Spring 2016 New York Fashion Week Event Recap

ACADEMY OF ART UNIVERSITY, SCHOOL OF FASHION INTEGRATED PUBLIC RELATIONS REPORT

Spring/Summer 2016 New York Fashion Week September 11th, 2015

Overview

On Friday, September 11, eight designers from the School of Fashion at Academy of Art University presented their thesis collec<ons at New York Fashion Week. The Spring 2016 show marked the 10th anniversary of the School of Fashion’s first showing at New York Fashion Week. For the Spring 2016 season, eight designers presented six collec<ons in a show held at The Arc, Skylight at Moynihan Sta<on; in total, four womenswear collec<ons and two menswear collec<ons were shown.

The Designers & CollecRons Max Lu, MFA Fashion Design (top) & Jingci Jessie Wang, MFA Fashion Design (bo;om)

The Designers & CollecRons Ruone Yan, BFA Menswear Design

The Designers & CollecRons Liz Li, MFA Fashion Design (top) & Bom Kim, MFA Knitwear Design (bo;om)

The Designers & CollecRons Mehrzad HemaF, MFA Fashion Design

The Designers & CollecRons Livia Bianda, BFA Menswear Design

The Designers & CollecRons Wenhan Yuan, MFA Fashion Design

Printed InvitaRon

InvitaRon Front

InvitaRon Back

Event Images: Backstage

Event Images: Backstage

Event Images: Backstage

Event Images: Backstage

Event Images: MAC CosmeRcs & Aveda

Brand AUendees

Press Coverage: WWD/Online

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Press Coverage: ELLE.com HK/Online

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Press Coverage: Fashion Windows/Online

Press Coverage: Fashion Windows/Online

Press Coverage: Fashion Windows/Online

Press Coverage: Fashion Windows/Online

Press Coverage: Fashion Windows/Online

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Press Coverage: WGSN/Online

All Press Coverage Received:

PUBLICATION

YOUTUBE

TWISTER MALE MAG (GERMANY)

FDM LOVES FASHION

ACADEMY ART U NEWS

PINTEREST

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New York Fashion Week Spring 2016 Collec<ons | Ruone Yan | Academy of Art University” N/A

Video of Ruone Yuan’s NYFW hVps://www.youtube.com/ SS16 collec<ons watch?v=l9ESDLxSdFc

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””Academy of Art University Spring 2016 Menswear Collec<ions uring 10th Anniversary Showing at New York Fashion Week” Chris Schoeler

“Metallic. AAU fashion | Academy of Art ss 16 NYFW” N/A

10/1/2015

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“Cap<va<ng the Runway”

Taufik Marasabessy

9/29/2015

“Academy of Art University Spring 2016 – New York Circula<on 72.8 million users Fashion Week” N/A

NYFW Spring 2016 show

hVp:// twistedmalemag.com/ academy-­‐of-­‐art-­‐university-­‐ spring-­‐2016-­‐menswear-­‐ collec<ons-­‐during-­‐10th-­‐ anniversary-­‐showing-­‐at-­‐ new-­‐york-­‐fashion-­‐week/

NYFW Spring 2016 show

hVp:// fdmlovesfashion.tumblr.com /post/130656303812/aau-­‐ fashion

NYFW Spring 2016 show

hVp:// academyartunews.com/ newspaper/2015/10/1.html

NYFW Spring 2016 show

https://www.pinterest.com/ pin/ 282530576602057638/

All Press Coverage Received:

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THE BRISTOL OBSERVER (ONLINE)

THE BRISTOL OBSERVER (PRINT)

DATE (descending)

9/26/15

THE EXAMINER

Circula<on: 225,000

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"Fashion designed with a minimalist approach"

NYFW Spring 2016 show

hVp://bristolobserver.com/ 2015/09/26/fashion-­‐ designed-­‐with-­‐a-­‐minimalist-­‐ approach/

Mike Chaiken

NYFW Spring 2016 show

hVp://bristolobserver.com/ 2015/09/26/fashion-­‐ designed-­‐with-­‐a-­‐minimalist-­‐ approach/

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Post on Livia Bianda, 2015 BFA Menswear Design Alumna

hVp:// theunconven<onal.co.uk/ blog/livia-­‐bianda/

NYFW Spring 2016 show

hVp://breakingnewsday.org/ ar<cle/academy-­‐of-­‐art-­‐ university-­‐presents-­‐ spring-­‐2016-­‐collec<ons

NYFW Spring 2016 show

hVp://www.examiner.com/ ar<cle/academy-­‐of-­‐art-­‐ university-­‐presents-­‐ spring-­‐2016-­‐collec<ons

Mike Chaiken

Circula<on: 225,000

"Fashion designed with a minimalist approach"

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"INTRODUCING LIVIA BIANDA"

9/23/15

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"Academy Of Art University presents spring 2016 collec<ons" Shaina Moskowitz

9/23/15

"Academy Of Art University presents spring 2016 20.8 Million Unique Visitors collec<ons" Shaina Moskowitz

9/25/15

THE UNCONVENTIONAL (UK) 9/24/15

BREAKING NEWSDAY

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9/23/15

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14k followers

14k followers

14k followers

14k followers

14k followers

14k followers

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CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

Senay Gokcen

http:// www.fashiontrendsetter .com/v2/2015/09/23/ aau-spring-2016collections-wenhanNYFW Spring 2016 show yuan/

"AAU Spring 2016 Collections | Livia Bianda" Senay Gokcen

http:// www.fashiontrendsetter .com/v2/2015/09/23/ aau-spring-2016NYFW Spring 2016 show collections-livia-bianda/

"AAU Spring 2016 Collections | Mehrzad Hemati"

Senay Gokcen

http:// www.fashiontrendsetter .com/v2/2015/09/23/ aau-spring-2016collections-mehrzadNYFW Spring 2016 show hemati/

"AAU Spring 2016 Collections | Liz Li & Bom Kim" Senay Gokcen

http:// www.fashiontrendsetter .com/v2/2015/09/23/ aau-spring-2016collections-liz-li-bomNYFW Spring 2016 show kim/

"AAU Spring 2016 Collections | Ruone Yan"

Senay Gokcen

http:// www.fashiontrendsetter .com/v2/2015/09/23/ aau-spring-2016NYFW Spring 2016 show collections-ruone-yan/

Senay Gokcen

http:// www.fashiontrendsetter.co m/v2/2015/09/23/aauspring-2016-collectionsNYFW Spring 2016 show max-lu-jingci-jessie-wan/

PAGE(S): "TITLE OF STORY"

"AAU Spring 2016 Collections | Wenhan Yuan"

"AAU Spring 2016 Collections | Max Lu & Jingci Jessie Wan"

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FASHION TRENDSETTER

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WHATRUWEARING?

