AARUSHI CHADHA Interior Design Portfolio
01
RESUME
04
SUGANDH RETAIL STORE
07
Site: Ludlow Street, New York Semester II, 2021
02
SUMMER HOUSE
13
Site: Rajasthan, India Semester II, 2021
03
JAPANESE DINING
19
Site: New York, USA Semester II, 2021
04
VILLANELLE Site: Greenwich Village, New York Semester II, 2021
25
05
KERRY LOUNGE
31
Site: Greenwich Village, New York Semester I, 2020
06
AD AGENCY MODEL DESIGN
35
Site: Mumbai, India Semester I, 2020
07
THE NEW SCHOOL CAFE
39
Site: 6th East, 16th Street Semester I, 2020
08
MISCELLANEOUS Between 2020 - 2022
45
PROFILE
AARUSHI CHADHA
Design has encouraged me to produce spaces which are beyond the visual medium, incorporating satisfying emotions and experiences. I find design to be a therapeutic process that leads to an appealing, well-structured and functional space.
CONTACT
π π« @
+1 (928) 265 0308 65, 5th Ave, New York, NY - 10003 aarushichadha1997@gmail.com LinkedIn
It is rewarding to build a whole from a number of fragmented ideas; a connection that allows viewers to indicate, inspect and interpret. My undergraduate study in the English language has enabled me to communicate with clarity, directly reflecting upon my ability to design spaces that deliver my ideas well. Furthermore, my 15-year experience as a sportsperson has instilled in me the qualities that one requires to function efficiently in teams, and hold a unit together in order to materialise a design vision.
PROFESSIONAL EXPERIENCE Community Assistant, The New School, New York August 2021 - May 2022 - Performed front desk activities that included assisting students, other staff members and day-to-day organization. - Acted as point of assistance for higher management in overall upkeep of the office. - Involved in mailroom organization including shipment handling, record maintenance with high attention to detail. Merchandiser, Savvy Sourcing, India September 2020 - August 2021 - Collaborated with buyers to understand design requirements and proposed product specifications accordingly. - Conducted multiple product inspections and sample approvals for smooth sailing of shipment. - Explored new designs in untapped markets and future planned for the same. - Worked on sustainable fashions and interiors.
LIVE WORKSHOPS AND SEMINARS Woodcraft Workshop, Parsons School of Design Worked with sanders, drill presses, planar, table router and various saws. Metal Design Workshop, Parsons School of Design Worked with belt grinders, CNC Plasma cutter and MIG welders.
SKILLS Autodesk
Chaos
AutoCAD
Vray
Adobe
Lumion
Freelance Graphic Designer, India PawLaLand November 2020 - January 2021 - Engage with Cβ level management to understand visual and graphic approach for customers. - Brainstorming new product categories and forecasting the market trends.
Photoshop InDesign Illustrator Premiere Pro
Dynamic Sourcing Essentials January 2021 - August 2021 - Conceptualized brand aesthetic via a design approach and research. - Designed web interface and logo based on market research and client preferences.
Strategy Intern, Design Boutique, India August 2020 - September 2020 - Undertook systematic research about novel ideas and projects, drafting articles for publication: βMaximalism in Spaces.β - Established connections with potential stakeholders for global expansion of the brand. - Supervised quality and assured utmost effeciency of organisationβs services. Interior Design Interior, Design Radiance, India July 2019 - October 2019 - Collaborated with the senior interior designer in planning the layout of the space and made construction drawings on AutoCad for the same. - Drew manual representations to closely study the space and analyse the pros and cons.
