The Next Round podcast

The Next Round:

Grab a cuppa and listen to Series 3 of our podcast

By Robin Charney

Series 3 of our marketing inspiration podcast, The Next Round, launched in October with a great slate of interviews from some of our most beloved heritage brands.

I got the chance to sit down with Cadbury, BMW, John Lewis, The Army, McVitie’s and Direct Line to hear first-hand how their marketing leaders are navigating their transformations. Every brand is going through it, and heritage brands have a context that I find fascinating.

In each episode, we talk about how that history and heritage helps them build back better and provide an (un)fair advantage against their competitive set. We also talk about how their agency partners build value for the brand, and how to get the best out of those critical relationships, the role of creativity and creating a culture of curiosity.

As agency leaders, I hope you enjoy listening to this series and find some valuable nuggets of insight to help you with your client relationships.

And, if you have a heritage brand you work with that you’d like to suggest for a future episode, just drop me an email at rcharney@aargroup.co.uk ■