Spring 2015 Mercedes-Benz New York Fashion Week Recap

ACADEMY OF ART UNIVERSITY, SCHOOL OF FASHION INTEGRATED PUBLIC RELATIONS REPORT

Spring/Summer 2015 Mercedes-­‐Benz Runway Show September 6th, 2014

Overview

On Saturday, September 6, 2014, 12 student designers’ collec<ons came down the runway at the annual Spring Mercedes-­‐Benz Fashion Show in New York. There were five individual designers collec<ons as well as a collabora<ve menswear collec<on created by seven designers.

The seventh edi<on of 180 magazine was also debuted at the show and given to all of the show aMendees. In addi<on to the Academy of Art University’s Spring 2015 Runway Show, a fashion symposium, en<tled 180 Degrees of Fashion, was hosted by Nigel Barker and Keanan DuUy on September 6th at 3:00 PM.

The Designers & CollecUons Mia Jianxia Ji, MFA Fashion and Knitwear Design

The Designers & CollecUons Wei Bai, MFA Fashion Design

The Designers & CollecUons Madison Detro, MFA Fashion Design

The Designers & CollecUons Menswear Collabora-on Designers Top row from leY to right: Asiyat Tsalikova, MFA Fashion Design Jihyun Kim, MFA Menswear Design Jingci Wang, MFA Fashion Design BoMom row leY to right: Liz Li, MFA Fashion Design Yin Yang, MFA Fashion Design Max Lu, MFA Fashion Design Yaqiong Zhou, MFA Fashion Design

The Designers & CollecUons Menswear CollaboraGon CollecGon

The Designers & CollecUons Die Zhou, MFA Fashion Design

The Designers & CollecUons Szu Chi Huang, MFA Fashion Design

180 Degrees of Style: Fashion Symposium

For the first <me in advance of the fashion show, Academy of Art University hosted a fashion symposium. The symposium, en<tled 180 Degrees of Style, was held on September 6th at 3:00 PM at The New York Public Library for the Performing Arts in the Bruno Walter Auditorium. Keanan DuUy, Senior Director of Fashion Merchandising, was joined by interna<onally renowned fashion photographer Nigel Barker for a discussion on their experiences in the fashion industry, building a brand, and key takeaways for success in the world of fashion.

180 Degrees of Style: Fashion Symposium

From leY to right: Keanan DuUy and Nigel Barker

Printed InvitaUon

InvitaUon Front

InvitaUon Back

Event Images: Backstage

Event Images: Backstage

Event Images: Backstage

Event Images: Backstage

Event Images: MAC CosmeUcs

Notable AZendees

James Aguiar Na<onal Fashion Director for Modern Luxury with Patrick McDonald

Ac<vist Jack Mackenroth (Project Runway Season 4) and his boyfriend Steve Alexander

Nigel Barker and J. Alexander (Miss J on America’s Next Top Model)

Buxton S. MidyeMe and Robert Reus of Supima

Notable AZendees

Rosemary Ponzo

Spry Lee ScoM, Rosemary Ponzo, and Glamo

James Aguiar

Ben Copperwheat and Mickey Freeman

Shaun Ross and Eric West

Notable AZendees

Deryck Todd and Nancy Bachich

Actress Julia Jai Liu

President Elisa Stephens and Alex McCord

Simon Ungless, Execu<ve Director of the School of Fashion, with the fashion team from Depesha Magazine. Stephan Rabimov, Stella Melomedman, Julie Tabarovksy, Simon Ungless, and Natalia Rotaru

Brand AZendees

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san francisco | academy of art university |

MERCEDES-BENZ FASHION WEEK

Mercedes-Benz Fashion Week Special Edition | page 27

MERCEDES-BENZ FASHION WEEK

BACKSTAGE

BACKSTAGE

Chaos, fabulousness and fun: Backstage at Mercedes-Benz Fashion Week

By Doreen Du As you might guess, fashion shows are not a low-fuss event. It takes a huge team to pull together a successful show; every single facet of the fashion industry works to put on a successful show that lasts for just 15 minutes.

In the front of the house, the vibe is cool, calm and collected. The music and lights go up and models walk the runway in a Zen-like state. Even if they take a spill, they just act like that was all part of the show. In most cases, everything goes off without a hitch, and the show is done before you know it.

The chaos of backstage, however, is in sharp contrast with the serenity of front of house. Makeup artists and hair stylists scramble to get the models ready in time, designers hurriedly fix hems and steam garments, dressers speedily undress and redress models and a throng of media outlets move through the crowded space interviewing, photographing and filming the designers as they work.

I’m pleased to offer up an exclusive, behind-thescenes look of all the chaos, fabulousness and fun that went down backstage at Academy of Art University’s Spring 2015 Mercedes-Benz Fashion Week show.

Designers watch the runway show from backstage. (L–R) Mia Jianxia Ji, M.F.A. Fashion and Knitwear Design; Wei Bai, M.F.A. Fashion Design; Yin Yang, M.F.A. Fashion Design; Max Lu, M.F.A. Fashion Design. Photo by David Dooley.

The preparations backstage started hours before the runway show. From hair and makeup to last-minute

garment alterations and runway rehearsals, the models, beauty team, stylists and press were all on-site

long before guests started filing into The Theatre at Lincoln Center for the show.

Working backstage was defi-

nitely a team sport; it was not uncommon to see a group of 10 people hurriedly working on just one model to get her

(L–R) Max Lu, M.F.A. Fashion Design; Yaqiong Zhou, M.F.A. Fashion Design. Photo by David Dooley.

Mia Jianxia Ji, M.F.A. Fashion and Knitwear Design, gets help from 3-D Design Coordinator Gonbee Tanaka. Photo by Randy Brooke / WireImage.

runway ready.

