THE FIRST PRINT TRADE SHOW OF THE YEAR GOAexpo.com
February 16-18, 2017 | Broward County Convention Center
Show 40+ seminars Features ADOBE CREATIVE CLOUD • PHOTOSHOP & DESIGN PREPRESS & PRODUCTION • LEADERSHIP • WIDE FORMAT SALES & MARKETING • 16 SEMINARS IN SPANISH!
WIDE-FORMAT PRINT SHOP LIVE! • THE DIGITAL FLEXO ZONE DYE SUBLIMATION APPLICATION CENTER • 3D PRINTING ZONE THE WRAP CUP AMERICAS • THE PACKAGING SCHOOL INKON COUTURE • GALA AWARDS • CAREER FAIR
GOA CAREER FAIR
CO-LOCATING WITH
FREE EXPO PASS FREE EXPO PASS Register online using Source Code: GOA17
WHY ATTEND GOA 2017? GOA brings together thousands of graphic arts professionals—from more than 70 countries—who are serious about growing their businesses.
EXPLORE OPPORTUNITIES
Learn from industry experts and explore opportunities to implement new technology, solutions, and equipment to maximize your company’s revenue and growth. See the latest equipment and services—in live action—as you meet face-to-face with exhibitors presenting their products & services.
TALK WITH EXPERTS
Network with peers and experts who offer insight and camaraderie. Attending GOA 2017 makes good business sense. If you’ve never experienced GOA, we welcome you to join us in Fort Lauderdale as we celebrate a 42-year tradition.
LEARN NEW SKILLS
THE EXPO SAVE WITH SHOW SPECIALS
GOAexpo.com
Find the equipment & services you need to grow your business at GOA 2017! At the heart of GOA is a comprehensive Show Floor packed with the latest solutions in printing & graphic arts products and services from the industry’s utmost respected manufacturers and suppliers. Experience the biggest selection of sought-after tools, technologies and
SEE THE LATEST EQUIPMENT
services to maximize workflow & production and increase profits—all in one place—right on the show floor.
MEET WITH SUPPLIERS
GOA 2017
SHOW FLOOR
FEATURES
THE
BOOTH 113
DIGITAL FLEXO ZONE
This area features the latest in flexo technology. The cornerstone of this area is the Nilpeter Panorama DP-3 press, with a 360-degree approach to digital printing that allows users to produce high quality labels in short-tomedium run lengths with minimum waste.
BOOTH 2013
THE
BOOTH 2030
EXPO THEATER
See and hear about the latest technology from the foremost industry professionals at the GOA 2017 Expo Theater. Sessions last 30 minutes each and are presented throughout the day on the show floor.
WIDE FORMAT
PRINT SHOP LIVE! Explore opportunities in wide format applications with industry leaders as they discuss and demonstrate how implementing wide format into your plant will increase profit opportunities.  A show favorite, Wide Format Print Shop Live! is hosted by experts showcasing processes — from prepress to printing and finishing.
Calling all experienced sign-makers & car wrappers!
BOOTH 1201
3DZONE PRINTING
Thinking about jumping into the 3D printing arena?
Are you the best wrapper? February 16-18, 2017 at GOA in booth 1632
Broward County Convention Center • Ft. Lauderdale, FL
Plan a trip to the 3D Printing Zone, where you can talk to experts, watch demos and hear more about current capabilities and the future of 3D printing.
3-Day Car Wrapping Competition presented by
THE
BOOTH 935
TEXTILE ZONE
Meet the latest innovators in the rapidly growing markets of dye sublimation. Get a firsthand look at digital garment decoration technologies and how dye sublimation can be applied to various substrates. Explore the area for solutions that fit your needs – discover techniques, tips, tricks and trends to improve production or learn more about implementing this new revenue stream for your existing business.
MR Clipart - vehicle templates and 3D presentation tool 3M - Digital print and color change vinyl Knifeless - Vinyl cutting system without a knife Steinel - Professional heating guns CoCut - Cutting software for AI and CDR Intuitive Products - Special squeegees MagStrapz - Magnetic holding for heating guns and squeegees
Prize Packages for ALL competitors Finalists’ Prize Packages valued at over $3,000 Winner’s Prize Package valued at over $5,000
COST:
Starting fee is $200 for each competitor. Includes hall entry for all show days.
Questions?
Contact Dirk Moebes +49 511 87440 dirk.moebes@mr-clipart.com
Judges Chad Huhman Marcio Oliveira include Experienced competition judge Tech Service 3M
From it’s famous beaches, arts, culture, and shopping, to it’s gondola rides on the canal, and historic riverfront, the vibrant Fort Lauderdale area offers plenty of ways to wind down each evening after an exciting day at GOA. Graphics of the Americas has made arrangements for you to SAVE big on official hotels, plus you’ll get free transportation to and from the show. Make reservations early to ensure that you get the hotel you want.
Book Your Hotel online today and save BIG at GOAexpo.com
MEDIA PARTNERS
Join us for the GALA Awards Dinner Thursday, February 16, 2017 7:00–10:00 p.m. Pier 66 Hyatt Regency Hotel 2301 SE 17th St. Fort Lauderdale, FL 33316 $100 per guest Reservations are required. Must be 21 or older to attend.
Please join us for The INKON Couture Fashion Show Friday, February 17, 2017.
