September2008 Colette Chandler
Principal The Marketing Insider
Looking to grab a piece of the $230 billion health-conscious, environmentally friendly consumer market pie? At this month’s membership meeting, Colette Chandler will present Going Green: What it is and what it isn’t. How to make sense of it all and become a green brand people trust. Join Chandler as she shares her knowledge on reaching this lucrative market, which is
projected to grow to $420 billion in the next three years. Her company’s groundbreaking study has helped other companies gain a better understanding of consumer attitudes, behaviors and upcoming trends relating to natural health, wellness and the environment. Learn what floats their recycled boats and how to market to them with ease.
Chandler channels more than 15 years of marketing, public relations and research experience into dynamic workshops, seminars and consulting. Rising to the top of her field, she is acknowledged as an accomplished copywriter, marketing strategist, spokesperson and media trainer. Chandler lives in Westerville, Ohio, with her husband and baby girl.
What It Means to Be Green Help Media Auction Reach Its Ghoul FRIDAY • Sept. 5
Please RSVP! By Sept. 3 Online • adfedgbr.com Phone • 225.761.1200
Upcoming Events 5 monthly luncheon at Juban’s 10 Spring Convention planning
meeting (6 – 8 p.m., Zea Rotis- serie & Grill in Towne Center) 16 AAF-BR Board Meeting (Amedisys)
October
Free for Members $25 per guest $20 per student
September
JUBAN’S RESTAURANT 3739 Perkins Road 11:30 a.m. • networking Noon • lunch & speaker
Personal donations • Host/throw a party/event - invite people to your haunted house for a MargaritaMadness Party, themed dinner, poker party, birthday party, wine tasting, witches’ brew or something else frighteningly fun • Freebies and comps - if your clients have collateral, have them scare up and donate tickets to LSU games, art events, plays, comedy clubs, gallery openings, musical events, hotel stays, jewelry or enviable memorabilia • Be Bloody Helpful - form a group, and give some Mummy a break by offering to babysit Chuckie, do yard work, wash cars, etc.
Professional donations • Time/Space (donations of TV and radio time, print or outdoor space) • Printing • Graphic Design • Web Design • Copywriting • On-air/produced voice talent • Public Relations • Event Planning • Marketing Research • Illustration • Producing/Directing • Singing/Songwriting • Artistry (paintings, sculptures, photography, or other unique and creative objects d’ arte)
3 monthly luncheon at Juban’s 15 Media Auction 17-19 Fall Board (Jackson, TN) 21 AAF-BR Board Meeting (Amedisys)
• Jack (o’ Lantern) of all trades? - offer tutoring for singing, dancing, music lessons, web design, or that thing your spouse likes so much • Or simply donate a gift someone will love - cookie bouquet, movie tickets, dinner at a favorite restaurant, gift cards, spa retreat, etc. Don’t Wait Until Dark - or 28 Days Later…donate now! We guarantee it’ll be a Scream. To donate media, air time or space, contact Saundra Lane at lane@gerrylane.com or call her at 225.926.6015. For all other donations, contact Karen GauppWozniak, at Karen@inkandair.biz or call 225.769.0803.
7 monthly luncheon at Juban’s 18 AAF-BR Board Meeting
November
Jason time for Halloween, it’s the annual MEDIA MADNESS media auction and we’re scaring up items for folks to bid on. Our ghoul? To haunt down every AAF-BR member to donate a professional or personal service. Witch one(s) is up to you. Here are a few suggestions:
MONTHLY LUNCHEON
(Amedisys)
2009 Spring Convention Kick-off Meeting
president’s column
Every Member a King! Kick-off Meeting for AAF District 7 – ’09 Spring Convention • 6 – 8 p.m. • Wednesday, Sept. 10 • Zea Rotisserie & Grill in Towne Center • Hilton Baton Rouge Capitol Center • 201 Lafayette St. • RSVP: Carol Shirley 225.231.1999 or carolshirley@mac.com
How I spent my summer vacation…
It’s amazing what a dedicated group of people can accomplish. While you were away, the board of directors has been steadily planning the upcoming ‘08-09 year. And what year it will be. From Green to Governor, AAF-BR will make its mark. Our first speaker, Colette Chandler, will discuss the importance of “going green” and its effect on branding. Shortly after, in October we’ll hold our media auction. This is our biggest fundraiser -please consider donating to it! In April 2009, Baton Rouge will host the District 7 Spring Conference where our very own Curtis Vann will have the distinction of being inducted as district governor. Please take advantage of the many opportunities to get involved in the club. I thank you for being a member and look forward to the year ahead. Thankfully, Ace
Join us for some slick talking to officially kick off planning for the 2009 Spring Convention. Baton Rouge’s own Curtis Vann will be installed as the 2009-2010 AAF District 7 Governor at this convention, slated for April 16-19, 2009, at the Hilton Baton Rouge Capitol Center. Now’s your chance to showcase your crooked creativity by getting involved in one of the many fun and exciting committees. If you can’t attend but are interested in participating, contact Carol Shirley at 225.231.1999, or carolshirley@mac.com. You can also sign up on the website at http://www.adfedgbr.com/rsvp_form.php. Sponsorships Needed for Spring Convention Advertising professionals from five states will converge on Baton Rouge at the AAF District 7 Spring Convention on April 16, 2009. Our club will also host the AAF-Student Advertising Competition in which students from 31 universities in District 7 will compete for an opportunity to represent the district in the national competition. District 7 includes Alabama, Georgia, Louisiana, Mississippi and Tennessee. Sponsorships are needed to help make these events a success! Sponsorship opportunities are available before, during and after the convention. Your company’s exposure to Baton Rouge advertising professionals – including nearly 200 AAF-BR members alone – will include an immediate presence on the website, E-News, promotions at monthly membership luncheons and monthly newsletters. Let’s showcase Baton Rouge and the great things that are happening right here in our own city and state! For more information on Sponsorship Packages, visit www.adfedgbr.com or e-mail Carol Shirley at carolshirley@mac.com for a Sponsorship Package PDF. Don’t delay, sponsor today!
