MAY 2010 SALUTE TO STUDENTS
IN THIS ISSUE
Watch the LSU NSAC team presentation
Salute to Students
Watch the LSU NSAC team!
Congrats District 7 ADDY Winners ®
Our members brought home 14 awards!
President’s Message Always Be Closing
College Connection News
Students presented with three “giants” of advertising at the Student Conference!
Book of the Month Rework
When: May 7, 2010, 11:30 a.m. Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by May 5!
MAY 7
LUNCHEO N
Join AAF-BR members for the last luncheon of the 2009–2010 club year as we salute our students and those individuals who truly made a difference in our club over the past year. We will watch the LSU National Student Advertising Competition team’s high-powered presentation, meet the Student Scholarship recipients and honor this year’s recipients of the Rising Star Award and the Ralph Sims Award of Advertising Excellence.
The Ralph Sims Award is presented in honor and recognition of Ralph’s achievements and contributions to our organization.
Governor’s Message
Curtis’ reign coming to a close
DATES TO KNOW
congrats District 7 addy® winners! Gold ADDY® Awards:
May 7, 11:30 a.m.
AAF-BR Membership Luncheon: Salute to Students and Ralph Sims Award, Juban’s
MESH Design Catalog | Belgard 2010 Consumer Catalog
After May, we are officially on summer vacation. See you in September!
BRZ Special Event Announcement | Primo Island Lager Bottle Tour Announcement
Special thanks to our starving student sponsors for April and May, Diane Allen and Associates and Amedisys!
TILT B-to-B Flash Websites, Products | Wes Kroninger Website Zehnder Communications E-Mails/E-Cards | Phelps Dunbar Christmas Card
Congrats to our new board members who have graciously volunteered to serve our club! The 2010–2011 Board of Directors will be presented at the May 7 luncheon.
Blue Cross Blue Shield of LA Public Service, Brochure | BCBSLAF/ Angel Award Silver ADDY® Awards: BRZ Packaging Campaign | Southampton Publick House Seasonal Series
P.O. BOX 1707, BATON ROUGE, LA 70821 | AAFbr.org
TILT Annual Report | Cox Comunications Community Report MESH Design Color Brochure | Belgard Idea Guide Zehnder Communications Color Brochure | 100 Black Men Brochure BRZ Poster | Lone Star Beer ‘Banners of Texas Independence’ Zehnder Communications Local TV, Single | You Can Be - :30 East Baton Rouge Parish School System AAF – Baton Rouge Ad Club Promotion | Call for Entries Instruction Video Unreal Logo | Gulf Porter Logo MESH Design Illustration | Belgard Environmental Illustration
college connection news
closing President’s Message Marielle Land-Howard
A-B-C. In the words of the gregarious Blake in Glengarry Glen Ross, “Always B-e C-losing. Always Be Closing, Always Be Closing.” Huh? I can sense the confusion, what in the random world is she talking about? When I speak to college students ready to enter the “real world”, I always ask, “How many of you are going into sales?” Since I’m often speaking to students at the Manship school, who consider themselves writers, editors, PR professionals, designers and often anything but salespeople, I usually get few to no hands raised. Wrong answer. And wrong answer for you too if you think A-B-C only applies to A-type sales addicts like me. We are all in sales. And we must all Always Be Closing in order to succeed in life. Period. The end, not up for discussion. Achieving the goals you’ve set for yourself this year is important. It’s the point. But how those new achievements will benefit you in your life, your home, your job, your community…well, that’s the period on your goal sentence. The new improved smarter, lighter, stronger, better networked, kinder, more generous you has a purpose. Your purpose is to make things happen. Your purpose is to leave our profession, our city, our world a better place than you found it. In order to make these things happen, you have to Always Be Closing. When people ask me what I do, I often reply, “I move people. From here to there, from what they believe they want to what I believe they need, from what they think is real to what I know to be true…I move people.” Helping the people in my life either move in the direction I would like them to, OR learning that the way they are currently moving is better and correcting my own course, I am in the moving business. That process of moving is selling to my husband, my child, my audience, my customers, you…getting to our mutually beneficial destination, that’s Closing. So, as we come to our last membership luncheon of the 2009 -2010 service year, it is with great humility (taught by the best), great excitement (it’s been an amazing ride), and great memories (of more fun than anyone should be allowed to have professionally) that I close my year as President of AAF-BR. Thank you isn’t enough. Saying you have moved me is an understatement. I am different, and I like to think better, than the young woman who started this journey a year ago. My last goal for the year is that your perspective is changed too. To lead, to think, to be proud of what you do and how you do it…I hope you have been moved.
