May Graduation Fashion Show Recap

ACADEMY OF ART UNIVERSITY, SCHOOL OF FASHION INTEGRATED PUBLIC RELATIONS REPORT

May 2015 Gradua@on Fashion Show and Awards Ceremony May 14, 2015

Overview

On Thursday, May 14, 2015, 38 student designers’ collec=ons came down the runway at the annual Academy of Art University Gradua=on Fashion Show and Awards Ceremony. In addi=on to showcasing student work, this year’s guests of honor included School of Fashion alumna Ryan Roche, the CFDA’s Execu=ve Director, Lisa Smilor, and Senior Manager of Professional Development, Sara Kozlowski. The fashion show introduced 21 collabora=ve collec=ons to some of the most influen=al members of the fashion world. Of these were B.F.A. students who studied Fashion Design, Knitwear Design, Technical Design, Tex=le Design and Menswear Design.

In aWendance were representa=ves from established brands such as BCBG MAX AZARIA GROUP.

The Designers & Collec@ons Keith Gunning, B.F.A. Fashion Design

The Designers & Collec@ons Gyuwon Jeong, B.F.A. Menswear Design Jimin A Kim, Tex<le Design

The Designers & Collec@ons Geu Mi Lee, M.F.A. Fashion Design Melissa Kheng, M.F.A Fashion Design Dora Li, M.F.A Fashion Design Fei Li, M.F.A Fashion Design Lindsey Trueman, M.F.A Fashion Design Yibin Xu, M.F.A Fashion Design Li Lai, M.F.A Fashion Design Nina Hui, M.F.A Fashion Design Emma Xueling Cui, B.F.A. Fashion Design Novi Utami, B.F.A. Fashion Design Nomin Gantulga, B.F.A. Fashion Design Lauren Lusby, B.F.A. Fashion Design

The Designers & Collec@ons

The Designers & Collec@ons Yunseon Kim, B.F.A. Fashion Design Carmen X Liu, B.F.A. Jewelry & Metal Arts

The Designers & Collec@ons Livia Bianda, B.F.A. Menswear Design

The Designers & Collec@ons Gisel Ko, B.F.A. Knitwear Design

The Designers & Collec@ons Linka Rowland, B.F.A. Fashion Design

The Designers & Collec@ons Dominic Tan, B.F.A. Menswear Design

The Designers & Collec@ons Eleonore L. Santos, B.F.A. Fashion Design Anna Metzel, B.F.A. Tex<le Design

The Designers & Collec@ons Gaia Giladi, B.F.A. Fashion Design

The Designers & Collec@ons Damien Chandra, B.F.A. Fashion Design

The Designers & Collec@ons Cherng-­‐Hann Lee, B.F.A. Menswear Design

The Designers & Collec@ons Patricia Wijaya, B.F.A. Fashion Design

The Designers & Collec@ons

Xun Li, B.F.A. Menswear Design

The Designers & Collec@ons Karina Garcia, B.F.A. Fashion Design Mariana Pazos, B.F.A. Tex<le Design

The Designers & Collec@ons Amanda Manashi, B.F.A. Fashion Design

The Designers & Collec@ons Jeremy Vu, B.F.A. Menswear Design Lupita Ramirez, B.F.A Knitwear Design Jus<n Lei Wang, A.A. Jewelry & Metal

The Designers & Collec@ons Ye Kuang, B.F.A. Fashion Design Candy Hsinyu Chu, M.F.A Jewelry & Metal Arts

The Designers & Collec@ons JC Munoz, B.F.A. Fashion Design & Tex<le Design

The Designers & Collec@ons Ruone Yan, B.F.A. Menswear Design

The Designers & Collec@ons Shuman Yao, B.F.A. Fashion Design

Invita@ons

Front

Back

Event Images: School of Fashion Tour for Guests of Honor

Event Images: School of Fashion Tour for Guests of Honor

Awards Ceremony The CFDA Execu=ve Director, Lisa Smilor, and Senior Manager of Professional Development, Sara Kozlowski, accepted the Outstanding Contribu=on award on behalf of The CFDA for the organiza=on’s leadership in and outstanding contribu=on to the growth of the American fashion industry. Dr. Stephens also presented The CFDA with a Cer=ficate of Honor from The City and County of San Francisco. School of Fashion alumna and honored guest, Ryan Roche, was recognized for her eponymous line’s success with the Academy of Art University Dis=nguished Alumni Award.

CFDA Senior Manager of Professional Development, Sara Kozlowski and CFDA Execu=ve Director, Lisa Smilor

From le\ to right: Lisa Smilor, CFDA Award winner Anh Phuong Thy Do, President Elisa Stephens, CFDA Award Winner Pitzy Villagomez Ortega and Simon Ungless

School of Fashion alumna, Ryan Roche

Event Images: PorRolio review and awards recep@on

President Elisa Stephens and CCO of BCBG Max Azria and Herve Leger, Lubov Azria

CFDA Execu=ve Director, Lisa Smilor

Student and Lubov Azria during por`olio review

Student and WWD reporter, Diane Doran Saeks, during por`olio review

Event Images: PorRolio review and awards recep@on

Chief Crea=ve Officer of BCBG Maz Azria and Herve Leger, Lubov Azria

From le\ to right: Keanan Duay, Danny Roberts, Dave Roberts, Andy Shearer, Lisa Smilor, President Elisa Stephens, Cameron Silver, Ryan Roche, Sue Stemp, Monica Miller, Lubov Azria and Sara Kozlowski.

