March2009 Why Attend the AAF District 7 Spring Convention April 16-18? The top 10 reasons why you should make plans to attend the Spring Convention:
Please note the different luncheon location this month MONTHLY LUNCHEON
FRIDAY • April 17
Hilton Capitol House Hotel 201 Lafayette Street Baton Rouge, LA 70802 11:30 a.m. • networking Noon • lunch & speaker Free for Members $25 per guest $20 per student Please RSVP! By April 15 Online • adfedgbr.com Phone • 225.761.1200
So, what IS the Spring Convention you ask? Well, it’s an event held each April and hosted by one of the 23 clubs in AAF District 7, which includes the states: Alabama, Georgia, Louisiana, Mississippi and Tennessee. Board members from these clubs attend the event for professional development, networking, socializing and to get general insight into the advertising industry. What happens at the convention? Friday begins with one of the highlights of the event, the daylong student advertising competition. Teams from some of the 30 college chapters across District 7 compete for a chance to move on to the National Student Advertising Competition held at the AAF National Conference in June. There are also professional development workshops and Secretary of State Jay Dardenne will be the featured speaker at a joint luncheon with the local AAF-BR membership. Friday night kicks off with a crawfish boil at the Old State Capitol and then the District ADDY® Awards, where local winners compete to move on to the National ADDY® competition. Saturday includes more professional development workshops, as well as Raising Cane’s Todd Graves as our lunch guest and speaker. Saturday night culminates with the Governor’s Gala as Baton Rouge’s own Curtis Vann is inducted as the 2009-2010 District 7 Governor.
10. It’s in Baton Rouge, so why not? 9. You should check out a few teams competing in the student advertising competition and see who might be competing for your job one day. 8. You’ll be attending the lunch Friday anyway, so stick around and check out the vibe. 7. The District ADDY Awards are in town, so enjoy some crawfish and take a gander at some of the best advertising in the Deep South. 6. You need some tips on how to spice up your party planning techniques at the “Event- er-vention” workshop with Nicole David. 5. It’s a great chance to learn more about how your business can capitalize on the green/ sustainability movement at the workshop with Amy Gatz. 4. Now’s your chance to go inside the making of the “Louisiana 2 Step” campaign with Blue Cross and Blue Shield of Louisiana’s John Maginnis. 3. You don’t often get to have lunch with Todd Graves and get the scoop on Raising Cane’s success. 2. You deserve to party down at the Governor’s Gala Saturday night in the gorgeous Heidelberg Room at the Hilton. 1. The conference only comes to Baton Rouge once every five or six years and most of the day events are free to our club members. So what are you waiting for? A complete agenda of all activities and events is on the website at: www.aaf7spring.com. Tickets for the District ADDY® Awards and the Governor’s Gala can be purchased online. To take advantage of the special AAF-BR member discount for the Saturday lunch with Todd Graves, please contact Jeff English at jeffenglish@cox.net.
president’s column
The ADDY® Awards... WOW!
I cannot heap enough praise on this committee. Thanks first and foremost to the wonderful cochairs, Kelley Criscoe and Josh Dickerhoof, who have raised the bar to an all-new high. This special event could not have occurred without their extraordinary dedication to excellence. I thank
Nominations Now Being Accepted for Ralph Sims, Rising Star Awards Ralph Sims was a rare individual who made an indelible mark on AAF-BR. To honor his memory and continue the award created in his name in 2008, we are now accepting nominations for the 2009 Ralph Sims Award of Advertising Excellence. This award will be given to a Baton Rouge advertising professional who has demonstrated outstanding leadership and mentoring of area college and university students. Know a rising star? Nominations for the Rising Star Award also are being accepted. This award honors a new AAF-BR member who has been actively involved in club activities and given the most toward the betterment of the club. Previous recipients can be found online at www.aafbr.org/ content/about_us/about_us_awards. Send your nominations for both awards to Ace Bourgeois at acedesign@ earthlink.net. The nomination deadline for both awards is April 3, 2009. Winners will be announced at the May 1, 2009 membership luncheon.
2009 AAF-Baton Rouge Student Conference
you from the top, sides and bottom of my heart.
