Vantage: Expert perspectives direct to your inbox

By Katrina Law

Those who are on good terms with their inboxes and those who’ve been with us for a while will be familiar with Vantage, our curated newsletter sharing hand-picked content, research and insight from across the industry.

We took the decision to move from fortnightly to monthly issues at the start of 2022, delivering the very best thinking from marketers, brands and agencies straight to your device every four or so weeks. The same stellar quality; less email quantity!

It’s fair to say we include an eclectic mix of thought-provoking stories in each edition. Here are links to our top three favourites from 2022. Some are slightly left field, but still as good now as when we first shared them!

We’re delighted so many of you enjoy reading Vantage, take inspiration from the very best thinking in our community, and we always welcome your feedback. 1. The most important of all the stories shared throughout the year – and the one which commanded the most traffic. The fantastic Brand Solidarity, formed to bring brands together to express a chorus of support for all the people of Ukraine.

2. The inspirational Trevor Robinson on how diverse thinking transforms creative briefs on the Google Firestarters video podcast.

3. Optimism, excitement, and enthusiasm from the ever-brilliant Andrew Geoghegan.

Six reasons to love being in marketing.

Look out for Vantage in your inbox throughout 2023, and if you’re not already receiving a copy and would like to, drop me a line on klaw@aargroup.co.uk and we’ll rectify that for the next edition. ●