EDUCATION
McNeel
English Hindi
Rhino
SPORTS Represented India in the 7th Asian Basketball Championship held in Chiang Mai, Thailand (2015) Secured 1st position in 60th National Basketball Games (2015) Represented Delhi in 59th National Basketball Games (2013)
REFERENCES
Bachelor of Arts in English St. Stephenβs College, University of Delhi, Delhi, India 2019
Ms. Kirti Thareja Founder & CEO Paw La Land kirtithareja21@gmail.com
Secured the best woman award 2019 (St. Stephenβs College)
Physical Modelling Languages
Mr. Vinay Kumar CEO Savvy Sourcing vinay@savvysourcing.com
Awarded the AAS Deanβs Scholarship (The New School)
G-Suite
SketchUp
AAS in Interior Design Parsons School of Design, New York, NY, USA Anticipated Graduation 2022
HONORS AND AWARDS
MS Office
Mr. Mikolaj Szoska Lecturer - Interior Design The New School mikoszoska@gmail.com Ms. Ellen Evjen Lecturer - Interior Design The New School EvjenE@newschool.edu
7
01 PROJECT:
Sugandh Retail Store
LOCATION:
Ludlow Street, New York
SEMESTER:
II, Studio 1
YEAR:
2021
The aim of the Studio was to study the transformation that is a result of an ideation to blend tradition with a modern architectural space. It led to the creation of a layout that brings forth a synergy between experience and retail of fragrance, also called as βSugandhβ. The project incorporates of the following stages: 1. Reading the site 2. Fusing traditional elements into modern architecture. 3. Design Proposal
PRODUCED BY A
FLOOR 1 PLAN SCALE: 1/2β = 1β-0β
FLOOR 1 PLAN SCALE: 1/2β = 1β-0β
The inspiration of this model is my grandmother
she fills her vegetables with spices and wraps the
Similarly, the same concept has been implemente
been hung in cloth pockets from the ceiling to pr
ENT VERSION
MATERIAL MOODBOARD: AARUSHI CHADHA
PRODUCED BY AN AUTODESK STUDENT VERSION PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY A
AN AUTODESK STUDENT VERSION
AN AUTODESK STUDENT VERSION
and her unique style of cooking. In order to extract maximum flavour,
em with a thread.
ed in the staircase centre piece where a lot of herbs and spices have
rovide the visitors a fresh fragrance.
PRODUCED BY AN AUTODESKPRODUCED STUDENT VERSION BY AN AUTODESK STUDENT VERSION
FLOOR 2: LUMION SKETCHUP RENDER
PRODUCED BY AN AUTODESK STU
1. Retail Display Shelves The display shelf design is an inspiration from lotus petals which has some inbuilt chairs to enhance the design of the structure and for the guests to sit.
2. Herb Drawers Visual Map The design has a light to dark gradient effect portraying the strength of smell. It is an attempt to bring the concept of fragrance in the space design itself.
3. Lotus Flower Table The inspiration of this table has been taken from lotus flower showing growth through size variation and ending as a fully grown marble design below the stairs.
4. Experiential Centre This space gives an opportunity to its customers to make their own fragrance by mixing various ingredients together.
FLOOR 1: SKETCHUP RENDER
02
01 5. Staircase One of the main elements of the store lies between the stairs to depict a traditional way of capturing scent in big cloth pockets to give its customers a unique experience.
03
04
05
13
02 PROJECT:
Summer House
LOCATION:
Rajasthan India
SEMESTER:
II, Studio 1
YEAR:
2021
The aim of the studio was to study the various aspects of design and amalgamate them into one space for a desired client. The hypothetical client, in this case, is interested in a strong sense of color, connection with nature and an addition of a unique and aesthetic window system to acknowledge the climate. The residence, Summer House is a blend between past and present, highlighting a strong connect with nature, adding a layer of personalisation through play of colour theory and addition of a unique and aesthetic window system called Jali, a concept inspired by the Mughal architecture and is introduced in the design.
The furniture layout was designed to play with the element PRODUCED BY AN AUTODESK STUDENT VERSION of light. The Jali remains the focal point while the spatial distribution is done keeping in mind the preferences of the
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
client. It contributed towards creating a synchronous experience.
