Brief 13 _ Artful Funk Submission Boards

Brief 13 _ Artful Funk

Context

A night of entertainment, music and dance in Glasgow during March being arranged and hosted by students I’m acquainted with. All proceeds from the event go to the Wildhearts Foundation charity.

Target Audience

The target audience for this event will be predominantly 18-25, college / university students. A big turnout is expected, especially as it’s for charity.

Abbas Mushtaq:

Extended Practice Submission 22/05/14

Brief

Create an easy to produce, and effective A3/A2 poster that promotes the night of entertainment at Independent Bar, in Glasgow.

Communication is key, as is an alternative take on the traditional gig poster.

Deliverables

1 x Poster sent to the client in printable PDF form Photographic documentation of event Consideration of other deliverables such as tickets / clothing etc

#01

Reference Imagery

Brockmann

Brief 13 _ Artful Funk

For this brief I wanted to create a communicative gig poster that stepped away from the norm and only communicated what needed to be said and nothing more.

As this is a poster for charity we had the luxury to just focus on the content, and no external ads or sponsors.

Dizzee Rascal

Dizzee Rascal’s Fix Up Look Sharp is a huge reference in terms of the visuals, the levels and especially the colour pallette. As said earlier, I wanted the poster to be as contrasting as possible - yellow and black is always a strong choice in this regard.

Abbas Mushtaq:

Extended Practice Submission 22/05/14

High Contrast Music Videos

As this is a music event, and I wanted an alternate take on the music poster I looked into music videos with a strong black and white contrast, that would translate well to the kind of poster I was aiming to produce.

#02

Brief 13 _ Artful Funk

F

U

N

K

I

G

H

L

F

U

L

T N

Glitch Process

I

G

H

T

This is a quick turnaround brief, an afternoon, to a day.

Consequently the main design decision was colours, and getting the type to sit right. Above are a few quick variations sent to the client, the client picked the last one and we went ahead with that.

2014 GL

NIGHT

U

T

FUL F U

F

R

OW

RT

T

A

A

SG

A

N

R

Extended Practice Submission 22/05/14

l u f t r a funk night

ARTFUL FUNK NIGHT

A

Abbas Mushtaq:

NK

Development & Process

Artful Funk Night Image > Text > Image

The final logo is simply just Helvetica Bold, it’s as simple as you can get but I feel it suited the idea for the poster I had in mind, and glad the client agreed too.

#03

Final Poster & Application

Final Poster

Brief 13 _ Artful Funk

Above is the final poster sent to print by the client and in circulation for this, and future Artful Funk events ran by the university.

Application

Abbas Mushtaq:

Extended Practice Submission 22/05/14

The logo can easily be applied as handstamps, as it can for tickets.

A strong focus was on hierarchy of information and easy legibility.

#04

Brand Application 01 - Spatial Design

Brief 13 _ Artful Funk

Idents

Abbas Mushtaq:

Extended Practice Submission 22/05/14

I worked on a few short idents that open the movie, with no copy, and one version with copy. Acting as an advert for the event and the charity the money goes to.

This provides a layer of legitimacy, and added promotion on platforms such as Youtube.

#05