership?
AAF-BR: What do you do for fun? GG: I think the work we do is fun! But... I do play lots of tennis, golf, like to fish & hunt and love to be outdoors! AAF-BR: What new and interesting projects are you working on?
KL: Networking. It is so great to have that network of other professionals in Baton Rouge that you can turn to when you need something. It is great to have such a strong group like this to bounce ideas off of or even better, to get new ideas!
GG: We have been selected to head a project for 2011 that involves over 650 McDonald’s in 6 states and develop a “Regional” strategy for Beverages.
AAF-BR: What do you do for fun?
AAF-BR: What are your thoughts on the current economy and how will it affect the Baton Rouge advertising community?
KL: I am blessed to have a job that allows me to travel with the Tigers!! If I’m not at LSU sporting events, I am spending time with my amazing family and friends.
GG: We have seen lots of peaks and valleys in our economy over the years. Unfortunately, the first place folks cut back during a slow economy is their marketing & Ad Budgets! That just begins a downward spiral. We have clients in surrounding states and these areas seem to be harder hit than the Baton Rouge market.
AAF-BR: What new and interesting projects are you working on?
AAF-BR: What is your favorite club related memory and/or activity? GG: My favorite memory of Ad Fed events was my very 1st ADDY Awards in 1977. We had just opened our office here in Baton Rouge and coming from North Louisiana, the party atmosphere was so amazing and fun! We won several awards that night and they had an open bar all night long!
KL: TAF and the LSU Athletic Department just launched a new campaign called the Preservation of Tiger Stadium. We are currently raising funds to restore Tiger Stadium to its original glory, starting by replacing all of the broken windows on the North Side of Tiger Stadium. As a fan, I am so excited to be apart of such an awesome project that will help Tiger Stadium live on for generations to come
Have You Hobnobbed Yet? HobnobBR, AAF-BR’s networking social, has fast become one of our club’s most anticipated regular events. Hosted in prior months at The Roux House and Schlittz and Giggles, the gathering invites club members and many other professionals in the field of advertising to come together for food, drinks, and fun. Last month’s Hobnob BR took place at The 13th Gate, Baton Rouge’s nationallyrenown haunted house on October 14, with club members and friends meeting at Pastime for a little socializing before being escorted to the haunted house for a frightfully good time! Next up: HobnobBR Turkey Social
On Thursday, November 18, come enjoy wines & various adult beverages that may compliment your upcoming Thanksgiving dinner! This event will take place From 5:00 p.m. – 7:00 p.m. at The Manship Theater (at the Shaw Center for the Arts), and is sure to be a great time for all. Visit aafbr.org/events to RSVP.
BOOK OF THE MONTH Creative Advertising | by Mario Pricken Looking for inspiration? This new book unravels the creative processes behind some of the most original and effective campaigns of recent years. Author Mario Pricken showcases hundreds of examples of international advertising from the biggest and most influential names in the industry, from a wide range of media including books and magazines, billboards, television, movies, and the Internet. Clearly presented and accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive “big idea” to reworking classic techniques. With over 500 color illustrations and photographs, this book is an indispensable, must-have guide for designers and art directors. More information at www.mariopricken.com.
A LITTLE BIRDIE TOLD US… new members have joined Erin Trabeau, LAMAR Trenton Bland, Otey White & Associates Steven Jenkins, Moran Printing Jamie Taylor, The Advocate Juliet Raffray (no company affiliation) Chelsea Harris, BR Food Bank
UNEWS
We want to feature news about YOU in our monthly E-News. Email your news to Kristin Perpignano at krissyface73@gmail.com.
LONG LIVE THE QUEEN! On April 14, 2011, industry leaders in our region will once again converge on Baton Rouge for the three-day AAF District 7 Spring Convention. Not only will the conference be attended by advertising professionals from the five state area of Mississippi, Georgia, Alabama, Tennessee and Louisiana, but the Spring Convention is also the host of the AAF-Student Advertising Competition in which students from 31 universities from AAF District 7 will compete for an opportunity to represent the District in the national competition. If this seems like déjà vu, it’s because we hosted this Convention in 2009, when our own Curtis Vann was proclaimed the Kingfish of the District. But as everyone knows, behind every king is his queen. And we’re celebrating Queen Elizabeth “Tootie” Perry as she takes the throne for the next year as Governor of AAF District 7! But to pull off this royal coronation, we need your help! We need committee members for Decorations, Hospitality Suite, Creative/Promotion, Speakers/Workshops, Registration, Student Competition, Sponsorships, Pub Crawl, Student Reception, District ADDYs, and Governor’s Gala. Whatever your skill or interest, we have a committee for you! To volunteer or for more information, e-mail Kendra Kimmons at kkimmons2@cox.net. And be on the lookout for the first Spring Convention Committee Meeting in September!