FLOOR 1 PLAN
PRODUCED BY AN AUTODESK STUDENT VERSION
FLOOR 2 PLAN SCALE: 1/2β = 1β-0β
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
SCALE: 1/2β = 1β-0β
MATERIAL MOODBOARD: AARUSHI CHADHA
FLOOR 2: LUMION SKETCHUP RENDER
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
LONGITUDINAL SECTION TRANSVERSE SCALE: 1/2β = 1β-0β
PRODUCED BY AN AUTODESK STUDENT VERSION
TRANSVERSE SECTION SCALE: 1/2β = 1β-0β
MATERIAL BOARD
FLOOR 1: LUMION SKETCHUP RENDER
19
03
PROJECT:
Japanese Dining
LOCATION:
New York, USA
SEMESTER:
II
YEAR:
2021
The project expected us to design a dining space inspired by a specific cuisine with a unique set of furniture. The cuisine of choice was Japanese and the core element taken as design inspiration is chopsticks. The purpose of the design was to create a different seating and dining experience providing a sense of flexibilty to the guests. It is an attempt to make product design seem minimal and comfortable to compliment the overall ambiance of the dining space. The furniture adds an experiential quotient in elevating the space.
SKETCHUP RENDER
The goal of the design is to highlight a commonplace yet very signature piece of cutlery in Japanese culinary culture while simultaneously incorporating the element of verticality, as seen in the back-rest of the chair. The sense of simplicity that this provides is crucial to evoke a feeling of calmness in the overall ambiance of the space.
The soft cushioning of the chair seat and the sharp linear structure of the concrete table are in contrast yet, complimentary to each other.
FLOOR PLAN SCALE: 1/2β = 1β-0β
S
WEST SECTIONAL ELEVATION SCALE: 1/2β = 1β-0β
EAST SECTIONAL ELEVATION SCALE: 1/2β = 1β-0β
SKETCHUP RENDER
The chair designed in such a way that it provides ease of access of the user while also being visually appealing. The armrest of the chair is flexible and can be raised above to ensure ergonomical comfort in movment. The thought process behind this was to dissect the furniture into individual elements that increases the versatility of the furniture.
25
04 PROJECT:
Villanelle Restaurant
LOCATION:
Greenwich Village, New York
SEMESTER:
II
YEAR:
2021
The briefing of this project was to redesign part of a restaurant space, with the star element being wood. The goal was to create a space that doesnβt restrict but provides comfort and room for socializing. With an amalgamation of modern and contemporary style concepts, the element of wood functions in different textures and grains. Moreover, details like cushions and other soft goods add create a balance to the overall design. The furniture planning is to provide maximum floor space for movement focusing on comfortable and visually pleasing elements.
MATERIAL MOODBOARD: AARUSHI CHADHA
Wood has always been considered as a symbol of elegance in traditional interior design styles. The objective behind this project was to take a rustic, natural element like wood and refine it to elegance, while incorporating it into modernity. The overall colour palette has a tinch of earthiness which plays a dual role in enunciating casual and fine dining space.
PRODUCED BY AN AUTODESK STUDENT VERSION
Sound Attention Blanket Insulation
LED Light
Upholstered Leather Back
Steamed Beech Veneer
Plywood
SECTION DETAIL SCALE: 1/2β = 1β-0β
PRODUCED BY AN AUTODESK STUDENT VERSION
VRAY SKETCHUP RENDER
VRAY SKETCHUP RENDER
LONGITUDINAL SECTION TRANSVERSE SCALE: 1/2β = 1β-0β
FLOOR PLAN SCALE: 1/2β = 1β-0β
LONGITUDINAL SECTION TRANSVERSE SCALE: 1/2β = 1β-0β
31
05
PROJECT:
Kerry Lounge
LOCATION:
Greenwich Village, New York
SEMESTER:
I
YEAR:
2020
The project requirement was to render a lounging space experimenting with an assortment of materials and textures. The space is centered around a strong sense of color, in addition to a unique visual factor. This helps in creating a fun and leisurely atmosphere for the guests.
This project opened up the possibility of creating an environment that added an element of flamboyance to academic life, based on the layout of an existing hall into a lounging space.
NORTH EAST VIEW
NORTH WEST VIEW VRAY RHINO RENDER
SOUTH EAST VIEW
SOUTH WEST VIEW
VRAY RHINO RENDER
FLOOR PLAN SCALE: 1/2β = 1β-0β
The design is such that the space is isolated from the outside world, therefore enabling guests to indulge in the environment without pressure. The minimalism in space with vibrant and unique textures and designs allow for easier movement, thereby decluttering the space further. The subliminal use of a vibrant color like pink is used to create an effervescence that goes hand-in-hand with the variety of furniture used. The experimentation with shapes and the incorporation of various elements bring in a feel of fun and a joyous space.