AAF-BR Now on facebook and Ning!
Diversity Committee Scores Big on Opportunities
®
Watch for falling ADDYs! Now you can extend your AAF-BR member experience beyond meetings and events – get in the loop with facebook® or Ning. These social networking sites offer access to open forums and discussions, blog posts, videos, photos and endless hours of cyber fun. Both sites are passwordprotected and available through http://adfedgbr.com/content/ member_login/. For more information on these sites, contact Jason Feirman at jfeirma@ lsu.edu.
The foundation has been poured for the 2009 ADDY® Awards and we’re in the zone. Correctly guess the blueprint for the 2009 ADDY Awards and earn a chance to win TWO FREE TICKETS to the show! Prime your best work to enter the awards and watch for a date to be nailed down in the coming weeks. Guess the ADDY theme “asbestos” you can, then submit it to Kelley Criscoe or Josh Dickerhoof at the September luncheon for your chance to win. (Hard hats recommended)
The AAF-BR Diversity Committee teamed up with Noir Dreams Productions, ESPN 1300 am, Athletes, Inc., and Buffalo Wild Wings on July 17 for the premiere of The Total Package: Sports News TV. The event marked the kick-off of the Diversity Committee’s Talent Search for Minority Students in the fields of journalism, sports news and marketing, and on-air sports writing. The committee is recruiting college students for Total Package internships. Those interested in providing internships, scholarships, or sponsorships, contact Diversity Committee Co-Chairs, Marielle Land-Howard at Marielle@ businessreport.com or Karen GauppWozniak at Karen@inkandair.biz.
New Member
AAF HONORS AAF-BR Places Second in Mouth of the South
Welcome Our Newbies!
Although I was raised in Baton Rouge and graduated from LSU, I chose to take a job out of market to start my career. So when I later decided to return home, as a professional, I knew I was going to be viewing Baton Rouge from a totally different perspective than I did as a student. I wasn’t sure what avenues it had to offer newcomers. I got my answer shortly after joining Wright Feigley Communications when I received a call from Marielle Land-Howard. Marielle introduced me to Ad Fed and other members of the board. I was very impressed with Ad Fed’s new member outreach efforts and quickly became comfortable at the monthly luncheons and other events. Ad Fed has not only given me the opportunity to meet new people, but, with its strong membership, it has offered me a way to quickly become familiar with the advertising network here in Baton Rouge. Wright Feigley Communications opened its doors nearly two years ago, and shares in Ad Fed’s enthusiasm for the future of Baton Rouge. I believe we have a great opportunity as new and existing businesses grow, and unique projects – such as the development of the downtown area and capitol complex – continue to succeed. We look forward to becoming more and more involved in the community and thank Ad Fed for giving us a chance to share this excitement with our peers.
seasoned MEMBER
Baton Rouge-based Rockit Science Agency will develop new branding for PMS 470, the U.S. Navy’s Mine, Amphibious, Auxiliary and Command Ships Program Office. The ad agency will provide branding and design work for future brands, logos and overall creative concepts. “This is a tremendous opportunity for the agency, it will allow us to assist with the Navy’s modernization of their brands,” Rockit Science President Brad BonGiovanni says. Capt. Johnny Walker, program manager for PMS 470, the Washington Navy Yard, will oversee the two- to three-month project. Walker says Rockit was chosen for its global marketing approach.