AAF-BR PRESENTS DIALOGUE ON RACE
LET’S ELIMINATE RACISM AAF-BR invited its members to participate in a six-week series to discuss racism in our schools, government, judicial system, law enforcement, places we shop, places we socialize and in our neighborhoods. Coordinated by AAF-BR member and Diversity/Community Outreach Chair Orhan McMillan, the discussion began October 5 and ran through November 6, one night a week from 6:30 -8:30 pm. About midway through the six-week series, the readings and discussions began coming together and the “aha” moments began to take form; people began to truly understand institutional racism. It is the process of dialogue that makes this series so successful. Dialogue is a focused kind of communication that allows us to explore the role of institutional power in order to lead to intelligent action. Individual power to act inside the institutions of your own community can be discovered through this dialogue event. If you are interested in participating in the next dialogue series, please contact Orhan Mc Millan, orhanmc@dezinsinteractive.com, 225-324-7075.
P.O. BOX 1707 BATON ROUGE, LA 70821
Baton Rouge 2010-2011 board of directors
President – Jason Feirman, LSU Athletics The American Advertising Federation President-Elect/ADDY Co-Chair (AAF), – Connie McLeod, Woman’s Hospital Vice President – Programs/Workshops headquartered in Washington, D.C., acts as the– Hunter Territo, Xdesign Inc. Vice President – Treasurer – Colleen Jackson, BCBSLA "Unifying Voice for President Advertising."– Celebrating its Immediate Past Marielle Land-Howard, Business Report 100th anniversary in 2005, the AAF the oldest Executive Director – Leslie Cole,is Amedisys
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national advertising trade association that ADDY®s Co-Chair represents 50,000 professionals in the
Trammie Anderson, Lamar
advertising industry. The AAF has a national Communications network ofOverby, 200 ad clubs located in adArea communiTheresa Baton Rouge
Convention Visitor’s Bureau ties across the & country. Through its 215 college Kristin Perpignano, Party chapters, the AAF provides 6,500Time advertising Marie Powell, 2kO Creative
students with real-world case studies and Diversity/Community Outreach recruitment to corporate America. Orhan Mcconnections Millan, dezinsInteractive The AAF also has 130 blue chip corporate Fundraising Mandy Porta, Designs members that areSuccess advertisers, agencies and Government Relations media companies, comprising the nation's
Kelley Criscoe, Associated Grocers
leading brands and corporations. For more Membership/Socials information, visit TriStar the AAF'sGraphics Web site at Becky Sadler, www.aaf.org. Student Outreach
Brian Rodriguez, Gatorworks Student Outreach
Pierre Guidroz, Baker Printing Sponsorships
Jason Broha, Turner Industries Workshops/Programs
Tiffanie Hunter, Xdesign Inc.
STRATEGIC PLANNING PAST PRESIDENTS UNITE!
District 7 Governor-Elect
FIND AAF ON THE WEB
Elizabeth Perry, Harris, DeVille & Associates AAF–BR WEB SITE DistrictStill 7 Board highChair from the success of the 2009 Spring AAF-District Past Presidents, be on the Convention, lookout forseveral an updated e-mail7 www.aafbr.org Curtis Vann, Moran Printing Club of the Year Awards and thePast induction of our Ace very own Curtis Vann from Immediate President Bourgeois. He’llas District 7 State Director AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move AAF–DISTRICT 7 WEB SITE Ace Bourgeois, Amedisys be sending information out to all of those wonderfully up the annual Board Retreat by 2 months rather than waiting until August. Held www.7thaaf.com District 7 State Director seasoned veterans of our club, asking for ways to make in Moran early June, the form at was also changed to include more strategic planning Carol Shirley, Printing our club the best that it can be. Ace is also planning our AAF SITE D.C., acts as the “Unifying Voice for The American Advertising Federation (AAF),OFFICIAL headquarteredWEB in Washington, rather Academic than just team building. All 22 members of the newly elected Board of Ex-Officio, District AnnualRepresentative Past Presidents Council Meeting and we hope you www.aaf.org Dr. LanceDirectors Porter, LSU Advertising.” More than 100 years old, the AAF is the oldest national advertising trade association that represents wereManship sworn in School and given the green light to begin their many ambitious all will make every effort to attend. Ex-Officio, Fundraising projects forprofessionals the cominginyear. 50,000 the advertising industry. national network 200 ad clubs located in ad Also look The forAAF us has onaFacebook andof LinkedIn! Saundra Lane, The Lane Agency communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students
Ex-Officio, Public Relations
Karen Gaupp-Wozniak, Ink & Air
with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue chip
Ex-Officio, District 7 Spring Convention Chair
corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands
Kendra Kimmons, Amedisys
and corporations. For more information, visit the AAF’s website at www.aaf.org.
Printing compliments of
Printing compliments of
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1391 Highland Road Baton Rouge, LA 70802 Phone (800) 375-0504 (225) 387-0504 www.franklin-press.com 1391 Highland Road | Baton Rouge, LA 70802 | TF (800) 375-0504 | P (225) 387-0504 www.GoFranklinGo.com
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