WGSN

HELEN OPPENHEIM.COM

DATE (descending)

9/23/15

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14k followers

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CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

Senay Gokcen

http:// www.fashiontrendsetter.co m/v2/2015/09/23/aauspring-2016-collectionsNYFW Spring 2016 show max-lu-jingci-jessie-wan/

"Academy of Art University Spring 2016 Collections" Senay Gokcen

http:// www.fashiontrendsetter.co m/v2/2015/09/23/ academy-of-art-universityNYFW Spring 2016 show spring-2016-collections/

PAGE(S): "TITLE OF STORY"

"AAU Spring 2016 Collections | Max Lu & Jingci Jessie Wan"

9/23/15

14k followers

9/23/15

"7 THINGS YOU NEVER KNEW HAPPENED followers on instagram 1,724 BACKSTAGE AT followers on tweeter 1,153 FASHION WEEK"

9/22/15

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"Young Men's Forecast Design Capsule S/S 17 – Pause"

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"NY Fashion Week > Spring 2016 > Spring 2016 Albums > Academy of Art University S/S 2016 > 1 Academy of Art University - Spring 2016" Helen Oppenheim

9/21/15

WEBSITE LINK

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Back stage of NYFW Spring 2016 show

http://whatruwearing.net/7things-you-never-knewhappened-backstage-atfashion-week/

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Hood from one of Livia Bianda's pieces included in slide #6 material & detail

http://www.wgsn.com/ content/board_viewer/#/ 61447/page/1

http:// www.helenoppenheim.co m/ny-fashion-week/ spring-2016/? occur=1&slide&album=29 NYFW Spring 2016 show 2&photo=4114

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FAFAFOOM

LAPALME MAGAZINE ONLINE

LAPALME MAGAZINE ONLINE

LAPALME MAGAZINE ONLINE

LAPALME MAGAZINE ONLINE

LAPALME MAGAZINE ONLINE

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"Academy of Art University Spring 2016 Collections at NYFW" Mira Musank

http:// www.fafafoom.com/ academy-of-artuniversity-spring-2016NYFW Spring 2016 show collections-at-nyfw/

"Ruone Yan – Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/ruone-yanacademy-of-artuniversity-ss-2016NYFW Spring 2016 show collections-nyfw/

"Wenhan Yuan – Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/wenhanyuan-academy-of-artuniversity-ss-2016NYFW Spring 2016 show collections-nyfw/

"Livia Bianda – Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/liviabianda-academy-of-artuniversity-ss-2016NYFW Spring 2016 show collections-nyfw/

"Mehrzad Hemati – Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/mehrzadhemati-academy-of-artuniversity-ss-2016NYFW Spring 2016 show collections-nyfw/

"Liz Li and Bom Kim – Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/liz-li-and-bomkim-academy-of-artuniversity-ss-2016NYFW Spring 2016 show collections-nyfw/

All Press Coverage Received: PUBLICATION

LAPALME MAGAZINE ONLINE

LAPALME MAGAZINE ONLINE

FASHION TIMES

DATE (descending)

9/18/15

9/18/15

9/18/15

CALIFORNIA APPAREL NEWS (PRINT) 9/18-24/2015

CALIFORNIA APPAREL NEWS (PRINT) 9/18-24/2015 FASHION FAD NEWSLETTER (INDIA) (VIDEO)

HAUTE DIARY

AUVE DAILY

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9/17/15

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"Max Lu and Jingci Jessie Wang – Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/max-lu-andjingci-jessie-wangacademy-of-art-universityNYFW Spring 2016 show ss-2016-collections-nyfw/

"Academy of Art University S/S 2016 Collections – NYFW" Luis Ayuso

http:// lapalmemagazine.com/ 2015/09/18/academy-ofart-university-ss-2016NYFW Spring 2016 show collections-nyfw/

"Academy Of Art University's School Of Fashion Features 8 4+ million monthly unique Emerging Designers For visitors NYFW SS16"

Audience: 45,000

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

Page 7: "Spring '16 Collections on the Runway in New York"

Alex Suarez

http:// www.fashiontimes.com/ articles/23368/20150918/ academy-of-artNYFW Spring 2016 show, universitys-school-ofalso written by 2014 BFA fashion-features-8emerging-designers-forFashion Journalism alumna Alex Suarez nyfw-ss16.htm

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SUPIMA NYFW Spring 2016 show with Karen Dang, BFA Fashion Design

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http://issuu.com/californiaapparel-news/docs/ californiaapparelnewsprint edition_0_7e25a7ad26a2 NYFW Spring 2016 show a1

http://issuu.com/californiaapparel-news/docs/ californiaapparelnewsprint edition_0_7e25a7ad26a2 a1

Audience: 45,000

Page 6: "Spring '16 Collections on the Runway in New York"

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"Academy of Art University New York Fashion Week Spring 2016 Collections" N/A

http://fashionfad.in/ newsletter/ NYFW Spring 2016 show september-18-2015/

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"#NYFW: Supima 2016 Spring Collection"

NYFW Spring 2016 show & Supima NYFW Spring 2016 show with Karen Dang, BFA Fashion Design

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"Academy of Art School of Fashion Shows 10 Years at New York Fashion Week" Angella Sprauve