School of Fashion alumna and Dis=nguished Alumni Award recipient, Ryan Roche

Event Images: Backstage at the Gradua@on Fashion Show

Event Images: Backstage at the Gradua@on Fashion Show

Event Images: Backstage beauty at the Gradua@on Fashion Show

Event Images: Backstage beauty at the Gradua@on Fashion Show

Event Images: Backstage at the Gradua@on Fashion Show

Event Images: Backstage at the Gradua@on Fashion Show

Press Coverage

Total ar=cles published regarding May Gradua=on Fashion Show 2015 (print & online): 105

Coverage Received: April 29, 2015 – August 31, 2015 Notable press includes, but is not limited to: SF Racked, WWD, Apparel News, CFDA and 7x7.

Press Coverage: Women Wear Daily / Online

Press Coverage: CFDA blog / Online

Press Coverage: SF Racked / Online

Press Coverage: Ge[y Images / Online

Press Coverage: 7x7 / Online

Press Coverage: Apparel News/ Print

Press Coverage: California Apparel News / Online

Press Coverage: Arts Thread / Online

Press Coverage: Arts Thread Newsle[er/ Online

Press Coverage: 303 Magazine / Print

Press Coverage: Idiosyncra@c Vision / Online

Press Coverage: Steam Feed/ Online

Press Coverage: The London University / Online

Press Coverage: Fashionfad (India)/ Online

Press Coverage: Fashion Windows / Online

Press Coverage: 303 Magazine/ Online

Press Coverage: Modern Glossy / Online

Press Coverage: SOMA Magazine/ Print

Press Coverage: Nob Hill Gaze[e / Online

Press Coverage: True Fashionista Now / Online

Press Received PUBLICATION

303 MAGAZINE

LONDON UNIVERSITY LIFE

ACADEMY OF ART UNIVERSITY NEWSPAPER

DATE (descending)

4/29/15

5/1/15

5/4/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

Monthly circulation: 80,000

"ONES TO WATCH: ELEONORE SANTOS AND BEN CHERNG-HANN LEE"

N/A

"May 2015 Graduation Fashion Show Student Profile: Keith Gunning"

N/A

Page S2 "Meet the Designers: Amanda Manashi" Mary McNiel Page S2 "Meet the Malcolm Thomas Designers: CherngFaye Harris Hann Lee" Page S3 "Meet the Ashlin Randolph Jazelle Prado Designers: Yunseon Alexa Palacios Kim and Carmen X Jeanie Walsh Liu" Go-Un Yi Page S4 "Meet the Stacey Bledsoe Designers: Damien Dairia Kymber Harvin Chandra" Page S4 "Meet the Designers: Dominic Tan”

AUTHOR

Khoa Sinclair

Faye Harris

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

Interview with 2015 http:// Graduation Fashion 303magazine.com/ Show BFA Fashion 2015/04/ones-toDesign students watch-eleonoreEleonore Santos and santos-and-benCherng-Hann Lee cherng-hann-lee/ Post written by MFA http:// Fashion Journalism thelondonuniversity.c student Faye Harris om/may-2015on 2015 graduation graduation-fashionfashion show BFA show-student-profilefashion designer keith-gunning/ Keith Gunning

Graduation show 2015

Print

Press Received PUBLICATION

ACADEMY OF ART UNIVERSITY NEWSPAPER

DATE (descending)

5/4/15

CIRCULATION

N/A

PAGE(S): "TITLE OF STORY"

AUTHOR

Page S5 "Meet the Designers: Eleonore L. Santos and Anna Metzel" Page S6 "Meet the Designers: Emma Xueling Cui" Page S6 "Meet the Designers: Fei Lin" Page S7 "Meet the Mary McNiel Designers: Gaia Malcolm Thomas Giladi" Faye Harris Page S7 "Meet the Ashlin Randolph Designers: Gisel Ko" Jazelle Prado Page S8 "Meet the Alexa Palacios Designers: Gyuwon Jeanie Walsh Jeong and Jimin A. Go-Un Yi Kim" Stacey Bledsoe Page S9 "Meet the Dairia Kymber Harvin Designers: Karina Garcia and Mariana Pazos" Page S10 "Meet the Designers: Jc Munoz" Page S10 "Meet the Designers: Keith Gunning”

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

Graduation show 2015

print

Press Received PUBLICATION

ACADEMY OF ART UNIVERSITY NEWSPAPER

DATE (descending)

5/4/15

CIRCULATION

N/A

PAGE(S): "TITLE OF STORY"