PRODUCED BY AN AUTODESK STUDENT VERSION
35
06
PROJECT:
Ad Agency Model Design
LOCATION:
Mumbai, India
SEMESTER:
I
YEAR:
2020
The aim of this project was to design and build a space that resonates with the creative minds. The class was expected to experiment with material and assemble a welcoming and cohesive space.
The vibrant and youthful decor style creates a dynamic vibe to the interior. Whereas, neutral base with rustic and earthy feel is complemented with pop elements. The model incorporates a blend of modern furniture, bold graphics, play of material, textures and finishes for experimental minds.
3D MODEL VI
MODERN CLASSIC CONTEMPORARY PAINTINGS RUSTIC FINISHES AND TEXTURES Contrast in neutral finishes create the foundation for this
MIX βNβ
TYPOGRAPH
BRIGHT COLOU
Neutral tones set the bas
space. Modern designer furniture in bright upholstery
terwoven metal stripes wi
is complimented with geometrical paintings of masters
complimenting partition. Su
and large light fixtures. Ombre fabric partition brings
lighting, grid structure in c
softness to the overall space.
classic and modern
ISUAL BOARD
MATCH
PLAYFUL AND MODERN
HY GRAPHICS
COMPLEMENTARY COLORS
UR HIGHLIGHTS
VERTICAL ROPE PARTITION
se for the office area. In-
An area for recreation and refreshment. Vibrant and
ith bright colours create a
bold look with pop art inspired artworks, comfortable
ubtle look of the decor and
modern furniture complimented by gloss finish tables.
ceiling is complimented by
Bright and clashing colour schemes create base to the
n fushion furniture.
overlook look.
39
07
PROJECT:
The New School Cafe
LOCATION:
6th E, 16 Street
SEMESTER:
I
YEAR:
2020
The aim of the Studio was to create an inclusive space for students to wind down and spend time in a functional and visually appealing area with a subtle color scheme. Furthermore, it is an attempt to explore and coalesce various software tools to come up with a innovative yet practical space. The project incorporates of the following stages: 1. Reading the site 2. Balancing vibrant furniture with a subtle color palette 3. Design Proposal
FLOOR PLAN SCALE: 1/2β = 1β-0β
The design components include a refreshing space with subtle floor colors complimented by bright and vibrant furniture design. The objective was to create an environment for students to relax in an enlivening space. The variety within furniture design allows for constant rearrangement of the space, further adding value to the utility of the area. The elevated ground level adds more aesthetic value to the space, providing views of city.
FLOOR PLAN SCALE: 1/2β = 1β-0β
REFLECTED CEILING PLAN SCALE: 1/2β = 1β-0β
ELEVATION EAST SCALE: 1/2β = 1β-0β
ELEVATION WEST SCALE: 1/2β = 1β-0β
WINDOW DETAIL SCALE: 1/2β = 1β-0β
GEOMETRY
LONGITUDINAL SECTION TRANSVERSE SCALE: 1/2β = 1β-0β
CIRCULATION
NORTH SECTIONAL ELEVATION SCALE: 1/2β = 1β-0β
PROGRAM
LONGITUDINAL SECTION TRANSVERSE SCALE: 1/2β = 1β-0β
45
08
PROJECT:
Miscellaneous
LOCATION:
India and USA
SEMESTER:
I and II
YEAR:
2020 - 2022
The next section is an umbrella that is an insight into the designerβs process, references and the techniques therefrom. It includes a range of projects done at a different point of time and charts the path of development as a creator.
It incorporates a series of collages with a combination of hand sketches, snapshots and portraits. The work also pierces through the process of getting designs to life showcased in the bandana patterns and motifs, done for a company called PawLaLand.
E X P E R I M E N T A T I O N
An attempt to showcase space in a distinct manner by throwing light on both, the inspiration and artwork.
C H R I S T M A S B A N D A N A D E S I G N S , PA W L A L A N D
PORTRAITS