Kelli Bondy Wright Feigley Communications
NEW MEMBERS
AAF-BR Ad Agency Awarded Navy Work
Please welcome new AAA-BR members:
Jessica Bensen Amedisys Barbara Braud Lamar Graphics Miranda Lemon Amedisys
David Link Gatorworks
Mark Rankin Lamar Graphics Shannon Wade Lamar Graphics
Getting Personal
Meet AAF-BR’s future advertising geniuses!
Connie McLeod Woman’s Hospital Creative Services
To see a video and photos of the performance please join our Ning networking site. AAF-Baton Rouge Wins AAF District 7 Club of the Year!
L-R: John Aguillard, Chairman, AAF Council of Governors; Michele Massey, Board Chairman, AAF District 7; Carol Shirley, immediate Past President, AAF-Baton Rouge; Curtis Vann, Governor-Elect, AAF District 7; Elizabeth Perry, Lt. Governor Club Services, AAF District 7; Murray Gaylord, AAF Chairman; and Wally Snyder, AAF President
I’m one of the new AAF-BR Board Members, but I’ve been a club member the longest! I’ve been an Ad Fed member my entire professional career. I’m a graduate of LSU in Advertising/ Journalism. I have worked in the ad agency business (Diane Allen and Assoc.), higher education (LSU-PR), freelance (Th’ng Design) and not-for-profit (Woman’s Hospital). I’ve started a business (Nekkid Girls Designs) helping my daughter market her custom jewelry. My recent volunteer time has focused on activities that involve my daughter. Last summer I took a bunch of teenage Girl Scouts to Italy, so I’m good at organizing chaos. Since I’ve just packed my daughter off to college I’ve jumped full force back into Ad Fed. I’m the Communications Co-Chair with Colleen Jackson and I’m this newsletter’s designer. I’m excited about the upcoming media auction, I’ve heard some exciting ideas about this year’s ADDYs. And what a privilege we have this year to be the host city for the AAF District convention. I’m looking forward to being in the thick of all this great activity this next year!
It’s A Boy! Hudson Bach Le, born June 24, 2008, to AAF-BR member David Le and wife Courtney 7 pounds, 3 ounces, 19 inches long
It’s A Girl! Ella Kate Hodgin, born April 25, 2008 to AAF-BR member Scott Hodgin and wife Katie.
P.O. BOX 1707 BATON ROUGE, LA 70821
The American Advertising Federation - Baton Rouge consists of local professionals based in the fields of advertising, sales promotion, public relations, marketing, production and the buying or selling of advertising. AAF-BR is an affiliate of the American Advertising Federation, the only national organization representing the interests of the entire advertising community. Membership luncheons are generally held the first Friday of the month except during the months of a major event. Program speakers are brought in from around the country to present informative lectures and insight in advertising.
American Advertising Federation-Baton Rouge 2008-2009 Board Roster Executive Committee President Ace Bourgeois acedesign@earthlink.net Immediate Past President Bylaws, Past President Council, District 7 Spring Convention Carol Shirley carolshirley@mac.com President-Elect Marielle Land-Howard Diversity marielle@businessreport.com Vice-President Jason Feirman College Connection jfeirma@lsu.edu
Board of Directors Vice-President Kelley Criscoe ADDYs Co-Chair District 7 Membership Coordinator adfedkelley@hotmail.com Club Treasurer/District Lt. Governor - Club Services Elizabeth Perry eperry@hdaissues.com Leslie Cole Executive Director leslie.cole@cox.net
Josh Dickerhoof ADDYs Co-Chair adfedjosh@gmail.com Amber Goodwin NSAC/College Chapters Coordinator ambergoodwin@cox.net Thom Harris Programs Thom@ThomHarrisDesign.com Colleen Jackson Communications Co-Chair Colleen.Jackson@bcbsla.com Connie McLeod Communications Co-Chair connie.mcleod@womans.org
Bridget Riley Membership Co-Chair bridgetriley@gerrylane.com
Jeremy White Government Relations editor@redshtickmagazine.com
Aimee Shultz Public Service aims385@yahoo.com
Saundra Lane Ex-Officio lane@gerrylane.com saundie@aol.com
Lisa Stansbury Membership Co-Chair lstansbury@lhcr.org Scott Thompson Workshops scott.thompson@nbc33tv.com Curtis J. Vann, Jr. 7th District Governor-Elect cvann@moranprinting.com
Jennifer Macha Ex-Officio, LSU Student AAF Chapter Faculty Advisor jmacha98@yahoo.com Karen Gaupp-Wozniak Ex-Officio, Diversity karen@inkandair.biz Lance Porter Ex-Officio, District Academic Representative lporter@lsu.edu