Amidst the chaos, however, was a sense of Zen. It wasn’t a dramatic scene at all—the designers didn’t yell at the producer, the producer didn’t yell at the hair and makeup artists and the hair and makeup artists didn’t yell at the models. Everyone backstage said, “please” and “thank you” all the time, even though they were working under intense pressure and a tight deadline. Seeing this just reinforced my belief that politeness and professionalism are the key to getting the best out of any team.

For a long time, my biggest MBFW misconception

Max Lu, M.F.A. Fashion Design, and Szu Chi Huang, M.F.A. Fashion Design, answer a reporter’s questions backstage. Photo by David Dooley.

was that fashion industry people are pretentious and entitled, as they are so often depicted in the media. At the Academy’s fashion show, this was unequivocally not the case. All the people I saw working were, by and large, the loveliest, most creative, down-to-earth and most relentlessly hard-working group of professional individuals I have ever met.

I love the dynamic vibe of backstage! It’s difficult to put in words the feeling of being among the diverse talent that converges inside just a few hours to execute the perfect fashion show. The excitement and nerves, the chaos and harmony; once the

(L–R) Back row: Jingci Wang, M.F.A. Fashion Design; Max Lu, M.F.A. Fashion Design; Yin Yang, M.F.A. Fashion Design; Liz Li, M.F.A. Fashion Design; san | academy of art university | Mercedes-Benz Fashion Week Special Edition | page 29 Yaqiong Zhou, M.F.A. Fashion Design; Jihyun Kim, M.F.A. Fashion Design Menswear; Madison Detro, M.F.A. Fashion Design. (L–R) Front row: Szufrancisco Chi Huang, M.F.A. Fashion Design; Die Zhou, M.F.A. Fashion Design; Wei Bai, M.F.A. Fashion Design; Mia Jianxia Ji, M.F.A. Fashion and Knitwear Design.

Photo by David Dooley.

MERCEDES-BENZ FASHION WEEK

DESIGNERS

page 28 | Mercedes-Benz Fashion Week Special Edition | academy of art university | san francisco

180 Degrees of Style Fashion Symposium: Keanan Duffty talks with photographer Nigel Barker

MERCEDES-BENZ FASHION WEEK BEAUTY

Backstage beauty

By Alexa Palacios

By Doreen Du

As one can imagine, the scene backstage at a major fashion show is exceptionally fast paced, with a huge number of people working to complete varied tasks all within a short span of time. The Academy of Art University show was no different from what I had imagined, and the controlled chaos backstage was a sight to see.

Among the talented individuals putting in tons of work backstage was Victor Cembellin, the lead makeup artist for the show. Together with the M.A.C. PRO team, Cembellin created a minimal, ethereal look to complement the Spring 2015 collections.

With over 20 years of industry experience, Cembellin’s credits include freelance editorial makeup artist, educator at the Academy of Art University and also Senior Makeup Artist for North America at M.A.C. Cosmetics.

Cembellin’s extensive experience and knowledge are an exceptional asset for Academy of Art University students who wish to further their career in the world of beauty.

“I initially became involved with the Academy of Art University after leading the makeup team during New York Fashion Week several years ago, back when the tents were still in Bryant Park.

Upon returning home to San Francisco - I was born and raised in the Bay Area - I shot several covers and editorials for 180 Magazine,” Cembellin said.

Cembellin was then approached by the Academy to teach a course solely dedicated to hair and makeup, which he teaches alongside hair stylist Joel Cortes. Cembellin gushes that he loves working with other creatives and “in-

Four hours before the Academy of Art University fashion show took place at Mercedes-Benz Fashion Week, the School of Fashion held their very first fashion symposium at the New York Public Library for the Performing Arts. Keanan Duffty, Senior Director of Fashion Merchandising, talked with internationally renowned fashion photographer Nigel Barker and both shared their valuable insights and experiences in the fashion industry.

You may know Nigel Barker as one of the judges on the hit CW Network show “America’s Next Top Model” with Tyra Banks or as the host of “The Face” with Naomi Campbell. Being a noted fashion photographer, his career did not begin behind the camera but actually started in front.

Barker spent 10 years as

Head hairstylist Jon Reyman demonstrates the chosen hairstyle to the Aveda team. Photo by David Dooley. terfacing with students at the Academy of Art University gives me the opportunity to share my lifetime of industry experience as they embark upon their creative paths.”

Collaboration is the key to a successful beauty concept, Cembellin reminds me.

Hair and makeup are decided upon as a team.

“In the case of New York Fashion Week and the Academy of Art University show, the hair and makeup team met with Simon Ungless, Executive Director of the School of Fashion, two or three days prior to the show for something called a test,” Cembellin said. “One female model and one male model are secured in order to actualize various hair and makeup visions for the show.

The process is finalized with pictures that are taken for

Aveda and MAC PRO team artists work side by side to get models runway ready. Photo by Randy Brooke / WireImage.

reference and to assist the backstage hair and makeup teams on the day of the show.”

Aveda and MAC PRO team artists work in harmony to perfect models’ hair and makeup.

Photo by David Dooley.

It was during these tests that the look for the show, which Cembellin dubbed “Puritanical Minimalism,” began to take shape. With this look, the models were “meant to feel slightly sorrowful with their sculpted cheekbones and glossy stained eyelids.

Rather than ‘playing into the pretty,’ we focused on the architecture of each models face,” Cembellin explained.

Just as designers pull inspiration from multiple sources, so did the beauty team. Cembellin explained that the inspiration for the makeup came courtesy of Ungless and ranged from “pictures of Greek marble statues to movie stills from the movie Jane Eyre.”

He was then able to conceptualize a look that fell within this creative vision while also tying in with modernity and current trends. Complementing the

minimal makeup was a sleek, almost wet-looking hairstyle dreamed up by hair guru Jon Reyman for Aveda.

Each station backstage was masterfully set up for efficient, speedy work. To get every beauty aspect covered in the short time allotted, multiple artists worked on one model simultaneously.

