January 2010 CHRIS ROSE
IN THIS ISSUE Chris Rose
Don’t miss our January luncheon!
Crush It!
Learn social media techniques from master marketer Gary Vaynerchuk
President’s Message
Marielle shares her goal for 2010
Get Ready for ADDY® 2010 Time to submit your entries
Pinnacle Awards Nominations
Nominate your commendable colleagues and co-workers
Book of the Month
Crush it! Why Now is the Time to Cash in on Your Passion by Gary Vaynerchuk
College Connection News
Times-Picayune Columnist Author, 1 Dead in Attic When: January 8, 2010, 11:30 a.m.–1 p.m. Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by January 6! Join us for our first luncheon of the new year as we hear from Chris Rose. Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community.
JAN 8 SPEAKER
The Pulitzer Prize Board named Rose a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope. Fortunately, they had Chris Rose. Writing for The Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose is a frequent commentator for National Public Radio’s Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.
AAF-BR hosted a Career Kickstart workshop for students
AAF-BR Past Presidents Unite
Past presidents gathered to discuss the past, present and future of AAF-BR
Gutter & Garland: A Striking Party! Several teams rolled out their bowling skills to strike up the holiday spirit and raise funds for student AAF members
DATES TO KNOW January 8, 11:30 a.m.
January Luncheon, Chris Rose, Juban’s
January 11, 5:30 p.m.–8 p.m. Final ADDY® Call for Entries, Lamar on Corporate Blvd.
January 21, 7 p.m.
Crush It! Social Media Techniques by Gary Vaynerchuk, Independence Park Theatre
February 20, 7:30 p.m.
ADDY® 2010 Awards, La. State Museum
Crush it!
Social Media Techniques by Gary Vaynerchuk
When: January 21, 2010, 7 p.m. Where: Independence Park Theatre, 7800 Independence Blvd. Cost: $10 for AAF-BR & SME-GBR members, $25 General Public Order your tickets online at theparktheater.com or by calling 225-216-0660!
The social media revolution has changed the way we live our lives and conduct our business. Learn social media techniques that will improve your sales from a master marketer. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. In so doing, he learned that the Internet offers up potential via these free tools for businesses and individuals alike to develop their own brand. Gary will touch on his core themes for best utilizing these tools, including why listening is more important than speaking, the importance of authenticity in business, and what it means to “scale your caring.” Learn more about Gary at garyvaynerchuk.com, or catch him on Twitter where he has over 840,000 followers! Join Gary at a Wine and Cheese Reception before the event from 4:30 to 6 p.m. Cost to attend the reception is $250. For more info about this event or sponsorship opportunities, contact Connie McLeod at 225.231.5549, ext. 3529.
P.O. BOX 1707, BATON ROUGE, LA 70821 | aaFBr.org
get ready for
new
President’s Message Marielle Land-Howard
Turns out, I’m a Green. Yes, it’s another, new fangled, brilliantly insightful online personality test. And I’m a Green. The good news? I have an investigative mind and am intrigued by questions like “Which came first, the chicken or the egg?” Clearly, I’m a genius…right? The not-so-good news? Once I have perfected an idea, I prefer to move on to a new challenge – otherwise known as A.D.D. All kidding aside, looking into our own personality mirror is a great way to set goals for the New Year. Knowing your strengths (which when you read them all make perfect sense to you) and your challenges (which oddly never make sense and prove that these tests are coincidental shots in the dark) can make goal setting much more meaningful. And, perhaps of greatest value to me personally, my Green status has helped me make new friends. I had no idea some of the people in my organization were as Green as me. All of a sudden, I realized I have lots in common with people I’ve worked with for years but hardly ever interact with. Now that they are so much cooler because I know they are Green, I can’t wait to get to know them better. There’s my first goal of 2010 – Learn to LOVE people I don’t think or know that I like. That’s right. I’m on a mission to learn to love the people I find it most difficult to love. I am going to appreciate their special contributions to our world. Not a bad start. What color are you? http://www.truecolorscareer.com/quiz.asp
