SPONSORSHIP
2011
ADVERTISING
A S I A N A M E R I C A N J O U R N A L I S T S A S S O C I AT I O N
It’s time to engage. Join the Asian American Journalists Association as a sponsor of our national convention Aug. 10-13, 2011, at the Detroit Marriott at the Renaissance Center and Cobo Center. The convention is an opportunity for you and your company to show your support, as well as to showcase your experts and work—and to recruit. We’re revved up to bring together many of our 1,400 members to commemorate AAJA’s 30th anniversary and lead the news industry. Hundreds of top journalists working on all platforms and representing newsrooms of all sizes throughout the United States and Asia will gather in Michigan—the state in the shape of a hand—to learn new skills, to network and to be inspired. Our programs will emphasize digital journalism and
2011 CONVENTION CO-CHAIRS
adding diversity to news coverage and newsrooms.
FRANK WITSIL WEB PRODUCER, DETROIT FREE PRESS
Participants will have a chance to examine the
FWITSIL@FREEP.COM
impact of 9/11 on the nation’s oldest and most concentrated Arab American population.
ANKUR DHOLAKIA MULTIMEDIA PRODUCER, THE DETROIT NEWS
An international gateway with Canada on its border,
ADHOLAKIA@DETNEWS.COM
Detroit is home to America’s auto industry; a SPONSORSHIP OPPORTUNITIES
budding film industry; amazing architecture; an array
KATHY CHOW
of music, including Motown; and championship
EXECUTIVE DIRECTOR
sports teams. It also is where journalists helped spark
KATHYC@AAJA.ORG
a movement for social justice and Asian American ADVERTISING OPPORTUNITIES
unity that continues today.
ANNABELLE A. UDO-O’MALLEY EVENTS & FUNDRAISING COORDINATOR
Don’t miss this opportunity to shape journalism’s
EVENTS@AAJA.ORG
future.
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2011 SPONSORSHIP LEVELS & BENEFITS PROGRAM DESCRIPTIONS STUDENT PROGRAMS J Camp for High School Students
“Voices”/Convention News Project
Student Mix ‘N’ Mingle PROFESSIONAL PROGRAMS Executive Leadership Program (ELP)
ELP Summit Luncheon ELP Demonstration Project
SPECIAL EVENTS Silent Auction & Reception
PRECONVENTION (OFF-SITE)
This program brings together a group of multicultural high school students for intensive journalism training in broadcast, newspapers, magazines, photojournalism and online media. This program is at no cost to the students.
WED., 8/10 SAT., 8/13
20 college students participate in pre-convention training that will include interactive online courses in interviewing, multimedia, ethics, and an option of visual and audio techniques as well as cover issues related to the journalism industry today and/or the Asian American/Pacific Islander community.
WED., 8/10
A convention networking reception dedicated to journalism students with the option to feature career tips and mentoring from professionals.
TUES., 8/9 & WED., 8/10
One of AAJA’s signature professional programs, this pre-convention program offers two days of Advanced Sessions and explores the responsibilities and challenges in the newsroom, providing participants ways to develop individual career paths to leadership positions.
TUE. 8/9 OR WED., 8/10
This luncheon concludes the ELP two-day Advanced Sessions.
THURS., 8/11 & FRI., 8/12
This project looks at media consumption habits in the Asian American Pacific Islander community in order to engage Asian American ethnic media, young people and other communities in emerging technology platforms.
FRI., 8/12
A popular convention fundraising event that include hospitality packages, sports memorabilia and includes a gallery by top AAJA photojournalists.
Gala Scholarship & Awards Banquet
SAT., 8/13
AAJA’s annual banquet honoring the year’s scholarship and internship recipients. Features a keynote speaker and announcement of AAJA’s top special awards.
Karaoke Night
SAT., 8/13
The ever-so-popular, final late-night event that takes places after the Gala Scholarship and Awards Banquet and closes out the convention.
Media Access Workshop
TECHNOLOGY CORNER Photo/Visual Room
FRI, 8/12 OR SAT., 8/13
A free session for local community organizations to learn how to pitch their stories to media, how to write a press release and other tips on how to get their news covered.
WEEK-LONG
Be the exclusive sponsor of this space dedicated to the annual Photo ShootOut and various multimedia workshops for AAJA’s photojournalists.
Photo Exhibition
THURS., 8/11 & FRI., 8/12
An opportunity to sponsor the photo exhbition held in the Career Fair/Expo hall that showcases top-shelf works by AAJA’s photojournalist members focusing on social justice and reflections on 9/11.
