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Summer
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Summer
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2019
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Visual Identity Standards Using this graphic standards guide: This guide was designed to answer the questions commonly associated with the use of Better Together Lebanon County logos and branding. Typography: Arial and Calibri are Better Together Lebanon County’s choice of fonts for marketing material. When you need advice or permission: Please contact BetterTogetherLebanon@gmail.com with any questions you may have. Logo Guidelines Never redraw or try to recreate our logo. Any modification of our mark diminishes its impact. Only the following authorized artwork may be used.
Tagline Guidelines The tagline designed for the Better Together Lebanon County’s brand is: “a healthier community for all.” It aims to illustrate the mission and the overall goal of each action team. The tagline should be used in marketing materials and page footers when possible to spread awareness. When marketing materials include the main logo, the tagline may be shown only in conjunction if space permits. The tagline or tagline symbol should not be displayed without use of the main logo.
This information provides specifications to manage our brand colors in PantoneŽ, CMYK (for print), and RGB (for digital) color systems. The color palette is broad to allow for the appropriate expression of Better Together Lebanon County’s brand personality. This does not mean all colors should be used at once. In fact, such usage is not recommended. Use good design sense and work with the personality attributes in mind.
Use Pantone
Or use CMYK
Or use RGB
Use Pantone
Or use CMYK
Or use RGB
715C
C M Y K
0 54 91 0
R G B
255 141 41
7461C
C M Y K
95 41 6 0
0 R G 124 B 186
486C
C M Y K
2 53 48 0
R G B
240 144 123
306C
C M Y K
95 41 6 0
R G B
0 179 227
713C
C M Y K
0 29 51 0
R G B
255 190 133
346C
C M Y K
56 0 54 0
R G B
110 203 152
212C
C M Y K
0 83 5 0
R G B
246 80 151
367C
C M Y K
40 0 81 0
R G B
164 213 93
1895C
C M Y K
0 36 3 0
R G B
249 182 205
7486C
C M Y K
28 0 54 0
R G B
189 224 147
521C
C M Y K
35 56 4 0
R G B
168 126 177
7408C
C 2 M 26 Y 100 K 0
R G B
249 190 0
7694C
C 100 M 77 Y 34 K 21
R G B
0 65 106
1205C
C M Y K
R G B
250 223 141
3 10 53 0