AUTHOR

Page S11 "Meet the Designers: Linka Rowland" Page S12 "Meet the Designers: Livia Bianda" Page S13 "Meet the Designers: Lauren Lusby and Nomin Gantulga" Mary McNiel Page S13 "Meet the Malcolm Thomas Designers: Novi Faye Harris Utami" Ashlin Randolph Page S16 "Meet the Jazelle Prado Designers: Patricia Alexa Palacios Wiljaya" Jeanie Walsh Page S16 "Meet the Go-Un Yi Designers: Ruone Stacey Bledsoe Yan" Dairia Kymber Harvin Page S17 "Meet the Designers: Shuman Yao" Page S17 "Meet the Designers: Xun Li" Page S18 "Meet the Designers: Jeremy Vu, Justin Lei Wang and Lupita Ramirez"

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

Graduation show 2015

Print

Press Received PUBLICATION

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

AUTHOR

5/7/15

"The Council of Fashion Designers of Monthly page views: America and Ryan 3,375 Roche to be honored Print readership:

by Academy of Art 10,000 University in San Francisco"

ARTS THREAD

5/11/15

Circulation 60,000

"ACADEMY OF ART UNIVERSITY SCHOOL OF FASHION RUNWAY PREVIEW"

Josh Walker

ACADEMYART.EDU

5/12/15

N/A

"School of Fashion Presents Awards May 14"

N/A

FASHION XCHANGE MAGAZINE

303 MAGAZINE

5/13/15

N/A

"ONES TO WATCH: SUE YE KUANG"

N/A

Khoa Sinclair

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionxchange mag.com/#!TheCouncil-of-FashionDesigners-ofAmerica-and-RyanRoche-to-behonored-byAcademy-of-ArtUniversity-in-SanFrancisco/c1ayc/ 554c22fb0cf21fee13 75541e

http:// www.artsthread.com/ 2015 Graduation blog/academy-of-artuniversity-school-ofFashion Show fashion-runwaypreview/ http:// www.academyart.edu 2015 Graduation /about-us/newsFashion Show pre events/news/2015/ show press release may/school-offashion-presentsawards-may-14 2015 Graduation http:// Fashion Show 303magazine.com/ designer Sue Ye 2015/05/ones-toKuang, MFA Fashion watch-sue-ye-kuang/ Design

Press Received PUBLICATION

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

5/15/15

N/A

"Academy Of Art University Graduation Fashion Show & Awards Ceremony"

WOMEN'S WEAR DAILY

5/15/15

59000 Circluation / 869,000 unique monthly visitors

"San Francisco’s Academy of Art Stages Graduation Fashion Show"

N/A

2015 Graduation Fashion Show

WOMEN'S WEAR DAILY

5/18/15

59000 Circluation / 869,000 unique monthly visitors

"Academy of Art Holds Graduation Show"

N/A

2015 Graduation Fashion Show

5/18/15

circulation 72.8 million users

"San Francisco's Academy of Art Stages Graduation Fashion Show"

N/A

2015 Graduation Fashion Show

circulation 72.8 million users

"San Francisco's Academy of Art Stages Graduation Fashion Show"

GETTY IMAGES

PINTEREST

PINTEREST

5/18/15

N/A

2015 Graduation Fashion Show

N/A

2015 Graduation Fashion Show

WEBSITE LINK

http:// www.gettyimages.co m/detail/news-photo/ model-walks-therunway-at-theacademy-of-artuniversity-newsphoto/473464882 http://wwd.com/ fashion-news/ fashion-features/sanfranciscos-academyof-art-graduationshow-10130409/ http://digitaldaily.wwd.com/pdf/ 2015-05-18/8ea8727 50fc0b5d0d1e728d7 db50977a/ cds1291368 https:// www.pinterest.com/ pin/ 30047522490600691 / https:// www.pinterest.com/ pin/ 30047522490600697 /

Press Received PUBLICATION

PINTEREST

PINTEREST

PINTEREST

PINTEREST

DAILY READ LIST

DATE (descending)

5/18/15

5/18/15

5/18/15

5/18/15

5/18/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

circulation 72.8 million users

"San Francisco's Academy of Art Stages Graduation Fashion Show"

circulation 72.8 million users

"San Francisco's Academy of Art Stages Graduation Fashion Show"

circulation 72.8 million users

"San Francisco's Academy of Art Stages Graduation Fashion Show"

circulation 72.8 million users

"San Francisco's Academy of Art Stages Graduation Fashion Show"

N/A

"San Francisco's Academy of Art Stages Graduation Fashion Show"

AUTHOR

N/A

N/A

N/A

N/A

N/A

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

https:// www.pinterest.com/ pin/ 30047522490600696 /

2015 Graduation Fashion Show

https:// www.pinterest.com/ pin/ 13018286399964540 /

2015 Graduation Fashion Show

https:// www.pinterest.com/ pin/ 13018286399964554 /

2015 Graduation Fashion Show

https:// www.pinterest.com/ pin/ 13018286399964548 /

2015 Graduation Fashion Show

thttp:// dailyreadlist.com/ article/sanfranciscos-academyof-art-stagesgraduation-f-76

Press Received PUBLICATION

GROWNBLUE

IDIOSYNCRATIC VISION

SF RACKED

MOLLY'S RUNWAY

DATE (descending)