The American Advertising Federation-Baton Rouge hosted a student conference for advertising, business, communications, creative writing, design, marketing, photography, and public relations students in Louisiana April 10, 2010, from 10 a.m. until 4 p.m. at the LSU Manship School of Mass Communication’s Holliday Forum. During the day-long conference, undergraduates learned from creative, web, marketing, account services, media services, and public relations professionals who discussed social media, brand strategy, collaborative work, integrated campaign development, and creative strategy. Students also had the opportunity to participate in portfolio and resume reviews. This year, AAF-BR wanted students “Standing on the Shoulders of Giants,” developing knowledge and insight by learning from experts who’ve gone before them. We were delighted to present three “giants” of advertising: Creative Giant Don McKinney Executive Creative Director and Creative Strategist GREY New York Giant clients include: Nissan, Adidas, Apple, Sony PlayStation, Energizer, Cadillac, T-Mobile, Infiniti, Penguin Books, the Copenhagen Climate Communications Council, Allianz, Capella University, Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly, DairyQueen, and E*Trade. Brand Giant Malcolm Schwarzenbach Director of Brand Study, Trumpet Group Giant clients include: Eli Lilly and Company, Deutz Engines, Amoco Foam Products, Abita Springs Water Company, The Queen of New Orleans Casino, General Hearing Instruments, Harrah’s New Orleans Casino, Louisiana Economic Development, New Orleans Convention and Visitor’s Bureau, The Campaign for Tobacco Free Living, and Greater New Orleans, Inc. Marketing Giant Tommy Teepell Chief Marketing Officer, Lamar Advertising Company Giant awards include: national sales leader for both IBM and XEROX; Marketer of the Year by Sales & Marketing Executives International; L. Ray Vahue Award, outdoor’s highest marketing recognition; Outdoor Advertising Association of America Hall of Fame We were also excited to help our students mingle with these mega-minds at a pre-conference open house and studio tour hosted by X Design on Friday, April 9, from 6:30 p.m. until 9:30 p.m. And we couldn’t have done it without Amedisys Home Health Services, our 2010 flagship sponsor. Their generous contribution to advertising education is funding all AAF-BR spring student engagement opportunities. Giant thanks, Amedisys!
The Pro
Ty Whitley Advertising Manager, Olinde’s Furniture & Appliance ty@olindes.com
Have there been any advances in your career related to your long-term involvement with AAF-BR?
Xdesign hosted an open house on April 9 and welcomed a wonderful crowd from the Southern Marketing Club, BEEP (Black Executive Entrepreneur Program), ULL, LSU AAF, and the LSU Graphic Design Department.
Career guidance, freelance, media sales to members, a job lead, a job interview, two job offers and a semester teaching advertising at LSU. Also, I got to know my local heroes in advertising: Al McDuff, Martin Flanagan, Charles East and Gus Wales — all AAF-BR members. When I was just starting, I was just blown away by their talent. After letting me wash their cars, they were more than happy to let me tell them how great they are. Thoughts on the current economy and how it will affect local advertising?
BOOK OF THE MONTH Rework | Jason Fried and David Heinemeier Hansson From the founders of the trailblazing software company 37signals, here is a different kind of business book – one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space – you don’t need them. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don’t want to starve anymore will all find valuable inspiration and guidance in these pages. It’s time to rework work.
A LITTLE BIRDIE TOLD US…
When the economy goes down, local advertisers find ways to cut ad dollars and find new ways of advertising at a lower cost that will still yield positive results. Then when times get better these changes tend to stay in place. Therefore, the local advertising scene changes every time the economy goes down. The biggest sea change I ever saw was the Great Oil Recession of ‘85. “What was it like, Grandpa?” Full service ad agencies with big overhead were replaced by more efficient, lower cost companies specializing in graphics, video and media buying. Currently advertisers are looking for ways of reducing costs through all this digital internet nonsense. “Where the hell is my newspaper?” Any advice for new members?
Here is what helped me immensely, but it is very junior high. Not long after becoming a member, I decided to be that guy who asked other members how they were doing and what they were working on instead of waiting for others to approach me.
The Intern
Emi Cummins
LSU School of Art & Design Rockit Science Agency ecummi2@tigers.lsu.edu
Birthdays
How long have you worked for Rockit Science Agency, and What kinds of projects are you working on?
May
Since Sept. 2009. Web design, Package design, PR campaigns.
11 Steve St. Cyr 29 Colleen Jackson
new members Chris Aaron, Treetop Media Kristin Perpignano, Party Time/Freelance Designer We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at emilyadfed@gmail.com.
UNEWS
We want to feature news about YOU in our weekly E-News. It goes out every Tuesday, so email your news to adfedkelley@hotmail. com every Monday by noon.
What’s the most valuable lesson you’ve learned as an intern?
That it’s ok to not know how to do something, and to ask a lot of questions. That’s what an internship is for. Do you have any advice for your fellow interns?
If you’re not having fun, then you’re not in the right field. This is a great, fun, fast paced industry, and I can’t wait to be a part of it after graduation. What is your favorite local advertising campaign?