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http:// www.hautediary.com/ 2015/09/nyfwsupima-2016-springcollection/

http://auvedaily.com/ about-town/academy-ofart-school-of-fashionshows-10-years-at-newNYFW Spring 2016 show york-fashion-week/

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CBS NEW YORK

MALE FASHION TRENDS

AOL (VIDEO)

CHIC.TV (VIDEO)

FASHION FAD (INDIA) (VIDEO)

LOVE BROWN SUGAR

CALIFORNIA APPAREL NEWS (ONLINE)

BRAVO TV.COM

DATE (descending)

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"NYFW Review: Designers Stun At Academy Of Art University Fashion Show Ashley Weddington

http:// newyork.cbslocal.com/toplists/review-academy-ofart-university-fashionNYFW Spring 2016 show show/

14k Followers

"Academy of Art Spring/ Summer 2016 - New York Fashion Week #NYFW" N/A

http:// www.malefashiontrends.co m/2015/09/academy-ofart-springNYFW Spring 2016 show summer-2016.html

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"Academy of Art University New York Fashion Week Spring 2016" N/A

http://on.aol.com/video/ academy-of-art-universitynew-york-fashion-weekNYFW Spring 2016 show spring-2016-519087707

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"Academy of Art University New York Fashion Week Spring 2016" N/A

NYFW Spring 2016 show http://www.chic.tv/b-chictv

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"Academy of Art University New York Fashion Week Spring 2016 Collections" N/A

http://fashionfad.in/video/ academy-of-art-universitynew-york-fashion-weekNYFW Spring 2016 show spring-2016-collections/

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"Backstage Beauty" Academy of Art Spring 2016"

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http:// www.lovebrownsugar.com/ backstage-beautyNYFW Spring 2016 show academy-art-spring-2016/

Audience: 45,000

"NY Fashion Week Spring ‘16: Academy of Art University runway show" N/A

https:// www.apparelnews.net/ photos/galleries/2015/sep/ 16/ny-fashion-weekspring-16-academy-artNYFW Spring 2016 show university-r/

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"5 Hot Trends Spotted at the #NYFW Spring 2016 Shows"

http://www.bravotv.com/ blogs/trends-spotted-atthe-nyfw-spring-2016NYFW Spring 2016 show shows

AUTHOR

Imani Ellis

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DIVA GALS DAILY

DATE (descending)

9/16/15

ART AND DESIGN HIGH SCHOOL (HIGH SCHOOL BLOGGER) 9/16/15

LIVINLY

LYRA MAG

HAVE NEED WANT

MODERN GLOSSY

MODERN GLOSSY

LYRA MAG

9/16/15

9/16/15

9/15/15

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"NYFW Spring ’16: Emerging Designers @ Academy of Art"

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CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

Delaina Dixon

http://divagalsdaily.com/ nyfw-spring-16-emergingNYFW Spring 2016 show designers-academy-of-art/

"New York Fashion Week: Tragic or Magic?"

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http:// artanddesignhighschhooln y.blogspot.com/2015/09/ new-york-fashion-weekNYFW Spring 2016 show tragic-or-magic.html

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"Most Unexpected Fashion at NYFW"

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http://www.livingly.com/ Most+Unexpected +Fashion+at+NYFW/ articles/CyZNao2i-ti/ Academy+of+Art NYFW Spring 2016 show +University

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Part Two: "Backstage Hair/MakeUp/Nails Academy of Art University NYFW SS'16: N/A

http:// lyramag.blogspot.com/ 2015/09/backstagehairmakeupnailsNYFW Spring 2016 show academy-of.html

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"NYFW SS16 Day 2"

Laura Adney

http://have-needwant.com/nyfw-ss16NYFW Spring 2016 show day-2/

34,000 page views per month

"Ruone Yan Academy of Art University Spring 2016"

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http:// www.modernglossy.com/ ruone-yan-academy-ofNYFW Spring 2016 show art-university-spring-2016/

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34,000 page views per month

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"Max Lu and Jingci Jessie Wang Academy of Art University Spring 2016" N/A

http:// www.modernglossy.com/ max-lu-and-jingci-jessiewang-academy-of-artNYFW Spring 2016 show university-spring-2016/

Part One: "Academy Of Art University-NYFW SS'16 Backstage"

http:// lyramag.blogspot.com/ 2015/09/academy-of-artNYFW Spring 2016 show university-nyfw-ss16.html? backstage m=1

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LYRA MAG

ARTS THREAD NEWSLETTER

ARTS THREAD

FASHOIN XCHANGE MAGAZINE

THE KNOCKTURNAL

ELLE.COM (HONG KONG)

ELLE.COM (HONG KONG)

TRUE FASHIONISTA NOW

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Part One: "Academy Of Art University-NYFW SS'16 Backstage"

Circulation 60,000

"ACADEMY OF ART UNIVERSITY SS16 RUNWAY"

Circulation 60,000

"ACADEMY OF ART UNIVERSITY SS16 FASHION SHOW"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

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http:// lyramag.blogspot.com/ 2015/09/academy-of-artNYFW Spring 2016 show university-nyfw-ss16.html? backstage m=1

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http://us1.campaignarchive1.com/? u=901ab97ac0c7d309037 d82bc1&id=c1bfa40e1d&e NYFW Spring 2016 show =68451498fd

Josh Walker

http:// www.artsthread.com/blog/ academy-of-art-universityNYFW Spring 2016 show ss16-fashion-show/

Monthly page views: 3,375 Print readership: 10,000

"Academy of Art University Presented Spring 2016 Collections During 10th Anniversary Showing at New York Fashion Week" N/A

http:// www.fashionxchangemag. com/blog/academy-of-artuniversity-presentedspring-2016-collectionsduring10th-anniversaryshowing-at-new-yorkNYFW Spring 2016 show fashion-week

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"Academy of Art University Presents Spring 2016 Collections" N/A

http://theknockturnal.com/ academy-of-art-universitypresents-spring-2016NYFW Spring 2016 show collections/