Space will be limited so register now
GOAexpo.com
GRAPHICS AMERICAS
of the
CAREER FAIR
You are invited to the First Annual Graphics of the Americas Career Fair on Saturday, February 19TH from 1:00 PM - 3:00 PM at the Broward County Convention Center. Meet with a multitude of corporate and small business owners looking to fill full- and part-time positions
STUDENTS REGISTER FOR FREE TODAY. Contact Kasondra Weeks at kasondra@flprint.com
presented by the authors of the widely popular Digital Classroom book series.
16 SEMINARS IN SPANISH
TRACKS
40+ SEMINARS Prepress & Production Sales & Marketing Leadership Wide Format Adobe Creative Cloud* Photoshop & Design*
Taught by industry icons from around the globe.
SEMINAR PRICING
Total Access Pass
Admission to ALL Seminars & Expo.
Only $299
Stay ahead of your competition in 2017 by learning from leading industry experts at GOA.
If you register by 1/31/17. $349 After 1/31/17
Choose any
The strategically selected GOA Conference program
Only $185
enables you to discover ways to grow your
Three Sessions If you register by 1/31/17. $199 After 1/31/17
Choose any
Two Sessions Only $150
If you register by 1/31/17. $170 After 1/31/17
Individual Sessions Only $75 each
If you register by 1/31/17. $85 each After 1/31/17
Spanish Total Access Pass
Admission to all seminars in Spanish
Only $299
If you register by 1/31/17. $349 After 1/31/17
business by operating more efficiently, increasing sales, exploring new opportunities and improving your staff’s skills.
Get first-class training. Experience live demonstrations of the latest equipment and services. Meet with experts and peers about technology and trends.
GOA can give you all that and more.
GOA2017
seminar schedule
PREPRESS & PRODUCTION
SALES & MARKETING
LEADERSHIP
WIDE FORMAT
THURSDAY, FEBRUARY 16
ADOBE CREATIVE CLOUD
PHOTOSHOP & DESIGN
American Graphics Institute Live!
1. Adobe Creative Cloud: New Features & Productivity Enhancers
9:00-10:15
(GREG HEALD & JENNIFER SMITH)
2. Walking the Walk, Lead Generation
10:30-11:45
3. 100 Ways to Make Money with Wide Format
(KATE DUNN)
4. InDesign Essential Techniques (GREG HEALD)
(SKIP GRANT)
12:30–1:45
6. Turn Your Old Press into New
7. OBLIVIOUS: Great Leaders Raise Awareness
(DAVE HUNTER)
(BRENT BAUER)
(JENNIFER SMITH)
8. Designer’s Power Hour (GREG HEALD)
9. Photoshop CC: Essential Techniques (JENNIFER SMITH)
10. Today’s Direct Mail
2:00-3:15
5. Design Fundamentals That Everyone Can Use
11. InDesign for Print, Web & Tablet: Real World Production Workflows
(KATE DUNN)
12. Effective UX Design Tools: Concept to Visual Design (JENNIFER SMITH)
(GREG HEALD)
FRIDAY, FEBRUARY 17
American Graphics Institute Live!
13. Adobe Acrobat & PDF Print Production Techniques
9:00-10:15
14. Photoshop Print Production Tips & Tricks (JENNIFER SMITH)
(GREG HEALD)
10:30-11:45
12:30-1:45
15. The Sales Differentiation
16. Print on Anything!
(KATE DUNN)
(SKIP GRANT)
19. Color Matching Across any Print Process and Substraight
20. COPIOUS: Great Leaders Multiply (BRENT BAUER)
(DAVE HUNTER)
2:00-3:15
17. Illustrator Print Production Tips & Tricks
18. Designing Art for Print & Web with the Creative Cloud
(GREG HEALD)
(JENNIFER SMITH)
21. Coding Essentials: Fundamentals of Website Coding
22. Getting Creative with Illustrator & Photoshop (JENNIFER SMITH)
(GREG HEALD)
23. Use Social Media to Differentiate Your Sales Strategy (KATE DUNN)
24. Print and Cut Done Easy (SKIP GRANT)
25. InDesign Print Production Techniques (GREG HEALD)
Register now at www.GOAexpo.com
Sales &
Marketing Kate Dunn
Director, Info Trends Business Development Service Kate Dunn, Director for the InfoTrends Business Development Service and works with organizations around the world to achieve specific marketing and sales objectives. Kate is an award-winning leader in relevant, cross-channel marketing, regularly shares her expertise at industry events across the United States as well as abroad. Having published more than 30 case studies since 2003, Kate is a recognized leader in the strategic development and execution of personally relevant B2B, B2C marketing programs and employee communications.
2. Walking the Walk, Lead Generation
15. The Sales Differentiation
THURSDAY, FEB. 16 • 10:30–11:45
FRIDAY, FEB. 17 • 10:30–11:45
Kate Dunn
If you are selling cross channel direct marketing campaigns or plan to, you should know how to execute you own lead generation campaign. Learn what goes into a successful lead generation campaign in our industry including the list, the offer, the creative and the sales integration. Walk away with what you need to plan, set expectations, execute and evaluate your own campaigns. Great for owners, sales and marketing management and sales professionals.
10. Today’s Direct Mail:
Print’s New Role In An Omni-Channel World
Kate Dunn
THURSDAY, FEB. 16 • 2:00–3:15
Print has the power to attract, engage and deliver critical information to enhance customer experience. Kate Dunn will share data from several Info Trends customer communication studies and real world examples to help you leverage new technology and improve results from your print and direct mail strategies.