One artist worked on makeup while another perfected the model’s coif, and yet another artist was hard at work on manicures and pedicures.

Although at times the beauty area backstage seemed hectic, the masterful, sculpted makeup lent the models an ethereal peace as they walked the runway.

Alexa Palacios is a B.F.A. Fashion Journalism student.

Max Lu; M.F.A. Fashion Design, watched the show from backstage along with Simon Ungless, Executive Director of Academy of Art University School of Fashion and Gonbee Tanaka, 3-D Design Coordinator. Photo by David Dooley.

Keanan Duffty, Senior Director of Fashion Merchandising, talked with internationally renowned fashion photographer Nigel Barker at the School of Fashion’s first fashion symposium at the New York Public Library for the Performing Arts.

Photo by John Perez and Ho Ting Shiu.

a top male fashion model, walking for many powerful fashion houses, such as Giorgio Armani and Jean Paul Gautier, while traveling the world to pursue his career. As a model, Barker grew an intense love for fashion and in the mid '90s he decided to step back from being in front of the camera and use his knowledge and unique perspective of the industry to take on a new career path as a photographer.

For many people, jumping around careers between modeling and photography seems to be a dead end, however, Barker has no fear to venture out to every facet of the fashion industry.

Above: Keanan Duffty, Senior Director of Fashion Merchandising, and noted fashion photographer and “America’s Next Top Model” judge Nigel Barker. Below: A rapt audience at the New York Public Library for the Performing Arts. Photos by John Perez and Ho Ting Shiu.

“Don’t limit yourself,” he said. “Many people limit themselves to what they think they can do.”

Barker didn’t stop at his success with his modeling career. Instead, he dared to follow his passion and accepted challenges along the way.

“Everyone has something to contribute to this world,” he said. “It is up to you to take the first move.”

Barker added, “Do things with passion or don’t do it at all. Whether you’re thinking about starting a fashion magazine or just thinking about what career path to choose, it’s important that you follow your passion. That enthusiasm is very powerful. When you can combine it with your work, you are setting yourself up well for achieving true success. When we are enthusiastic and proud of the work we do, the better equipped we’ll be to overcome the obstacles that will surely arise in the process of moving up in a career.”

Barker also expressed to the audience that confidence, not conceit, is a very critical attribute, regardless of your age. His confidence came from working nonstop for everything he did and putting 100 percent into his work.

“At the end of the day, no one is going to hold your hand and tell you everything is going to be fine,” he shared.

The photographer also

encouraged everyone to believe in themselves and what they have been doing because if they don’t, no one else will.

“Working in the fashion industry—it requires pretty much continual mental and physical effort—a lot of patience, understanding, flexibility and most of all, communication,” said Barker.

At the end of the symposium, both Barker and Duffty shared their opinions on how the digital era has changed the photographic landscape in terms of building a brand or name.

“Currently, people with all kinds of social media outlets can easily have access to connect to the world, which makes the process easier and yet more competitive,” explained Duffty.

The fact that millions of users worldwide are on Instagram and Twitter reflects a broader shift from print toward a digital age, which targets users only on their smartphones. Both Duffty and Barker suggested we all keep up with the digital world and always be thinking ahead as we all know one thing about the fashion industry—one minute you’re in, the next minute you’re out.

Doreen Du is an M.F.A. Fashion Merchandising student.

show began, the outpouring of positive energy backstage was all encompassing.

Working backstage taught me the importance of planning and logistics, thinking on my feet, clear communication and again, teamwork. Be efficient.

Focus. Enjoy the moment.

This produces the best work.

Sure, it seems exhausting to work in a fast-paced, high-energy environment that is filled with nearly every type of character; however, there’s no better feeling than seeing all of that hard work come together as a look goes down the runway.

Yes, this fashion show was a whirlwind, but it was a once-in-a-lifetime experience that I’m sure the 12 designers will never forget.

Doreen Du is an M.F.A. Fashion Merchandising student.

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SAN FRANCISCO CITY AND PRESS

09/06/14

NOT JUST A LABEL NEWSLETTER

09/06/14

GETTY IMAGES

09/06/15

GETTY IMAGES

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GETTY IMAGES

09/06/15

ZIMBIO

09/06/15

CIRCULATION (BOLD NUMBERS) N/A

20.8 Million unique visitors

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"ACADEMY OF ART UNIVERSITY: FINAL WALK AT MBFW S/S15 COLLECTIONS" "MBFW Highlight: Anastasia Iafrate wins Supima 2014 Design Competition" "On The Catwalk: Don't Forget! The Academy Of Art..."

Sent to 125k "Live Stream On NJAL | Academy subscribers weekly Of Art University Show"

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http://social.mercedes-benz.com/ clipping/academy-of-art-universityfinal-walk-at-mbfw-ss15-collections/ http://www.examiner.com/article/ mbfw-highlight-anastasia-iafrate-winssupima-2014-design-competition http://sanfrancisco.cityandpress.com/ node/8295443 http://www.elabs12.com/functions/ message_view.html? mid=544590&mlid=10976&siteid=201 2000832&uid=d9a0f3f322

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"Academy of Art University Spring 2015 Collections - Runway"

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"Academy of Art University Spring 2015 Collections - Backstage"

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"Academy of Art University Spring 2015 Collections - Backstage"

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http://www.zimbio.com/pictures/ yNcPBvxSE-e/Academy+Art +University+Spring +2015+Collections/cobhaBNMhMv

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ZIMBIO

09/06/15

UK CELEBRITY YAHOO.COM

UK CELEBRITY YAHOO.COM

YAHOO INDIA NEWS

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N/A

09/06/15

47,111,509 Unique Visitors Per Month

09/06/15

47,111,509 Unique Visitors Per Month

09/06/15

YAHOO MAKTOOB NEWS

09/06/15

LIFE OF NY DIANE DUNNE'S BLOG

09/06/15

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"Academy of Art University Spring 2015 Collections - Runway"