5/18/15

5/18/15

5/19/15

5/20/15

CIRCULATION

N/A

PAGE(S): "TITLE OF STORY"

"San Francisco's Academy of Art Stages Graduation Fashion Show"

N/A

"Academy of Art Open House & BFA Graduation Fashion Show"

2,455,045 unique visitors per month

"The Future of Fashion: 100+ Photos from Academy of Art University's Graduation Presentation"

N/A

"Best Looks from Academy of Art’s Graduation Fashion Show 2015"

AUTHOR

N/A

N/A

N/A

N/A

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// grownblue.for.me/ 2015/maj/sanfranciscos-academyof-art-stagesgraduation-fashionshow.html

2015 Graduation Fashion Show

http:// www.idiosyncraticvisi on.com/blogbooking//academyof-art-open-housebfa-graduationfashion-show-5-2015

2015 Graduation Fashion Show

http://sf.racked.com/ 2015/5/19/8626667/ academy-graduationfashionshow-2015#4744862

2015 Graduation Fashion Show

http:// mollysrunway.com/ 2015/05/19/bestlooks-from-academyof-arts-graduationfashion-show-2015/

Press Received PUBLICATION

ARTS THREAD NEWSLETTER

DATE (descending)

5/20/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

Audience: 60,000

"ACADEMY OF ART UNIVERSITY SCHOOL OF FASHION SHOW 15" "ACADEMY OF ART UNIVERSITY SCHOOL OF FASHION SHOW 15" "THE COUNCIL OF FASHION DESIGNERS OF AMERICA AND RYAN ROCHE TO BE HONORED BY ACADEMY OF ART UNIVERSITY IN SAN FRANCISCO"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

Josh Walker

2015 Graduation Fashion Show

Josh Walker

2015 Graduation Fashion Show

N/A

2015 Graduation Fashion Show

ARTS THREAD

5/20/15

Audience: 60,000

STEAMFEED

5/20/15

N/A

THE STYLE ALMANAC

5/21/15

Monthly Unique Visitors: 955 Monthly Page Views: 3,809

"ACADEMY OF ART UNIVERSITY GRADUATION FASHION SHOW 2015"

Marisa Flacks

2015 Graduation Fashion Show

ROBERT SILVER PHOTOGRAPHY

5/21/15

N/A

"Academy of Art 2015 Graduation Fashion Show"

N/A

2015 Graduation Fashion Show

WEBSITE LINK

http://us1.campaignarchive2.com/? u=901ab97ac0c7d30 9037d82bc1&id=948 131d05f&e=6845149 8fd http:// www.artsthread.com/ blog/aau-graduationfashion-show-2015/ http:// www.steamfeed.com/ the-council-offashion-designers-ofamerica-and-ryanroche-to-be-honoredby-academy-of-artuniversity-in-sanfrancisco/ http:// www.thestylealmana c.com/2015/05/ academy-of-artuniversitygraduation.html http:// www.robertsilverphot ography.com/ FashionShows/ Academy-ofArt-2015-Graduation/

Press Received PUBLICATION

FASHION XCHANGE MAGAZINE

THE LONDON UNIVERSITY

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

5/21/15

"Academy of Art Monthly page views: 2015 Award 3,375 Ceremony & Print readership: Graduation Fashion 10,000 Show"

5/21/15

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

Robert Silver

2015 Graduation Fashion Show

N/A

"The Wrap Up: The 2015 Fashion Graduation Collections, Portfolio Review and Awards Ceremony"

Malcolm Thomas

2015 Graduation Fashion Show

Sara Kozlowski

2015 Graduation Fashion Show

Alison A. Nieder

2015 Graduation Fashion Show

CFDA

5/21/15

N/A

"Top Nod: San Francisco’s Academy of Art University Honors the CFDA"

CALIFORNIA APPAREL NEWS

5/22/15

Audience: 45,000

Cover and page 6: "International Inspiration"

WEBSITE LINK

http:// www.fashionxchange mag.com/#!

Academy-ofArt-2015-AwardCeremonyGraduation-FashionShow/c1ayc/ 555cb0860cf2adc1ad 47ce68 http:// thelondonuniversity.c om/the-wrap-upthe-2015-fashiongraduationcollections-portfolioreview-and-awardsceremony/ http://cfda.com/blog/ top-nod-sanfranciscos-academyof-art-universityhonors-the-cfda http://issuu.com/ california-apparelnews/docs/ california_apparel_ne ws_print_editi_5563a b83d6b1b1? e=10324536/130247 99#search

Press Received

PUBLICATION

CALIFORNIA APPAREL NEWS

CALIFORNIA APPAREL NEWS

MY INFORMS

LEGALLY VOGUE

FASHION FAD (INDIA)

DATE (descending)

5/22/15

5/22/15

5/22/15

5/23/15

5/25/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

Audience: 45,000

"Academy of Art Annual Graduation Fashion Show"

Audience: 45,000

"Academy of Art Honors CFDA, Ryan Roche at Annual Graduation Fashion Show"

N/A

"Academy of Art Honors CFDA, Ryan Roche at Annual Graduation Fashion Show"