"2016 SS Ready To Wear Academy of Art University Runway" N/A

http://www.elle.com.hk/ runway/ready_to_wear/ 2016-SS/Women/NewYork/Academy-of-ArtNYFW Spring 2016 show University/runway

"2016 SS Ready To Wear Academy of Art University Detail" N/A

http://www.elle.com.hk/ runway/ready_to_wear/ 2016-SS/Women/NewYork/Academy-of-ArtNYFW Spring 2016 show University/detail

"New York Fashion Week: Academy of Art University SS16" N/A

http:// truefashionistanow.com/ 2015/09/14/new-yorkfashion-week-academy-ofNYFW Spring 2016 show art-university-ss16/

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ANASTA

FASHION WEEK DAILY

A&P FASHION MEMORIES

ACADEMY OF ARTU (VIDEO)

MISS FASHION NEWS

OUT.COM THE DESIGNER RAT (BLOG OF HIGH SCHOOL STUDENT IN LA)

THE DESIGNER RAT (TUMBLR)

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"Academy of Art University | New York Fashion Week Spring 2016 Collections"

9/14/15

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9/14/15

23.4k followers on Instagram 1.1K followers on Pinterest "Academy of Art 122K followers on Twitter University Spring 2016"

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CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE

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http://anasta.net/video/ fashion/academy-of-artuniversity-new-yorkfashion-weekspring-2016NYFW Spring 2016 show collections.html

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http:// fashionweekdaily.com/ academy-of-artNYFW Spring 2016 show spring-2016/

WEBSITE LINK

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"Runway - SS16 - Liia Bianda / Academy of Art New York Fashion Week" N/A

http://apfashionmemories.tumblr.c om/post/129024518679/ runway-ss16-livia-biandaNTFW Spring 2016 Show academy-of-art

15,918 Subscriber on youtube

"Academy of Art University | New York FAshion Week Spring 2016 Collections"

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https://www.youtube.com/ watch? v=jX7l3M8D9vM&feature= NYFW Spring 2016 show youtu.be

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http:// www.missfashionnews.co m/2015/09/14/nyfwacademy-of-art-universityNYFW Spring 2016 show ss16/

"Academy of Art 3,624 followers on twitter University SS16"

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http://www.out.com/ michael-musto/ 2015/9/14/27-year-oldtwink-were-not-all-bouncyairheads

"A 27-Year-Old Twink Tells All" N/A

Post by Michael Musto includes mention of the Academy of Art University NYFW Spring 2016 show

"Academy of Art University Spring 2016"

Fernando Reyes

http:// www.thedesignerrat.com/ 2015/09/academy-of-artNYFW Spring 2016 show university.html?m=1

Fernando Reyes

http:// thedesignerrat.tumblr.com /post/129053736083/ academy-of-art-universityNYFW Spring 2016 show spring-2016

"Academy of Art University Spring 2016"

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LIVINLY

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9/14/15

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slide 69 & 70: "The Best Looks from New York Fashion Week"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

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http://www.livingly.com/ The+Best+Looks+from +New+York+Fashion +Week/articles/ _aJA0RWZxZO/Academy NYFW Spring 2016 show +of+Art+University

APPLE DAILY NEWS

9/12/15

readership 520,000 daily

"THE ACADEMY OF ART SPRING/SUMMER 2016 COLLECTIONS NYFW" N/A "[New York Fashion Week] Max Lu, student from Taiwan shine in New York fashion week" - English translation N/A

XOJOHN

9/12/15

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"#NYFW: Supima Design Competition SS’16"

DEUX HOMMES

9/13/15

THE DAILY FRONT ROW (INSTAGRAM) 9/12/15

THE EXAMINER

9/12/15

GLOBAL MANAGER TV (VIDEO) 9/12/15

VIRTUOSITY JOURNAL 9/12/15

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Circulation 25,000 followers on instagram 23.6K

20.8 Million Unique Visitors

N/A "The haute looks from upand-coming talents at the @academy_of_art show last night. Keep an eye out!"

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"Supima spring 2016 design competition"

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"NYFW S/S 2016 – Academy of Art University" N/A

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"Academy of Art University at New York Fashion Week" N/A

http:// www.deuxhommesmag.co m/academy-of-artNYFW Spring 2016 show springsummer-2016-nyfw/ http:// www.appledaily.com.tw/ realtimenews/article/new/ NYFW Spring 2016 show 20150912/690518/ NYFW Spring 2016 show & Supima NYFW Spring 2016 show with Karen http://xojohn.com/2015/09/ Dang, BFA Fashion nyfw-supima-designDesign competition-ss16/

https://instagram.com/p/ 7i54YdvuVT/?takenNYFW Spring 2016 show by=dailyfrontrow SUPIMA NYFW Spring 2016 show with Karen Dang, BFA Fashion Design

http://www.examiner.com/ article/supimaspring-2016-designcompetition

http:// www.globalmanagertv.com /nyfw-ss-2016-academyNYFW Spring 2016 show of-art-university/ http:// virtuosityjournal.blogspot.c om/2015/09/academy-ofart-university-at-newNYFW Spring 2016 show york.html

All Press Coverage Received:

PUBLICATION

FASHIONISING

TODD YOUNGBLOOD

PRINCE OF SCOTS

STYLE ROOM SHOPPING TOUR EXPERIENCES

STYLE ROOM SHOPPING TOUR EXPERIENCES

DATE (descending)

9/12/15

9/12/15

CIRCULATION

N/A

2,648 Followers on Instagram

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

"Academy of Art University Spring / Summer 2016" N/A

http:// www.fashionising.com/ runway/b--academy-of-artuniversityNYFW Spring 2016 show ss-16-91651.html

"Academy of Art University Spring / Summer 2016" N/A

http:// toddyoungblood.com/ academy-of-art-universityNYFW Spring 2016 show spring-summer-2016

"Academy of Art University Spring / Summer 2016" Daniel P. Dykes

http://princeofscots.com/ news/2015/09/12/ academy-of-art-universityspring-summer-2016/ NYFW Spring 2016 show #sthash.CAIzjfwV.dpbs

9/12/15

N/A

9/12/15

"Beautiful collection last night!!!! Want tons for my closet!!! @mehrzadhemati #aaufashion @aaufashion 1,163 Likes on Facebook #ss16 #NYFW" N/A

https:// www.facebook.com/ photo.php?