Bonus Sessions
Kate Dunn
Target Audience: Owners/Presidents/CEOs, senior management, operations managers, marketing directors, sales management Sixty percent of customer loyalty is a result of not what you sell but how you sell it. Your prospects have changed the way they buy. Failure to transform your sales process results in decreasing margins and increasing attrition. Learn how your new sales process can help you differentiate your company, win more business and increase loyalty.
23. Use Social Media to Differentiate Your Sales Strategy Kate Dunn
FRIDAY, FEB. 17 • 2:00–3:15
You have a 5% - 10% chance of reaching a decision maker by phone. LinkedIn offers you an alternative to cold calling if you use it to your advantage. Beat your competitors to the punch with a modern approach to selling.
Attend these sessions FREE of charge with the purchase of one scheduled seminar.
Choosing the Right Synthetic: What You Need to Know
Sell More with Heat Transfer Foils
Chris Taylor Production Marketing Manager, Growth Markets
Metallic and foil finishes are extremely popular in apparel design but can be intimidating to create. This class will help you feel confident adding heat transfer foil as part of your product offering. Join us to learn about CAD-CUT® Adhesive and Heat Transfer Foil in this focused and content-packed session for vinyl cutter owners.
In this session, we’ll dive into all-things-synthetic, providing an overview on everything you need to know about printing on synthetic materials and how to make the best decision on which to choose for your particular application. We’ll explore the various types of synthetic materials available for printing, the characteristics of each, which applications are best suited for them, the vertical markets ripest for such output and the cost factors involved.
Sponsored by
Mark Schwarb
In this class, you’ll learn: • T he basic principles of using foil with CAD-CUT® Adhesive for vinyl cutting • T ips for accuracy in printing single color foil •H ow to create multi-color foil finishes, including distressed designs and predictable patterns • S teps and techniques to mix foil with other heat transfer materials • How to calculate cost for foil printing to establish selling prices
www.ricoh.com
Sponsored by www.stahls.com
Prepress & Production David Hunter
Founder, Principal of Pilot Marketing Group David Hunter has been helping companies control and manage their color for over 30 years, primarily in the Graphic Arts and Photography market places. He has been teaching the 5 day Implementing Color Management Course at the PIA/GATF Graphic Arts Technical Foundation since its inception in 1996, and Founded the PIA Color Management Conference in 1999. He is also the Project manager for the IDEAlliance/IPA Color Management Certification (CMP) program, the first program available on the Internet to teach and certify professionals on Color Control topics. He was in the original GRACoL G7 Experts and is one of five G7 Master Trainers in the world and has been on the GRACoL committee since 2001. David has researched all of the Color Management Profiling software programs as well as all of the measurement devices on the market.
6. Turn Your Old Press into NEW Decrease make ready, Increase Quality and Speed with your current press room equipment
David Hunter
THURSDAY, FEB. 16 • 12:30–1:45
The industry is talking about the need to move to a manufacturing environment, not the Graphic Arts, but a Manufacturing facility. What steps can you do to improve the performance in the press room? Closed Loop, CIP Presets, Plate Curve, G7, are all terms that are used, but what are the differences? How do I know which one will most benefit my operation? This session will break down each tool and find out which ones might help your operation. What you will learn: •W hat types of solutions decrease your make ready time and paper usage • Which solutions improve consistency- across the imaging area of the press and making jobs repeatable over time • Which solutions improve accuracy- making jobs accurate to proof or customer expectations • Which solutions allow you to run the press at faster speeds, more pages per hour Who should attend: Owner, VP Production, plant supervisor, Press supervisor
19. Color Matching Magic Across Any Print Process and Substrate David Hunter
FRIDAY, FEB. 17 • 12:30–1:45
This session covers the difference between a Visual Color match and a Colorimetric match, and when to use each. It will help companies determine how many print conditions that they are manufacturing today, how many ICC Profiles, and or Plate Curves are necessary to provide an accurate print as the final output. We will help companies learn the parameters to use to help them determine the optimum number. Find the optimum middle ground for your needs. What you will learn: • Difference between a shared visual appearance match and colorimetric match • How to determine what your printing aims should be for proof and press • How to determine your desired level of quality to determine how many curves • How many ICC profiles you should have to represent all of your print conditions • When to update your Curves or Profiles • How to qualify your customers expectations for color accuracy Who should attend: Plant manager, VP Production, Press Manager, Large Format Manager, Prepress managers and operators, press room managers and operators, large format, digital press operators
Attend these sessions FREE of charge with the purchase of one scheduled seminar.
