AAF-BR February 2010 Newsletter

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FEBRUARY 2010 It’s SHOWTIME!

Secure your tickets for ADDY® 2010!

IN THIS ISSUE

When: February 20, 2010, Doors open at 6:30 p.m., Show starts at 7:30 p.m. Where: Louisiana State Museum, 660 North 4th Street, Baton Rouge, LA Cost: $60 for members & public, $30 for students Order your tickets online at www.ADDY2010.com!

ADDY® 2010: It’s Showtime! Get your tickets today!

LA is the new L.A.

Learn about the Louisiana film industry at our March luncheon with Chris Stelly

Winners to be announced at ADDY® 2010

With almost 450 entries and judging under wraps, it’s time to reveal the winners! Don’t miss out on Baton Rouge’s premier advertising industry event. Purchase tickets online at www.ADDY2010.com and be entered to win a SECRET PRIZE announced the night of the show. Place your ticket order by February 8 to have your tickets mailed; otherwise tickets will be available for pickup on February 18 and 19 between 8 a.m. and 5 p.m. at Visit Baton Rouge, 359 Third Street. For more information, contact Theresa Overby at theresa@visitbatonrouge.com.

We aren’t Just a Bunch of Tools!

ADDY® JUDGES

President’s Message

Mind over matter. It’s the key to success!

Pinnacle Awards

Join AAF-BR for a Habitat for Humanity work day

Portfolio Reviewers Wanted

AIGA seeks design professionals for their Student Portfolio Review

Love it when We’re Kruzin’ Together Toy drive was a HUGE success

Follow AAF-BR on Twitter

Stay up-to-date on club events and industry news

A Pot of Gold at the End of Reading Rainbow

VIPS thanks you for your donations

DATES TO KNOW February 20, 7:30 p.m.

ADDY® 2010 Awards, La. State Museum

February 27, 7:45 a.m. to 2:30 p.m. Habitat for Humanity Work Day

March 5, 11:30 a.m.

AAF-BR Membership Luncheon: Chris Stelly, Juban’s

April 2, 11:30 a.m.

AAF-BR Membership Luncheon, Juban’s

May 7, 11:30 a.m.

AAF-BR Membership Luncheon: Salute to Students and Ralph Sims Award, Juban’s

Jim Dudley

Broadcast, Copywriter, Creative Director Dudley Creative Roanoke, VA

Jimmy Ball

Art Director/Designer, Photographer, Interactive Jimmy Ball Design Dallas, TX

Renee Miller

President/Creative Director The Miller Group Los Angeles,CA

LA is the new L.A.

Luncheon with Chris Stelly of Louisiana Economic Development When: March 5, 2010, 11:30 a.m. Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by March 3!

MARC H SPEAKER

Hear Chris Stelly tell how Louisiana has become the top location destination for filmmakers across the globe. Learn how Chris and the Louisiana Economic Development staff have helped to cast Louisiana in over 250 productions in the past 5 years and how film production has impacted Louisiana businesses. Since joining the staff of Louisiana Economic Development in 2004, Chris has played a pivotal and leading role in the exponential growth of the film industry in Louisiana. In addition to administering Louisiana’s progressive and innovative tax credit program, he has been an integral part in providing technical assistance to entertainment companies looking to film and establish a nexus in Louisiana. While constantly promoting Louisiana as the best state for production, Chris has become fully committed to educating the citizens and working with the leaders of our state to make Louisiana film an industry for today and for the future.