Technology Showcase
THURS., 8/11 & FRI., 8/12
An opportunity to exhibit products that reflect the current trends in technology in the Career Fair/Expo hall.
PANEL/WORKSHOP SPONSORSHIP OPPORTUNITY Be an exclusive sponsor of a skills-building and issues-oriented panel featuring speakers and experts from the print, broadcast and online media. All sponsors are required to work with AAJA’s Programming Committee.
DESCRIPTION OF BENEFITS CORPORATE MEMBERSHIP: Only available to news media companies that support diversity initiatives. CAREER FAIR/EXPO BOOTH: This offers visibility for your company/organization at the 2011 AAJA National Convention career fair & expo hall which attracts hundreds of media professionals and journalism students to meet recruiters and be introduced to new products. CONVENTION REGISTRATION: Full registraton for the 2011 AAJA National Convention, access to all panels, workshops, receptions, and networking sessions. GALA BANQUET CORPORATE TABLE: Table for 10 guests at the 2011 Gala Scholarship & Awards MEDIA BRANDING PACKAGES • BASIC includes convention book ad (1/4 page B/W), AAJA national website tile ad, AAJA Online e-newsletter tile ad, name listing • PRIMARY includes company logo on convention materials, convention book ad (1/2 page B/W), AAJA national website tile ad, AAJA Online e-newsletter tile ad • PREMIUM includes company logo on convention materials, convention book ad (Full page B/W), “Voices” ad (1/2 page), AAJA national website tile ad, AAJA Online e-newsletter tile ad, convention bag promotional insert
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2011 SPONSORSHIP FORM STEP 1: SELECT YOUR SPONSOR LEVEL
X
MAKE A SELECTION BASED ON YOUR LEVEL
BOX A
BOX B
EXPO BOOTH
COMP REGISTRATION
TABLE
CORPORATE MEMBERSHIP
MEDIA PACKAGE
q
ELITE $50,000+
3
2
1
10
2
X
PREMIUM
q
DIAMOND $30,000+
2
2
1
8
1
X
PREMIUM
q
PLATINUM $20,000+
1
1
1
5
1
PRIMARY
q
GOLD $15,000+
1
2
4
1
BASIC
q
SILVER $10,000+
1
4
1
BASIC
q
BRONZE $5,000+
1
2
BASIC
2
BASIC + PROMO MATERIALS ON SEATS AT PANEL
q
STEP 2:
SPONSOR LEVEL
X
2
PANEL WORKSHOP $5,000+
BOX A
(each $10,000 value)
OTHERWISE INDICATED
BASED ON YOUR SPONSOR LEVEL, CHOOSE HOW YOU’D LIKE TO PARTICIPATE AS A SPONSOR BY SELECTING WHICH LEVEL SUITS YOUR ORGANIZATION’S INTERESTS
STUDENT PROGRAMS
q q q
J CAMP FOR HIGH SCHOOL STUDENTS “VOICES”/CONVENTION NEWS PROJECT STUDENT MIX ‘N’ MINGLE PROFESSIONAL PROGRAMS
q q q
ELP SESSIONS (TUES & WED) ELP SUMMIT LUNCHEON (TUES OR WED) ELP MEDIA DEMO PROJECT (THURS & FRI) SPECIAL EVENTS
q q
SILENT AUCTION (GALA SPONSORSHIP IS AVAILABLE TO DIAMOND & ELITE
KARAOKE NIGHT MEDIA ACCESS WORKSHOP (EXCLUSIVE
STEP 3: MAKE A SELECTION BASED ON YOUR LEVEL
STEP 3
PHOTO/VISUAL ROOM (EXCLUSIVE
ADDITIONAL BENEFIT FOR YOUR SPONSORSHIP LEVEL
STEP 4
SPONSOR)
TECHNOLOGY CORNER
q q q
STEP 2 SELECT WHICH PROGRAM YOU’D LIKE TO SHOW YOUR SUPPORT AT CONVENTION
GALA SCHOLARSHIP & AWARDS BANQUET LEVELS ONLY, $25K VALUE)
q q
STEP 1
* ALL OF THE FOLLOWING ARE CO-SPONSORSHIPS UNLESS
SPONSOR)
COMPLETE FORM ON NEXT PAGE
PHOTO EXHIBIT (HELD IN EXPO HALL) TECHNOLOGY SHOWCASE (HELD IN EXPO HALL)
X
BOX B (each $500 value)
q q q
ONE (1) CONVENTION REGISTRATION
q
ONE (1) COMPANY PROFILE ON AAJA.ORG
STEP 4:
COMPLETE FORM ON NEXT PAGE
TWO (2) GALA BANQUET TICKETS ONE (1) PRESS RELEASE ON AAJA ONLINE ENEWSLETTER
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2011 SPONSORSHIP FORM Sponsorship Policy The Asian American Journalists Association greatly appreciates corporate support for its goals, programs and activities as a nonprofit professional and educational organization. Acceptance by AAJA of any financial or in-kind contribution from corporate sponsors does not constitute an endorsement of their policies, products or services. There should be no expectation on the part of sponsors for any special treatment in news coverage that runs counter to the journalistic principles of truth, fairness and accuracy. We invite you to support the Asian American Journalists Association’s 22nd Annual National Convention. Your tax-deductible financial contribution will go toward a memorable program for hundreds attending panel workshops, critique sessions, media training for students, a community Town Hall meeting, and Career Fair, as well as opportunities for networking and a free media access workshop for local non-profit community organizations. Note: Upon receipt of this form a sponsorship terms of agreement will be sent from the AAJA National Office.