Making Money with Personalization
The Packaging School
Mark Schwarb
Sara Shumpert Director - The Packaging School
There is big opportunity in personalized products. Personalization through monogramming and name drops can be seen on everything from T-shirts and bags, to head wear and shoes. As the growth and popularity of personalized items continues to climb, heat transfers open your business up to printing more items and finishes than ever before. In this class, you’ll learn: •H ow to create common styles of monograms and where to find fonts •H ow to easily add personalization on a variety of items using a heat press, vinyl cutter, and CAD-CUT® heat transfer vinyl • T he best heat transfer technologies available for creating personalization
Sponsored by www.stahls.com
The Packaging School seminars are back again at GOA! And while last year they provided attendees with a preview of the online, 12-course program built with the input of over 600 working professionals, this year Sara Shumpert, The Packaging School Director, will present seminars focusing on the following topics:
Printing Packaging Design Workflow Packaging Jeopardy Human Factors Sponsored by
www.PackagingSchool.com
Leadership Brent Bauer Owner / Leadership Trainer and Professional Coach, Bauer Leadership Consulting Group
Brent Bauer has been a student of organizational development and leadership for the past 30 years. Prior to forming Bauer Leadership Consulting Group, Brent worked in the commercial printing industry serving companies in New York, Atlanta, Orlando, and Birmingham markets. His passion is to help business leaders add-value to their organizations by identifying key growth areas in their own leadership and management approach, while also helping them set and achieve development goals in all areas of leadership, so that they can help their organizations reach the next level. Brent is a proud affiliate of The John Maxwell Team, serving as a certified speaker, leadership trainer, and professional coach.
7. OBLIVIOUS: Great Leaders Raise Awareness The Law of the Lid
Brent Bauer
Brent Bauer
This module will challenge leaders at any level to consider the impact of their own development as leaders on those they endeavor to lead. It will explore the organizational impact of a failure to address blinds pots in leadership technique, while providing participants with measures to help them grow in their leadership awareness.
No one lives forever. The greatest leaders leave a lasting mark on their world by intentionally developing leadership ability in those they lead, helping them maximize their influence TODAY as their organization gains momentum.
FRIDAY, FEB. 17• 12:30–1:45
Skip Grant
President, Skip Grant Productions Skip Grant is an internationally known wide format industry leader that has guided and motivated dealers, franchises, manufacturers and end-users from around the world. For more than 30 years, he has dedicated himself and his employees to helping thousands of companies implement digital printing & cutting capabilities in the sign, screenprint, label and digital printing industries. As an industry expert, business owner, consultant and motivational speaker- his energy, purpose and passion for what he does is evident in his authentic style of teaching and inspiring people about the incredible opportunities with digital print & cut technology. He can be reached at 800-Ask-Skip (800-275-7547) or skip@skipgrantproductions.com.
3. 100 Ways to Make Money with Wide Format
16. Print on Anything!
THURSDAY, FEB. 16 • 10:30–11:45
This Course is an amazing display of how the jump up to UV Flatbed printing is changing everything. Not only does is radically change what substrates we can print on, but our ability to sell past the sign & graphics market into exciting applications like interior design and décor! This technology has finally become affordable and easy to use and new substrates in papers, metal, wood & plastics are changing everything!
A crash course on everything you can do with wide format roll to roll printers & cutters along with a segment of how UV Flatbed units have added immense opportunity
The Law of Explosive Growth & The Law Legacy
THURSDAY, FEB. 16 • 12:30–1:45
Wide Format Skip Grant
20. COPIOUS: Great Leaders Multiply
With UV curable Flatbed Printing FRIDAY, FEB. 17 • 10:30–11:45
Skip Grant
24. Print & Cut Done Easy! Skip Grant
FRIDAY, FEB. 17 • 2:00-3:15
This is a course designed to help everyone understand all aspects form initial selling, specifying & pricing strategies all the way through production and ending on final installation tips and tricks! People who are developing their shop really like this one as they already know what they can do, but need guidance and enthusiasm in setting it up the right way!
SERIE DE SEMINARIOS EN ESPAÑOL
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JUEVES
VIERNES
8:30-9:45 RICARD CASALS
13:00-14:15 JAIME OJEDA
E1. I ndicadores De Productividad Y Su Influencia En La Estrategia De Ventas
E4. D esafíos Y Oportunidades Para La Imprenta Familiar
10:00-11:15 RAINER WAGNER
14:30-15:45 JAUME CASALS
E2. L as Últimas Novedades De Equipos Y Materiales Presentados En Drupa, Alemania
E5. C álculo Correcto De Los Costos Horarios De Producción
11:30-12:45 DAVID F. CASTRO
16:00-17:15 DAVID CASTRO
E3. I mpresión Digital Respondiendo A Las Nuevas Necesidades Del Dueño De La Marca
E6. G enerando Volumen De Impresión En Empresas Con Impresión Digital Y Convencional
8:30-9:45 JAIME OJEDA
13:00-14:15 RAINER WAGNER
E7. L os Fundamentes Para La Gestión Exitosa De Una Imprenta
E10. L os Nuevos Estándares De Sostenibilidad Para La Industria Gráfica
10:00-11:15 RAINER WAGNER
14:30-15:45 RICARD CASALS
E8. T ecnologías Innovadoras Nuevas De La Industria Gráfica Impresión 3D En Cartón Y Terminación Digital
E11. Pre-Prensa: Origen De La Eficiencia En Prensa.