P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFBR.oRG


Pinnacle Awards

Mind over matter President’s Message Marielle Land-Howard

I know. From New Year’s Resolutions to To-Do Lists, is there no peace in the world? However, if your New Year’s Resolutions haven’t turned into Action Items or To-Do Lists yet, well, odds are you are not very resolute in them. This year, I resolved to stick with my prescribed ACL reconstruction Physical Therapy (PT) program – a looming and tedious, three-tosix-month prescription, to be exact. I have never done PT. And I have quickly discovered I’d like to never do it again. To make my PT angst worse, I learned that when my surgeon completed my ACL reconstruction, he bent my knee to a full bend and straightened it completely to assure he had left me with a full range of natural motion. He did all of this, and I didn’t cry or complain. In fact, it didn’t hurt, or feel tight or swollen, or impossible at all. Of course, I was unconscious, under anesthesia still. Awake and whining through PT, I can’t bend my knee all the way, still, almost four weeks after surgery. I also can’t straighten it completely due to pain and stiffness. Here’s the kicker – my “inability” to bend and straighten my knee isn’t a physical one at all. Clearly when unimpeded by my conscious brain, my orthopedist could bend and straighten my knee with no resistance. My consciousness, my mind, is the problem here. My perception of discomfort and pain is my roadblock. My mind is stopping my body from doing what it CAN do! My therapist assures me this is how the process works. He says that I am not a freak, and all awake patients who stop doing something because it hurts, when unconscious, will complete the action unimpeded.

The Pinnacle Awards recognize outstanding professionals who have greatly impacted the Baton Rouge marketing and advertising industry. The 2010 Pinnacle Awards will be presented during the ADDY® 2010 Award Show, held on February 20 at the Louisiana State Museum. Pinnacle Awards will be given for exemplary work in the following nine categories: Industry Account Executive, Media Sales Representative, Printing/Paper Company Sales Representative/Account Executive, Sales Manager, Media Director/ Buyer, Marketing Director, Industry Newcomer, Industry CEO/ President of the Year, and Client of the Year. We have nominees from companies like: Graham Group, Guaranty Broadcasting, Moran Printing, Williamson Cosmetic Center, Wright Feigley Communications, and more. This year’s Pinnacle Awards judges include: • Laura Anderson, Marketing Coordinator of The Bokka Group in Denver, Colorado • Lauren Stewart, Advertising Coordinator of Sotheby’s International Realty in Santa Barbara, California • Laurel McConn, Marketing Manager of Pennebaker Fifth Ring in Houston, Texas

show Baton Rouge that AAF-BR isn’t just a bunch of tools! Join AAF-BR for our Habitat for Humanity Work Day on Saturday, February 27 from 7:45 a.m. to 2:30 p.m. The build site is located at Chinn Sreet, Baton Rouge, LA 70807. Habitat will provide water and Powerade on site, but you will need to bring your own lunch. If you are interested in volunteering on February 27, please contact Public Service Co-Chair, Shannon Perry, at shannonm.perry@ gmail.com. For more information on Habitat for Humanity, visit www.habitat.org.

All I can think is, “Life, Success, Strength, Ability all REALLY DO boil down to Mind Over Matter?!?!” Mind over matter. Mentally deciding to do whatever it takes, regardless of pain, consequences, challenges, hurdles – this is it! It’s The Thing. It’s the Key to Success! So why hasn’t my deciding, even committing to the core of me, to run again resulted in full, painless use of my knee? That’s where the To-Do List comes in. Deciding, committing – that’s the first step, the critical starting point. But one-and-a-half hours of silly exercises that beat me into submission over the next three to six months are the action items that will test, and eventually prove, that commitment. So it looks like we’ve got two choices. Go into permanent comas where we can be put through the paces of our resolutions with no pain or resistance from our bodies, and still get to check them off of our list. Or, wake up, grab our To-Do Lists, check Phase One of our resolutions off, and get down to the work that will make 2010 our best year ever. Personally, I drool a lot when under anesthesia, so I’m going with Option B.

You, Me, and a Portfolio makes Three! AIGA will be holding its annual Student Portfolio Review on March 20 at Delgado Community College in New Orleans. They are in need of local design professionals to volunteer as portfolio reviewers. This is a great opportunity to give back to the design community and get a close look at the up-and-coming student talent. If interested in participating, please contact Courtney Barr, Assistant Professor at LSU, at cbarr3@lsu.edu or 225-578-5413.

BOOK OF THE MONTH Buying In: The Secret Dialogue Between What We Buy and Who We Are | Rob Walker Walker takes a close look at past and present consumerism in the United States, positing that older forms of advertising are no longer successful. He argues that instead of being manipulated by marketing, consumers are using it to their advantage.


