FASM 245: Retail Buying Simulation Chelsea Albano Abby Bible Sarah Reed Evan Easton Brusilow Solomon
Mission Statement “What began 40 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.�
Ownership
Shows the institutional holders of the Ralph Lauren stock. E.g. Vanguard Group runs index funds and is one of the largest players and represent one of the majority shareholders for RL stock. They report on the number of shares they hold/own on a quarterly basis.
Represents the day trading of RL stock. It is publically traded on the New York Stock Exchange. Shows the price of the stock at $113.07 / share at 11:34 a.m. yesterday which is up by a $1.30 or 1.16%. Volume represents the number of shares traded during that particular day.
These charts are part of RL’s income statement metrics. The bar chart on the left measures growth and revenue of the company. Specifically, sales per fiscal year. Shows that there is a downward trend from 2014 and the RL is suffering in the retail apocalypse. The chart on the right is also an income statement metric. However, it looks at quarterly comparisons to prior quarters form the previous years. Therefore, it looks at revenue and operating margin and compares it to what it was the same quarter of the previous year. Given that they are in negative comps, RL is suffering and not doing financially well. Big spikes in volume represent how news broke out and affected the company. Other factors to consider given this is a seasonal business is how one quarter from one year can do better or worse than the current quarter of this year due to changes in weather (colder than normal or hotter than normal – negatively affecting sales of seasonal items).
Stores Ended 2016 with 144 Ralph Lauren stores and 272 Polo Factory stores. Ralph Lauren operates flagship stores in New York City on Madison Avenue, Chicago, Manhasset, Greenwich, London, Milan, Tokyo, Moscow, and Paris.
Purple label is sold online on Ralph Lauren’s official website, Net-APorter, Barney’s, Mr Porter, Neiman Marcus, UK Selfridges, and Saks Fifth Avenue. It is sold at Ralph Lauren flagship stores, as well as select brick-and-mortar Barney’s, Neiman Marcus, UK Selfridges and Saks Fifth Avenue stores.
Brand Perception Ralph Lauren is built on the quintessential promise of the American lifestyle dream. Ralph Lauren has always been synonymous with high quality apparel and represents the classic American fable of rising from rags to riches. Ralph Lauren Purple Label offers sophisticated and bespoke tailoring for men’s tuxedos, suits and sportswear. They are defined by luxurious fabrications and fine Italian craftsmanship.
Purple Label Customer Demographics Professionals Male Live in Urban affluent communities Cultured hobbyists Activities: Expensive and regarded sport pastimes including: Tennis, Golf, Polo, Sailing, Rugby, etc.
Psychographics Wants: Status, Opulence, Freedom and Luxury Values: Individuality, Class, and Refined living Aspirations: Authoritative, Well-Regarded, Affluent and Cultured
Chase is a 35 year old financial analyst at Goldman Sachs. He enjoys keeping fit by playing racquetball with fellow associates at the New York Athletic Club every week. Chase is a living, breathing image of an aspirational “old money, new money� American. He comes from an affluent family but has worked hard to make it for himself in the financial world. He is always well dressed in the finest tailored suits and Ralph Lauren Purple Label is his go to wardrobe outfitter. Chase is a man of the world and enjoys the finer things in life. Chase is to Purple Label, what Purple Label is to Ralph Lauren: sophisticated, refined and aspirational.
Purple Label Product Range
Custom Fit Pique T-shirt, $295
Striped Twill Shirt, $395
Merino Wool V-Neck Sweater, $1,295
Polo Bear Fleece Sweatshirt, $795
Tapered Fit Merino Wool Pant, $695
Tapered Fit Merino Jogger, $695
Water-Repellent Jacket, $1,895
Embroidered Satin Jumpsuit, $2,995
Chalmers Suede Penny Loafer, $895
Circle Silk Jacquard Tie, $195
Print Silk Crepe Pocket Square, $145
“The role of marketing is to create a real sense of immediacy and currency around the brand and the product that we have to sell, and to create that with a new audience—one that’s going to help us grow.” - Jonathan Bottomley, Chief Marketing Officer The long term strategy for Ralph Lauren is to create a global presence. Ralph Lauren stores are currently in 30 countries throughout Asia, Europe, the Middle-East, North America, and Latin America.
Financial Figures Ralph Lauren Annual Sales in Billions 7.8 7.6 7.4 7.2 7 6.8 6.6 6.4 6.2 6 2013
2014
2015
2016
2017
Year
2013
2014
2015
2016
2017
Annual Sales
6.9 Billion
7.4 Billion
7.6 Billion
7.4 Billion
6.6 Billion
Current Retail Lanscape
Ralph Lauren’s Fifth Ave Flagship features connected fitting rooms, sponsored by Adobe that show an interest in technological advancements to improve the shopping experience of customers. These fitting rooms also provide insight to buyers.