11:30-12:45 RICARD CASALS
E9. R ecursos Humanos Y Capacitación: Base Para El Progreso
SABADO
E12. I mpresión De Empaques Offset O Flexo, RGB, O CMYK, Espacios De Color Y Sistemas De Impresión
9:00-10:15 RICARD CASALS
12:00-13:15 CARLOS ALVARADO
E13. A umento De Ventas Diversificando Con Servicios De Valor Agregado
E15. L as 5 Reglas Indispensables Para Reproducir Color Con Alta Calidad Y Rentabilidad Independiente Del Sistema De Impresión
10:30-11:45 LUIS REYNOSO
E14. Vende Impresos En Línea
SESIONES EXTRA
16:00-17:15 CARLOS ALVARADO
13:30-14:45 LUIS REYNOSO
E16. Gerentes Innovadores En Las Imprentas Latinoamericanas
Venda más con láminas de transferencia de calor Los acabados metálicos y papel de aluminio son muy populares en el diseño de prendas de vestir, pero pueden ser intimidantes al crear. Esta clase le ayudará a sentir confianza añadiendo papel aluminio de transferencia de calor como parte de su oferta de productos. Únase a nosotros para aprender acerca de CAD-CUT® Adhesive y Heat Transfer Foil en esta sesión enfocada y llena de contenido para propietarios de cortadoras de viniles.
Sponsored by www.stahls.com
For complete information on all seminars presented in Spanish, visit www.GOAexpo.com
SERIE DE SEMINARIOS EN ESPAÑOL
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JUEVES E1. INDICADORES DE PRODUCTIVIDAD Y SU INFLUENCIA EN LA ESTRATEGIA DE VENTAS. La única forma de crecer en ventas es progresar en productividad y, con ello, reducir costos de producción y ser más competitivos. Explicaremos los indicadores más importantes de producción y de oficinas, daremos cifras de benchmarking para descubrir dónde hemos de avanzar y relacionaremos esto y el análisis del estado de resultados (con sus gastos fijos y variables) con la estrategia de ventas más conveniente para aumentar las utilidades.
8:30-9:45 RICARD CASALS
10:00-11:15 RAINER WAGNER
E2. LAS ÚLTIMAS NOVEDADES DE EQUIPOS Y MATERIALES PRESENTADOS EN DRUPA, ALEMANIA. Se presentan las novedades y equipos innovadores de la última DRUPA en Alemania por medio de 12 temas principales. Desde prensas digitales formato B1 hasta impresión flexográfica digital. Desde nuevas tintas para impresión digital, tintas híbridas de impresión offset hasta nuevos rodillos y mantillas presenta-
dos durante la feria. E3. IMPRESIÓN DIGITAL RESPONDIENDO A LAS NUEVAS NECESIDADES DEL DUEÑO DE LA MARCA. Mantener satisfecho al comprador de empaque es el objetivo principal de las empresas de conversión. Por tanto es indispensable entender y ajustarnos a cabalidad con las necesidades reales del Cliente y su correlación con el Consumidor final. Los Dueños de Marca cambian dinámicamente ante su necesidad de adaptarse a los cambios del consumidor. La Generación de Milenios ha cambiado el escenario de las necesidades del consumidor y por ende el Dueño de Marca está adoptando nuevas estrategias para atender a dicho consumidor. Se impartirá en la charla una visión integrada del como las tecnologías de Impresión Digital brindan las herramientas necesarias para responder a las nuevas necesidades del comprador de empaque.
11:30-12:45 DAVID F. CASTRO
13:00-14:15 JAIME OJEDA
E4. DESAFÍOS Y OPORTUNIDADES PARA LA IMPRENTA FAMILIAR. Más del 90% de las imprentas son de propiedad y controlada por una familia y normalmente ésta tiene el íntimo deseo de perpetuar en el tiempo la obra de su fundador. Para ello este seminario persigue identificar los desafíos y oportunidades que enfrenta toda imprenta familiar y señalar el cómo lograr materializarlos.
E5. CÁLCULO CORRECTO DE LOS COSTOS HORARIOS DE PRODUCCIÓN. El panorama actual de alta competitividad exige de un análisis interno de las eficiencias y de la búsqueda de caminos de progreso efectivos. Para ello, resulta imprescindible conocer cómo se comportan los costos internos de producción. En este sentido, se debe disponer de un sistema de cálculo de costos de producción fiable, ágil y flexible que permita la identificación de las fortalezas de la empresa y de sus áreas de mejora y oportunidades.
14:30-15:45 JAUME CASALS
En este seminario se abordan de forma teórica y práctica los diferentes aspectos a tener en cuenta en el cálculo correcto del costo horario de producción de una forma clara y estructurada, transformando ello en una herramienta al servicio de la toma de decisiones en productividad, ventas y estrategia de empresa. Recomendamos esta sesión a empresarios, directores generales, analistas de procesos, analistas de costos, personal de oficina técnica, responsables de producción, etc. de cualquier tipo de empresa gráfica. E6. GENERANDO VOLUMEN DE IMPRESIÓN EN EMPRESAS CON IMPRESIÓN DIGITAL Y CONVENCIONAL. Las más exitosas compañías de Impresión de la actualidad cuentan en su mayoría con alguna mezcla de tecnologías de impresión convencional y digital. Incrementos en trabajos digitales con impresión variable, reducción de tiempos de respuesta, mejoramientos de productividad y desperdicios de arranque en impresión tradicional impactan en la decisión de que trabajos migrar a digital y cuales imprimir en convencional. La escogencia, administración y habilidades de la fuerza de ventas así como el conocimiento profundo de posibilidades y costos de cada tecnología son fundamentales en la decisión de que tecnología utilizar cada vez. Analizaremos el cómo influenciar , capacitar y motivar a la fuerza de ventas que debe liderar la generación de volumen de Impresión así como las áreas de producción involucradas y su proceso de decisión.