I Love It When We’re Kruzin’ Together! Most sincere thanks to all of our AAF-BR members who made a donation and/or participated in this year’s Christmas Toy Drive with the Nubian Kruzers. The Toy Drive was a HUGE success — over 4,000 toys were collected and delivered to the following organizations: CASA, CAFVIC, and WCRC. The Nubian Kruzers also delivered toys to government-assisted housing, three hospitals, and one hospice that currently houses children whose parents have recently passed away. Not only did AAF-BR donate toys at our December Luncheon, but we also made a $500 contribution that was used to purchase gift cards for the women and children who had to spend Christmas in public shelters. AAF-BR members helped the Kruzers gain exposure and publicity for the Toy Drive through in-kind advertising and PR services. We also designed the logo that was used by the Nubian Kruzers on all forms of advertisement for the Toy Drive — collection boxes, flyers, billboards, websites, etc. With our help, a fabulous organization was able to give hope and holiday cheer to many families in our community. Thank you to everyone who came along for the ride!

Follow AAF-BR on Forget Ashton Kutcher and Britney Spears! Follow AAF-BR at www.twitter.com/aafbr to stay up-to-date on club events and industry news and to get connected with other AAF-BR members. Have something you think is tweet-worthy or a suggestion for improving our club page? Contact Brian Rodriguez at brian.rodriguez@gatorworks. net with your 140-character-or-less ideas. And while you’re feeling social, Facebook us, too! Go to www.facebook.com/aafbr and become a fan today!

A LITTLE BIRDIE TOLD US… Birthdays

The Pro

Kendra Kimmons

Director of Communications Amedisys kkimmons@amedisys.com How long have you been a member of AAF-BR?

I was a member of the student Ad Fed at the University of Southern Mississippi and joined the MS Gulf Coast Ad Fed after college, then joined AAF–BR… so, a few years. How has your business/career changed in these years that you have been a member?

My dream was to have people toast my accomplishments from the balconies of New York, but my position now is Director of Communications at Amedisys in Baton Rouge. Sometimes reality is better than dreams. (Do you realize how cold it is in New York in the winter?) Are any of these changes a result of your membership?

Every single job I have had has been a direct result of Ad Fed involvement. What is your favorite club-related memory and/or activity?

Winning Mouth of the South… and oh yeah, meeting my husband!

The Intern

Erin Trabeau

LSU School of Mass Comm. (PR) Lamar Advertising etrabeau@lamar.com

February

How long have you worked for Lamar, and What kinds of projects are you working on?

new members

I’ve been here since May of 2008. A typical day: gather market research, produce and distribute training materials, manage our site’s content and news section, write press releases…

2 Adam Culpepper Erin Hains, Last In Concepts (Walk-Ons Enterprises) Aimée Shultz from Covalent Logic was recently engaged to be married to Jeremy Miller of Design the Planet. CongrADulations, you two! Congratulations to Adam Culpepper on the recent birth of his son, Aiden!

We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at emilyadfed@gmail.com.

Then, there are the days that involve making flowers from paper, creating a nearly-life-size pop-up book, delivering toys on motorcycles, and brainstorming in a room with walls of marker board and seats of beanbag chairs… but where’s the fun in that? What do you do for fun?

I’m always up for a mean game of Pictionary, an animated film, or exercising my nerddom. I enjoy organizing things and traveling anywhere I’ve never been while wearing my fanny pack. Mainly, I do all things while pretending my life is a musical and that at any moment the people around me might break into a coordinated song and dance – it makes everything more fun! What are your plans for after graduation?

UNEWS

We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to mandy@ successdesigns.net every Monday by noon.

I plan to stay in Baton Rouge in the Communications field. I’m excited to see this industry grow here. Also, I believe that considering the music, food and people of south Louisiana, this place has the potential to be stupendous!


P.O. BOX 1707 P.O. BOX 1707 BOX 1707 BATON ROUGE,P.O. LA 70821 BATON ROUGE, LA 70821 BATON ROUGE, LA 70821

Baton Rouge Baton Rouge Baton Rouge The American Advertising Federation (AAF),

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A Pot of GoldSTRATEGIC at the End of thePLANNING Reading Rainbow

FIND AAF ON THE WEB PAST PRESIDENTS UNITE! STRATEGIC PLANNING FIND AAF ON THE WEB STRATEGIC PLANNING PAST PRESIDENTS UNITE! PAST PRESIDENTS UNITE!

