Payment Cards in China

Payment Cards in China - Market Research Report On Aarkstore Enterprise Payment Cards in China is an invaluable guide to one of worlds largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.

Features and benefits -Detailed market data, competitor shares and forecasts are an invaluable guide for any payments player building a business case for activity in China.

-Analysis of the opportunities across different consumer segments allows for specific targeting of the most profitable customer groups.

-In depth insight into contactless, mobile, prepaid and online payments highlight future revenue generation opportunities for all industry stakeholders Highlights China is the second biggest economy, comprising 1.3 billion people, or nearly 20% of the worlds population. Thus, the overall size of the market, along with the technological resources available within the country, are some of the main factors contributing to the explosive growth of the Chinese economy over the last decade.

With over 200 million credit cards in circulation, credit card issuers in China need to understand the different customer segments that currently make up the market. Overall, two-thirds of credit card customers in China do not revolve a monthly balance. This signifies the importance of pricing strategies for the transactors segment.

Neglecting to adopt contactless technology as part of their strategies for the next few years may cost Chinese credit card issuers dearly. We estimate that the addressable market opportunity is $29.2 billion, a significant portion of the Chinese card-based payment market.

Your key questions answered Which card segments are showing the fastest growth in Chinese market and why?

Who are the key players in China and their market share?

How do consumers react to different card offers and what features may attract new customers?

Should financial institutions in China include a contactles strategy in their short to medium term strategy?

Payment Cards in China

Payment Cards releted Market Research Report Table of Contents : Overview 1 Catalyst 1 Summary 1 Executive Summary 2 Sizing and forecasting the payment card market in China 2 Competitor and product developments in China 3 Online, Contactless, Prepaid and Mobile Payments 3 Sizing and Forecasting the Payment Card Market in China 11 Overview 11 Key macroeconomic and consumer data 12 Sizing the payment card market in China 18 Market structure and key issues 44 Forecasting the payment card market in China 45 Credit Card Customer Segmentations 49 Competitor and Product Developments in China 54 Overview 54 Profiles of the key players in China 54 Card issuer market shares and performance 57 Product design and issuer strategy in China 60 Card scheme market shares and developments 65 Online, Contactless, Prepaid and Mobile Payments 71 Overview 71 Local non-card payment services hold a large share of the online payment market in China 72 Mobile NFC payments are set to overtake contactless cards 78 Mobile payments could be used to target unbanked consumers 82 Banks should see prepaid cards as a platform to target niche consumer segments 84 Appendix 87 Supplementary data 87 Definitions 91 Methodology 93 Forecasting methodology 94 Further reading 95 Ask the analyst 96 Our Consultancy 96 Disclaimer 96 For some-more information, Great fully visit: http://www.aarkstore.com/reports/Payment-Cards-in-China-80821.html