AAF-BR Seeks Candidates to Lead the Way At the April 17 luncheon, the nominating committee will present the slate of board candidates for consideration by the general membership. You can nominate a candidate for the board by e-mailing Leslie. Cole@lsu.law.edu. Additional nominations will be accepted from the floor. Ballots will be sent to all members following the April luncheon and new board members will be announced at the May luncheon.
Another group of overachievers is
Need extra ADDY Awards?
our Spring Convention Committee co-chairs, Jeff English and Carol Shirley. They’ve done a wonderful
Please visit www.aafbr.org to download the Duplicate Award Order Form.
job setting up this phenomenal opportunity for our club -- to host other boards of directors from all across the Deep South. During Spring Convention, our very own Curtis Vann will become Governor of District 7, a high honor indeed. You’ll also get a chance to see the District ADDY® Awards and witness talent from other cities like Memphis, Nashville, Birmingham and Atlanta. So, please take this opportunity to help Jeff and Carol and join us for Spring Convention! Thankfully, Ace
Get the real poop on a career in advertising & media Many outside the profession consider advertising useless waste that fuels our mass consumption in a society of excess and greed. Well, they’re half right. The world is full of crappy communicators bombarding us with products and services we don’t really need. Then, there are those who use the medium to inform, inspire, make us laugh and create brands that we not only use, but that become a part of our lives. Want to know more about these kinda’ people? Join us for the 2009 American Advertising Federation–Baton Rouge Student Conference and discover how the area’s finest copywriters, designers, media buyers, and photographers keep their profession from becoming #2.
• $50 Gold • $50 Special Judges’ Awards • $65 Best of Show and Best of Category Awards • $30 People’s Choice Awards • $5 Silver Certificate Deadline: Friday, March 20, 2009
March 28, 2009 • 9 a.m.–3 p.m. • Registration begins at 8:45 a.m. • LSU Manship School of Mass Communication • Holliday Forum • $5 with RSVP by March 26 • $10 at event • RSVP: visit www.aafbr.org, click “Events Calendar,” and choose “2009 AAF-BR Student Conference.” Payment will be collected when you check-in at the conference.
New Member
Who’s Joining
Marie Powell Art Director Wright-Feigley Communications
Don’t Miss
April
For Student Scholarships
Scholarship applications are still being accepted for TWO outstanding students who show professional promise and commitment to advertising. The award is open to Advertising, Electronic Media, Graphic Design, Journalism, Marketing, Political Communication, Public Relations, or Communications Education students in the Greater Baton Rouge area. One student will be chosen for a general scholarship and one for a diversity scholarship. Winners will be announced at the May 1, 2009 member luncheon and in the May 2009 newsletter. Each winner will receive a $1,000 scholarship to be applied to his or her current university, as well as a one-year honorary membership in AAF-BR. For detailed entry requirements and more information please download the PDF on the website at www.aafbr.org. Please direct questions to Jason Feirman at jfeirma@lsu.edu or (225) 578-1887.
seasoned MEMBER
l d a e D
My experiences in the advertising industry have taught me to always stay connected and stay on top of the latest trends. I feel that the Ad Fed is the perfect environment to do this. I have already reconnected with many old friends and colleagues from the Baton Rouge area, and I look forward to building many new relationships in 2009.
Keith A. Stark Graphic Designer Moran Printing
I’ve been a graphic designer and prepress specialist for Moran Printing in Baton Rouge since 2004. Ad Fed has always been a valuable careerdevelopment tool for me, both during college and afterward. Through Ad Fed, I'm provided opportunities to network, opportunities to showcase my work and abilities, and opportunities to learn and gain valuable insight into changes in the industry. Now that I’m a board member, I look forward to serving our members and getting more involved with the club.
Krystal Bennett LSU Athletics
Stephen Bowling
Rockit Science
Catherine Knighten Elliott Lamar Graphics
Gary B. Garman Photographer
Amy Graham Lee Michaels
Grant Hurlbert Rockit Science
Margaret Landry Deep South Crane and Rigging
Courtney Morgan Louisiana Lottery
Jayne Thibodeaux T2 Creative Services
Kevin Thibodeaux T2 Creative Services
Courtney Wilburn LSU Athletics
Vito Zappardo Peter Mayer Advertising
Upcoming Events 20 AAF-BR Board Meeting
7
(location TBD)
1
AAF-BR Board Meeting (location TBD)
16-19 Spring Convention, Hilton
Baton Rouge Capitol Center
17 monthly luncheon at Hilton
Baton Rouge Capitol Center
May
april
march
the Club?
