Better Together: Lebanon County Branding Visual Identity

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FEST 2019


Summer

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2019

Summer

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2019

Summer

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Visual Identity Standards Using this graphic standards guide: This guide was designed to answer the questions commonly associated with the use of Better Together Lebanon County logos and branding. Typography: Arial and Calibri are Better Together Lebanon County’s choice of fonts for marketing material. When you need advice or permission: Please contact BetterTogetherLebanon@gmail.com with any questions you may have. Logo Guidelines Never redraw or try to recreate our logo. Any modification of our mark diminishes its impact. Only the following authorized artwork may be used.

Tagline Guidelines The tagline designed for the Better Together Lebanon County’s brand is: “a healthier community for all.” It aims to illustrate the mission and the overall goal of each action team. The tagline should be used in marketing materials and page footers when possible to spread awareness. When marketing materials include the main logo, the tagline may be shown only in conjunction if space permits. The tagline or tagline symbol should not be displayed without use of the main logo.


This information provides specifications to manage our brand colors in PantoneŽ, CMYK (for print), and RGB (for digital) color systems. The color palette is broad to allow for the appropriate expression of Better Together Lebanon County’s brand personality. This does not mean all colors should be used at once. In fact, such usage is not recommended. Use good design sense and work with the personality attributes in mind.

Use Pantone

Or use CMYK

Or use RGB

Use Pantone

Or use CMYK

Or use RGB

715C

C M Y K

0 54 91 0

R G B

255 141 41

7461C

C M Y K

95 41 6 0

0 R G 124 B 186

486C

C M Y K

2 53 48 0

R G B

240 144 123

306C

C M Y K

95 41 6 0

R G B

0 179 227

713C

C M Y K

0 29 51 0

R G B

255 190 133

346C

C M Y K

56 0 54 0

R G B

110 203 152

212C

C M Y K

0 83 5 0

R G B

246 80 151

367C

C M Y K

40 0 81 0

R G B

164 213 93

1895C

C M Y K

0 36 3 0

R G B

249 182 205

7486C

C M Y K

28 0 54 0

R G B

189 224 147

521C

C M Y K

35 56 4 0

R G B

168 126 177

7408C

C 2 M 26 Y 100 K 0

R G B

249 190 0

7694C

C 100 M 77 Y 34 K 21

R G B

0 65 106

1205C

C M Y K

R G B

250 223 141

3 10 53 0


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