NYFW Spring 2016 show fbid=1240405955976216

9/12/15

"Beautiful collection last night!!!! Want tons for my closet!!! #aaufashion @aaufashion #ss16 1,163 Likes on Facebook #NYFW"

https:// www.facebook.com/ photo.php?

NYFW Spring 2016 show fbid=1240406175976194

N/A

"NYFW the Shows Academy of ARt Spring 2016 Show Womenswear Collections" Glasgow Skinner

MY LIFE ON & OFF THE GUEST LIST 9/12/15

757 followers on Instagram

MENISCUS MAGAZINE

"Academy of Art University Spring 2016 - New York Fashion Week #NYFW Followers on youtube 273 Meniscus Magazine" N/A

9/11/15

THE DAILY FRONT ROW 9/11/15

Circulation 25,000

Page 11: Academy of Art University advertisement

N/A

https:// www.mylifeonandoffthegu estlist.com/2015/09/12/ nyfw-the-shows-academyof-art-spring-2016-showNYFW Spring 2016 show womenswear-collections/

https:// www.youtube.com/ NYFW Spring 2016 show watch?v=tSi1diBzESY http://issuu.com/ dailyfrontrow/docs/ NYFW Spring 2016 show dfr_09112015/10

All Press Coverage Received: PUBLICATION

LIVINGLY

GETTY IMAGES

GETTY IMAGES

TRUE FASHIONISTA NOW

GETTY IMAGES

GETTY IMAGES

NEW YORK FASHION WEEK LIVE (VIDEO)

DATE (descending)

9/11/15

9/11/15

9/11/15

9/11/15

9/11/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK http://www.livingly.com/ Most+Unexpected +Fashion+at+NYFW/ articles/rXERlq1t0NY/ Academy+of+Art +University

"Most unexpected Fashion at NYFW" N/A

Student's work from NYFW SS16 mentioned from 4 to 10

"Academy of Art University Spring 2016 Collections Ariel View" N/A

http:// www.gettyimages.com.au/ detail/news-photo/aerialviews-of-academy-of-artuniversity-fashion-showNYFW Spring 2016 Show news-photo/487833876

N/A

"Academy of Art University Spring 2016 Collections Backstage" N/A

http:// www.gettyimages.co.nz/ detail/news-photo/modelposes-backstage-at-theacademy-of-art-universityNYFW Spring 2016 Show news-photo/487832326

1,368 Followers on Vine

Academy of Art University SS16 Runway Collection models finale. #NYFW #AcademyArtFashion #FAshion #NYC N/A

https://vine.co/v/ NYFW Spring 2016 show eFMXlE5DTPA

"Academy Of Art University Spring 2016 Collections - Front Row

N/A

http:// www.gettyimages.be/ detail/nieuwsfoto's/guestsattend-the-academy-ofart-university-spring-2016NYFW Spring 2016 show nieuwsfotos/487829150

"Academy of Art University Spring 2016 Collection Runway" N/A

http:// www.gettyimages.com/ detail/news-photo/modelwalks-the-runway-at-theacademy-of-art-universityNYFW Spring 2016 show news-photo/487829770

16K pages views per month

N/A

N/A

9/11/15

N/A

9/11/15

1 Million impressions in fashion month 500,000 page views in NY Fashion Week 150,000 unique visitors in "ACADEMY OF ART UNIVERSITY" NY Fashion Week

N/A

http:// newyorkfashionweeklive.c om/academy-of-artuniversity-replay-springNYFW Spring 2016 show summer-2016-show

All Press Coverage Received:

PUBLICATION

FASHION WITH LOVE

PJ GACH QUEEN OF STYLE

PJ GACH QUEEN OF STYLE

PJ GACH QUEEN OF STYLE

NEW YORK MAGAZINE'S THE CUT

DATE (descending)

9/11/15

9/11/15

9/11/15

9/11/15

9/11/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

Veejay

http:// veejayfloresca.tumblr.com/ post/128882250588/ fabulous-showNYFW Spring 2016 show aaufashion-nyfw

N/A

"Fabulous show! @aaufashion #nyfw"

866 Followers on instagram

#silver #metallic #leathercoat #aaufashion @aaufashion #nyfw #fashionweek (at Skylight At Moynihan Station) PJ Gach

http:// pjgachmypersonalstyle.tu mblr.com/post/ 128883471591/silvermetallic-leathercoatNYFW Spring 2016 show aaufashion

866 Followers on instagram

Flowing #floralprint and a #royalblue #knittedtop @aaufashion #runwayshow #fashionweek #nyfw #nyc PJ Gach

http:// pjgachmypersonalstyle.tu mblr.com/post/ 128883316636/flowingfloralprint-and-a-royalblueNYFW Spring 2016 show knittedtop

866 Followers on Instagram

At the new @skylightlightstudios waiting for the @aaufashion show to kick off #nyfw #fashionweek #fashioneditor #nyc #fashion #style (at Fashion Week PJ Gach

http:// pjgachmypersonalstyle.tu mblr.com/post/ 128879184001/at-thenew-skylightlightstudiosNYFW Spring 2016 show waiting-for-the

"Academy of Art University 4.8 million unique visitors spring 2016 rtw" N/A

TREND PRIVE MAGAZINE

9/11/15

Audience 675,600+

"SUPIMA Design Competition – Spring/ Summer 2016 – RTW – #NYFW"

NEW YORK FASHION WEEK (VIDEO)