Not long after graduating from LSU in 2002, I left Baton Rouge to discover a new life and career in the far northwest. After knocking down doors in a very tough economy, I managed to pick up a job as a graphic designer at my first advertising agency. This is where I was first introduced to the American Advertising Federation on a national level. In 2006, I decided to move back to Baton Rouge, and knew that I had to find the local Ad Fed right away. Over the last couple of years, I have attended numerous meetings and networking events, but I have finally joined as a member this year.
16 ine
MEMBERS
Salute to Students monthly luncheon at Juban’s
E.A. “PETE” GOLDSBY Silver Medal AWARD
Francelle Theriot’
Partner – 2121 Design | Marketing | Advertising Francelle Theriot’s career began in the early 1980s while in the graphic design program at LSU, when she started freelancing for small clients to gain experience. Her first printed design was a pro bono piece for the Special Olympics. After receiving her degree, Francelle joined a large agency as a graphic designer and quickly learned the big picture of the advertising business from Baton Rouge’s seasoned agency professionals. She worked in Baton Rouge, guiding art and creative direction in a number of area agencies. As opportunities arose on projects, Francelle broadened her skills to meet them. After six years in the agency business, she joined a popular post-production facility and illustrated a career path into the world of broadcast design and animation. In 1990, Francelle, along with partner/husband Kirk Theriot, founded 2121 Graphics, Inc. – now known as 2121 Design, Marketing and Advertising. Their business model combines the art of traditional communication design with the skills of sophisticated multi-media production. The firm provides solutions for integrating marketing, advertising and design and is a well-respected, award-winning ad agency that serves Louisiana’s top corporate clients, as well as many non-profit organizations. Francelle has a huge heart for serving her clients and the community with her talents … from manning the food bank at church, to producing events and fund-raisers. Francelle served several terms as a board member for the American Advertising Federation – Baton Rouge, chairing commit-
tees both locally and regionally, and later serving on the executive board. As one admirer put it, “Francelle will dance, sing, act, sew, paint, sand, hammer, judge, volunteer, hike, collect, donate, solicit, update, recruit, and pay from her own pocket. There is nothing she will not do for the sake of AAF-BR or for the betterment of our Baton Rouge community.” Her professional honors include: ADDY® and Telly Awards; Lantern Awards (Southern Public Relations Federation); a Pollie Award (Association of Political and Public Affairs Professionals); the 2002 Capital Area United Way Community Awareness Award; 2001-02 Advertising Federation Silver Award; 1997 Charles Langer Best of Show Copy Writing; 1997 Best of the Best in Healthcare Advertising; and recognition from the YMCA of the Capital Area for outstanding volunteer service. Her work has also been published in Print’s Regional Design Annual. Throughout her career she has fostered the AAF-BR’s intern program, mentoring to future leaders. Students from many institutions, including LSU, Southern University, local art schools and even high school programs have interned with 2121 Design under Francelle’s careful tutelage. Despite her many accomplishments, contributions and demands from her career, Francelle manages to keep her family on the forefront. Her children – Micah, Austen and Lindsey – are her pride and joy. Her husband – Kirk – is her partner and best friend. Francelle’s ability to successfully balance family and career is an inspiration in itself.