The fitting rooms have had a 90% engagement rate, much higher than expected.
Installed by Oak Labs, the fitting room lets sales associates know what you have in your fitting room. This allows sales associates to up sell to complete a look, or bring alternatives. This provides a more pleasant shopping experience. The room allows buyers to see directly what items were ‘converted’ aka bought and what ones didn’t do as well. This is a good resource as it can provide insight to buyers and designers as to what the customers like and what they do not.
Second connected fitting room to launch in Dallas.
Fashion retailers are trying to determine the most effective way to incorporate AI into the world of fashion. “In the past, it was the retailer who determined what a customer should want to buy and how they should shop. Today, it’s the customer who is defining the shopping experience.” – Walter Loeb, president, Loeb Associates Inc.
Men are anti social shoppers, this is important for Ralph Lauren to understand when it comes to Purple Label. Men are starting to do more of their own shopping, whether it be in the grocery store or the mall. Two reasons men are shopping more are the gender role reversal & americans putting off marriage, forcing men to shop for themselves.
Men can be picky and awkward about shopping for clothing. To encourage shopping in your store it is important to streamline the experience by folding things in a simple manner and organizing the store in an efficient yet engaging manner. It also helps to provide outfit examples on mannequins and posters. These small changes have proven to improve sales, 85% increase in product touch, 44% increase in unit sales, 38% increase in sales dollars.
Competitive Marketplace
Key Competitors
Giorgio Armani is an Italian Male Fashion Designer. The brand was started in 1975, in Milan, Italy. He grew popular in constructing male suits. They have been seen in such films as Miami Vice and American Gigolo. People were drawn to his style due to its muted color palettes.
Annual Sales: 798 Million
Strengths - Brand Value: Giorgio Armani has been consist on the Forbes top Brands List for the past 5 years - Giorgio Armani, is listed as the 196th top 200 billionaries in the world - Innovated Marketing - Connection with Celebrities - Hand Stiched Clothing
Opportunities - Growing market into other countries - Expanding product line to include more unique pieces - Looking towards the millineial market and transitioning their products - New connections
Weaknesses -
Lack of Global Presence, only in 36 countries Controversy with PETA on using animal fur Due to its simpilistic look, the styles are limited The price point is higher
Threats - Similar to other brands - Low customer base - Addaptaion
Spring/Summer 2018
Hugo Boss was founded in 1924 in Metzingen, Germany by Hugo Ferdinand. Hugo inherited his families lingerie store in 1908. He also had experience working in a weaving store. Therefore, he had knowledge in the apparel industry. The company flourished during World War II, where Hugo was elected to design uniforms for Hitler.
Annual Sales: 3.4 Billion
Strengths
Weaknesses
- Diverse Brand, Hugo Boss carries everything from clothing and accessories for almost all clients - It has built a good reputation for itself through events like Milan and Paris Fashion Week - Brand Loyalty - Distrubution reaches to 100 countries - One stop shopping channel
- “Over-dependence on designers,� the brand works hand in hand with designers to create more unique clothing - Higher price point - Expensive advertising costs
Opportunities
Threats
- New target customer to be identified - Changes to be more unique - Following trends such as, using different more sustainable fabrics
- Counterfiet products hurt this brand - The similarities between other brands is close - Competition
Spring/Summer 2018
Founded by Henry Sands Brooks in 1818 in New York City. Brooks Brothers exemplified one of the first forms of direct mail advertising in the early 1900s. Brooks Brothers is notoriously known for dressing 40 out of the 45 Presidents of the United States.
Annual Sales: 881 Million
Strengths -
Made to Measure Brand DNA is reputable Personal experiences, offers free valet parking to customers Resonable prices compared to the quality Effective communication techniques 250 Stores in the US, and more than 250 internationally
Opportunities -
Expand the product range More opportunities in technology Store growth Increasing customer service
Weaknesses -
Less market share The brand is not as globally recognized Not enough causual wear Brand is not as established The amount of stores is still relativily small
Threats - The brand follows a traditional way of sales - Current online and mobile sites - Competition
Spring/Summer 2018
Brooks Brothers is using a new technology called RealSense, for their Made to Measure program. This technology will allow Brooks Brothers to efficiently measure customers, in a non invasive way. They are working on ways to do this online as well, by allowing customers to download an app and scan their body at home. This streamlines online and in store shopping experience, which is especially important for men. This is similar to Ralph Lauren’s fitting rooms, but even more perfect for tailored men’s wear. Fit is extremely important, but to achieve a perfect fit without the awkward measuring part is going to be very appealing to shy male customers.
