Fall 2014 Mercedes-Benz New York Fashion Week Recap by Academy Of Art University School of Fashion

ACADEMY OF ART UNIVERSITY, SCHOOL OF FASHION INTEGRATED PUBLIC RELATIONS REPORT

Mercedes-‐Benz Fashion Week Fall 2014 Runway Show February 8, 2014

Overview

The School of Fashion at Academy of Art University selected 13 student designers to debut their thesis collec<ons at Mercedes-‐Benz Fashion Week. Since 2005, the School of Fashion has premiered the collec<ons of students and recent graduates during New York Fashion Week. For the Fall 2014 season, 13 designers presented eight collec<ons; of the collec<ons, four were collabora<ons between Fashion Design and Tex<le Design students. In total, six womenswear and two menswear collec<ons were presented.

The Designers

Frank Tsai, M.F.A. Fashion Design, was born and raised in Kaohsiung, Taiwan. Before aRending Academy of Art University, he earned a B.S. Degree in Fashion Design and Merchandising, was awarded high honors for his undergraduate fashion show, and worked as the marke<ng manager for FU YU Clothing Company. His Fall 2014 menswear collec<on was inspired by the mood and emo<on of an interna<onal photography collec<on, en<tled “Beauty in Decay.” He collaborated with Andrea Nieto, B.F.A. Tex<le Design, who created the tex<les for their collec<on. Andrea Nieto, B.F.A. Tex<le Design, grew up in Cali, Valle del Cauca, Colombia. She is on the Academy of Art University President's Honor List with a GPA of 3.855, and was recently awarded a $10,000 scholarship through the YMA Scholarship Fund as a Geoffrey Beene Na4onal Scholar. For the 2013 Gradua<on Fashion Show, Andrea created the tex<le designs for B.F.A. Fashion Design student Shumpei Okamoto's senior collec<on. Her work in the 2013 show earned her an internship at BCBGMAXAZRIA, which was offered to her aber show aRendees Max and Lubov Azria viewed her work. For Fall 2014, she collaborated on a collec<on with Frank Tsai, M.F.A. Fashion Design; her tex<le designs were inspired by personal struggle, raw emo<on, and the different stages of the healing process.

The Designers Mingyu Du, M.F.A. Fashion Design, is originally from Qinhdao, China. Before coming to Academy of Art University, she had received a B.F.A. in Fine Art and Calligraphy and won the Na<onal Dragon Cup Pain<ng Calligraphy Compe<<on in Beijing, China. For her Fall 2014 collec<on, she used unique materials including an army tent, a wool blanket, a parachute, and coRon canvas. She was inspired by the mod fashions of the 1960s as well as the aitude and freedom of the youth from that period. She collaborated with Joseph Khawane, M.F.A. Tex<le Design, who created the tex<les for their womenswear collec<on. Joseph Khawane, M.F.A. Tex<le Design, was born in Fairfax, VA, and grew up in Bal<more, MD. Aber earning his B.F.A. in Fashion Design, he worked on theatre set and costume design, as well as millinery produc<on. His design internship with Aysha Saeed in New York City inspired him to pursue his M.F.A. degree at Academy of Art University. For Fall 2014, he collaborated with Mingyu Du, M.F.A. Fashion Design, on a womenswear collec<on and developed tex<les with a focus on texture. His tex<les were created with military elements, oben using fabrics in unconven<onal ways. Addi<onal inspira<on was drawn from Ghanaian sculptor El Anatsui, and Syrian contemporary ar<st Diana Al-‐Hadid.

The Designers Jaci Hodges, M.F.A. Fashion Design, grew up in Aus<n, TX. Before coming to Academy of Art University, she earned a B.B.A. in Marke<ng with a minor in Philosophy. She recently completed a design internship with gr.dano, a Bay Area ready-‐to-‐wear company co-‐founded by fellow alumna Jill Giordano. For Fall 2014, she collaborated with Nisha Hanna Btesh, B.F.A. Tex<le Design, on a womenswear collec<on that was created with the use of Shibori, the Japanese technique of resistance fel<ng. Jaci was inspired by the excess of prints worn during the late 1960s, in par<cular to those seen on the Brady Bunch, and the costumes worn by Mia Farrow in the ﬁlm Dandy in Aspic. She aimed for her garments to be mix of sophis<ca<on and quirkiness. Nisha Hanna Btesh, B.F.A. Tex<le Design, is a California na<ve, born and raised in San Diego. During her <me as a student at Academy of Art University, she created her own t-‐shirt line, Company Cream, and designed repurposed garments from items donated to the St. Vincent de Paul Society in San Francisco to beneﬁt the organiza<on’s charity auc<on Discarded to Divine. Her vibrant tex<le designs mix perfectly with the design aesthe<c of Jaci Hodges, M.F.A. Fashion Design, for their collabora<ve, 1960s-‐inspired womenswear collec<on.