special judges ’ awards
MOSAIC AWARD
Title: Louisiana Recovery Corps Annual Report Advertiser: J. T. Lane for the Louisiana Recovery Corps Entrant: V-Creative Veni Harlan, Art Director/Designer David Humphreys, Photographer Todd Davidson, Writer
JUDGE’S AWARD | Neil Epstein
Title: Devil’s Weed Campaign Advertiser: Molina Cigar Company Entrant: Rockit Science Agency Brad Bongiovanni, Creative Director Brent Sims, Marketing Director Josh Dickerhoof, Art Director Grant Hurlbert, Illustrator/Graphic Design Stephen Bowling, Graphic Design/Web
JUDGE’S AWARD | Dan Mazei
Title: The Tastriots Advertiser: Louisiana State University Entrant: Sneaux Way
Josh Dickerhoof and Sara Mistretta
JUDGE’S AWARD | Laura Burton
Title: Baton Rouge Area Chamber 2007 Annual Report Advertiser: Baton Rouge Area Chamber Entrant: Object 9
JUDGE’S AWARD | Susan Adkins
Jeff English, Kendra Kimmons, Nicole Duet-Latalais
Taylor Bennett, Ginger Bennett, Katie Ramirez, Treasure Tolliver, Jenny Kurz, Adam Kurz from Mesh Design, winner of the prestigious Best of Show Overall Award
Title: BelAir Wall Photo Illustration Advertiser: Belgard Hardscapes Entrant: Mesh Design Mesh Design, Creative Mark Ross, Digital Illustration Chipper Hatter, Photography
Brian Rodriguez, Alise Johnson, Chase Swindler, David Link, Sebastian Maldonado
Photos © Gary B. Garman for the press wall photos and Henry McCoy for the candid shots. Julie Arinder, Walt Arinder, Alexa Arinder
best of awards
BEST OF SHOW | OVERALL
Title: Belgard Environmental Campaign Advertiser: Belgard Hardscapes Entrant: Mesh Design Mesh Design, Creative Mark Ross, Illustration/Digital Retouching Chipper Hatter, Photography Baton Rouge Printing, Printing
BEST OF SHOW | PRINT
Title: Tales of Colt 45 Publication Series Advertiser: Pabst Brewing Company Entrant: BRZ Jordan Bochanis, Concept Director Various Artists, Illustrator Vice Magazine, Editor Jon Holecz, Account Manager
BEST OF SHOW | INTERACTIVE Title: Alphabotz Website Advertiser: Ideopolis Entrant: TILT TILT, Concept/Design/Development
Scotty Drake
BEST OF SHOW | TV
Title: Make Believe TV Campaign Advertiser: Our Lady of the Lake Children’s Hospital Entrant: Our Lady of the Lake Regional Medical Center Nicole Hidalgo, Marketing Director Chip Culpepper, Concept/Creative Greg Milneck, Digital FX
Taylor Bennett, Ace Bourgeois
BEST OF SHOW | RADIO
Title: Look Who’s Doing the Two Radio Campaign Advertiser: Blue Cross Blue Shield of Louisiana Entrant: Blue Cross Blue Shield of Louisiana Blue Cross, Creative Jep Epstein, Music
Jim and Merrill Overbey
Brad and Blair Bongiovanni
Martin Flanagan, Esther Wicker, ADDY Student Coordinator Hunter Territo, Jackson Flanagan, Eric Cantrelle, Keri Lejeune Connie McLeod, Bridget Desilva, Lisa Stansbury
special awards
Title: Indian Summer Spiced Ale 6-Pack Packaging Advertiser: Lazy Magnolia Brewing Company Entrant: UNREAL Rick Dobbs, Concept/Creative/Photographer Keystone Paper & Box, Printing
PEOPLE’S CHOICE AWARD | WEB
PRESIDENT’S SERVICE AWARD
special awards
PEOPLE’S CHOICE AWARD | PRINT
Title: 2 Step 4 Kids Website Advertiser: Blue Cross Blue Shield of Louisiana Entrant: Blue Cross Blue Shield of Louisiana Blue Cross, Creative K-fx2, Development
PEOPLE’S CHOICE AWARD | BROADCAST
Title: Associated Grocers Radio – Eddie the Elf Advertiser: Associated Grocers Entrant: Wright Feigley Communication Stuart Feigley, Creative Director/Copywriter Rachel Rivet, Account Executive
BEST OF SHOW | STUDENT Title: Post-It Campaign Advertiser: Louisiana State University Entrant: Elizabeth Braud and Jill Whitley Elizabeth Braud, Student Jill Whitley, Student
Kelley Criscoe
Marketing Specialist –Associated Grocers, Inc. If you ask Kelley Criscoe how she got involved with the AAFBR, she’ll tell you she got “sucked in.” But if you know her, you know there’s no way she could hold herself back. She’s not built that way. Kelley admits to joining AAF-BR in 2005 strictly at the urging of her then boss, Saundra Lane. Saundra told her the club would be a good fit and these folks would be “her kind of people.” Kelley had her doubts. Saundra was right. Kelley also swears she had no plans to get involved with the board or the committees. Fast-forward three years to this service record: • • • • • • • •