FIND Volunteers in Public Schools (VIPS) received 264 children’s books and over $400 in cash/ AAF–BR WEB SITE AAF ON THE WEB Still high from the success of the 2009 Spring Convention, several AAF-District 7 Past Presidents, be on the lookout for an updated e-mail AAF–BR WEB SITE WEB SITE AAF–BR checks through AAF-BR and member donations during the Book Drive that was held this past Still high fromStill the success of the 2009 Spring AAF-District 7 www.aafbr.org high from success ofthe theConvention, 2009 Spring Convention, several 7 Past Presidents, be on lookout for an updated e-mail Past Presidents, on theseveral lookout for an updated e-mail Club of thewill Year Awards and the induction ofbeour very own Curtis Vann as AAF-District www.aafbr.org November. These books be distributed to students who participate in the EveryBody Reads from Immediate Past President Ace Bourgeois. He’ll www.aafbr.org Club of the Year Awards the induction of our very own Vann asCurtis Vann as Club of theand Year Awards and the induction of Curtis our Ace very own from Immediate Past President Ace Bourgeois. He’ll AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move from Immediate Past President Bourgeois. He’ll program. VIPS thanks you your donations: AAF–DISTRICT 7 WEB SITE befor sending information out to all of those wonderfully AAF-DistrictAAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move 7 Governor, 2009/2010 AAF-BR Board Members decided to move AAF–DISTRICT 7 WEB SITE7 WEB SITE AAF–DISTRICT be sending information out to all of those wonderfully up the annual Board Retreat by 2 be months rather than waitingout untiltoAugust. Held wonderfully sending information all of those www.7thaaf.com seasoned veterans of our club, asking for ways totomake up join the annual Board Retreat by 2 months rather than waiting until August. Held up the annual Board Retreat by 2 months rather than waiting until August. Held “The directors me in thanking the Advertising Federation for its donation Volunteers in www.7thaaf.com www.7thaaf.com veterans of our asking for ways to make also changed toclub, include more strategic planning in early June, theseasoned form at was seasoned veterans of is our club, asking for ways to make ourthe club the that itat can be. Ace also planning our Public Schools.inItearly is through the generosity ofform our supporters that more VIPS can serve thestrategic students of OFFICIAL WEB SITE atbest was also changed to include strategic planning June, form also changed toelected include more planning in early June, the AAF rather than just team building. All 22 members of theitnewly Board of planning our club the our best that it was can be. Ace is also planning our club the best that can be. Ace is also AAF OFFICIAL SITE WEB SITE Past Presidents Meeting and we hope you EBRP public schools and offer them thejust opportunity for academic success. We are grateful allourof AAFWEB OFFICIAL rather Annual than just team building. All Council 22 members of22the newly elected Board of for rather than team building. All members of the newly elected Board www.aaf.org Directors were sworn inPast andAnnual given Director, thePast green light toMeeting begin their many ambitious Annual Presidents Council and we hopeand youwe hope Presidents Council Meeting you that you do. ” — Judy K. Bethly, Executive Volunteers In Public Schools www.aaf.org www.aaf.org all will make every effort to attend. Directors wereDirectors sworn inwere and given lightthe to begin their many ambitious swornthe in green and given green for light begin their many ambitious projects thetocoming year. look for us on Facebook and LinkedIn! all will make to attend. allevery will effort make every effort toAlso attend. projects for the coming year. Also look for us on LinkedIn! projects for the coming year. Also lookFacebook for us onand Facebook and LinkedIn! VIPS is always in need of individuals who would like to volunteer their time and tutor students in math/reading. If you would like to volunteer, please contact Shannon Perry, shannonm.perry@ gmail.com, or Trammie Anderson, trammie.adfedbr@gmail.com.

Printing compliments of Printing compliments of Printing compliments of

Also look for us on Facebook, LinkedIn and Twitter!

1391 Highland Road 1391 Highland 1391Road Highland Road Baton Rouge, LA 70802 Baton Rouge, LA Rouge, 70802 LA 70802 Baton Phone (800) 375-0504 Phone (800) 375-0504 Phone (800) 375-0504 (225) 387-0504 (225) 387-0504 (225) 387-0504 www.franklin-press.com www.franklin-press.com www.franklin-press.com


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