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In-Housing at AAR
In-housing is a growing part of the marketing mix and an area that AAR wanted to ensure we had covered. We addressed this by hiring Alex Steele a year ago as our in-housing consultant. Having worked at BBH, McCannErickson, JWT as well as inhouse, Alex understands both perspectives so can give informed advice.
Our offering to Clients is to help them set up or optimise their in-house agency and advise them on how their in-house teams can collaborate with their agency partners as part of their marketing ecosystem.
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This is also an area of opportunity for agenciesparticularly creative and media agencies - to work effectively with in-house teams to support their mutual Client. There are some examples of agencies doing that successfully in the conference write ups below.
If that is something AAR can help you with, please get in touch with Alex at: asteele@aargroup.co.uk . ●