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"Model Shaun Ross (R) attends the Academy Of Art University Spring 2015 Collections during MercedesBenz Fashion Week Spring 2015 at The Theatre at Lincoln Center on September 6, 2014 in New York City" "Models walk the runway at the Academy Of Art University Spring 2015 Collections during MercedesBenz Fashion Week Spring 2015 at The Theatre at Lincoln Center on September 6, 2014 in New York City" "Models walk the runway at the Academy Of Art University Spring 2015 Collections during MercedesBenz Fashion Week Spring 2015 at The Theatre at Lincoln Center on September 6, 2014 in New York City" "Guests attend the Academy Of Art University Spring 2015 Collections during Mercedes-Benz Fashion Week Spring 2015 at The Theatre at Lincoln Center on September 6, 2014 in New York City" "Academy of Art University Fashion Show"

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http://www.zimbio.com/pictures/ cV1ff6kFFcU/Academy+Art+University +Spring+2015+Collections

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https://en-maktoob.news.yahoo.com/ lightbox/academy-art-universityspring-2015-20140907-033923-137.ht ml http://lifeofny.wordpress.com/ 2014/09/06/academy-of-art-universityfashion-show/

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MERCEDES-BENZ FASHION WEEK

09/06/15

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"Academy of Art University"

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http://mbfashionweek.com/designers/ academy-of-art-university

"Congrats to all of the @aaufashion students!! You all did an over the top, spectacular job showcasing your designs @ #MBFW!! Tonight’s runway images will be published in By Ivanna Woods the next issue of @fashionxchangemagazine so stay tuned! #Runway #Fashion #MBFW #LincolnCenter #BigApple #NYFW" "This gorgeous creature awaited me at my seat @aaufashion @mbfashionweek. Dope azz

By Ivanna Woods magazine @academy_of_art!! (at Mercedes-Benz Fashion Week)"

http://thesavvywearapist.tumblr.com/ post/96857139019/congrats-to-all-ofthe-aaufashion-students-you

THE SAVVY WEARAPIST

09/06/15

THE SAVVY WEARAPIST

09/06/15

FIRST COMES FASHION

09/06/15

Unique Visitors Per Month 140,805

"Academy of Art University SS15"

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http://www.firstcomesfashion.com/ designer/springsummer-2015/ academy-art-university-ss15

SF GATE

09/07/14

Readership: 1.8 million

"AAU on trend at New York Fashion Week"

By Tony Bravo

http://blog.sfgate.com/chronstyle/ 2014/09/07/aau-on-trend-at-new-yorkfashion-week/#26544101=1

NEW YORK MAGAZINE'S THE CUT

09/07/14

Unique Visitors Per Month 1,803,377

"Academy of Art University Spring 2015 RTW"

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09/07/14

Monthly Circulation 42,026

"THE ACADEMY OF ART UNIVERSITY"

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ELLE HONG KONG

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http://thesavvywearapist.tumblr.com/ post/96843374454/this-gorgeouscreature-awaited-me-at-my-seat

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APP.COM

09/07/14

XINHUANET

09/07/14

WASHINGTON SQUARE NEWS (NYU'S STUDENT NEWSPAPER

09/07/14

GLOBAL MANAGER TV

09/07/14

FASHIONISING

09/07/14

FASHIONISING

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FASHIONISING

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"New York Fashion Week looks ahead"

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"AAU creation presented during New York Fashion Week"

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Circulation: 5,500

"Supima Spring/Summer 2015"

By Anubhuti Kumar

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"ACADEMY OF ART UNIVERSITY: MERCEDES-BENZ FASHION WEEK S/S15 COLLECTIONS"

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"Beauty at Academy of Art University Spring / Summer 2015"

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"Detailed photos of Academy of Art University Spring / Summer 2015"

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"Academy of Art University Spring / Summer 2015"

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"Academy of Art University Spring / Summer 2015"

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WEBSITE LINK http://www.app.com/story/ entertainment/events/2014/09/07/newyork-fashion-week-looks-ahead/ 15144191/ http://news.xinhuanet.com/english/ photo/2014-09/07/ c_133626746_2.htm

http://www.nyunews.com/2014/09/07/ supima-springsummer-2015/

http://www.globalmanagertv.com/ academy-of-art-university-mercedesbenz-fashion-week-ss15-collections/ http://www.fashionising.com/runway/ b--academy-of-art-university-beautyss-15-79112.html http://www.fashionising.com/runway/ b--academy-of-art-university-detailsss-15-79109.html http://www.fashionising.com/runway/ b--academy-of-art-universityss-15-79142.html http://www.fashion-vanity.com/de/ dresses/academy-of-art-universityspring-summer-2015.html

All Press Coverage Received: PUBLICATION

DATE

FASHION BY KHAN

09/07/14

TOOVIA

YAHOO! CELEBRITY

09/07/14

09/07/14

PRINCE OF SCOTS

09/07/14

THE LUXE LOOKBOOK

09/07/14

FASHION 360 MAGAZINE

09/07/14

THE CRYPTIC BEAUTY

09/07/14

WOMEN'S HEAVEN

09/08/14

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"New York Fashion Week Spring/ Summer ’15 – Second Day Recap"

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http://fashionbykhan.com/tag/theacademy-of-art-university/

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https://www.toovia.com/posts/2014/ sep/07/0.13503.456257533055729674

"Academy of Art University Graduate Fasion Show Mercedes Benz Fashion Week - Day 3 Lincoln Center- New York, New York 8/6/14

47,111,509 Unique Visitors Per Month

"Academy Art University Spring 2015"

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"Beauty at Academy of Art University Spring / Summer 2015"

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"Best Luxe Looks: Mercedes-Benz Fashion Week Day 3"