16:00-17:15 DAVID CASTRO
VIERNES E7. LOS FUNDAMENTES PARA LA GESTIÓN EXITOSA DE UNA IMPRENTA. Imprentas exitosas se caracterizan por realizar una gestión rigurosamente profesional en todas sus actividades, sean éstas endógenas o exógenas. Para lo anterior, han tenido claro conocimiento del mercado, competencia y entornos que enfrentan y enfrentarán, como así mismo las estrategias genéricas y funcionales, que deberán adoptar para el logro de sus objetivos. Este seminario se establece los pasos fundamentales que deben aplicarse con el fin de lograr una gestión profesional exitosa.
8:30-9:45 JAIME OJEDA
E8. TECNOLOGÍAS INNOVADORAS NUEVAS DE LA INDUSTRIA GRÁFICA IMPRESIÓN 3D EN CARTÓN Y TERMINACIÓN DIGITAL. Se presenta la impresión tridimensional en cartón y cartulina junto con nuevas tecnologías de terminación y embellecimiento digital como barnizado especial, efectos metalizados digitales, efectos de textura, troquelado digital laser y folia en línea, impresión 3D con cartón y otros productos de producción gráfica completamente nuevos. Además se da un vistazo de la transición de la Industria Gráfica hacia al futuro en diseño de maquinaria y productos.
10:00-11:15 RAINER WAGNER
SERIE DE SEMINARIOS EN ESPAÑOL
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E9. RECURSOS HUMANOS Y CAPACITACIÓN: BASE PARA EL PROGRESO. Muchas veces hacemos planes, intentamos sistemas de productividad o de calidad y fracasamos en la implementación. No hemos tenido en cuenta la necesidad de conseguir primero una buena disposición del personal en esa implementación y su capacitación apropiada. Desarrollaremos temas tales como puestos de trabajo, incorporación de nuevos empleados, sistemas de incentivos, módulos de capacitación, “Performance Appraisal” (valoración del progreso de cada empleado y su complicidad en el proyecto de empresa), y la responsabilidad de los directivos. Todo ello para hacer posible la evolución positiva de la empresa.
11:30-12:45 RICARD CASALS
E10. LOS NUEVOS ESTÁNDARES DE SOSTENIBILIDAD PARA LA INDUSTRIA GRÁFICA. En esta presentación se muestran las actuales normas de sostenibilidad y se explican los más importantes contenidos referente eficiencia energética con su ahorro de energía, la producción limpia aplicada por medio de procesos y materiales diferentes y la responsabilidad social empresarial referente la protección del medio ambiente interno de la empresa y externo en el entorno de la empresa. Se mencionan acciones prácticas para la implementación de cada uno de los temas.
13:00-14:15 RAINER WAGNER
E11. PRE-PRENSA: ORIGEN DE LA EFICIENCIA EN PRENSA. Muchas veces dedicamos un exceso de tiempo el arreglo o preparación del tiraje de impresión. Y, por otra parte, consideramos la pre-prensa como algo autónomo e independiente de impresión. En realidad, en la pre-prensa se ha de tener en cuenta las características y comportamiento de cada prensa, de cada producto, de cada tipo de sustrato e, incluso, las exigencias de las demás fases del ciclo productivo. Se considera que el 35% de los tiempos de preparación de la prensa y de sus tiempos muertos son reducibles con una buena pre-prensa. Daremos todos los detalles de esta nueva visión de esta etapa del proceso productivo.
14:30-15:45 RICARD CASALS
E12. IMPRESIÓN DE EMPAQUES OFFSET O FLEXO, RGB, O CMYK, ESPACIOS DE COLOR Y SISTEMAS DE IMPRESIÓN. CARLOS ALVARADO Cuando se habla de reproducción de empaques, por regla general hay una serie de discrepancias respecto a la manera de planear la producción; qué sistema de impresión reproduce mejor calidad, por qué y cuándo enviar archivos en uno u otro espacio de color para lograr rentabilidad y calidad. Con este seminario aprenderás las diferencias específicas que te permitirán discernir la mejor manera de sacarle provecho a tus diseños y a tus productos impresos.
16:00-17:15
SÁBADO E13. AUMENTO DE VENTAS DIVERSIFICANDO CON SERVICIOS DE VALOR AGREGADO. En todos los países más desarrollados se ha pasado a un nuevo modelo de empresa gráfica recuperando la esencia comunicativa de las artes gráficas. El oficio de comunicar no se hace hoy en día sólo mediante papel sino a través de unos servicios agregados que complementen los mensajes haciéndolos más completos y con mayor impacto en las necesidades de los clientes. El diseño gráfico, las páginas web, el marketing a través de internet, la personalización, los cros media, los multimedia, el barnizado UV, la realidad aumentada, el fulfillment y la impresión de elementos eléctricos son algunas de esas opciones que describiremos.
9:00-10:15 RICARD CASALS
E14. VENDE IMPRESOS EN LÍNEA. Las compras en línea representan el 36% de los hábitos de los internautas y 19% realiza sus operaciones bancarias en línea. Los usuarios están conectados más de 7 horas al día, lo que representa una enorme oportunidad para que las empresas del sector gráfico incrementen sus ventas. Por otro lado, 25% de las empresas en general, está planeando una estrategia para implementar ventas en línea a partir de 2017. Las imprentas se encuentran rezagadas en cuanto a su implementación y con ello están perdiendo la oportunidad de acrecentar sus pedidos.