CONTACT INFORMATION
q Mr. q Ms.
(PLEASE PRINT CLEARLY & FILL OUT ALL INFORMATION)
First Name
Middle Initial
Last Name
Job Title Company
q Work q Home
Address
City
State
Zip
Day/Cell Phone
Evening Phone
Country Fax
PAYMENT INFORMATION Sponsorship Level
$_______________
Check or money order payments should be sent along with completed form to: Attn: Annabelle A. Udo-O’Malley AAJA Convention Sponsorship 5 Third Street, San Francisco, CA 94103
I would like to purchase additional advertising (see ad rates next page) Convention Book
q Full page
q 1/2 page
q 1/4 page
$_______________
q 1/2 page
q 1/4 page
$_______________
“Voices”
q Full page
TOTAL
$_______________
PAYMENT METHOD
q Check or Money Order enclosed, payable to “AAJA” in U.S. dollars. q I authorize AAJA to charge my credit card for the above amount: q Visa q MasterCard q AmEx Credit Card Account No.
Expires
Name (as it appears on card)
3- or 4-Digit Verification Code*
* AmEx, 4-digit code is on card front above account number. Visa and MasterCard, 3-digit code is on card back at end of signature plate.
AUTHORIZATION I agree with all information stated on this form: Signature (REQUIRED)
Date
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Credit card orders: Fax to 415.346.6343
2011 ADVERTISING OPPORTUNITIES
CONVENTION BOOK
THE FOLLOWING ARE INDIVIDUAL DISPLAY ADVERTISING OPPORTUNITIES. COVER ADS ARE BASED ON AVAILABILITY.
X
“VOICES” NEWSPAPER
SPECIFICATIONS
RATE
q
INSIDE FRONT COVER **
7.25” (W) x 10” (H)
$5,000
q
INSIDE BACK COVER **
7.25” (W) x 10” (H)
$4,000
q
BACK COVER **
7.25” (W) x 10” (H)
$5,000
q
FULL PAGE (B/W)
7.25” (W) x 10” (H)
$3,000
q
1/2 PAGE (B/W)
7.25” (W) x 4.875” (H) OR
$2,000
q
1/4 PAGE (B/W)
X
GENERAL
POSITION
** INDICATES 4-COLOR AD
3.5” (W) X 10” (H)
POSITION
(ALL ADS ARE 4-COLOR)
q q q q
1x - $3,500
q q q q
1x - $2,500
q q q q
1x - $1,500
3.5” (W) X 4.875” (H)
CONVENTION BOOK The main convention book used daily by convention attendees. It contains the full convention schedule and
SPECIFICATIONS
2x - $2,800
FULL PAGE
3x - $2,625
8.67” (W) x 10” (H)
details about workshops, speakers and events, as well as information about AAJA programs and chapter activities. All attendees receive this book when they check in at the convention.
4x - $2,450
2x - $2,000
1/2 PAGE
3x - $1,875
4.24”(W) X 10” (H)
“VOICES” CONVENTION NEWSPAPER Produced by a select group of AAJA student members, this daily newspaper is circulated at different drop-off locations throughout the convention site during the convention.