9/11/15

N/A

"Academy of Art University"

http://nymag.com/thecut/ fashion/shows/2016/ spring/new-york/rtw/ academy-of-artNYFW Spring 2016 show university.html http:// trendprivemagazine.com/ blog/supima-designcompetitionspringsummer-2016-rtwnyfw/

N/A

SUPIMA NYFW Spring 2016 show with Karen Dang, BFA Fashion Design

N/A

http://nyfw.com/academyNYFW Spring 2016 show of-art-university

All Press Coverage Received:

PUBLICATION

VOGUE IS VIRAL

DATE (descending)

9/11/15

Blog-Fashion Windows 9/10/15

WOMEN'S WEAR DAILY 9/10/15

EVENSI

SAN FRANCISCO EVENTS

ALL EVENTS

E! ONLINE

9/10/15

9/10/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

N/A

"Academy of Art University"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

N/A

http://vogueisviral.com/ post/128875910861/ NYFW Spring 2016 show academy-of-art-university

"Supima Design Competition SS16: Karen Dang of AAU" Mari Davis

http:// blog.fashionwindows.com/ Karen Dang collection on supima-designcompetition-ss16-karenSupima Design dang-of-aau/ Competition 2015

Supima Taps SCAD Grad Arthur Friedman

Karen Dang, BFA Fashion Design, is participating in the 2015 Supima Design competition

N/A

"School of Fashion NYFW Show Live Webcast " N/A

https://www.evensi.com/ school-of-fashion-nyfwshow-live-webcastacademy-of-art/ NYFW Spring 2016 show 159887233

N/A

"San Francisco: School of Fashion NYFW Show Live Webcast " N/A

http://franciscobay.events/ san-francisco-school-offashion-nyfw-show-liveNYFW Spring 2016 show webcast/44670

N/A

Circulation 590,000/ 869,000 unique monthly visitors

http://0wwd.com.library.academy art.edu/markets-news/ textiles/supima-taps-scadgrad-10216025/

9/10/15

N/A

"School of Fashion NYFW Show Live Webcast" N/A

http://allevents.in/san %20francisco/school-offashion-nyfw-show-livewebcast/ NYFW Spring 2016 show 153917401615156#

9/10/15

38 million multiplatform users; 27 million mobile (smartphone/tablet) users; 13 million desktop/laptop users ; 65 million cross-platform video views (translating to 1,500 video views per minute); Over 47 million social fans/followers

"Livestream from New York Fashion Week Spring 2016—Watch Your Favorite Runway Shows Now!" Lindsey Sirera

http://www.eonline.com/ news/694517/livestreamfrom-new-york-fashionweek-spring-2016-watchyour-favorite-runwayNYFW Spring 2016 show shows-now

All Press Coverage Received:

PUBLICATION

SF RACKED

NEW YORK FASHION WEEK LIVE (LIVE STREAM)

FASHION FAD (INDIA)

SUPIMA (VIDEO)

TIMES OF INDIA ARTS THREAD NEWSLETTER

ARTS THREAD

PAGE(S): "TITLE OF STORY"

DATE (descending)

CIRCULATION

9/9/15

"Sneak Peek + Meet the AAU Student Designers 2,455,045 unique visitors Showing at NYFW Spring 2016" per month Gail Goldberg

http://sf.racked.com/ 2015/9/9/9272945/ academy-of-art-universityNYFW Spring 2016 show nyfw-2016#4826706

9/9/15

1 Million impressions in fashion month 500,000 page views in NY Fashion Week "Meet Tomorrow’s Top 150,000 unique visitors in Designers: Academy of Art University at NYFW" NY Fashion Week N/A

http:// newyorkfashionweeklive.c om/meet-tomorrowsdesigners-academy-of-artNYFW Spring 2016 show university-at-nyfw

9/9/15

9/8/15

9/8/15

9/8/15

9/5/15

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

N/A

"AAU'S aspiring designers for NYFW SS' 16" N/A

http://fashionfad.in/ fashion-feed/aausaspiring-designers-forNYFW Spring 2016 show nyfw-ss16/

N/A

"SUPIMA DESIGN COMPETITION . New York City . MERCEDESBENZ FASHION WEEK"

http:// www.allaboutsupima.com/ NYFW Spring 2016 show runway-2015

N/A

N/A

"New York Fashion Week: Here's the complete schedule " Inam Sarah

http:// timesofindia.indiatimes.co m/life-style/fashion/shows/ New-York-Fashion-WeekDesigner-schedules/ NYFW Spring 2016 show articleshow/48866754.cms

N/A

"ACADEMY OF ART UNIVERSITY SS16 PREVIEW"

Josh Walker

NYFW Spring 2016 show

Audience: 60,000

"ACADEMY OF ART UNIVERSITY SS16 PREVIEW"

Josh Walker

http://www.artsthread.com/ blog/academy-of-artNYFW Spring 2016 show university-ss16-preview/

All Press Coverage Received: PUBLICATION

ACADEMY OF ART UNIVERSITY NEWSPAPER

FASHION WINDOWS

FASHION WINDOWS

CIRCULATION

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

9/1/15

N/A

Page 2: "Meet The Designers: Bom Kim and Liz Liz" Page 3: "Meet The Designers: Ruone Yan" Page 4: "Meet The Designers: Livia Bianda" Page 5: "Meet The Designers: Mehrzad Hemati: Page 6: "Meet The Designers: Jingci Jessie and Max Lu" Page 7: "Meet The Designers: Wenhan Yuan" Page 8-9: "A decade of fashion: The School of Fashion celebrates 10 years of showing at New York Fashion Week" Page 10-11:"Let's hear it for the boys!Three alumni from the School of Fashion show at NYFW: Men's" Page 12: "Designers ready their collections for Mercedes-Benz Fashion Week in New York"

Page 2: By School of Fashion PR Staff Page 3: By Yuna Choi Page 4: By Malcolm Thomas Page 5-7: By Yuna Choi Page 8-9: By Jenna Garlock Page 10-11: By Malcolm Thomas, additional reporting by Yuna Choi