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"Fashion at Academy of Art"

By Ann Mathew

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"#NYFW | Academy Of Art University Spring/Summer 2015 [RUNWAY SHOW -- #AAUFashion]" "Academy of Art University 2014 Spring Fashion Show in San Francisco"

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https://uk.celebrity.yahoo.com/photos/ academy-art-universityspring-2015-20140907-010305-822.ht ml http://princeofscots.com/news/ 2014/09/07/beauty-at-academy-of-artuniversity-spring-summer-2015/ #sthash.5jyzoPUu.dpbs http://luxelookbook.me/2014/09/07/ best-luxe-looks-mercedes-benzfashion-week-day-3/#more-611 http://fashion360mag.com/2014/09/ fashion-at-academy-of-art/ http://www.thecrypticbeauty.com/ 2014/09/nyfw-academy-of-artuniversity.html http://www.womans-heaven.com/ academy-of-art-university-2014spring-fashion-show-in-san-francisco/

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MAJOR MODELS PARIS

09/08/14

CIRCULATION (BOLD NUMBERS) N/A

PAGE(S): "TITLE OF STORY" "ADONIS BOSSO for Academy of Art University Spring Summer 2015 New York"

09/08/14

Unique Visitors Per Month "Video: San Francisco, University of 1,075,976 the Arts special show backstage 3 Million + exclusive dialogue model Han Yue" Followers

SINA

09/08/14

Unique Visitors Per Month "Chinese Actress Jia Liu attended 1,075,976 Academy of Art University Fashion 3 Million + Show at New York Fashion Week" Followers

WEIBO

09/08/14

WEIBO

09/08/14

LOST IN KNIT

09/08/14

SINA

THE QUEST FOR "IT"

09/08/14

THE CHIC SPY

09/08/14

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WEBSITE LINK http://majormodelsparis.blogspot.com/ 2014/09/adonis-bosso-for-academyof-art.html http://video.sina.com.cn/p/fashion/s/ 2014/0907/124564110999.html? opsubject_id=bigfashion-726

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http://photo.sina.cn/album? sid=62216&aid=51808&ch=24&vt=4

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"American University of the Arts in San Francisco"

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http://www.weibo.com/2041701597/ BlUmRBJpw?mod=weibotime

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"American University of the Arts in San Francisco"

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http://www.weibo.com/2041701597/ BlSOX8Do2?mod=weibotime

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"Academy of Art Univertsity SS15 collection"

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Unique Monthly Visitors: 21,046

"Mercedes-Benz Fashion Week Spring 2015: Academy of Art University"

"Academy of Art University Students Master the Spring 2015 Runway"

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By Doreen Du

http://lostinknit.org/2014/09/08/ academy-of-art-univertsity-ss15collection/ http://www.thequestforit.com/ the_quest_for_it/2014/09/mercedesbenz-fashion-week-spring-2015academy-of-art-university.html http://thechicspy.com/index.php/ academy-art-university-spring-2015runway/

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ESTYLER.CO.UK

09/08/14

ASIAN LITE

09/08/14

CALIFORNIA APPAREL NEWS

09/08/14

09/08/14

BAY AREA FASHIONISTA

NEWS WALA THE HYDERABAD DECCAN ENGLISH DAILY

09/08/14

FASHION FAD (INDIA)

09/09/14

INSPIRARE

09/09/14

SF RACKED

09/09/14

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"Academy of Art University SS15 at New York Fashion Week"

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"New York Fashion Week 2015" slide 1

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Audience: 45,000

"NY Fashion Week S15: Academy of Art University"

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10621 Monthly Visitors

"Supima spring/summer 2015 New York Fashion Week"

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5 Million Unique Visitors Per Month 8 Million Page Views Per Month

"2015 New York Fashion Week in New York, United States - Academy of Art University present creations by designers"

"AAU Spring '15 Show"

"Must See: S’15 Collections by Academy of Art Students at MBFW"

"Check Out All the Looks from the Academy of Art Fashion Show"

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By Andy Lencina

WEBSITE LINK http://www.estyler.co.uk/tv-channel/ home/academy-of-art-university-ss15at-new-york-fashion-week http://asianlite.com/lifestyle/fashion/ new-york-fashion-week-2015-2/ http://www.apparelnews.net/photos/ galleries/2014/sep/10/ny-fashionweek-s15-academy-art-university/ http://bayareafashionista.com/ 2014/09/08/supimaspringsummer-2015-new-york-fashionweek/ http://www.newswala.com/ International-News/2015-New-YorkFashion-Week-in-New-York-UnitedStates-Academy-of-Art-Universitypresent-creations-bydesigners-83408.html http://fashionfad.in/fashion-feed/ academy-art-university-ss15-show/ http://www.inspirare.com/AAUstudents-mbfw/

http://sf.racked.com/archives/

By Robyn Hagan 2014/09/09/academy-of-art-universityCain nyfw-spring-2015.php

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SAN FRANCISCO CITY AND PRESS

09/09/14

STYLE FT

09/09/14

SHOP EAT AND SLEEP

09/09/14

THE SAVVY WEARAPIST

09/09/14

STILETTOS & SEQUINS

09/09/14

MY LIFE ON (AND OFF) THE GUEST LIST

09/09/14

LUCKY MAG

09/10/14

THE CO REPORT

09/10/14

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"Check Out All the Looks from the Academy of Art Fashion Show"

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http://sanfrancisco.cityandpress.com/ node/8312892

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"The Academy of Art University NYFW S/S 2015 Collection"

By Michelle Kandalaft

http://www.styleft.com/the-academyart-university-spring-2015-collection/ 16688

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"NYFW Review: Students Give New Light To Fashion Week"

By Shaunya Hartley

http://www.shopeatandsleep.com/ 2014/09/nyfw-review-students-givenew-light-to.html

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"Today’s symposium with @nigelbarker with @aaufashion @academy_of_art. What an unforgettable experience to sit front By Ivanna Woods and center and listen to his wise words. (at New York Public Library for the Performing Arts)"

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"New York Fashion Week Outfit: Denim on Denim"

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2,382 Monthly Visitors

"Academy of Art Spring 2015 Womens Collections"

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"Academy of Art Spring 2015 Womens Collections"

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"Student Designer Madison Detro Makes a Huge Statement During NYFW"

By Coco Bates

http://thesavvywearapist.tumblr.com/ post/96843698584/todayssymposium-with-nigelbarker-with

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BLOGHER.COM

09/10/14

THE QUEEN OF STYLE

09/10/14

BUZZNET

09/10/14

LUCKY MAG

09/10/14

THE KING COLLECTIVE

09/10/14

TRUE FASHIONISTA NOW

09/10/14

FUCKING YOUNG!

