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Leadership must name the ways racism exists within the organization. Clear language must be used to inform all stake-holders that the goal is to end racism not to change “culture” or “build unity”. Leadership must establish a target outcome that can be measured by both quantitative and qualitative instruments so progress can be tracked. Leadership must be diligent in identifying racism in every place, process, and practice. Racism is present in mascots, artwork, faculty promotion and tenure practice, student clubs/organizations, and resource allocation. Colleges and universities should transform the racial composition of faculty, including the administration, to mirror the racial composition of the student population. Failing to do so indicates hypocrisy and insincerity to students of Color. Campus leadership must invest financial resources in dismantling racism. Sustainable resources must be invested in pipeline programs for people of Color to assume faculty and administrator positions. Acknowledgment
The author dedicates this manuscript to all Students of Color who continue to persist in higher education and in honor of those who have lost their lives to Covid-19. The author appreciates the mentorship and editorial contributions received from Andrea Rorrer Ph.D. References Alexander Michelle. (2012). The New Jim Crow: Mass Incarceration in the Age of Colorblindness. New York: The New Press. Applebaum, Barbara. (2019). "Remediating Campus Climate: Implicit Bias Training Is Not Enough." Studies in Philosophy and Education 38.2: 129-41. Web. Brown, N. A., Brown, K. A., & Billings, A. C. (2015). “May No Act of Ours Bring Shame”: Fan‐ enacted crisis communication surrounding the Penn State Sex abuse scandal. Communication & Sport, 3(3), 288– 311. Crenshaw, K. (1991). Beyond racism and misogyny: Black feminism and the 2 Live Crew. Boston Review,16(6),6-33. Crenshaw, K., Neil G., Gary P., and Kendall T., (1995). Critical Race Theory: The Key Writings that Formed the Movement. New York: The New Press. Choo, Esther. "Seven Things Organisations Should Be Doing to Combat Racism." The Lancet (British Edition) 396.10245 (2020): 157. Web. Delgado, R., and J. Stefancic. (2001). Critical Race Theory: An introduction. New York: New York University Press. Du Bois, W. E. B. (1903). The souls of Black folk: Essays and sketches. Chicago: A. C. McClurg & Co. (Cambridge). Du Bois, W. E. B. (1899). The Philadelphia Negro: A social study. Philadelphia: University of Pennsylvania Eschmann, Rob. (2019). "Unmasking Racism: Students of Color and Expressions of Racism in Online Spaces." Social Problems (Berkeley, Calif.): Social Problems (Berkeley, Calif.), 2019-0726. Web.
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