View on this Article 115

"Academy of Art University – Graduate Fashion Show 2015"

N/A

AUTHOR

Alison A. Nieder

Alison A. Nieder

N/A

Jill Siefert

Deepa Srivastava "AAU's Graduation Kumar <deepa.dsk@gmail.c Fashion Show" om>

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

https:// www.apparelnews.ne t/photos/galleries/ 2015/may/21/ academy-art-annualgraduation-fashionshow/

2015 Graduation Fashion Show

https:// www.apparelnews.ne t/news/2015/may/21/ academy-art-honorscfda-ryan-rocheannual-graduati/

2015 Graduation Fashion Show

http://myinforms.com/ en/a/13268786academy-of-arthonors-cfda-ryanroche-at-annualgraduation-fashionshow/

2015 Graduation Fashion Show

http:// www.legallyvogue.co m/academy-of-artuniversity-graduatefashion-show-2015/

2015 Graduation Fashion Show

http://fashionfad.in/ fashion-feed/aausgraduationshow-2015/

Press Received PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

DATE (descending)

5/20/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

"Academy of Art 600,000 monthly page views / 200,000 University 2015 unique monthly Graduation Fashion visitors Show"

5/20/15

600,000 monthly "AAU 2015 page views / 200,000 Graduation: Capsule unique monthly Collection for Hervé visitors Léger"

5/20/15

600,000 monthly page views / 200,000 unique monthly visitors

5/21/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 Collection: Gyuwon unique monthly Jeong and Jimin A visitors Kim"

"AAU 2015 Graduation Collection: Keith Gunning"

AUTHOR

Mari Davis

Mari Davis

Mari Davis

Mari Davis

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ academy-of-artuniversity-2015graduation-fashionshow/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-capsulecollection-for-herveleger/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionkeith-gunning/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectiongyuwon-jeong-andjimin-a-kim/

Press Received

PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

5/21/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 Collection: Yunseon unique monthly Kim and Carmen X visitors Liu"

5/21/15

600,000 monthly page views / 200,000 unique monthly visitors

5/22/15

600,000 monthly "AAU 2015 page views / 200,000 Graduation unique monthly Collection: Gisel Ko" visitors

5/22/15

600,000 monthly page views / 200,000 unique monthly visitors

"AAU 2015 Graduation Collection: Livia Bianda"

"AAU 2015 Graduation Collection: Linka Rowland"

AUTHOR

Mari Davis

Mari Davis

Mari Davis

Mari Davis

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionyunseon-kim-andcarmen-x-liu/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionlivia-bianda/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectiongisel-ko/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionlinka-rowland/

Press Received

PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

5/22/15

600,000 monthly "AAU 2015 page views / 200,000 Graduation unique monthly Collection: Dominic visitors Tan"

5/23/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 Collection: Eleonore unique monthly L. Santos and Anna visitors Metzel"

5/23/15

600,000 monthly page views / 200,000 unique monthly visitors

5/23/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 unique monthly Collection: Damien visitors Chandra"

"AAU 2015 Graduation Collection: Gaia Giladi"

AUTHOR

Mari Davis

Mari Davis

Mari Davis

Mari Davis

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectiondominic-tan/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectioneleonore-l-santosand-anna-metzel/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectiongaia-giladi/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectiondamien-chandra/

Press Received

PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

5/24/15

"AAU 2015 600,000 monthly page views / 200,000 Graduation unique monthly Collection: Cherngvisitors Hann Lee"

5/24/15

"AAU 2015 600,000 monthly page views / 200,000 Graduation unique monthly Collection: Patricia visitors Wijaya"

5/24/15

600,000 monthly "AAU 2015 page views / 200,000 Graduation unique monthly Collection: Xun Li" visitors

5/25/15

"AAU 2015 600,000 monthly page views / 200,000 Graduation unique monthly Collection: Amanda visitors Manashi"

AUTHOR

Mari Davis

Mari Davis

Mari Davis

Mari Davis

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectioncherng-hann-lee/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionpatricia-wijaya/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionxun-li/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionamanda-manashi/

Press Received PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

5/25/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 Collection: Jeremy unique monthly Vu, Lupita Ramirez visitors and Justin Lei Wang"

5/25/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 Collection: Karina unique monthly Garcia and Mariana visitors Pazos"

5/26/15

"AAU 2015 600,000 monthly Graduation page views / 200,000 Collection: Ye Kuang unique monthly and Candy Hsinyu visitors Chu"

5/26/15

600,000 monthly page views / 200,000 unique monthly visitors

"AAU 2015 Graduation Collection: JC Munoz"

AUTHOR

Mari Davis

Mari Davis

Mari Davis

Mari Davis

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionjeremy-vu-lupitaramirez-and-justinlei-wang/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionkarina-garcia-andmariana-pazos/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionye-kuang-and-candyhsinyu-chu/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionjc-munoz/

Press Received PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

IRENEBRINATION

IRENEBRINATION

DATE (descending)

CIRCULATION

PAGE(S): "TITLE OF STORY"