NYFW Spring 2016 show, NYFWM alumni collections, 10 year anniversary of School of Fashion showing at NYFW

9/1/15

1.2 million page views per "AAU Spring 2016 Sneak month, 560,000 unique Peek: Ruone Yan visitors per month " Mari Davis

http:// www.fashionwindows.net/ 2015/08/aau-spring-2016NYFW Spring 2016 show sneak-peek-ruone-yan/

1.2 million page views per "Academy of Art University month, 560,000 unique Celebrates 10 Years at visitors per month New York Fashion Week" Mari Davis

http:// www.fashionwindows.net/ 2015/08/academy-of-artuniversity-celebrates-10years-at-new-yorkNYFW Spring 2016 show fashion-week/

DATE (descending)

9/1/15

ACADEMY ART U NEWS 8/31/15

N/A

page 12: "Desgner ready their collections for Mercedes-Benz Fashion Week in New York"

N/A

NYFW Spring 2016 show

All Press Coverage Received:

PUBLICATION

DATE (descending)

ACADEMY ART U NEWS 8/31/15

ACADEMY ART U NEWS 8/31/15

ACADEMYART.EDU NEWS & EVENTS

8/31/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

N/A

Page 8-9: "A decade of fashion: the School of Fashion celebrates 10 years of showing at New York Fashion"

N/A

NYFW Spring 2016 show

N/A

Page 2: "Meet the Designers: Bom Kim and Liz Liz" Page 3: "Meet The Designers: Ruone Yan" Page 4: "Meet The Designers: Livia Bianda" Page 5: "Meet The Designers: Mehrzad Hemati: Page 6: "Meet The Designers: Jingci Jessie and Max Lu" Page 7: "Meet The Designers: Wenhan Yuan" N/A

NYFW Spring 2016 show

"NY Fashion Week: Student Collections Coming Sept. 11"

Tom Biederbeck

http:// www.academyart.edu/ about-us/news-events/ news/2015/august/ student-collectionscoming-to-ny-fashionNYFW Spring 2016 show week-sept--11

N/A

WE HEART IT

8/31/15

N/A

N/A

N/A

Image promoting the September 2015 open house in New York during http://weheartit.com/entry/ NYFW SS16 194872192

WE HEART IT

8/31/15

N/A

N/A

N/A

Image from the May 2015 http://weheartit.com/entry/ Graduation Fashion Show 196321553

FASHION WINDOWS

8/30/15

1.2 million page views per month, 560,000 unique "AAU Spring 2016 Sneak Peek: Mehrzad Hemati" visitors per month Mari Davis

http:// www.fashionwindows.net/ 2015/08/aau-spring-2016sneak-peek-mehrzadNYFW Spring 2016 show hemati/

All Press Coverage Received:

PUBLICATION

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION WINDOWS

FASHION TRENDSETTER

PAGE(S): "TITLE OF STORY"

DATE (descending)

CIRCULATION

8/30/15

1.2 million page views per "AAU Spring 2016 Sneak month, 560,000 unique Peek: Livia Bianda visitors per month "

8/29/15

1.2 million page views per month, 560,000 unique "AAU Spring 2016 Sneak Peek: Ruone Yan" visitors per month

8/29/15

"AAU Spring 2016 Sneak 1.2 million page views per Peek: Max Lu and Jingci month, 560,000 unique Wang " visitors per month

8/28/15

8/28/15

8/26/15

AUTHOR

Mari Davis

Mari Davis

Mari Davis

1.2 million page views per "AAU Spring 2016 Sneak month, 560,000 unique Peek: Liz Li and Bom Kim visitors per month " Mari Davis

1.2 million page views per "Academy of Art University month, 560,000 unique Celebrates 10 Years at visitors per month New York Fashion Week" Mari Davis

N/A

"Academy of Art University To Present Spring 2016 Collections During 10th Anniversary Showing at New York Fashion Week" N/A

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

NYFW Spring 2016 show

http:// www.fashionwindows.net/ 2015/08/aau-spring-2016sneak-peek-livia-bianda/

NYFW Spring 2016 show

http:// www.fashionwindows.net/ 2015/08/aau-spring-2016sneak-peek-ruone-yan/

NYFW Spring 2016 show

http:// www.fashionwindows.net/ 2015/08/aau-spring-2016sneak-peek-max-lu-andjingci-wang/

NYFW Spring 2016 show

http:// www.fashionwindows.net/ 2015/08/aau-spring-2016sneak-peek-liz-li-and-bomkim/

NYFW Spring 2016 show

http:// www.fashionwindows.net/ 2015/08/academy-of-artuniversity-celebrates-10years-at-new-york-fashionweek/

NYFW Spring 2016 show

http:// www.fashiontrendsetter.co m/v2/2015/08/26/ academy-of-art-universityspring-2016-collectionspreview/

All Press Coverage Received:

PUBLICATION

TRUE FASHIONISTA NOW

FASHION XCHANGE MAGAZINE

LONDON UNIVERSITY LIFE

FASHION RESOURCE NETWORK

FASHION TIMES

PAPIER DOLL

DATE (descending)

8/25/15

8/25/15

8/20/15

8/7/15

CIRCULATION

N/A

Monthly page views: 3,375 Print readership: 10,000

N/A

N/A

PAGE(S): "TITLE OF STORY"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

"Academy of Art University selects eight designers for 10th Anniversary show at New York Fashion Week" N/A

http:// truefashionistanow.com/ 2015/08/25/academy-ofart-university-selectseight-designers-for-10thanniversary-show-at-newNYFW Spring 2016 show york-fashion-week/

"Academy of Art University To Present Spring 2016 Collections During 10th Anniversary Showing at New York Fashion Week "

N/A

http:// www.fashionxchangemag. com/blog/academy-of-artuniversity-to-presentspring-2016-collectionsduring-10th-anniversaryshowing-at-new-yorkNYFW Spring 2016 show fashion-week

