PORTFOLIO ‘15 AASHNA PAREKH
RETAIL AND EXHIBITION DESIGN
ABOUT ME ‘ Make it simple, but significant ’ is what I believe in. Walt Disney once said “Whatever you do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” I believe my goal as a space designer has been achieved if the space leaves you yearning to go there again. Beyond design, I love interacting with people with varied personalities. Currently, I am looking for an internship for 6-8 weeks starting in the first week of June. D.O.B : 27th November,1994 CONTACT : +919819287790 E-MAIL : aashna250@gmail.com ADDRESS : 102, Shaan Apartments, 59,Kashinath Dhuru Marg , Prabhadevi, Mumbai - 400 028 EDUCATION : 2010 : J.B Vaccha High school 2011-12: Jai Hind College (Commerce) 2013 : MAEER’s MIT Institute of Design
SOFTWARE SKILLS :
EXTRA CURRICULAR : Trinity School of London : Speech & Drama (Grade 4) Indo American Society : Public Speaking Rotract Club of Jai Hind College : Art Committee Co-ordination Anmol NGO for girls : Social worker (‘10 Summer)
CONTENT 01. NATURE AND FORM 02. SPACE ANALYSIS 03. TENSILE STRUCTURES 04. SPACE TRANSFORMATION 05. SKILLS
NATURE AND FORM HAMMERHEAD SHARK DURATION : 4 WEEKS TYPE : INDIVIDUAL BRIEF : The aim was to study an element from nature and translate its attributes to 2D and 3D forms.
HAMMERHEAD SHARK 2D EXPLORATIONS
SWIFT STRONG AGILE The slender body tapers at the end.The head is perpendicular to the body at the intersection. The unusual shape of the head helps the shark to pin down its prey. MAXIMUM LENGTH : 6 feet
FINAL FORM 2D The main feature is the head which is used to steer the body, it enables faster movement with a lesser drag. The eyes are positioned on either sides of the sharks distinctive hammer head which gives the shark 360 degrees vision. FORM GENERATION : The form is inspired from the swift movement of the shark.
3D FORM
FINAL FORM
SPACE ANALYSIS R.E.D STUDIO DURATION : 4 WEEKS TYPE : INDIVIDUAL BRIEF : The aim was to study the existing retail studio in college and give an alternate and appropriate function to the space.
LAYOUTS
PLAN A W1
W3
W2
W1
W2
W3
W1
W2
W3
W1
W2
W3
W1
W2
W3
RESEARCH: Study of spaces around the city. ANALYSIS : Function of these spaces, structural components, climatic conditions, location and understand the users. Based on this study and analysis, the existing studio in college was allocated a different function other than a studio. D3
D3
3600
330
1020
B
480
LOCATION : Third floor studio, secluded at the corner thus making it ideal for a room for open discussions amongst students.
W1 480
900
W2 70
1630 4355.81
A'
W3 70
890
320 1250
PLAN
ELEVATION
FUNCTION : A platform for open discussion for students across all batches. Current scenario : Students across all batches and disciplines are allotted different studios, some juniors might hesitate before approaching their seniors. HOW WILL IT BE BENEFICIAL ? -Open discussions give an insight on other peoples take on your work. -Brainstorming and initial conceptualization with more people would have fewer constraints which would lead to a better ideation and design process. - These discussions could take place on a weekly basis which encourages students to participate since they would get valuable inputs and feedback. circulation space adjustable work desks
8 adjustable panels and 7 tables
MODEL The modular display system incorporates an extensive and versatile range of profiles. Multiple arrangements can be made as per the requirements. The panels can be enclosed to have a semi-private area for discussions.
Movable Panels
The panels can be compressed and re-adjusted as per the requirements of the students. Material : Cork board Easy to pin up work for temporary display purposes.
Seating and work desk
TENSILE STRUCTURES HANDICRAFT EXPO
DURATION : 3 WEEKS TYPE : INDIVIDUAL BRIEF : Understanding the tensile structures and the forms generated, thus creating a structure for an event or exhibition.
CONCEPTS HANDICRAFT EXPO The exhibition aims at improving the economic status of the artisans and thereby promoting the survival of traditional crafts in India. Inspiration : Delhi Haat, National Handicrafts and Handloom Museum, New Delhi. Form generation : Paisley (Motif ) used in many Indian textile prints was the basis for form generation for the exhibition.
The Handicraft Expo : A platform for the exhibitors (craftsmen) to showcase their work on a rotational basis and become entrepreneurs in this permanent exhibition center. HANDICRAFT PRODUCTS SOLD : -Clay -Bamboo -Textiles -Wood -Stone -Paper Mache
ZONING BASIC ESSENCE OF THE AREA : -Lively -Interactive -Promoting the different crafts 30% of the stalls which are a part of the crafts market would include the permanent exhibitors who would have workstations attached to their stalls. These are the craftsmen of India who are looking for place to expand and revive their art and crafts. Some of these crafts include : Kasuti, Rogan, Nettle, Ganjappa, Molela, Kinnal.
MODEL The Crafts Market ensures that all the products are sold directly from the artisans to the consumers thus making them economically self-sufficient. The Training Center is for those artisans who are looking for a platform to expand and become entrepreneurs. The Gallery would display the work of these artisans which would be permanently exhibited. The Performance Center is located right next to food court and food stalls where traditional Indian dances would be performed to make the area more lively. The tensile structure : MATERIAL : Lycra Net Mild Steel rods(4mm) AREA
SPACE ANALYSIS MARCEL BREUER DURATION : 2 WEEKS TYPE : INDIVIDUAL BRIEF : The aim was to study the work of an architect and design a space which would reflect his style of work.
MARCEL BREUER ARCHITECT RESIDENTIAL SPACES Inferences : -Individual elements combined and perceived as one form. -Bold and imposing style of architecture. - Local/Climatic response materials used. (stone, concrete, glass) - Forms are based on the functional requirement of the space and as per location. -Interplay of spaces and daring juxtaposition of materials -Subtle color palette.
BACK ENTRANCE 3962.4*2048
BEDROOM 3652.8*2621.2
WASHROOM 2252.8*1751.8
LIVING ROOM 4267.2*6096
ENTRANCE 2438.4*2436.4
BEDROOM 4176.7*3657.6
Breuer used the ‘bi-nuclear’ concept to seprate the two wings of the house.
KITCHEN 2011*4389.12
MAIDS ROOM 1920*2743.2
WASHROOM 1524*1826.8
DINING ROOM 2657.6*3962
Public space Private space
MODEL FUNCTION OF SPACE : PRIVATE RESIDENTIAL HOME (FAMILY OF FOUR) LOCATION : Boston, Massachusetts. FORM: -Intended use of geometric cuboids. -Use of combination of materials. -Dominant and bold form.
SKILLS SCULPTING SELF-PORTRAIT COURSE : Open elective DURATION : 2 weeks Material : Shadow Clay
SKILLS
D I G I TA L
R E N D E R
P H O T O G R A P H Y
P E N C I L
S K E T C H E S
M E TA L
W O R K
THANK YOU
CONTACT : +919819287790 E-MAIL : aashna250@gmail.com ADDRESS : 102, Shaan Apartments, 59,Kashinath Dhuru Marg , Prabhadevi, Mumbai - 400 028