BOOK OF THE MONTH
ADDY® 2010 is just around the corner. Are you ready to claim your spot on the A-list? Have you decided which of your masterpieces will set the standard for advertising excellence in the Baton Rouge area? Mark your calendar with the important dates below: Call for Entries January 11, 2010, 5 p.m. – 8 p.m. Lamar Advertising, 5551 Corporate Blvd. ADDY® 2010 (Awards Show) February 20, 2010, 6:30 p.m. doors open, show starts 7:30 p.m., Louisiana State Museum, 660 N 4th St., Baton Rouge Tickets are available online at www.ADDY2010.com. Our secure checkout provides a safe and easy option for show ticket purchases. Tickets will be mailed for all orders received by February 1, 2010. Tickets ordered after February 1 will be available for pick up on February 16 and 17 between 8 a.m. and 5 p.m. at Visit Baton Rouge, 359 Third Street. For more information, contact Theresa Overby at theresa@visitbatonrouge.com or 225-382-3578. Nominations are now being accepted for the Goldsby Silver Medal Award. This award recognizes the lifetime achievement of an individual, their contribution to the advertising profession and the betterment of AAF-Baton Rouge. For more information, log onto www.ADDY2010.com or email marielle@businessreport.com.
Pinnacle Awards nominations Time to get your nominations in for the Pinnacle Awards! It’s a free entry and can be easily submitted at www.ADDY2010.com! These awards recognize outstanding accomplishments within our profession not directly related to traditional “creative” advertising (copywriting, graphic design, etc.), and will once again be presented during The ADDY® Award Show. The Pinnacle Awards will include nine categories, competition will be stiff and the winners very deserving. Pinnacle Award Categories include: • Industry Account Executive • Media Sales Representative • Printing/Paper Company Sales Representative/Account Executive • Sales Manager • Media Director/Buyer • Marketing Director • Industry Newcomer • Industry CEO/President of the Year • Client of the Year Last call is January 11, 2010! Please visit www.ADDY2010.com for more information about the Pinnacle Awards and to nominate your commendable colleagues and co-workers! If you have any questions, contact Paige Horn at paigehorn@gmail.com.
Crush It! Why Now is the Time to Cash in on Your Passion | Gary Vaynerchuk
Follow AAF-BR on
Crush It! maps out Gary’s road rules for how to “crush it” in today’s business market by following your passion and building your own personal brand. Told with his trademark kinetic honesty and optimism, this book details Gary’s golden words of wisdom.
AAF-BR is now on Twitter at www.twitter.com/aafbr! The Twitter account will serve as a quick way to be reminded of member events, learn about industry happenings, and help you become connected with other AAF-BR members. If you have suggestions for Twitter updates, please contact Brian Rodriguez at brian.rodriguez@gatorworks.net.
College Connection News AAF-BR hosted a Career Kickstart workshop Sunday, November 15, which was open to undergraduate and graduate students across Louisiana majoring in advertising, business and marketing, communications, creative writing, fine arts, graphic design, photography, or related disciplines. A panel of veteran and up-and-coming professionals in graphic arts, market strategy and account services, and media strategy and public relations addressed questions on jobs in the industry; interviewing; preparing resumés and materials; networking; salaries and typical workflow in their professions; and strategies for securing first-time employment and advancing through the ranks. Many, many thanks to our panelists: Jessica Bensen, Amedisys Home Health Services; Stephen Bowling, Rockit Science Agency; Kristine Calongne, LSU Communications & University Relations; Karen Gaupp-Wozniak, Ink & Air; Mendi LeBlanc, Lamar Advertising; and Jenna Parenton, Object 9. Also, many thanks to Mesh Design, our December Feed a Starving (Student) Artist sponsor. Mesh knows that students and professionals meeting, greeting, and eating together is mutually beneficial. We can’t thank them enough! On behalf of our students and the professional members with whom they will work, thank you Mesh Design!