09/11/14

LONDON UNIVERSITY LIFE

09/11/14

CALIFORNIA APPAREL NEWS

September 12-18, 2014

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Audience: 45,000

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"MBFW:Academy of Art University

By PJ Gach

http://blogher.com/mbfw-academy-artuniversity?wrap=blogher-topics/ style&crumb=17670

"MBFW: Academy of Art University"

By PJ Gach

http://www.thequeenofstyle.com/quee/ 2014/09/mbfw-academy-of-artuniversity.html

"MBFW: Academy of Art University"

By PJ Gach

http://dogmomnyc.buzznet.com/user/ journal/19285003/mbfw-academy-artuniversity/

"MBFW: Academy of Art University"

By PJ Gach

http://contributors.luckymag.com/post/ mbfw-academy-of-artuniversity_1410421359

"Academy of Art" "New York Fashion Week: Academy of Art University SS15 Collection" "Academy of Art University SS15 Backstage!"

"The Runway Rundown for Academy of Art University’s Spring 2015 Fashion Show"

Page 8: "New York Fashion Week California Collections"

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By Adriano B.

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http://www.thekingcollective.com/ academy-of-art/ http://truefashionistanow.com/newyork-fashion-week-academy-artuniversity-ss15-collection/ http://fuckingyoung.es/academy-artuniversity-ss15-backstage/ #.VBOCjI1dV0o http://thelondonuniversity.com/therunway-rundown-for-academy-of-artuniversitys-spring-2015-fashion-show/ http://www.apparelnews.net/photos/ galleries/2014/sep/10/ny-fashionweek-s15-academy-art-university/

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ACTUAL MAG

09/12/14

MODERN GLOSSY

09/12/14

TRUE FASHIONISTA NOW

09/12/14

URBAN LAND MEDIA

09/12/14

THE BRISTOL OBSERVER

09/13/14

SKINNY GOSSIP

09/13/14

EXAMINER.COM

09/14/14

LATEST TODAY

09/14/14

JONES MAGAZINE

09/14/14

CIRCULATION (BOLD NUMBERS) N/A

34,000 page views per month

PAGE(S): "TITLE OF STORY" "NEW TALENT SHINES AT MERCEDES BENZ FASHION WEEK" "Szu Chi Huang Spring 2015"

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"New York Fashion Week: Sergio Davila SS15 Collection"

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"Sergio Davila S/S 15: Fashion With Purpose"

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Circulation: 225,000

"Supreme Suprima designers showcased at NY Fashion Week"

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"The Academy of Art University NYFW S/S 2015 Showlist"

20.8 Million unique "Highlights from the Academy Of Art visitors University Spring 2015 Presentation" N/A

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"Highlights from the Academy Of Art University Spring 2015 Presentation" "Exclusive: Victor Cembellin Talks MAC Cosmetics Look For Academy Of Art University Spring 2015 Collections"

By Mike Chaiken

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By Shaina Moskowitz N/A

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WEBSITE LINK http://actualmag.com/new-talentshines-mercedes-benz-fashion-week/ #more-940 http://www.modernglossy.com/szu-chihuang-spring-2015/ http://truefashionistanow.com/newyork-fashion-week-sergio-davila-ss15collection/ http://urbanlandmedia.com/sergiodavila-ss-15/ http://bristolobserver.com/2014/09/13/ supreme-suprima-designersshowcased-at-ny-fashion-week/ http://www.skinnygossip.com/ community/threads/the-academy-ofart-university-nyfw-s-s-2015-showlist.

7713/ http://www.examiner.com/article/ highlights-from-the-academy-of-artuniversity-spring-2015-presentation http://latest.today/index/highlightsfrom-the-academy-of-art-universityspring-2015-presentation http://jonesmagazine.com/content/ 2351/ exclusive.victor.cembellin.talks.mac.co smetics

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FASHION WEEK ONLINE

09/14/14

MODERN GLOSSY

09/15/14

34,000 page views per month

"Wei Bai Spring 2015"

MODERN GLOSSY

09/15/14

34,000 page views per month

"Madison Detro Spring 2015"

MODERN GLOSSY

09/15/14

34,000 page views per month

"Academy of Art University Spring 2015 Collection Video"

MODERN GLOSSY

09/15/14

34,000 page views per month

"Mia Jianxia Ji Spring 2015"

MODERN GLOSSY

09/15/14

34,000 page views per month

"Menswear Collaboration Spring 2015"

HELEN OPPENHEIM.COM

09/15/14

MY BERLIN FASHION.COM

09/15/14

JACKET OPTIONAL SHOES REQUIRED

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"30 Things We Should All Take Away from #NYFWLive Spring 2015"

By Egomeli Hormeku

http://fashionweekonline.com/fashionweek-online/30-things-take-awaynyfwlive-spring-2015

"NY Fashion Week > Spring 2015 > Spring 2015 > Academy of Art University - S/S 2015 > 1 Academy of Art University - S/S 2015" "MYBERLINFASHIONxNYCFW | ACADEMY OF ART UNIVERSITY AT NYFW" "Roots In Peru, Grown In New York: Sergio Davila Spring/Summer 2015 Review"

