February2008 Rescheduled from September Luncheon Looking to grab a piece of the $230 billion health-conscious, environmentally friendly consumer market pie? At this month’s membership meeting, Colette Chandler will present Going Green: What it is and what it isn’t. How to make sense of it all and become a green brand people trust.
MONTHLY LUNCHEON
FRIDAY • February 6
Join Chandler as she shares her knowledge on reaching this lucrative market, which is projected to grow to $420 billion in the next three years. Her company’s groundbreaking study has helped other companies gain a better understanding of consumer attitudes, behaviors and upcoming trends relating to natural health, wellness and the environment. Learn what floats their recycled boats and how to market to them with ease. Chandler channels more than 15 years of marketing, public relations and research experience into dynamic workshops, seminars and consulting. Rising to the top of her field, she is acknowledged as an accomplished copywriter, marketing strategist, spokesperson and media trainer. Chandler lives in Westerville, Ohio, with her husband and baby girl.
What it Means to Be
JUBAN’S RESTAURANT 3739 Perkins Road 11:30 a.m. • networking Noon • lunch & speaker
Green
Colette Chandler
Principal, The Marketing Insider
Free for Members $25 per guest $20 per student Please RSVP! By February 4 Online • adfedgbr.org Phone • 225.761.1200
Get your tickets now for the red carpet event of Baton Rouge on February 28: the 56th AdCademy ADDY Awards. Advertising professionals from the GreaterBaton Rouge area will gather at the Louisiana State Museum to honor the city’s finest creative talent. But this year, they’ll also struggle with the burning question, who are they wearing?
Other important details for the show: U Tickets are $60 for professionals, $30 for students (valid student ID required), and available for purchase at The Lane Agency. U The Louisiana State Museum is located at 660 North 4th Street. U Event catered by Chef KD – Louisiana Legends.
U Attendees receive complimentary admittance to museum’s permanent exhibits. U Formal attire is requested. U Red carpet opens at 7 p.m. and features a live feed from Eagle 98.1. U Awards show begins at 8 p.m. sharp!
Back by popular demand – and more popular than ever – is the People’s Choice Awards that lets you vote for your favorite entries. Visit www.aafbr.org and link to the ADDY pages to see what all the hype is about. Cast your vote for your choice today!
Kingfish Curtis says “Save the Date!”
Many thanks to our wonderful sponsors!
April 16-19, 2009 Hilton Baton Rouge Capitol Center Hotel and Conference Registration begins February 1. Workshops are free for AAF-BR members.
president’s column
Conference Event Tickets Now On Sale • AAF-District 7 ADDY® Awards & Crawfish Boil Friday evening, April 17, tickets: $65 • Governor’s Gala Saturday night, April 18, tickets: $75
Wow! The ADDY
®
Awards are here.
We’ve really kicked it up a notch —
from our contests for theming and
naming the show, to guessing the venue, to the
creatively produced How to Enter the
ADDYs video, to our Inside the ADDYs
luncheon — we’ve topped out. At the close of Call for
Entries, approxi-
mately 583 entries
were logged. And, in this economy,
as Martha Stewart would say, “It’s a good thing.”
Many thanks to the co-chairs, Josh Dickerhoof and
Kelley Criscoe, and their committee of
cohorts for raising
the bar while keeping it real.
Thankfully, Ace
Lt. Governor Sponsor: $1000 Gerry Lane Enterprises
The Barnett Company
Special Room Rates Available The Hilton Baton Rouge Capitol Center is offering a special rate of $129/night for Spring Convention attendees. Please book your room by March 16 to take advantage of this rate and enjoy the opportunity to bond with your District 7 peers! Visit www.aafbr.org and click on the Spring Convention icon for complete information.
Take Advantage of Your AAF Benefits Did you know your AAF-BR membership includes a membership in AAF? One benefit of AAF membership is a free daily e-mail newsletter called SmartBrief. This online publication, designed specifically for advertisers, agencies and media companies, provides the latest need-to-know industry news and information. And it’s FREE. Sign up today at www.AAF.org. Looking ahead to 2009 What’s coming up next for the advertising and marketing industry? The AAF SmartBrief special year-end report highlights its predictions for what’s in store for 2009. The coming year will be challenging for the marketing and advertising industry. In fact, leading media researchers and market analysts predict that ad spending will continue to dip in 2009. Online spending is still projected to grow — by 5 percent by one leading estimate — but the rate of growth is slowing. CMOs and agencies will face increasing pressure to show return on investment in this more-constricted spending environment. On the government front, President Barack Obama’s media and marketing agenda may include eliminating the deductibility of marketing expenses for businesses, as well as restrictions on direct-to-consumer pharmaceutical advertising and food and beverage advertising that runs on TV programming and Web content for children. What’s the good news? Even in a diminished economic climate, people will continue to buy consumer packaged goods, fuel for their cars, clothes and other necessities of life. And where consumers are spending, there will be advertising and marketing to try to influence their choices. AAF SmartBrief will be covering news and trends from the advertising and marketing industries throughout the year.
Printing Sponsor Moran Printing
Paper Sponsor Unisource
Signage Sponsor Vivid Ink
Legislator Sponsors:$500 b52 Design, Inc.
Clear Channel Communications
Creative English
Lamar
Mississippi Power
In-Kind Sponsors Stun Design Gatorworks
For the love of Leslie, don’t skip the check-in table!
Why do the AAF-BR board members ask you to check in at the monthly luncheon when you’ve already RSVPd? After all…you’ve got people to see, friends to hug and schmoozing that simply cannot wait. While your board members do try to think of creative ways to torture you, there is a reason for the stopping point. It’s money. And we can potentially save a lot of it if we are charged for the number of attendees rather than the number of RSVPs. By comparing the two lists, we usually come out way ahead.