AAF-BR PAST PRESIDENTS UNITE On December 8, AAF-Baton Rouge Past Presidents gathered to discuss the past, present and future of our organization. The 13 former leaders in attendance focused discussions on ways to streamline and clarify the top three club awards: The E.A. “Pete” Goldsby Silver Medal Award, The President’s Service Award, and the Ralph Sims Award honoring Achievement in Advertising Education and Mentoring. Joining current President Marielle Land-Howard and President-Elect Jason Feirman were current Past President Ace Bourgeois, and former pastpresidents Elizabeth Perry, Toni Shinaberry, Gerald Bower, Lenore Roberts, Sandy Deslatte, Jerry Turk, Leslie Cole, Al McDuff, J.H. Martin, Gus Wales, Charlie East and Don Cassano. For more pictures from the event, go to our AAF-Baton Rouge page on Facebook (http://budurl.com/aafbrfacebook).
A LITTLE BIRDIE TOLD US…
The Pro
Eric Cantrelle
Associate Creative Director X-Design eric@xdesign.tv How long have you been a member of AAF-BR, and Who are some other members that have influenced you over the years?
Off and on since 1990. Of course Martin Flanagan, John Carambat, David Humphries and the rest of the Baton Rouge design community. We have some very talented people in this town and I would be remiss to say they haven’t influenced me. How have you adapted to the web demands of today?
With the type of work I do, I’m always in a state of learning and adapting to technology; it’s just the nature of the business. But I have always been one who enjoyed learning new things, so it’s a good fit for me. I think I’d get bored if I did the same thing over and over. Do you have any advice for the upcoming designers?
Along with developing a strong skill set, finding the right place to intern can be very valuable. Finally, always be nice to people and use manners—that can go a long way.
The Intern
Andrew Reilly Rockit Science Agency 504-275-5607 areill2@lsu.edu
What are you working on at Rockit Science?
I work on creative campaigns for numerous clients. It ranges from developing different names for a new cupcake to brainstorming a new commercial idea for hot sauce. What is the most valuable lesson you have learned as an intern?
January
I see how far I still have to go before I can become great in a real world setting. School might teach us, but there is nothing that compares to the real thing. I also realized that it takes time and commitment if I want to do well in advertising.
new members
What do you do for fun?
Greg Neely, Marketing Works
I love sports, watching or playing, but I’d much rather be playing. My favorite being Ultimate Frisbee and Basketball. I am also taking a marathon class next semester, and I’m really excited about it. I recently acquired a desire to mess around on Photoshop, which I believe will help me later on.
Birthdays 13 Keith Stark 24 Adam Culpepper
We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at emilyadfed@gmail.com.
UNEWS
We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to mandy@ successdesigns.net every Monday by noon.
Do you have any advice for your fellow interns?
Learn as much as you can because you’re going to have to compete with me!
P.O. BOX 1707 P.O. BOX 1707 BOX 1707 BATON ROUGE,P.O. LA 70821 BATON ROUGE, LA 70821 BATON ROUGE, LA 70821
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Gutters & Garland: a striking party! STRATEGIC PLANNING
FIND AAF ON THE WEB PAST PRESIDENTS UNITE! STRATEGIC PLANNING FIND AAF ON THE WEB STRATEGIC PLANNING FIND PAST PRESIDENTS PAST PRESIDENTS UNITE! Sharp-dressed teams, creative themes,UNITE! and a bowling pin in aAAF–BR WEB SITE AAF ON THE WEB Still high from the success of the 2009 Spring Convention, several AAF-District 7
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Past Presidents, be on the lookout for an updated e-mail
Printing compliments of Printing compliments of Printing compliments of
1391 Highland Road 1391 Highland 1391Road Highland Road Baton Rouge, LA 70802 Baton Rouge, LA Rouge, 70802 LA 70802 Baton Phone (800) 375-0504 Phone (800) 375-0504 Phone (800) 375-0504 (225) 387-0504 (225) 387-0504 (225) 387-0504 www.franklin-press.com www.franklin-press.com www.franklin-press.com