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http://www.modernglossy.com/wei-baispring-2015/

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http://www.modernglossy.com/ madison-detro-spring-2015/

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http://www.modernglossy.com/ academy-of-art-universityspring-2015-collection-video/

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http://www.modernglossy.com/miajianxia-ji-spring-2015/

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http://www.modernglossy.com/ menswear-collaboration-spring-2015/

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http://www.helenoppenheim.com/nyfashion-week/spring-2015/?wppaalbum=261&wppa-slide&wppaoccur=1&wppa-photo=3512 http://www.my-berlin-fashion.com/ 2014/09/myberlinfashionxnycfwacademy-of-art.html http:// www.jacketoptionalshoesrequired.com /2014/09/roots-in-peru-grown-in-newyork-sergio.html

All Press Coverage Received: PUBLICATION

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ANIA FAWAD

09/16/14

INSPIRARE

09/18/14

EXQUISE MAGAZINE

09/18/14

MY FASHION JUICE

09/19/14

MY FASHION JUICE

09/19/14

ARTS THREAD BLOG

09/19/14

BRISTOL OBSERVER

09/23/14

LYRA MAG

09/20/14

FASHION XCHANGE MAGAZINE

09/20/14

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"AAU Fashion Show by Jasmin Fatschild"

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By Ania Fawad

http://www.aniafawad.com/post/ 97704986074/one-of-the-shows-i-wasmost-excited-about-during

By Andy Lencina

http://www.inspirare.com/aau-mbfwjasmin-fatschild/

”Academy of Art University Spring Summer 2015 Collection at Mercedes-Benz Fashion Week”

By Karina Calayag

http://exquisemag.com/2014/09/09/ academy-art-university-springsummer-2015-collection-new-yorkfashion-week/

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"NYFW: Academy of Art University Spring 2015 Collection"

By Cris Zaragoza

http://myfashionjuice.com/2014/09/19/ nyfw-academy-of-art-universityspring-2015-collection/

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"NYFW: Academy of Art University Spring 2015 Collection"

By Cris Zaragoza

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"Mercedes-Benz Fashion Week Spring 15: Academy of Art University"

Circulation: 225,000

"Academy fashion that’s far from academic"

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"Academy of Art University Spring 2015 #NYFW S/S 2015"

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"New York Fashion Week Spring '15"

http://myfashionjuice.com/2014/09/19/ nyfw-academy-of-art-universityspring-2015-collection/ http://blog.artsthread.com/2014/09/ mercedes-benz-fashion-weekBy Calum Ross spring-15-academy-art-universitycatwalk-gallery/ http:// waterburystepsaver.ct.newsmemory.co

By Mike Chaiken m/?editionStart=The%20Observer %20Bristol N/A

http://lyramag.blogspot.com/2014/09/ academy-of-art-university.html

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http://www.fashionxchangemag.com/#! new-york-fashion-week/c1cv6

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BAY AREA FASHIONISTA

09/20/14

BRISTOL OBSERVER

09/23/14

INESSA JANE

09/24/14

MOORE STYLE

09/25/14

HAVE.NEED.WANT

09/26/14

OUCH MAGAZINE

09/26/14

ONE DAPPER STREET

09/27/14

FASHION VIEW

09/28/14

INTELLECTUAL CONSUMERISM

09/29/14

CIRCULATION (BOLD NUMBERS)

PAGE(S): "TITLE OF STORY"

AUTHOR

N/A

"Academy of Art spring/summer 2015 New York Fashion Week"

N/A

Circulation: 225,000

"Academy fashion that’s far from academic"

By Mike Chaiken

http://bristolobserver.com/2014/09/23/ academy-fashion-thats-far-fromacademic/

"Die Zhou : Pastels for Spring"

By Inessa Jane

https://inessajane.wordpress.com/ 2014/09/24/die-zhou-pastels-forspring/

N/A

N/A

WEBSITE LINK http://bayareafashionista.com/ 2014/09/20/academy-of-artspringsummer-2015-new-york-fashionweek/

https:// "RUNWAY REVIEW: ACADEMY OF amandamoorestyle.wordpress.com/ ART UNIVERSITY MENSWEAR By Amanda Moore 2014/09/25/runway-review-academyCOLLABORATION SPRING 2015" of-art-university-menswearcollaboration-spring-2015/

N/A

"Academy of Art University at NYFW"

By Laura Addney

have-need-want.com/academy-artNYFW/

N/A

"Academy of Art University at NYFW"

By Laura Addney

http://ouchmagazine.com/academy-ofart-university-at-nyfw/

N/A

"Sergio Davila SS15 Bomber Jackets"

N/A

"NYFW Designer Spotlight: Szu Chi Huang"

BY DEEONESI

https://deeonesi.wordpress.com/ 2014/09/28/nyfw-designer-spotlightszu-chi-huang/

N/A

"Die Zhou NYFW SS 2015 Collection Review"

By Ethan Ko

https:// intellectualconsumerism.wordpress.co m/2014/09/29/13/

N/A

http://onedapperstreet.com/sergiodavila-ss15-bomber-jackets/

All Press Coverage Received: PUBLICATION

DATE

CIRCULATION (BOLD NUMBERS)

PAGE(S): "TITLE OF STORY"

AUTHOR

WEBSITE LINK

N/A

http://www.kentwired.com/ latest_updates/ article_b68a32ce-49c5-11e4badb-001a4bcf6878.html?mode=jqm

By Juliana Marques

http://fashiononrock.com/2014/10/05/ supima-spring-2015/

KENT WIRED

10/02/14

N/A

"Recent KSU fashion graduate wins Supima Design Competition"

FASHION ON ROCK

10/05/14

N/A

"Supima Spring 2015"