Each year, AAF-BR awards two scholarships to assist and support outstanding students who show professional promise and commitment to advertising. The award is open to Advertising, Electronic Media, Graphic Design, Journalism, Marketing, Political Communication, Public Relations, or Communications Education students in the Greater Baton Rouge area. Application deadline is April 16, 2009.
And if that’s not a good enough reason to check in first, then you should know you are sorely missed each month by our club’s Executive Director, Leslie Cole. So if you don’t do it for the club, do it for our Leslie.
Membership Drive Deadline Nears
Pimp Your Ride: Art Car Parade Rolls on May 2! Baton Rouge’s 4th Annual Art Car Parade is gearing up to roll through downtown Baton Rouge on May 2. Participation in the parade is FREE, so get creative with your wheelswhether it’s a car, lawnmower, skateboard or anything else, art it up and come roll with us. For more information on the parade or to sign up to participate, visit www.culturecandy. org. To sponsor this really rad event, e-mail Aimee Shultz at aimee.shultz@yahoo.com.
(Amedisys) 2 8 ADDY Awards ®
march
February
Upcoming Events 6 monthly luncheon at Juban’s 17 AAF-BR Board Meeting
Ad Fed 101
Who’s Joining the Club? Margo Jolet LSU Public Affairs
Lori Kemp LSU Public Affairs
Sharla Neyland
LSU Public Affairs
Michelle Spielman LSU Public Affairs
It’s A Girl for Taylor Bennett!
Grace Addison Bennett December 2, 2008 8.8 lbs
(left to right) Lisa Stansbury, Emily Clemmons, Amber Briggs and Miranda Lemon
AAF-BR member Taylor Bennett, wife Ginger and son John welcomed a new addition to their family: Grace Addison Bennett. Congratulations!
6 monthly luncheon at Juban’s; 16-19 Spring Convention, Hilton Chris Houchens, Shotgun Concepts, discusses Selling the Image: Developing a Winning Brand Strategy. 1 7 AAF-BR Board Meeting (Amedisys)
Baton Rouge Capitol Center
17 monthly luncheon at Hilton
april
A selection committee will choose TWO of the most qualified candidates – one for a general scholarship and one for a diversity scholarship. Winners will be announced at the May 1, 2009 member luncheon and in the May 2009 newsletter. Each winner will receive a $1,000 scholarship to be applied to his or her current university, as well as a one-year honorary membership in AAF-BR. For detailed entry requirements and more information please download the PDF on the website at www.aafbr. org. Please direct questions to Jason Feirman at jfeirma@lsu.edu or (225) 578-1887.
The annual board-sponsored membership drive is designed to build our membership and keep our club strong. There’s also something in it for you: the member who brings the most guests to the monthly luncheons between November 2008 and February 2009 will receive a high-definition flat screen TV. For more details or questions, contact Lisa Stansbury, membership cochair, at lstansbury@lhcr.org.
MEMBERS
Nominate a Student Today!
Baton Rouge Capitol Center
21 AAF-BR Board Meeting
(Amedisys)
THE DAILY REPORT. NOW TWICE AS GOOD. Sign up today at businessreport.com
P.O. BOX 1707 BATON ROUGE, LA 70821
The American Advertising Federation - Baton Rouge consists of local professionals based in the fields of advertising, sales promotion, public relations, marketing, production and the buying or selling of advertising. AAF-BR is an affiliate of the American Advertising Federation, the only national organization representing the interests of the entire advertising community. Membership luncheons are generally held the first Friday of the month except during the months of a major event. Program speakers are brought in from around the country to present informative lectures and insight in advertising.
American Advertising Federation-Baton Rouge 2008-2009 Board Roster Executive Committee President Ace Bourgeois acedesign@earthlink.net Immediate Past President Bylaws, Past President Council, District 7 Spring Convention Carol Shirley carolshirley@mac.com President-Elect Marielle Land-Howard Diversity marielle@businessreport.com Vice-President Jason Feirman College Connection jfeirma@lsu.edu
Board of Directors Vice-President Kelley Criscoe ADDYs Co-Chair District 7 Membership Coordinator adfedkelley@hotmail.com Club Treasurer/District Lt. Governor - Club Services Elizabeth Perry eperry@hdaissues.com Leslie Cole Executive Director leslie.cole@cox.net
Josh Dickerhoof ADDYs Co-Chair adfedjosh@gmail.com
Bridget Riley Membership Co-Chair bridgetriley@gerrylane.com
Amber Goodwin NSAC/College Chapters Coordinator ambergoodwin@cox.net
Aimee Shultz Public Service aims385@yahoo.com
Thom Harris Programs Thom@ThomHarrisDesign.com
Lisa Stansbury Membership Co-Chair lstansbury@lhcr.org
Colleen Jackson Communications Co-Chair Colleen.Jackson@bcbsla.com
Curtis J. Vann, Jr. 7th District Governor-Elect cvann@moranprinting.com
Connie McLeod Communications Co-Chair connie.mcleod@womans.org
Jeremy White Government Relations editor@redshtickmagazine.com
Saundra Lane Ex-Officio lane@gerrylane.com saundie@aol.com Jennifer Macha Ex-Officio, LSU Student AAF Chapter Faculty Advisor jmacha98@yahoo.com Karen Gaupp-Wozniak Ex-Officio, Diversity karen@inkandair.biz Lance Porter Ex-Officio, District Academic Representative lporter@lsu.edu