10:30-11:45 LUIS REYNOSO
E15. LAS 5 REGLAS INDISPENSABLES PARA REPRODUCIR COLOR CON ALTA CALIDAD Y RENTABILIDAD INDEPENDIENTE DEL SISTEMA DE IMPRESIÓN. CARLOS ALVARADO Cuando se habla de reproducción en color y los resultados finales en el producto impreso distan mucho de alcanzar los estándares de calidad que los clientes esperan del impresor, por regla general se piensa en buscar otro proveedor de impresos, mismo que puede incluso implicar el migrar a un nuevo sistema de impresión, resultando luego en una nueva baja de calidad; lo que demuestra que no se trataba simplemente de un sistema de impresión u otro diferente. Con este seminario se explicarán y repasarán las 5 reglas que se deben seguir para poder reproducir impresos a color con alta calidad y rentabilidad, sin importar en qué sistema de impresión se reproduzca.
12:00-13:15
E16. GERENTES INNOVADORES EN LAS IMPRENTAS LATINOAMERICANAS. El cliente es el rey. Una frase olvidada por los directivos de las imprentas, que no escuchan a sus clientes, por estar concentrados en la operación y no en la forma de innovar sus productos y servicios para obtener mejores ingresos. Los Gerentes exitosos deben ser innovadores para mantener sus clientes y crecer sus ventas ofreciendo otras soluciones y servicios que no solamente sean productos impresos. Por ello se debe migrar de inmediato modelo tradicional de venta de impresos, a un modelo integral de servicios ampliados, incluyendo diseño, marketing, base de datos y servicios logísticos, entre otros, que apoyen las ventas de los productos y servicios que ofrecen sus clientes.
13:30-14:45 LUIS REYNOSO
OPENING SESSION 1. Adobe Creative Cloud: New Features & Productivity Enhancers
Jennifer Smith & Greg Heald THURSDAY, FEB. 16 • 9:00–10:15
Learn from the authors of the best-selling Digital Classroom book series! For more information, visit us at www.AGItraining.com
Discover what’s new in the powerful Adobe CC. With new, connected Creative Cloud apps and services, you have all the tools and assets you need to create amazing work across desktop and mobile devices. Find out ways to improve your design and publishing workflow, by taking advantage of features that will allow you to collaborate more easily with teams and clients, and how the combinations of tools in the cloud can help you work more efficiently and creatively. In this session you also discover new features specific to CC in Photoshop, Illustrator, and InDesign.
Adobe Creative Cloud 4. InDesign Essential Techniques
13. Adobe Acrobat & PDF Print Production Techniques
New and experienced users will benefit from attending this session that highlights the best methods for completing essentials tasks in InDesign. In this session you discover how to take advantage of important tools, as well as find out how to create single and multiple page documents with ease. You also find out how to use master pages, work with type and graphics, as well as share your documents with others.
Find out how to create electronic brochures, magazines, and portfolios. You’ll also find out how to consistently create PDF files for graphics and prepress, edit text in PDF files, specify colors and color separations in PDF files, and update graphics within PDF file This course is designed for individuals who need to generate separations and plot high resolution film or plates from PDF files
8. D esigner’s Power Hour
17. Illustrator Print Production Tips & Tricks
Greg Heald - THURSDAY, FEB. 16 • 12:30–1:45
Greg Heald - FRIDAY, FEBRUARY 17 • 10:30–11:45
How do you design quickly and easily using multiple applications in the Creative Cloud? In this session you learn the secrets for combining images in Adobe Photoshop quickly using gradient masks and blend modes. You also find out how to combine those images into other products such as Adobe Illustrator and Adobe InDesign. You discover how to maintain silhouettes, transparency, blends and more throughout your design process. Get up to speed with Adobe CC’s new capabilities and powerful features that extend your creative power and allow users to work more freely and efficiently.
Discover ways to prepare, check, and edit Adobe Illustrator artwork for use in print. This session will show you how to work with process and spot colors, and handle strokes and fills to allow for misregistration on press. You will also discover the best methods to integrate Illustrator files with Photoshop and InDesign documents so that you have the correct resolution and color separations. Whether creating small die-cuts or large wide-format designs, attendees will benefit from practical guidance on how to effectively prepare.
11. InDesign For Print, Web & Tablet: Real World Production Workflows
Greg Heald - FRIDAY, FEBRUARY 17 • 12:30–1:45
Greg Heald - THURSDAY, FEBRUARY 16 • 10:30–11:45
Greg Heald - THURSDAY, FEBRUARY 16 • 2:00–3:15
Learn all about production workflows and how to efficiently create content that can be distributed across multiple platforms and formats. Here, methods on how to effectively create content to distribute in print, online, and on tablets will be discussed.
Greg Heald - FRIDAY, FEBRUARY 17 • 9:00–10:15
21. Coding Essentials: Fundamentals Of Website Coding This session is for those who are new to, or have limited exposure to code for the web. This is your opportunity to get an introduction to languages of the web. In this class you will discover how to create simple code as well as understand principles behind the code which are practical for creating or managing websites and HTML email.
25. InDesign Print Production Techniques
Greg Heald - FRIDAY, FEBRUARY 17 • 2:00–3:15
Register now at GOAexpo.com
This session covers essential techniques for working with fonts, graphics, and color, along with considerations for handling InDesign effects. Attendees will also learn practical tips and suggestions that make it easier for working with, and printing, all types of InDesign documents.