The Designers Earnest Huang, M.F.A. Fashion Design, was born in Taichung, Taiwan. Before aRending Academy of Art University, he had completed his B.A. in Humani<es and Social Sciences. He collaborated with Hong Ni, M.F.A. Tex<le Design, on a Fall 2014 womenswear collec<on. His pieces are comprised of natural materials such as leather, wool, and coRon, as well as man-‐made fabrics Phifertex and Viscose. The collec<on’s aesthe<c was inspired by his personal travels to Hong Kong. Addi<onally, his designs drew on his background in sociology, rethinking the rela<onship between spaces, social classes and people. Hong Ni, M.F.A. Tex<le Design, is from Hangzhou, Zhejiang Province, China. She holds a B.F.A. in Tex<le Design and an M.F.A. in Tex<le Interior Design and Fashion Trend Research. Her many accomplishments include earning the 2010 Chinese Na<onal Art Exhibi<on Award, teaching at her undergraduate alma mater, and being the chief designer for two fashion companies, LingLuoHui and Dacheng Cityscape Design LLC. While a student at Academy of Art University, her 3.78 GPA earned her a spot on the President’s Honor List. Her tex<les for the Fall 2014 collabora<ve womenswear collec<on with Earnest Huang, M.F.A. Fashion Design, were inspired by the scale and ﬁne details of aerial view photography as well as contour maps of the countryside.

The Designers Flora Cervantes, M.F.A. Fashion Design, grew up in Warwick, NY. Before aRending Academy of Art University, she earned a B.A. in Interna<onal Poli<cal Economy and Business Administra<on, and an A.F.A in Fashion Design. She con<nually draws inspira<on from the environment, especially the raw griRy textures of the city. She collaborated with Lori Solem, M.F.A Fashion and Tex<le Design, on a Fall 2014 womenswear collec<on constructed from canvas, coRon, wool, and latex. She found inspira<on in both the twisted shapes found in nature as well as the way human emo<ons are bent and gnarled by life experiences. Lori Solem, M.F.A. Fashion and Tex<le Design, hails from Sumas, WA. Before coming to Academy of Art University, she earned a B.A. in Interdisciplinary Studies with an emphasis on Fashion Design, Sustainability, and Social Accountability. She has also studied art, par<cipated in an interna<onal art show in Florence Italy, worked as a show coordinator and fashion designer for Vancouver Fashion Week, and has completed a fashion design internship with gr.dano, and a tex<le design internship with Chum’s Design and Prin<ng Company. For Fall 2014, she collaborated with Flora Cervantes, M.F.A. Fashion Design, on a womenswear collec<on. She was inspired by griRy industrial textures and by the illustra<ons of the French ar<st Gustave Doré.

The Designers

Elizabeth Castellon, M.F.A. Fashion Design, is originally from Bronx, NY. Before aRending Academy of Art University, she graduated from The High School of Fashion Industries, and then went on to complete her B.S. in Human Ecology, with a concentra<on in Fashion Design. Her Fall 2014 menswear collec<on is comprised of leather, a variety of wools, and upholstery fabrics. She took inspira<on from futuris<c architecture, interiors, sculptures, and also incorporated themes from 1930s sportswear. Her goal was to the classic tailoring elements that tradi<onally embody menswear with an abstract, futuris<c appearance. Jasmine Gonzalez, M.F.A. Fashion and Knitwear Design, grew up in San Jose, CA. Before aRending Academy of Art University, she earned a B.S. in Apparel Design and Merchandising. She has interned with design companies N.I.C.E. Collec<ve, gr.dano, Jessica McClintock, and most recently with Rodarte on their Spring 2013 show. Her Fall 2014 womenswear collec<on included hand-‐kniRed pieces, hand-‐made yarns, and hand-‐dyed velvet, and was inspired by the idea of all cultures combining as one. The main details of her knits were taken from the design of Fabergé eggs, while the oversized silhoueRes were inspired by her reinterpreta<on of tradi<onal Inuit outerwear.