5/27/15

"AAU 2015 600,000 monthly page views / 200,000 Graduation unique monthly Collection: Shuman visitors Yao"

5/27/15

600,000 monthly page views / 200,000 unique monthly visitors

5/25/15

5/26/15

"AAU 2015 Graduation Collection: Ruone Yan"

AUTHOR

Mari Davis

Mari Davis

N/A

"Academy of Art University Special 1: Anna Battista <annabattista_net@h Spotlight on Ye otmail.com> Kuang and Candy Hsinyu Chu"

N/A

"Academy of Art Anna Battista University Special 2: <annabattista_net@h Spotlight on JC otmail.com> Munoz"

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionshuman-yao/

2015 Graduation Fashion Show

http:// www.fashionwindows .net/2015/05/ aau-2015graduation-collectionruone-yan/

2015 Graduation Fashion Show

http:// irenebrination.typepa d.com/ irenebrination_notes _on_a/2015/05/aaukuang-candy-hsinyuchu.html

2015 Graduation Fashion Show

http:// irenebrination.typepa d.com/ irenebrination_notes _on_a/2015/05/aaujcmunoz.html

Press Received PUBLICATION

IRENEBRINATION

SCOOP IT

RED CARPET BAY AREA

303 MAGAZINE

DATE (descending)

5/27/15

5/26/15

5/27/15

5/27/15

CIRCULATION

N/A

PAGE(S): "TITLE OF STORY"

"Academy of Art Anna Battista University Special 3: <annabattista_net@h Spotlight on Amanda otmail.com> Manashi"

88.9 K View 100+ million users

"Academy of Art Honors CFDA, Ryan Roche at Annual Graduation Fashion Show - Apparel News"

N/A

"Academy of Art University Graduation Fashion Show 2015"

Monthly circulation: 80,000

AUTHOR

"ONES TO WATCH: KEITH GUNNING AND LIVIA BIANDA BOLUNG"

N/A

N/A

Khoa Sinclair

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// irenebrination.typepa d.com/ irenebrination_notes _on_a/2015/05/aauamandamanashi.html

2015 Graduation Fashion Show

http://www.scoop.it/t/ fashion-law-andbusiness-news/p/ 4044193831/2015/05 /22/academy-of-arthonors-cfda-ryanroche-at-annualgraduation-fashionshow-apparel-news

2015 Graduation Fashion Show

http:// redcarpetsf.com/ academy-of-artuniversitygraduation-fashionshow-2015/

2015 Graduation http:// Fashion Show 303magazine.com/ profiles on Keith 2015/05/ones-toGunning, BFA watch-keith-gunningFashion Design, and and-livia-biandaLivia Bianda, BFA bolung/ Fashion Design

Press Received PUBLICATION

MODERN GLOSSY

DATE (descending)

5/27/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

34,000 page views per month

"ACADEMY OF ART UNIVERSITY 2015 GRADUATION FASHION SHOW"

N/A

N/A

AUTHOR

LOCALE

5/30/15

N/A

"Academy of Art University Graduation Fashion Show in SF"

SANFRANFASHION

6/1/15

N/A

"2015 AAU SPRING FASHION SHOW time lapse"

N/A

SOMA MAGAZINE (ONLINE)

6/1/15

Circulation: 68,000 Readership: 306,000

"Anna Metzel & Eleanore Santos"

N/A

SOMA MAGAZINE (PRINT)

6/1/15

Circulation: 68,000 Readership: 306,000

Pages 14-15: "Future Stars of Fashion: Anna Metzel & Eleanore Santos"

N/A

NOB HILL GAZETTE

6/1/15

Circulation: 80,000 Page 9: "AAU Spring Audience: 310,000 Fashion Show"

N/A

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

http:// www.modernglossy.c 2015 Graduation om/academy-of-artFashion Show university-2015graduation-fashionshow/ Academy of Art http:// University 2015 localemagazine.com/ Graduation Fashion academy-of-artShow university/ Time lapse video of https:// www.youtube.com/ set up for 2015 watch?v=Hr2GGraduation Fashion VDpQYs Show http:// 2015 Graduation www.somamagazine. com/anna-metzelFashion Show eleonore-santos/ http:// 2015 Graduation digital.somamagazin Fashion Show e.com/publication/? i=260699 2015 Graduation Fashion Show with runway images from http:// Damien Chandra, trendmag2.trendoffse Anna Metzel & t.com/publication/?