N/A

http:// themadhatterfashionshow.tumblr.com/ post/99377026699/the-academy-ofart-university-at-new-york-fashion http://vogueisviral.com/post/ 99377158135/ themadhatterfashionshow-theacademy-of-art http:// themadhatterfashionshow.tumblr.com/ post/99376813474/the-academy-ofart-university-at-new-york-fashion

THE MAD HATTER FASHION SHOW

10/06/14

N/A

"The Academy Of Art University at New York Fashion Week Spring 2015"

VOGUE IS VIRAL

10/06/14

N/A

"The Academy Of Art University at New York Fashion Week Spring 2015"

N/A

THE MAD HATTER FASHION SHOW

10/06/14

N/A

"The Academy Of Art University at New York Fashion Week Spring 2015"

N/A

FREQUENCY

10/13/14

N/A

"NY FASHION WEEK 2014 ACADEMY OF ART UNIVERSITY RUNWAY #NYFW #MBFW "

N/A

http://www.frequency.com/video/nyfashion-week-2014-academy-of-art/ 198743258?cid=5-247

Eğitim Videoları Barındıran Site

10/13/14

N/A

"NY FASHION WEEK 2014 ACADEMY OF ART UNIVERSITY RUNWAY #NYFW #MBFW "

N/A

http://www.egitimvideosu.net/ watch.php?vid=2b8915c08

NIGERIANATV

10/13/14

N/A

"NY Fashion Week 2014 – Academy of Art University runway #NYFW #MBFW"

N/A

http://nigeriana.org/tv/ny-fashionweek-2014-academy-of-art-universityrunway-nyfw-mbfw/

All Press Coverage Received:

PUBLICATION

DATE

CIRCULATION (BOLD NUMBERS)

PAGE(S): "TITLE OF STORY"

AUTHOR

WEBSITE LINK

SOMA MAGAZINE

10/01/14

Circulation: 68,000 Readership: 306,000

Pages 14-15: "Szu Chi" Pages 16-17: "Mia Jianxia Ji"

By Keanan Duffty

Print

Page 8: "New York Fashion Week California Collections"

N/A

CALIFORNIA September Audience: 45,000 APPAREL NEWS 12-18, 2014

Print

Total Amount of Press Received: 155 online and print publicaUons.

Viewership on Mercedes Benz Fashion Week’s Social Media:

Live Stream of Runway Show on Academy of Art Website

For the live stream on Saturday (9/6/14), there were 2,006 page views and 872 unique page views.

Live Stream of Runway Show on Not Just a Label

Not Just a Label’s visitor’s counUes and demographic details:

Not Just a Label’s visitor’s counUes and demographic details:

Not Just a Label’s visitor’s counUes and demographic details:

Social Media: TwiZer Tweets from Others

Social Media: TwiZer Tweets from Others

Social Media: TwiZer Tweets from Others

Social Media: TwiZer Tweets from Others

Tony Bravo, San Francisco Chronicle Freelance Writer

Social Media: TwiZer Tweets from Others

Social Media: TwiZer Tweets from Others

Nigel Barker, Fashion Photographer

Social Media: TwiZer Tweets from Others

Social Media: TwiZer AnalyUcs for September 2014

Social Media: TwiZer AnalyUcs for September 2014

Social Media: TwiZer AnalyUcs for September 2014

Social Media: TwiZer AnalyUcs for September 2014

Social Media Highlights: Instagram

Nigel Barker

Social Media Highlights: Instagram

Tony Bravo

Social Media Highlights: Instagram

Facebook StaUsUcs: September 1-­‐30

The highest amount of likes occurred during the month of September in this academic semester.

The highest amount of likes occurred the day before, the day of and the day aYer the show.

Facebook StaUsUcs:

Facebook StaUsUcs:

The amount of likes the School of Fashion received on its posts peaked on September 6th, 9th and 18th.

Facebook Total Reach:

On September 7th through September 12th, The School of Fashion Facebook page reached the most visitors.

Facebook External Referrers

On September 5th through September 9th, The School of Fashion Facebook page received the most visitors. These visitors were directed to the Facebook page through Google, Fashion School Daily, MBFashionWeek.com and the Academy of Art website.

Facebook Posts: September 1-­‐11th

Facebook Posts: September 1st-­‐30th

Facebook Fans: County, City and Language StaUsUcs

Social Media Stats:

FACEBOOK TOTAL POSTS

INSTAGRAM TOTAL POSTS

TWITTER TOTAL TWEETS

Dates

Posts

Likes

Shares

9/1/2014-­‐ 11/12/2014

20

260

23

Dates

Total Posts

Followers

Likes

Comments

7/7/2014-­‐10/2/2014

20

4,539

2,273

75

Dates

Total Posts

Followers

8/19/14-­‐9/22/14

72

3,360

For AddiUonal InformaUon: In-­‐House Press Contacts: • Ian MacKintosh Director of Public Rela<ons and Special Events 415.618.3849 imackintosh@academyart.edu • JeaneZe Peach Public Rela<ons and Special Events Manager 415.618.3891 jepeach@academyart.edu • Chloe Preussker Public Rela<ons and Special Events Coordinator 415.618.3831 cpreussker@academtart.edu

Social Media Outlets: • Fashion School Daily: hMp://www.fashionschooldaily.com • Facebook: hMp://www.facebook.com/academyofariashion • TwiZer: hMp://twiMer.com/aaufashion • Instagram: aaufashion

Academy of Art University Spring 2015 Mercedes-­‐Benz Fashion Week Show Video: • Youtube video: hMps://www.youtube.com/watch?v=CxpVI12lZ4U

School of Fashion Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 Visit: hMp://www.academyart.edu Call 800.544.2787 (U.S. only) or 415.274.2200 Visit the School of Fashion: hMp://www.academyart.edu/ experiencefashion/index.html