The Designers

Arijana Kajdić , M.F.A Fashion Design, was born in Velika Kladusa, Bosnia. At six years old, her family immigrated to Ravensburg, Germany where they received asylum un<l the end of the Bosnian War. Her family eventually migrated to Boise, Idaho. Before aRending Academy of Art University, she earned her B.A. in Communica<ons and English. For her Fall 2014 womenswear collec<on she blended elements of masculine design with feminine treatment, all the while paying homage to the women who have nurtured her, in par<cular her grandmother. Each piece within the collec<on contains an immense amount of handwork, ranging from hand-‐dyeing to hand-‐beading. French lace company Sophie HalleRe provided the lace in her collec<on, and other fabrics used include alpaca, mohair, wool, sui<ng, coRon, silk, and gauze. Aber gradua<on, she will begin a six-‐month Assistant Designer Trainee Program at St. John Collec<on.

Printed InvitaXon

InvitaXon Front

InvitaXon Back

Mercedes-‐Benz Fashion Week Partnership

Academy of Art University was a par<cipant of Mercedes-‐Benz Fashion Week 2014 in New York. The partnership included onsite branding, social media promo<on and coverage on the oﬃcial Mercedes-‐Benz Fashion Week website.

Event Images: Backstage

Fall 2014 Mercedes-Benz Fashion Week at Lincoln Center New York, NY, February 10, 2014 – Every designer dreams of showing their collection at Mercedes-Benz Fashion Week, and on Friday, February 7th that dream came true for 13 designers from the School of Fashion at Academy of Art University. “Since 2005, the School of Fashion has premiered the collections of students and recent graduates during New York Fashion Week. Part of our commitment to our students is to help launch their careers and have their work seen by industry professionals,” said Dr. Elisa Stephens, President of Academy of Art University. “Debuting these designers’ collections during Mercedes-Benz Fashion Week is an incredible opportunity for each of them.” For the Fall 2014 season, 13 designers presented eight collections, four of which were collaborations between Fashion Design and Textile Design students. In total, six womenswear and two menswear collections were presented at the Academy of Art University Mercedes-Benz Fashion Week show.

From left to right: Frank Tsai, Jaci Hodges, Jasmine Gonzalez, Hong Ni, Mingyu Du, Earnest Huang, Nisha

Fall 2014 Runway

Flora Cervantes and Lori Solem

Mingyu Du and Joseph Khawane

Elizabeth Castellon

Earnest Huang and Hong Ni

Fall 2014 Runway

Jasmine Gonzalez

Frank Tsai and Andrea Nieto

Jaci Hodges and Nisha Hanna Btesh

Arijana Kajdić

Fall 2014 Runway: Finale

Notable AZendees

Alex McCord

Jhon Jairo Santos, JC Parra & Luis Soto Jay Alexander

Eric West & Tashiana Washington Michael Musto & Lauren Ezersky Mickey Woods & Ben Copperwheat

Notable AZendees

Michael Musto & Deryck Todd Patrick McDonald

Yasmine Ziai, Paul Kapau & ScoR Ewalt

Miss USA & Miss Teen USA

Sinqua Walls

Show AZendees

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“And here are the art students from San Francisco, a group show of eight of them. All the shoulders and sleeves remind me of what we saw in the 1970s in Paris.”-‐ Bill Cunningham

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INSIDE The

Social Studies: Beverly Johnson seeks diversity on the runway. Page 4

Miss Bigelow: S.F. Symphony

L6 | Sunday, February 16, 2014 | SFChronicle.com and SFGate.com

SFChronicle.com and SFGate.com | Sunday, February 16, 2014 |

Cover Story

ACADEMY OF ART UNIVERSITY

A PEEK BEHIND THE CURTAIN

It all builds into a frenzy — spectators squeezing up front, models and designers primping to make everything just so — and then the rush unleashes onstage. The hair, makeup, clothes and strut all come together, and in the end, a lone lint remover is the last sign of a fetching event.