4x - $1,750
2x - $1,200
$1,000
4.24” (W) X 5 (H)
3x - $1,125 4x - $1,050
X
DESCRIPTION
q
CONVENTION BAG
ITEM CANNOT BE
INSERT ITEM
BIGGER THAN 8 1/2 X 11
SPECIFICATIONS
RATE $2,000
OR WEIGH MORE THAN 2 POUNDS
q
AAJA ONLINE EMAIL
105 PX (W) X 152 PX (H)
$100 PER BLAST
BLASTS (TILE AD)
AAJA ONLINE AAJA’s weekly e-mail blast that is distributed each Friday to AAJA members. CONVENTION BAG ITEM This opportunity offers direct exposure by having a promotional item of your choice in the convention bag distributed to all attendees. AAJA.ORG NATIONAL WEBSITE AAJA’s national website offers continuous exposure and premium visibility to your company’s advertisement. Contact events@aaja.org for more information on web advertising.
COMPLETE FORM ON NEXT PAGE
MEDIA BRANDING PACKAGES AAJA’s national website offers premium exposure through customized ad packages that fit your company’s goals and interests. Contact events@aaja.org for more information on web advertising and social media packages.
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2011 ADVERTISING FORM Advertising with AAJA QUESTIONS? Contact Annabelle A. Udo-O’Malley, Events & Fundraising Coordinator, at 415-346-2051 x108 or events@aaja.org. The Asian American Journalists Association greatly appreciates corporate support for its goals, programs and activities as a non-profit professional and educational organization. Acceptance by AAJA of any financial or in-kind contribution from corporate advertisers does not constitute an endorsement of their policies, products or services. There should be no expectation on the part of sponsors for any special treatment in news coverage that runs counter to the journalistic principles of truth, fairness and accuracy. Requirements: Send 300-dpi .jpg or .tif file to events@aaja.org. All artwork submitted must be final, as AAJA does not provide services for adjustments or graphic design. Advertiser assumes responsibility for any errors in the artwork submitted to AAJA. AAJA also reserves the right to assign positioning as applicable. **Ads are on a first-come, first-served basis.
CONTACT INFORMATION
q Mr. q Ms.
(PLEASE PRINT CLEARLY & FILL OUT ALL INFORMATION)
First Name
Middle Initial
Last Name
Job Title Company or School
q Work q Home
Address
City
State
Zip
Day/Cell Phone
Evening Phone
Country Fax
PAYMENT INFORMATION Advertising Total
$_______________
5% less (academic, non-profits)
$_______________
TOTAL
$_______________
PAYMENT METHOD
q Check or Money Order enclosed, payable to “AAJA” in U.S. dollars. q I authorize AAJA to charge my credit card for the above amount: q Visa q MasterCard q AmEx Credit Card Account No.
Expires
Name (as it appears on card)
3- or 4-Digit Verification Code*
* AmEx, 4-digit code is on card front above account number. Visa and MasterCard, 3-digit code is on card back at end of signature plate.
AUTHORIZATION I agree with all information stated on this form: Signature (REQUIRED)
Date
6
Check or money order payments should be sent along with completed form to: Attn: Annabelle A. Udo-O’Malley AAJA Convention Advertisement 5 Third Street, San Francisco, CA 94103 Credit card orders: Fax to 415.346.6343
The Asian American Journalists Association (AAJA) was founded in 1981 by a small group of Asian American and Pacific Islander (AAPI) journalists who felt a need to support one another and to encourage more AAPIs to pursue journalism at a time when there were few AAPI faces in the media. Today, AAJA has more than 1,400 members in 21 chapters across the U.S. and Asia, AAJA’s largest membership bases are generally concentrated in metropolitan areas on the West Coast (Los Angeles, San Francisco, and Seattle), East Coast (New York City and Washington, D.C.) and Mid-West (Chicago). Members are also organized in other areas throughout the U.S. (Arizona, Atlanta, Denver, Florida, Hawai’i, Michigan, Minnesota, New England, North Carolina, Philadelphia, Portland, Sacramento, Texas, and San Diego). In addition, AAJA has a growing number of members working throughout Asia—in Tokyo, Singapore, Hong Kong, Beijing, and Bangladesh, which underscores the rapid growth of media properties in Asia and points the way to future expansion of the organization. Our members cover a range of journalism experience from student to professional, plus those working on the business side of journalism, in academia and in related fields. They work in a variety of media delivered in print, through broadcast and online. For more than two decades, AAJA has been the premier journalism organization that AAPIs turn to for scholarships, professional training, resources for accurate coverage and advocacy for diversity within the news industry. Our programs span the careers beginning with high school students, mentoring and training at the college level and encouraging life-long improvement in the craft, movement into management and the ability to adapt to the changing media. AAJA is proud to include among its members some of the top journalists in the country, from network news anchors and reporters to Pulitzer Prize-winning writers, editors and photographers, to national radio show producers and major magazine editors and publishers. 7
AAJA’S MISSION IS TO PROVIDE A MEANS OF ASSOCIATION AND SUPPORT AMONG ASIAN AMERICAN AND PACIFIC ISLANDER (AAPI) JOURNALISTS; PROVIDE ENCOURAGEMENT, INFORMATION, ADVICE AND SCHOLARSHIP ASSISTANCE TO AAPI STUDENTS WHO ASPIRE TO PROFESSIONAL JOURNALISM CAREERS; PROVIDE TO THE AAPI COMMUNITY AN AWARENESS OF NEWS MEDIA AND AN UNDERSTANDING OF HOW TO GAIN FAIR ACCESS; AND, RESEARCH AND POINT OUT WHEN NEWS MEDIA ORGANIZATIONS STRAY FROM ACCURACY AND FAIRNESS IN THE COVERAGE OF AAPIS.
