Boy Scouts Informational Marketing

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COMING MARCH 2017

ABOUT PENN STATE PRO WELLNESS Penn State PRO Wellness is committed to educating and inspiring youth and their families to eat well, engage in regular physical activity, and become champions for bringing healthy choices to life. PRO Wellness provides healthy eating and active living strategies to nearly 1,000 schools in Pennsylvania, as well as communities and corporate business partners. For more information, visit med.psu.edu/PROwellness.


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MEALS MEALS

Control the carbs: Control the carbs: Offer only 1 starch Offer only 1 starch and 1 lean protein and 1 lean protein per meal. per meal.

STEP STEP UP UP

Offset downtime by Offset downtime by introducing engaging introducing engaging activities to encourage activities to encourage Scout participation Scout participation and competition. and competition.

ORDER ORDERMATTERS MATTERS

Let Scouts visit the salad bar Let Scouts visit the salad bar first with a separate bowl so first with a separate bowl so they can fill up on salad. they can fill up on salad.

LOCATION LOCATION

Ready, set, walk! Ready, set, walk! Rev up Scouts’ Rev up activity Scouts’ physical physical activity by spreading by spreading activities across activities across camp grounds. camp grounds.

6 CAMP

STEPS TO A HEALTHY

med.psu.edu/PROwellness

PROwellness@pennstatehealth.psu.edu

DITCH DITCHSODA SODA

Hydrate with cool Hydrate with cool and refreshing and refreshing options like options like seltzer water, seltzer water, vitamin water, vitamin water, or flavored waters. or flavored waters.

STRATEGIC STRATEGIC SHELVING SHELVING

Keep your eye on health: Keep your eye on health: Move healthier foods and Move healthier foods and non-sugar sweetened non-sugarto sweetened beverages eye level beverages to eye level in the trading post. in the trading post.


▶ Suggestions to Making Healthy Substitutions: TRADING POST

DINING HALL

STOCK THIS

NOT THAT

SERVE THIS

NOT THAT

Whole Grain Chips & Salsa

DORITOS®

Fish, Eggs, Beans, Nuts

Cheeseburgers

Natural Popcorn

Chips

Baked or Broiled Entrées

Anything Deep-Fried

Grapes & Cheese

Candy

Whole Wheat Pasta

White Pasta

Brown Rice

White Rice

Chocolate Covered Bananas

Sugar Fruit Candy

Protein Snacks

Candy Bars

Water

Flavored or Fruit Punch

Trail Mix

Candy

Fat Free or 1% Milk

Whole Milk

Sunflower Seeds

Candy

Plain, Greek Yogurt

Sour Cream

Sparkling Water

Soda

Fat Free or 2% Cheese

Whole-Fat Cheese

Vitamin Water

Lemonade & Sweet Tea

Cut Fruit & Whipped Cream

Dessert

Frozen Yogurt

Ice Cream

Banana Bar

Ice Cream Bar

Fresh Fruits & Veggies

Canned Produce

Locally Grown Produce Well Stocked Salad Bar

Pre-Packaged Foods

(peanuts, KIND bars)

(many flavors)

*We caution that “energy drinks” are a poor choice. They are high in caffeine and sugar.

Iceberg Salad

More information on these topics, including the necessary environmental and cultural shifts suggested for success, will be available at the National Outdoor Conference at Philmont Scout Ranch in September 2017!


WE ARE UP FOR THE

WE ARE

CHALLENGE!

LEADERS

WE ARE

STRONG


NON-PROFIT ORG

► Join

the challenge and get your troop on the scoreboard! Join in ACTIVE play, TRACK the fun, and SCORE points! Don’t miss a chance to WIN! Enter the challenge today!

visit http://bit.ly/ScoutChallenge

U.S. POSTAGE PAID PERMIT NO. 1272

90 Hope Drive, Suite 1103 Mail Code A145 Hershey, PA 17033


Penn State PRO Wellness

KEY:

Healthy Camp Initiatives

YEAR ONE: 2016

DINING HALL

CAMP

Lebanon, PA

Trading Post

Lebanon, PA

IMPACT SCOPE

IMPACT SCOPE

+1,180 youth; +320 adults

+140 youth; 100 adults

SALES

Plate waste decreased

increased by 20-27% per camper

0.23 to 0.21 lb./person

STEP-UP CHALLENGE

YEAR ONE RESULTS

TOTAL REACH: +1,320 youth; +420 adults

Mack

Bashore

HEALTHY FOOD ACCESS

TRADING POST

Total average

STEPS

increased from 14,251

(6.75 mi)

Troop leader satisfaction regarding dining hall food/service increased by

15.5%

to 17,550

(8.31 mi)

YEAR TWO: 2017 TOTAL REACH: +13,820 youth; +4,740 adults Bashore Lebanon, PA

Mack

Lebanon, PA

Raymond Phoenix, AZ

Woodruff Atlanta, GA

Bert Adams Atlanta, GA

Tuckahoe

Mechanicsburg, PA

IMPACT SCOPE

IMPACT SCOPE IMPACT SCOPE

IMPACT SCOPE

IMPACT SCOPE

IMPACT SCOPE

+1,180 youth; +320 adults

+140 youth; 100 adults

5,500 youth; 1,200 adults

1,600 youth; 700 adults

+1,900 youth; +1,300 adults

3,500 youth; 1,120 adults

*Plans and scope subject to change. Figures are approximate.


Contact us at med.psu.edu/PROwellness or PROwellness@pennstatehealth.psu.edu to schedule!

Interested in having Penn State PRO Wellness visit your camp?

first in the dining hall.

• Winning troops with the most steps, per camper, get served

• Steps are recorded and averaged per camper

first in line at the dining hall.

STEP-UP CHALLENGE: Troops compete for the most steps to win

• Snacks are kid-friendly; Scouts help to prepare foods over fire

• More nutritious options

badges, fun and kid-friendly choices are offered and encouraged.

HEALTHY FOOD ACCESS: From cracker barrel snacks to cooking

• Smoothies over slushies

• More nuts, seeds, and fruit

• Smaller ice cream portions

leader satisfaction.

better advertising increases sales per camper and boosts troop

TRADING POST: Healthier snack options, smaller portions, and

• Marketing that nudges Scouts into making good decisions

• New and improved menus

supportive environment makes for happier, healthier troops.

DINING HALL: Healthier menus, subtle nudges, and a

CAMP MODIFICATION DETAILS


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