Greg Heald
Training Manager, American Graphics Institute (AGI) Greg Heald has more than 20 years of practical design and production experience in both Web and Print environments. He has served as a contributing author or editor on a number of books, including the recently-published Illustrator CC Digital Classroom, Real World Adobe Acrobat, and several in the Classroom in a Book series for Adobe Press. Greg is an Adobe Certified Expert in Photoshop, and has contributed to the development of Adobe’s certification exams. With more than a decade of experience as a professional software instructor, he has provided in-depth training for such prominent clients as Verizon, L.L. Bean, and Reebok. Greg holds a degree in Advertising Design from the acclaimed College of Visual and Performing Arts at Syracuse University.
Jennifer Smith
Author, Vice President, American Graphics Institute (AGI) Jennifer Smith is a noted web and graphics technology expert. She is the author of more than one dozen books on digital imaging and Web publishing, including Photoshop CC Digital Classroom, and the Adobe Creative Suite CC Design Premium for Dummies. She has done extensive work for corporations such as Adobe Systems and Microsoft, and last year traveled more than 100,000 miles visiting clients in Europe, Asia, Africa, and all around the United States. Jennifer also works extensively on UX Design and the creation of interactive applications and sites, and is cofounder of AGI Training. Visit JenniferSmith.com or follow Jennifer on Twitter @jsmithers to learn more.
Photoshop & Design 5. Design Fundamentals That Everyone Can Use
14. Photoshop Print Production Tips & Tricks
Jennifer Smith - THURSDAY, FEBRUARY 16 • 10:30–11:45
Jennifer Smith - FRIDAY, FEBRUARY 17 • 9:00–10:15
Find secret tricks of the trade to help you design items that are visually pleasing and effective at communicating. Find out how you can take advantage of basic design principle’s to help your designs to become more clean and focused. In this session we cover design proportions that work in design of anything, print, posters, web, mobile and more.
When going to print, precision is the key. Printed images require extra care in masking and color which can vary depending upon the output format. If you use Adobe Photoshop for print production, this session is for you. Find out how to create custom color settings for your press, and then apply those settings to produce accurate color. Discover how to create precise masks and how to correct images using curve controls. Whether creating wide-format images, wraps, or much smaller images for brochures and magazines, attendees will learn practical advice to quickly and easily make certain images look their best when printed.
9. Photoshop CC: Essential Techniques
Jennifer Smith - THURSDAY, FEBRUARY 16 • 12:30–1:45 No matter how long you have used Photoshop you will get something useful from this session. Discover essentials tips and tricks that you wish you had discovered years ago. Topics include basics such as file size, cropping, selections, color correction, and progress into selections and masking. Included are tips and tricks to help you perform many other tasks easily. This session is jam-packed with information that is hard to find, but is incredibly valuable for all users. This session can also serve as the foundation for new users who want to attend our more advanced Photoshop sessions
12. Effective UX Design Tools: Concept To Visual Design Jennifer Smith - THURSDAY, FEBRUARY 16 • 2:00–3:15
In this session you will discover how to use the tools in InDesign, Photoshop, and Adobe Illustrator to build website wireframes and more. Find out how UX pros use these essentials tools in order to wireframe a website and demonstrate interactivity. In this session you find out how to build pages in InDesign, Illustrator, and even Photoshop that represent separate screens and allow for a clickable prototype of your website design.
18. Designing Art For Print & Web Using The Creative Cloud Jennifer Smith - FRIDAY, FEBRUARY 17 • 10:30–11:45
In this session discover how you can create artwork that is optimized for both print and web use. Find out which formats are best to use, along with resolution requirements and quality considerations based upon how images need to be used. You will also discover tips and tricks to help you take advantage of transparency and blending modes that work in print and web artwork. This session is a must have for graphic designers who work in both print and web environments.
22. Getting Creative With Illustrator & Photoshop Jennifer Smith - FRIDAY, FEBRUARY 17 • 12:30–1:45
If you are a Photoshop or Illustrator user, this advanced session will save you hours of work. In this session we show you how to take advantage of hard-to-find keyboard shortcuts and other productivity enhancers in Photoshop and Illustrator, and InDesign. You will find out how to work with symbols, smart objects, graphic styles and more. You will also find out how to create more interesting type effects in Photoshop and Illustrator by mastering features such as effects, strokes, outlines and more. This session also show you how to styles of graphics, text, tables and more in order to speed your workflow as well as keep your designs consistent.
February 16-18, 2017 Broward County Convention Center
GOAexpo.com
THE FIRST PRINT TRADE SHOW OF THE YEAR
40+ Seminars ADOBE CREATIVE CLOUD • PHOTOSHOP & DESIGN PREPRESS & PRODUCTION • LEADERSHIP • WIDE FORMAT SALES & MARKETING • 16 SEMINARS IN SPANISH!
Show Floor Features WIDE-FORMAT PRINT SHOP LIVE! • THE DIGITAL FLEXO ZONE DYE SUBLIMATION APPLICATION CENTER • 3D PRINTING ZONE THE WRAP CUP AMERICAS • THE PACKAGING SCHOOL INKON COUTURE • GALA AWARDS • CAREER FAIR
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FREE EXPO PASS
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Register Today & SAVE! Visit GOAexpo.com Broward County Convention Center
February 16-18, 2017