The London

NYFW Spring 2016 designer Livia Bianda, BFA Fashion Design

http:// thelondonuniversity.com/ nyfw-spring-2016designer-livia-bianda/

Mentions School of Fashion's involvement in NYFW Spring 2016

http:// fashionresourcenetwork.c om/new-york-fashionweek-ss16-preliminaryshow-schedule-revealed/

Mentions School of Fashion's involvement in NYFW Spring 2016

http:// www.fashiontimes.com/ articles/22855/20150807/ new-york-fashion-weekss16-preliminary-showschedule-revealed.htm

Mentions School of Fashion's involvement in NYFW Spring 2016

http://www.papierdoll.net/ themag/2015/08/06/imgannounces-nyfw-theshows-and-madespringsummer-2016collections-schedule-andlead-partners/

"NYFW Spring 2016 Designer: Livia Bianda"

"New York Fashion Week SS16: Preliminary Show Schedule Revealed"

8/7/15

"New York Fashion Week 4+ million monthly unique SS16: Preliminary Show visitors Schedule Revealed"

8/6/15

Followers on Tweeter 4,202 Pages like on Facebook 2,996 Followers on Instagram 4,687

N/A

N/A

"IMG Announces NYFW: The Shows And Made Spring/Summer 2016 Collections Schedule And Lead Partners" N/A

All Press Coverage Received:

PUBLICATION

NEW YORK BUSINESS JOURNAL

DATE (descending)

8/6/15

THE DAILY FRONT ROW 8/6/15

CIRCULATION

PAGE(S): "TITLE OF STORY"

Print Readers Monthly 3.6 Million "Who are the players and Digital Reader Monthly 10 sponsors at New York Million Fashion Week?"

Circulation 25,000 14 million digital reach

"IMG Releases Official Fashion Week Schedule and Partners"

AUTHOR

CONTENT OF STORY / INCLUDE YEAR AND DEGREE OF GRADUATE WEBSITE LINK

http:// www.bizjournals.com/ newyork/news/2015/08/06/ designs-sponsors-namedfor-new-york-fashionweek.html

Teresa Novellino

Mentions School of Fashion's involvement in NYFW Spring 2016

Eddie Roche

http:// fashionweekdaily.com/imgAnnouncement of S/S16 releases-official-fashionNYFW with Academy of Art week-schedule-andpartners/ University showing

Total Amount of Press Received: 135 online and print publicaRons.

Live Stream of Runway Show on Academy of Art Website

For the live stream on Saturday (9/11/15), there were 2,645 plays and 13,215 impressions.

Social Media: TwiUer Tweets from Others

Social Media: TwiUer Tweets from Others

Social Media: TwiUer Tweets from Others

Social Media: TwiUer Tweets from Others

Social Media: TwiUer Tweets from Others

Social Media: TwiUer Tweets from Others

Social Media: TwiUer Tweets from Others

Social Media: TwiUer AnalyRcs for September 2015

Social Media: TwiUer AnalyRcs for September 2015

Social Media: TwiUer Audience AnalyRcs

Social Media Highlights: Instagram

Social Media Highlights: Instagram

Social Media Highlights: Instagram

Social Media Highlights: Instagram

Street style photographer and blogger

Social Media Highlights: Instagram

Social Media Highlights: Instagram

FashionXchange Magazine

Couturesque Magazine

Social Media Highlights: Instagram

Social Media Highlights: Instagram staRsRcs for @aaufashion

Number of posts on NYFW (incl. #tbt): 19 Total likes: 2,456 Average likes per post: 129.26 Total comments: 36 Average comment per post: 1.89

Facebook StaRsRcs: September 2015

The highest amount of likes occurred on September 4th, 8th, 15th and 23rd.

Facebook StaRsRcs: September 2015

Facebook StaRsRcs: September 2015 The highest amount of likes occurred during the month of September in this academic semester.

The amount of likes the School of Fashion received on its posts peaked on September 17th and 30th.

Facebook Total Reach:

From September 8th through September 17th, The School of Fashion Facebook page reached the most visitors.

Facebook External Referrers

From September 7th through September 11th, The School of Fashion Facebook page received the most visitors. These visitors were directed to the Facebook page through Google, Fashion School Daily, the New York Fashion Week website and the Academy of Art University website.

Facebook Posts: September 2015

Facebook Posts: September 2015

Facebook Posts: September 2015

Facebook Posts: September 2015

Facebook Posts: September 2015

Facebook Posts: September 2015

Facebook Fans: County, City and Language StaRsRcs

Social Media Stats:

FACEBOOK TOTAL POSTS

INSTAGRAM TOTAL POSTS

TWITTER TOTAL TWEETS

Dates

Total Posts

Likes

Shares

9/1/15-­‐9/30/15

14

197

13

Dates

Total Posts

Followers

Likes

Comments

9/1/15-­‐9/30/15

14

5,785

2,060

34

Dates

Total Posts

Followers

9/1/15-­‐9/30/15

19

3,803

For AddiRonal InformaRon: In-­‐House Press Contacts: • Ian MacKintosh Director of Public Rela<ons and Special Events 415.618.3849 imackintosh@academyart.edu • JeaneUe Peach Public Rela<ons and Special Events Manager 415.618.3891 jepeach@academyart.edu • Chloe Preussker Public Rela<ons and Special Events Coordinator 415.618.3831 cpreussker@academyart.edu

Social Media Outlets: • Fashion School Daily: hVp://www.fashionschooldaily.com • Facebook: hVp://www.facebook.com/academyofarqashion • TwiUer: hVp://twiVer.com/aaufashion • Instagram: aaufashion

Academy of Art University Spring 2016 New York Fashion Week Show Video: • Youtube video: hVps://www.youtube.com/watch?v=jX7l3M8D9vM

School of Fashion Academy at Academy of Art University 79 New Montgomery Street San Francisco, CA 94105 Visit: hVp://www.academyart.edu Call 800.544.2787 (U.S. only) or 415.274.2200 Visit the School of Fashion: hVp://www.academyart.edu/ experiencefashion/index.html