NEW YORK — San Francisco’s Academy of Art University’s fashion show at Lincoln Center has become one of the must-attend events of New York Fashion Week since the school’s debut in 2005. The quality of the collections continues to attract attention from both San Franciscans who make annual trips for the occasion and New York celebrities looking for the next up-and-coming designers. This year, 13 designers presented to a celebrity-filled house on Feb. 7; four collections featured collaborations between fashion and textile design students and graduates. The show started with a standout pop of pop culture with Jaci Hodges and Nisha Hanna Btesh’s psychedelic, shibori-felted collection inspired by “The Brady Bunch.” The mood changed dramatically with Frank Tsai and Andrea Nieto’s urban decayed menswear, which made use of laser-printing technology in subtle herringbone details. Arijana Kajdic experimented with masculine-feminine balance, juxtaposing hand-dyed lace and beading with relaxed, unstructured shapes, reminiscent of early 1980s Japanese experimental fashion. Flora Cervantes utilized a mix of canvas, cotton, wool and latex for her collection with Lori Solem, whose prints were drawn from the work of 19th century French illustrator Gustave Dore. Earnest Haung and Hong Ni mixed natural materials and man-made fabrics, including Phifertex and viscose, with a range of influences including Hong Kong streetwear, aerial photography, and sociological relations of space and class. Elizabeth Castellon tailored her menswear collection with an eye toward futuristic architecture and a nod to the 1930s. Jasmine Gonzales’ sculptural, oversize knits were created from yarn the designer made by hand as well as hand-dyed velvet. Mingyu Du and Joseph Khawane repurposed Army tenting, wool blankets and parachute material in a collection inspired by 1960s DIY youth quakers. Following the show, writer and man-about-Manhattan Michael Musto gave the academy the ultimate New York endorsement: “I only see two shows at fashion week,” Musto said from his perch in the front row. “The Blonds and the Academy of Art University.” — Tony Bravo The collection, above left, by Academy of Art University’s Flora Cervantes and Lori Solem blends canvas, cotton, wool and latex. Thirteen students presented their collections at Lincoln Center tents. Photos by Philip Montgomery / Special to The Chronicle; Randy Brooke / Academy of Art University

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Hurry up! Wait! Two hours before the models hit the runway, it’s a lot of hurry up and wait backstage at the fashion shows. There is the hustle of getting makeup and hair done, as well as rehearsing the runway choreography. Then the models just wait to step out before the crowd. Here are some scenes from the Feb. 7 Academy of Art University show at Mercedes Benz Fashion Week in New York City.

Young designers put art into fashion Mercedes Benz Fashion Week at Lincoln Center in New York City was in session last week and this week. And on Feb. 7, the School of Fashion at Academy of Art University presented a runway show featuring the work of 13 student designers to debut their thesis collections. As usual, the designers and textile designers put together a forward-looking, artistic collection. In total, six womenswear and two menswear collections were presented. The collections were by designer Elizabeth Castellon; Jasmine Gonzales; Arijana Kajdi; Frank Tsai (who collaborated with textile designer Andrea Nieto), Joseph Khawane (who collaborated with textile designer Mingyu Du); Jaci Hodges (who collaborated with textile designer Nisha Hanna Btesh); Earnest Haung (who collaborated with textile designer Hong Ni); and Flora Cervantes (who collaborated with textile designer Lori Solem).

Photos by Mike Chaiken

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N/A

http:// www.mylifeonandoffthegues "Academy of Art Fall 2014 tlist.com/2014/02/academyWomens Collections" of-art-fall-2014womens.html "Academy of Art Fall 2014 Womens Collections"

http://en.paperblog.com/ academy-of-art-fall-2014womenscollections-800845/

"Nautica & Academy of Art University - NYFW Feb 2014 - NTN24"

http:// www.fashionschooldaily.co m/index.php/2014/02/19/ andrea-nieto-interviewedby-nuestra-tele-noticiasntn24/

129,519 Circulation

“Designer with Austin Roots at Fashion Week”

N/A

"ACADEMY OF ART UNIVERSITY FALL-WINTER 2014 COLLECTION AT NEW YORK FASHION WEEK"

http://exquisemag.com/ 2014/02/11/academy-artuniversity-fall-winter-2014new-york-fashion-week/

