SAN FRANCISCO CHRONICLE October 6, 2015 Audience 1.8 Million “if the Cult Fits: Sneakerheads mean business” Mention of Kai Tai, MFA Fashion Merchandising student’s sneaker line Kai Sneaker being sold at Shop657 http://www.sfchronicle.com/style/article/If-the-cult-fitsSneakerheads-mean-business-