“The technology uses body scanning technology via either HP tablet or techequipped changing rooms to do rapid 3-D scans for fittings. After being provided with height, weight, gender and two quick photos, the system will almost instantly display full body measurements in addition to product recommendations.�
Financial Ranges
T-Shirts Purple Label
Giorgio Armoni
Hugo Boss
Brooks Brothers
$145 - $395
$75 - $375
$58 - $175
$24.50 - $49.50
Polo Shirts Purple Label
Giorgio Armoni
Hugo Boss
Brooks Brothers
$295 - $395
$125 - $275
$88 - $245
$39.50 - $398
Suits Purple Label
Giorgio Armoni
Hugo Boss
Brooks Brothers
$1,995 - $5,995
$1,395 - $ 2,295
$248 - $1,595
$140 - $ 2,500
2017 Annual Sales 2017 Sales 7E+09
6.6 Billion
6E+09 5E+09 4E+09
3.4 Billion 3E+09 2E+09
881 Million
798 Million
1E+09 0 Ralph Lauren
Giorgio Ar moni
Hugo Boss
Brooks Brothers
S W O T Strengths
Weakness
Opportunities
Threats
Brand Loyalty
Over Extended
Collaborations
Eccomerce
Brand Awareness
High Price Point
Celebrity Endorsements
Competition of Similar Brands
High Quality Clothing
Too Many Markdowns
Focusing in on fewer Brands
Lack of Elevated Dress Code in Workplace
Wide Range of Products
Lack of Color Options
Product Personalization
No Clear Marketing Strategies
In-Store Experiences
Limited Size Ranges
Event Sponsorships
Brand Relevance
6 Month Buying Plan $10,500,000 $5,775,000 1% $5,832,750 $1,837,316 $3,062,194 53.9% 46.1% 20% $1,166,550
Sales (LY) % Planned Increase Planned Sales for Period Planned EOM for Period Initial Markup % Cost complement % Planned Reductions % Reduction Rate FEB
MAR
APR
MAY
JUNE
JULY
10% 3.5 20%
10% 3.5 10%
15% 3.5 10%
30% 3.5 15%
25% 3.5 15%
10% 3.5 30%
Planned Monthly Sales
$583,275
$583,275
$874,913
$1,749,825
$1,458,188
$583,275
Planned Monthly BOM
$2,041,463
$2,041,463
$3,062,194
$6,124,388
$5,103,656
$2,041,463
Planned Monthly EOM Planned Monthly Reductions
$2,041,463 $233,310
$3,062,194 $116,655
$6,124,388 $116,655
$5,103,656 $174,983
$2,041,463 $174,983
$3,062,194 $349,965
Closing Book Planned Purchases at Retail Planned Purchases at Cost
$1,224,878 $816,585 $376,446
$1,341,533 $1,720,661 $793,225
$2,070,626 $4,053,761 $1,868,784
$4,199,580 $904,076 $416,779
$3,470,486 $1,429,024 $658,780
$1,108,223 $1,953,971 $900,781
Sales Distribution Stock-Sales Ratio Reductions Distribtution
Purple Label Product Shares Department
Percents
Budgets
Shirts
17%
$1,363,405
Suits
16%
$1,283,205
Dress Shirts
13%
$1,042,604
Shorts
12%
$962,404
Blazers & Sportscoat
10%
$802,003
Dress Pants
10%
$802,003
Pants
8%
$641,603
Jeans
5%
$401,002
Sweaters
5%
$401,002
Outerwear
4%
$320,801
Total Sales Planned Sales for Spring / Summer 2019: $8,020,031
Purple Label Product Shares
Shirts
Shirts
Percents
Budgets
Polos
35%
$477,191
Casual Shirts
35%
$409,022
T-Shirts
20%
$477,192
TOTAL
100%
$1,363,405
17%
Polos Polo Shirts TOTAL Polo Shirts Stretch Polo Black Navy Striped White Red Purple Slim Fit Polo Navy White Black Gray Long Sleeve Polo White Navy
Receipt $ % Total $477,192 $214,736 $75,158 $42,947 $32,210 $32,210 $19,326 $12,884 $167,017 $50,105 $50,105 $33,403 $33,403 $95,438 $20,042 $38,175
Retail Price 35% 45% 35% 20% 15% 15% 9% 6% 35% 30% 30% 20% 20% 20% 60% 40%
Units
Locs
Avg Depth
1154 $375.00 $375 $375 $375 $375 $375
200 115 86 86 52 34
21 21 18 15 10 10
10 6 5 6 5 3
$395 $395 $395 $395
127 127 85 85
21 21 21 21
6 6 4 4
$370 $370
54 103
21 21
3 5
Stretch Polo - Black