N/A

"Academy of Art University #NYFW A/W 2014 Backstage Beauty /Fashion Closeups"

http:// lyramag.blogspot.com/ 2014/02/academy-of-artuniversity-nyfwaw-2014.html

AFFILIATION

FASHION PLUS LIFESTYLE

FAFAFOOM

THE CHIC SPY

FASHION WINDOWS

DATE

CIRCULATION

February 26, 2014

N/A

February 26, 2014

N/A

February 28, 2014

Unique Monthly Visitors: 21,046

March 2, 2014

FASHION DAILY MAG

7X7

PAGE(S): "TITLE OF STORY"

WEBSITE LINK

hRp:// fashionpluslifestyle.wordpres "Academy of Art University s.com/2014/02/26/academy-‐ Fashion Design and Tex<le of-‐arts-‐university-‐fashion-‐ Design Students Shine at design-‐and-‐tex<le-‐design-‐ Fall/Winter 2014 New students-‐shine-‐at-‐ Fashion Week" fallwinter-‐2014-‐new-‐fashion-‐ week/ hRp://www.fafafoom.com/ "Polished and Bold: Fall 2014 2014/02/26/aau-‐fall-‐2014-‐ Looks from AAU Students at mercedes-‐benz-‐fashion-‐ MBFW" week-‐new-‐york/ "Academy of Art University Students Inspire Trends for Fall 2014"

hRp://thechicspy.com/ index.php/academy-‐of-‐art-‐ university-‐students-‐inspire-‐ trends-‐fall-‐2014/

hRp:// 1.1 million page views per "Backstage Beauty: Academy blog.fashionwindows.com/ month, 500,000 unique of Art University Fall 2014" backstage-‐beauty-‐academy-‐ visitors per month art-‐university-‐fall-‐2014/ "Academy of Art University Fall 2014 NYFW"

hRp://fashiondailymag.com/ academy-‐of-‐art-‐university-‐ fall-‐2014/

March 4, 2014

Unique Visitors Per Month 24,739

March 5, 2014

Audience: 4.2 million impressions per month, 1.4 million page views per hRp://www.7x7.com/style-‐ month, 500,000 visitors per "Academy of Art Students design/academy-‐art-‐ month, and 316,000 absolute Debut Fab Looks at New York students-‐debut-‐fab-‐looks-‐ Fashion Week" unique visitors per month. new-‐york-‐fashion-‐week#/0 35,000+ newsleRer subscribers. 50,000 distribu<on.

AFFILIATION

FASHION WINDOWS

PAGE(S): "TITLE OF STORY"

DATE

CIRCULATION

March 5, 2014

1.1 million page views per month, 500,000 unique visitors per month

hRp:// "Academy of Art University at www.fashionwindows.net/ 2014/03/academy-‐of-‐art-‐ MBFW Fall 2014: Frank Tsai university-‐at-‐mbfw-‐fall-‐2014-‐ and Andrea Nieto" frank-‐tsai-‐and-‐andrea-‐nieto/

March 5, 2014

1.1 million page views per month, 500,000 unique visitors per month

hRp:// www.fashionwindows.net/ "Academy of Art University at 2014/03/academy-‐of-‐art-‐ MBFW Fall 2014: Jaci Hodges university-‐at-‐mbfw-‐fall-‐2014-‐ and Nisha Hanna Btesh" jaci-‐hodges-‐and-‐nisha-‐hanna-‐ btesh/

March 5, 2014

1.1 million page views per month, 500,000 unique visitors per month

hRp:// "Academy of Art University at www.fashionwindows.net/ MBFW Fall 2014: Arijana 2014/03/academy-‐of-‐art-‐ Kajdic" university-‐at-‐mbfw-‐fall-‐2014-‐ arijana-‐kajdic/ hRp:// www.fashionwindows.net/ "Academy of Art University at 2014/03/academy-‐of-‐art-‐ MBFW Fall 2014: Flora university-‐at-‐mbfw-‐fall-‐2014-‐ Cervantes and Lori Solem" ﬂora-‐cervantes-‐and-‐lori-‐ solem/