Membership Committee: 2005 – 2006 Membership Committee Co-Chair: 2007 – 2008 13th Gate Ad Fed Social Committee: 2005 – 2008 ADDY® Committee: 2006 – 07 ADDY® Co-Chair: 2008 – 09 Media Auction Committee: 2005 – 2006; 2006 – 2007; 2007 – 2008 AAF District 7 Membership Coordinator: 2008 to present AAF-BR Vice President: 2008 to present
The AAF-BR board of directors chose Kelley as the recipient of the 2006-07 Rising Star Award, which is presented each year to a new member who has participated actively in club activities, contributed to the betterment of the club and set a shining example for other members during his or her first year of membership. Kelley’s extensive background in event planning and local marketing made her a perfect fit (and a target) for her participation on the board. She is a classic overachiever, always jumping in with both feet and giving 200 percent to everything she does. Oh yeah, and she’s a single mom. Two-year-old Wesley is the absolute apple of her eye. Somehow Kelley is able to juggle her job responsibilities, her demanding roles in AAF-BR and the joys of motherhood. To see Kelley in action you would never guess all of the pressure she is under. She handles it with professionalism and enthusiasm. Despite her early reluctance in joining AAF-BR back in 2005, Kelley admits to happily being proven wrong and having an incredibly rewarding experience. Our club has benefited greatly from her tireless commitment and countless hours of service. In return, we proudly honor Kelley Criscoe with the 2008-09 President’s Service Award.
P.O. BOX 1707 BATON ROUGE, LA 70821
The American Advertising Federation - Baton Rouge consists of local professionals based in the fields of advertising, sales promotion, public relations, marketing, production and the buying or selling of advertising. AAF-BR is an affiliate of the American Advertising Federation, the only national organization representing the interests of the entire advertising community. Membership luncheons are generally held the first Friday of the month except during the months of a major event. Program speakers are brought in from around the country to present informative lectures and insight in advertising.
American Advertising Federation-Baton Rouge 2008-2009 Board Roster Executive Committee President Ace Bourgeois acedesign@earthlink.net Immediate Past President Bylaws, Past President Council, District 7 Spring Convention Carol Shirley carolshirley@mac.com President-Elect Marielle Land-Howard Diversity marielle@businessreport.com Vice-President Jason Feirman College Connection jfeirma@lsu.edu
Board of Directors Vice-President Kelley Criscoe ADDYs Co-Chair District 7 Membership Coordinator adfedkelley@hotmail.com Club Treasurer/District Lt. Governor - Club Services Elizabeth Perry eperry@hdaissues.com Leslie Cole Executive Director leslie.cole@cox.net
Josh Dickerhoof ADDYs Co-Chair adfedjosh@gmail.com Amber Goodwin NSAC/College Chapters Coordinator ambergoodwin@cox.net Thom Harris Programs Thom@ThomHarrisDesign.com Colleen Jackson Communications Co-Chair Colleen.Jackson@bcbsla.com Connie McLeod Communications Co-Chair connie.mcleod@womans.org
Bridget Riley Membership Co-Chair bridgetriley@gerrylane.com
Saundra Lane Ex-Officio lane@gerrylane.com saundie@aol.com
Aimee Shultz Public Service aims385@yahoo.com Lisa Stansbury Membership Co-Chair lstansbury@lhcr.org Keith Stark Workshops Keith@StarkImagery.com Curtis J. Vann, Jr. 7th District Governor-Elect cvann@moranprinting.com
Jennifer Macha Ex-Officio, LSU Student AAF Chapter Faculty Advisor jmacha98@yahoo.com Karen Gaupp-Wozniak Ex-Officio, Diversity karen@inkandair.biz Lance Porter Ex-Officio, District Academic Representative lporter@lsu.edu