AAJA NATIONAL OFFICE 5 THIRD STREET, SUITE 1108 SAN FRANCISCO, CALIFORNIA 94103 T: 415.346.2051 | F: 415.346.6343 E: NATIONAL@AAJA.ORG WWW.AAJA.ORG
EXECUTIVE DIRECTOR Kathy Chow MEMBERSHIP & CHAPTER DEVELOPMENT MANAGER Antonio M. Salas, MDIV, MA STUDENT PROGRAMS COORDINATOR Nao Vang EVENTS & FUNDRAISING COORDINATOR Annabelle A. Udo-O’Malley ACCOUNTANT (CONSULTANT) Glenn Sugihara BOOKKEEPER (CONSULTANT) Karen Sugihara 2011 NATIONAL OFFICERS NATIONAL PRESIDENT Doris N. Truong Multiplatform Editor, The Washington Post* NATIONAL VICE PRESIDENT FOR BROADCAST George Kiriyama News Reporter, NBC Bay Area News * NATIONAL VICE PRESIDENT FOR PRINT Janet H. Cho Business Reporter, The Plain Dealer * NATIONAL TREASURER Rene Astudillo Executive Director, Lupus Foundation of Northern California * 2011 NATIONAL ADVISORY BOARD ARIZONA Abe Kwok Online News Editor, azcentral/The Arizona Republic* ASIA Tomoko A. Hosaka Reporter, Tokyo Bureau, The Associated Press ATLANTA Kim Bui Executive Producer, CNN CHICAGO Lorene Yue Reporter, Crain’s Chicago Business DENVER Tillie Fong Freelance Journalist FLORIDA Victoria Lim Reporter/Anchor, Bright House Sports Network HAWAI’I Wes Nakama Freelance Journalist LOS ANGELES Henry Fuhrmann Assistant Managing Editor, Los Angeles Times MICHIGAN Frank Witsil Web Producer, Detroit Free Press* MINNESOTA Nancy Ngo Reporter, St. Paul Pioneer Press NEW ENGLAND Tara Smith Managing Partner/Editorial Director, TLABS Media LLC NEW YORK Annalisa Burgos Senior Editor, Real Estate, HGTV’s FrontDoor.com* NORTH CAROLINA Vicky Eckenrode Health Reporter, StarNews PHILADELPHIA Steve Bien-Aime Staff Editor, FOXSports.com PORTLAND Peter Wong Reporter, Capitol Bureau, Statesman Journal SACRAMENTO Jeannie Wong Founder/President, JAMM Information Group SAN DIEGO Jenny Hamel Anchor/Reporter, San Diego 6 News SAN FRANCISO Ellen Lee Freelance Journalist* / Patricia Tom West Editor, Insurance Journal, Wells Publishing SEATTLE Athima Chansanchai Founder/President, Tima Media* TEXAS Tom Huang Sunday & Enterprise Editor, The Dallas Morning News WASHINGTON DC Sherri Ly Reporter, WTTG/ FOX5 REPRESENTING AT-LARGE MEMBERS Don Chareunsy Editor, VegasDeLuxe.com* * GOVERNING BOARD OFFICERS
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Inspire. Change. Unite. AAJA uses the term “Asian Americans and Pacific Islanders” to embrace all Americans—both citizens and residents—who self-identify with one or more of the three dozen nationalities and ethnic groups in East Asia, Southeast Asia, South Asia, the Middle East and the Pacific Islands. Join AAJA in helping bring diversity to newsrooms across the country.
Annual New York City Sikh Day Parade (2007) by Corky Lee, Photographer and AAJA Member/NY Chapter
5 Third Street, Suite 1108 | San Francisco, California | 94103 | United States | 415.346.2051 | www.aaja.org