FASHION WINDOWS

March 5, 2014

1.1 million page views per month, 500,000 unique visitors per month

WARWICK VALLEY DISPATCH

March 5, 2014

N/A

Cover story and page 10: "Fashion Week Designer Hails From Warwick"

WEBSITE LINK

AFFILIATION

FASHION WINDOWS

PAGE(S): "TITLE OF STORY"

DATE

CIRCULATION

March 7, 2014

1.1 million page views per month, 500,000 unique visitors per month

hRp:// "Academy of Art University at www.fashionwindows.net/ 2014/03/academy-‐of-‐art-‐ MBFW Fall 2014: Earnest university-‐at-‐mbfw-‐fall-‐2014-‐ Huang and Hong Ni" earnest-‐huang-‐and-‐hong-‐ni/

March 7, 2014

1.1 million page views per month, 500,000 unique visitors per month

hRp:// "Academy of Art University at www.fashionwindows.net/ 2014/03/academy-‐of-‐art-‐ MBFW Fall 2014: Elizabeth university-‐at-‐mbfw-‐fall-‐2014-‐ Castellon" elizabeth-‐castellon/

March 7, 2014

1.1 million page views per month, 500,000 unique visitors per month

hRp:// "Academy of Art University at www.fashionwindows.net/ MBFW Fall 2014: Jasmine 2014/03/academy-‐of-‐art-‐ Gonzalez" university-‐at-‐mbfw-‐fall-‐2014-‐ jasmine-‐gonzalez/ hRp:// www.fashionwindows.net/ "Academy of Art University at 2014/03/academy-‐of-‐art-‐ MBFW Fall 2014: Mingyu Du university-‐at-‐mbfw-‐fall-‐2014-‐ and Joseph Khawane” mingyu-‐du-‐and-‐joseph-‐ khawane/

FASHION WINDOWS

March 7, 2014

1.1 million page views per month, 500,000 unique visitors per month

NEW YORK AMSTERDAM NEWS

March 13, 2014

Circula<on: 14,042

"Young designers stand out"

WEBSITE LINK

hRp://amsterdamnews.com/ news/2014/mar/13/young-‐ designers-‐stand-‐out/

AFFILIATION

DATE

CIRCULATION

PAGE(S): "TITLE OF STORY"

WEBSITE LINK

hRp:// www.metrovelvet.com/ runway/academy-‐of-‐art-‐ university-‐fall-‐winter-‐2014-‐ mercedes-‐benz-‐fashion-‐week/

METROVELVET

March 27, 2014

N/A

"Academy of Art University Fall Winter 2014 Mercedes-‐ Benz Fashion Week"

SOMA MAGAZINE

Spring Fashion Issue

Circula<on: 68,000 Readership: 306,000

Pages 18-‐19: “Mingyu Du”

SOMA MAGAZINE

Spring Fashion Issue

Circula<on: 68,000 Readership: 306,000

Pages 20-‐21: “Elizabeth Castellon”

March 31, 2014

Monthly Unique Visitors: 65,000 Online Monthly Readership: 200,000

“Mingyu Du”

hRp:// www.somamagazine.com/ mingyu-‐du/

March 31, 2014

Monthly Unique Visitors: 65,000 Online Monthly Readership: 200,000

“Elizabeth Castellon”

hRp:// www.somamagazine.com/ elizabeth-‐castellon/

SOMAMAGAZINE.COM

Social Media Highlights: Facebook

The highest post reach on Facebook was 2/7 & 2/8 at 250,000

The most comments and shares occurred on the days leading up to the the day of the show. The most likes occurred the week aber the show.

Social Media Highlights: Facebook

The total reach on Facebook peaked to almost 3,000 the week of the show.

Social Media Highlights: Facebook

74% of people who like the School of Fashion Facebook page are women and 25% are men. The most common age of women and men are between the ages of 25-‐34 .

During Fashion Week, 33% of women and 11% of men between the ages of 25-‐34 engaged with the School of Fashion’s Facebook page.

Social Media Highlights: Instagram

The School of Fashion’s Instagram reached over 2000 Likes in February during Fashion Week.

Social Media Highlights: Instagram The School of Fashion’s Instagram density was highest the day before and the day of the show.

Social Media Highlights: Instagram

Social Media: Instagram

Social Media: TwiZer Tweets from Others

Social Media Highlights: TwiZer