I thought the EBR public schools campaign was impressive. It took a refreshing angle and I see it fairly often, on billboards and commercials, without being bombarded.
P.O. BOX 1707 P.O. BOX 1707 BOX 1707 BATON ROUGE,P.O. LA 70821 BATON ROUGE, LA 70821 BATON ROUGE, LA 70821
Baton Rouge Baton Rouge Baton Rouge The American Advertising Federation (AAF),
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Governor’s Message
STRATEGIC PLANNING FIND AAF ON THE WEB Dear AAF RedPRESIDENTS Stick Friends, PAST UNITE! STRATEGIC PLANNING FIND AAF ON THE WEB STRATEGIC PLANNING FIND PAST PRESIDENTS UNITE! PAST PRESIDENTS UNITE! AAF–BR WEB SITE AAF ON THE WEB mythe reign as Governor of District 7 comes closer to anAAF-District end, I can’t help Still highAs from success of the 2009 Spring Convention, several 7 but think
AAF–BR WEB SITE WEB SITE AAF–BR www.aafbr.org Still high from the success of the 2009 Spring AAF-District 7 AAF Still high success of theConvention, 2009 Spring Convention, several AAF-District 7 how I from am…to lead the greatest Federation and District in Past Presidents, be on the lookout for an updated e-mail Past Presidents, beour on theseveral lookout anallupdated e-mail Club offortunate the Year Awards and the induction of very own Curtisfor Vann asthe www.aafbr.org from Immediate Past President Ace Bourgeois. He’ll www.aafbr.org system indeed anImmediate I have beenPresident involved with American Advertising Club of isthe Year Awards the induction of our verythe own Curtis Vann asCurtis Vann as Club ofhonor. theand Year Awards and the induction of our Ace very own from Past Ace Bourgeois. He’ll AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move from Immediate Past President Bourgeois. He’ll AAF–DISTRICT 7 WEB SITE be sending information out to all of those wonderfully Federation since the late 1980s, and what a rewarding experience. As a member of move AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to AAF–DISTRICT 7 WEB SITE7 WEB SITE AAF–DISTRICT be sending information out to all of those wonderfully up the annual Board Retreat by 2tobe months rather than waiting untiltoAugust. Held sending information out all of those wonderfully www.7thaaf.com AAF Baton Rouge, you are truly blessed be a part of one of the strongest federations in the nation. seasoned veterans of ourrather club, asking for until ways to make up the annual up Board Retreat by 2 months than waiting August. Held the annual Board Retreat by 2 months rather than waiting until August. Held www.7thaaf.com www.7thaaf.com veterans of our club, asking for to make also changed to include more strategic planning in early June, the form at was veterans our club, asking for ways Ittoismake When I became Governor, I seasoned challenged allseasoned members to pursue aofposition inways this organization. our club the that itatcan be. Ace is also planning our atbest was also changed to include more strategic planning in early June, the form was also changed toelected include more strategicwill planning in early June, the form AAF OFFICIAL WEB SITE just team 22 members of theitnewly Board of our club the our best that itThe can be. Ace is also planning our a great deal ofrather time than and work but abuilding. whole lotAll of fun. experiences, contacts and friendships club the best that can be. Ace is also planning our AAF OFFICIAL SITE WEB SITE Annual Past Presidents Council Meeting and we hope you elected AAFWEB OFFICIAL rather than just team building. All 22 members of the newly elected Board of rather than just team building. All 22 members of the newly Board www.aaf.org be so valuable to youwere personally ItPresidents islight definitely one ofand the best decisions I’vehope ever youof Directors sworn inand andprofessionally. given thePast green toMeeting begin their many ambitious Annual Past Presidents Council we hope youwe Annual Council Meeting and www.aaf.org www.aaf.org all will make every effort to attend. Directors wereDirectors sworn and given the green lightthe to begin their many ambitious sworn infinishing and given green light to begin manyevery ambitious made. The next few months I willin bewere putting the to my year, and I their will relish projects for the coming year. look for us on Facebook and LinkedIn! all willtouches make effort to attend. allevery will make every effort toAlso attend. projects for theprojects comingfor year. minute. I appreciate all of your support during my tenure and appreciate your friendship evencoming more. Also look for us on LinkedIn! the year. Also lookFacebook for us onand Facebook and LinkedIn!
Past Presidents, be on the lookout for an updated e-mail
Also look for us on Facebook, LinkedIn and Twitter!
Sincerely, Curtis Vann, AAF District 7 Governor
Printing compliments of Printing compliments of Printing compliments of
1391 Highland Road 1391 Highland 1391Road Highland Road Baton Rouge, LA 70802 Baton Rouge, LA Rouge, 70802 LA 70802 Baton Phone (800) 375-0504 Phone (800) 375-0504 Phone (800) 375-0504 (225) 387-0504 (225) 387-0504 (225) 387-0504 www.franklin-press.com www.franklin-press.com www.franklin-press.com