Eleanore Santos, i=260632&pre=1 Yunseon Kim & Carmen Liu, and Kieth Gunning

Press Received PUBLICATION

LIFE SCIENCES LAW UPDATE BLOG

303 MAGAZINE

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

DATE (descending)

6/2/15

6/3/15

5/26/15

5/27/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

N/A

"Academy of Art University Graduation Fashion Show Named in BizBashs First Top one hundred San Francisco Event List"

Monthly circulation: 80,000

"ONES TO WATCH: TOP FOUR GRADUATING SHOWS OF 2015"

34,568 Unique Visitors Per Month

"Academy of Art University: Hervé Léger for BCBG Max Azria Group 30th Anniversary Capsule Collection"

34,568 Unique Visitors Per Month

"Academy of Art University: Keith Gunning"

AUTHOR

N/A

Khoa Sinclair

Tyrone Farley

Tyrone Farley

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

http:// www.lifescienceslaw Academy of Art updateblog.com/ University academy-of-artGraduation Fashion universityShow Named in graduation-fashionBizBashs First Top show-named-inone hundred San bizbashs-first-topFrancisco Event List one-hundred-sanfrancisco-event-list/

2015 Graduation Fashion Show

http:// 303magazine.com/ 2015/06/ones-towatch-top-fourgraduating-showsof-2015/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/05/26/ academy-of-artuniversity-herveleger-for-bcbg-maxazria-group/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/05/27/ academy-of-artuniversity-keithgunning/

Press Received PUBLICATION

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

DATE (descending)

5/30/15

6/4/15

6/5/15

6/5/15

6/5/15

CIRCULATION

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

PAGE(S): "TITLE OF STORY"

"Academy of Art University: Gyuwon Jeong + Jimin A Kim"

"Academy of Art University: Yunseon Kim + Carmen X Liu"

"Academy of Art University: Dominic Tan"

34,568 Unique Visitors Per Month

"Academy of Art University: Dominic Tan"

34,568 Unique Visitors Per Month

"Academy of Art University: Gaia Giladi"

AUTHOR

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/05/30/ academy-of-artuniversity-gyuwonjeong-jimin-a-kim/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/04/ academy-of-artuniversity-yunseonkim-carmen-x-liu/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-dominictan/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-dominictan/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-gaia-giladi/

Press Received PUBLICATION

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

DATE (descending)

6/5/15

6/5/15

6/5/15

6/5/15

6/6/15

CIRCULATION

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

PAGE(S): "TITLE OF STORY"

"Academy of Art University: Gisel Ko"

"Academy of Art University: Livia Bianda"

"Academy of Art University: Livia Bianda"

"Academy of Art University: Linka Rowland"

"Academy of Art University: Graduation Collections"

AUTHOR

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-gisel-ko/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-liviabianda/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-liviabianda/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/05/ academy-of-artuniversity-linkarowland/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversitygraduationcollections/

Press Received PUBLICATION

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

DATE (descending)

6/6/15

6/6/15

6/6/15

6/6/15

6/6/15

CIRCULATION

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

PAGE(S): "TITLE OF STORY"

"Academy of Art University: CherngHann Lee"

"Academy of Art University: CherngHann Lee"

"Academy of Art University: Damien Chandra"

34,568 Unique Visitors Per Month

"Academy of Art University: Jeremy Wu + Lupita Ramirez + Justin Lei Wang"

34,568 Unique Visitors Per Month

"Academy of Art University: JC Munoz"

AUTHOR

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-chernghann-lee/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-chernghann-lee/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-damienchandra/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-jeremy-wulupita-ramirez-justinlei-wang/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-jc-munoz/

Press Received PUBLICATION

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

TRUE FASHIONISTA NOW

DATE (descending)

6/6/15

6/6/15

6/6/15

6/6/15

6/6/15

CIRCULATION

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

34,568 Unique Visitors Per Month

PAGE(S): "TITLE OF STORY"

"Academy of Art University: Patricia Wijaya"

"Academy of Art University: Patricia Wijaya"

"Academy of Art University: Shuman Yao"

"Academy of Art University: Shuman Yao"

"Academy of Art University: Ye Kuang + Candy Hsinyu Chu"

AUTHOR

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

Tyrone Farley

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-patriciawijaya/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-patriciawijaya/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-shumanyao/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-shumanyao/

2015 Graduation Fashion Show

http:// truefashionistanow.c om/2015/06/06/ academy-of-artuniversity-ye-kuangcandy-hsinyu-chu/

Press Received

PUBLICATION

LADYBRILLE

LADYBRILLE

ACADEMY OF ART UNIVERSITY NEWS + EVENTS

AUVE DAILY

DATE (descending)

6/7/15

6/7/15

6/8/15

6/11/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

N/A

"2015 Academy of Art Graduation Fashion Show"

N/A

"2015 Academy of Art Graduation Fashion Show"

N/A

"Student Collections Shine at Annual Fashion Show"

N/A

"Inside The Academy of Art Fashion School’s Splashy Graduation Ceremony"

AUTHOR

N/A

N/A

Tom Biederbeck

Angella Sprauve

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

2015 Graduation Fashion Show

http:// www.ladybrillemag.c om/2015-academyof-art-graduationfashion-show/

2015 Graduation Fashion Show

http:// www.ladybrillemag.c om/2015-academyof-art-graduationfashion-show/

2015 Graduation Fashion Show

http:// www.academyart.edu /about-us/newsevents/news/2015/ june/studentcollectionspresented-atgraduation-fashionshow

2015 Graduation Fashion Show

http://auvedaily.com/ about-town/insidethe-academy-of-artfashion-schoolssplashy-graduationceremony/

Press Received PUBLICATION

PRESS RELEASE NEWS

MISS FASHION NEWS

DATE (descending)

