Design Planning Implementation
Institute of Design
Amy Batchu :: Gauri Verma :: Nanqian Xu
Mission: “It's our more than 90-year-old mission of “helping people live safer, more secure lives,” and our employeesʼ dedication to three clearly defined principles”: behave with integrity, treat people with dignity, provide superior products. http://www.libertymutual.com/
“Liberty Mutual purchases Safeco” In september 2008, Liberty Mutual acquired Safeco in a $6.2 billion deal, making them the nation's fifth-largest property and casualty insurer. Safeco becomes a part of Liberty Mutual Group's Agency Markets business unit. Liberty Mutual Agency Markets had revenues of $5.6 billion in 2007. Combined, the organization will have about 15,000 independent agencies.
What does this mean in 2009? • Economic downturn puts high pressure on Safeco to perform • Internal and external structural reorganization • Internal cultural shifts
Culture: Explore these dualities • •
Private vs Public Financials Integration vs. Autonomy Process
Leadership: Identify how the leadership has shifted at multiple levels Note the impact of new leadership People: Identify the impact on various people involved leadership, employees, agents, customers
Understand the reorganization at an employee level am I moving up or out?
Structure: Identify where Safeco fits into Liberty Mutual See how Safeco needs to change in order to fit into Liberty Mutual Process: Learn what Liberty Mutualʼs core competencies are Know why Safeco was purchased, and what further potential it has in products and markets.