6/14/15

6/15/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

N/A

"The Council of Fashion Designers of America and Ryan Roche to be Honored

by Academy of Art University in San Francisco"

N/A

"AAU Fashion Graduation Show 2015"

AUTHOR

N/A

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

WEBSITE LINK

http:// pressreleases.ptliver. com/the-council-of2015 Graduation fashion-designers-ofFashion Show and america-and-ryanguests of honor roche-to-be-honoredby-academy-of-artuniversity-in-sanfrancisco/

Nathalie Edelsztejn

2015 Graduation Fashion Show

http:// www.missfashionnew s.com/2015/06/15/ aau-graduation-2015/ http:// www.urbankabari.co m/people/2015/6/2/ damien-chandra

URBAN KABARI

6/19/15

N/A

"Damien Chandra"

N/A

2015 Graduation Fashion Show collection by BFA Fashion Designer Damien Chandra

WE HEART IT

6/24/15

25 million users

"Student Collections Shine at Annual Fashion Show"

N/A

2015 Graduation Fashion Show

http://weheartit.com/ entry/group/ 75660941

N/A

2015 Graduation Fashion Show collection by BFA Fashion Designer Livia Bianda

http:// www.urbankabari.co m/people/2015/6/2/ livia-bianda

URBAN KABARI

6/24/15

N/A

"Livia Bianda"

Press Received PUBLICATION

FASHION XCHANGE MAGAZINE

DATE (descending)

7/1/15

7X7

7/30/15

WE HEART IT

8/31/15

CIRCULATION

Monthly page views: 3,375 Print readership: 10,000 Audience: 4.2 million impressions per month, 1.4 million page views per month, 500,000 visitors per month, and 316,000 absolute unique visitors per month. 35,000+ newsletter subscribers. 50,000 distribution.

N/A

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

"2015 Academy of Art Graduation Fashion Show"

N/A

May 2015 Graduation Fashion Show

"7 Student Fashion Designers To Watch"

N/A

Post includes collections by JC Munoz, Gyuwon http://www.7x7.com/ Jeong, Keith style/7-studentGunning, and Eleonore L. Santos fashion-designerswatch with Anna Metzel, from 2015 Graduation Fashion Show

N/A

N/A

Image from the May http://weheartit.com/ 2015 Graduation entry/196321553 Fashion Show

WEBSITE LINK

N/A Print

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media: Twi[er Tweets from Press

Social Media Highlights: Instagram

Total post: 22 Total likes: 3,351 Total comments: 91

Social Media Highlights: Instagram BCBG Recruiter, Stephanie Sherwood

BCBG Max Azria

Ac=vist, Jack Mackenroth

FashionXchange Magazine

Social Media Highlights: Instagram Model & Talent Agency, Brave Talent

The Valencia Street Review

Photographer, Robert Silver

Bobcut Magazine

Social Media Highlights: Instagram FashionXchange Magazine

Herve Leger

Urban Kabari

Model Agency, Look Model Agency

Social Media Highlights: Instagram H by Halston Fashion Director, Cameron Silver

Sr. Design Director BCBG Tales of Style

The Socialite

Social Media Highlights: Instagram

Fashion Blogger Fafafoom, Mira Musank Drag Queen, Juanita More

Social Media Highlights: Facebook

Time frame: April 16 2015-­‐July 30 2015 Total post: 59 Total likes: 1,015

Social Media Highlights: Facebook

The amount of page likes gradually increased throughout the month of May.

Social Media Highlights: Facebook The highest amounts of likes received on Facebook in May was on May 21, 2015.*

*The AAU School of Fashion Facebook does not pay for likes. All likes received on all posts are organic.

Social Media Highlights: Facebook The total reach on Facebook peaked to almost 8,000 the week a\er the show.

*The total reach includes all ac<vity seen from the AAU School of Fashion page: posts, posts by other people, page likes and check-­‐ins.

Social Media Highlights: Facebook

Page fans liked, commented and shared our posts the most between May 19-­‐ May 21.

The AAU School of Fashion page received more likes than comments and shares.

Social Media Highlights: Facebook

Need More Informa@on?

In-­‐House Press Contacts: • Ian MacKintosh Director of Public Rela=ons and Special Events 415.618.3849 imackintosh@academyart.edu • Jeane[e Peach Public Rela=ons and Special Events Manager 415.618.3891 jepeach@academyart.edu • Chloe Preussker Public Rela=ons and Special Events Coordinator 415.618.3831 cpreussker@academtart.edu

Social Media Outlets: • Fashion School Daily: hWp://www.fashionschooldaily.com • Facebook: hWp://www.facebook.com/academyofar`ashion • Twi[er: hWp://twiWer.com/aaufashion • Pinterest: hWp://pinterest.com/aaufashion/ • Instagram: aaufashion

Fashion Show Footage: • Youtube video: hWps://www.youtube.com/watch?v=7nNg_-­‐CIhCI&feature=youtu.be

School of Fashion Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 Visit: hWp://www.academyart.edu Call 800.544.2787 (U.S. only) or 415.274.2200 Visit the School of Fashion: hWp://www.academyart.edu/experiencefashion/index.html