Casual Shirts Casual Shirts TOTAL Casual Shirts Button Down White Pin Stripe Navy Gingham Light Blue Lightweight White Light Blue Pin Stripe
Button Down - White
Receipt $ % Total $477,192 $1,022,554 $409,022 $340,851 $340,851 $272,681 $119,298 $545,362 $143,158 $143,158
Retail Price 35% 75% 30% 25% 25% 20% 25% 40% 30% 30%
Units
Locs
Avg Depth
1109 $450 $450 $450 $450
307 256 77 205
21 21 21 21
15 12 4 10
$580 $580 $580
106 79 79
21 21 21
5 4 4
T-Shirts T-Shirts TOTAL T-Shirts Crewneck White Navy Black Long Sleeve Crewneck Navy White Hooded T-Shirt Navy black Henley Long Sleeve White Gray Navy
Receipt $ % Total $409,022 $136,341 $54,536 $54,536 $10,907 $68,170 $34,085 $34,085 $27,268 $16,361 $10,907 $40,902 $16,361 $12,271.00 $12,271.00
Retail Price 20% 50% 40% 40% 20% 25% 50% 50% 10% 60% 40% 15% 40% 30% 30%
Units
Locs
Avg Depth
1639 $115 $115 $115
474 474 95
21 21 21
23 23 5
$250 $250
136 136
21 21
7 7
$280 $280
58 39
14 10
4 4
$180 $180 $180
91 68 68
21 18 16
4 4 4
Crewneck - White
Suits Suits Receipt $ % Total TOTAL Suits $1,283,205 Single Breasted $1,065,395 Tropical Performance Wool Suit - Light Navy $191,771 Linen Pinstripe Suit - Blue $170,463 Silk Blend Hopsack - Eggshell $138,501 Linen Micro Houndstooth - Khaki $127,847 Tropical Windowpane Suit - Navy $106,540 Sharkskin Super 120's Wool $106,540 Cotton Seersucker - Classic Blue $106,540 Worsted Wool Fresco - Caramel $117,194 Double Breasted $217,810 Cotton - Navy Glendplaid $119,795 Silk Tweed - Light Gray $98,014
Tropical Performance Wool Suit - Light Navy
Retail Price
Units
Locs
Avg Depth
349 75% 18% 16% 13% 12% 10% 10% 10% 11%
$2,495 $2,995 $2,295 $1,995 $2,295 $2,495 $1,995 $2,295
77 57 60 64 46 43 53 51
6 6 6 6 6 6 6 6
13 9 10 11 8 7 9 9
55% 45%
$2,350 $2,400
51 41
6 6
8 7
16%
Dress Shirts Dress Shirts TOTAL Dress Shirts Classic Shirt Cotton Stretch Fit White Light Blue Striped Blue Windowpane Grey Black Navy Striped Purple Windowpane Blue Broadcloth Light Blue Light Grey Light Pink Light Green Light Purple Stretch Poplin Sky Blue Light Pink White Black Navy
Receipt $ % Total $1,042,604.06 $729,822.84 $291,929.14 $43,789.37 $43,789.37 $43,789.37 $43,789.37 $29,192.91 $29,192.91 $29,192.91 $29,192.91 $109,473.43 $27,368.36 $27,368.36 $21,894.69 $16,421.01 $16,421.01 $109,473 $27,368.36 $27,368.36 $21,894.69 $16,421.01 $16,421.01
Retail Price
Units
Locs
Avg Depth
1233 70% 40% 15% 15% 15% 15% 10% 10% 10% 10% 15% 25% 25% 20% 15% 15% 20% 25% 25% 20% 15% 15%
$395 $395 $450 $495 $395 $395 $450 $495
111 111 97 88 74 74 65 59
21 21 21 21 21 21 15 15
5 5 5 4 4 4 4 4
$350 $350 $350 $350 $350
78 78 63 47 47
21 21 15 10 10
4 4 4 5 5
$495 $495 $450 $450 $450
55 55 49 36 36
15 15 10 10 10
4 4 5 4 4
Cotton Stretch Fit
Dress Shirts Dobby Light Pink Light Blue White Light Purple Linen Cream Blue Plaid Light Pink Light Green Tailored Fit Poplin White Light Grey Cotton Sky Blue
$109,473.43 $32,842.03 $27,368.36 $27,368.36 $21,894.69 $109,473.43 $32,842.03 $27,368.36 $27,368.36 $21,894.69 $83,408.32 $45,874.58 $25,231.02 $20,643.56 $37,533.74 $37,533.74
15% 30% 25% 25% 20% 15% 30% 25% 25% 20% 8% 55% 55% 45% 45% 100%
$395 $395 $395 $395
83 69 69 55
21 15 15 15
4 5 5 4
$550 $495 $495 $495
60 55 55 44
15 15 15 10
4 4 4 4
$350 $350
72 59
15 15
5 4
$395
95
21
5
Dress Shirts Tuxedo Style 1 White Style 2 White Style 3 White Style 4 White Easy Care Shirt Cotton Sky Blue Light Pink White Windowpane Grey
$104,260.41 $26,065.10 $26,065.10 $26,065.10 $26,065.10 $26,065.10 $26,065.10 $26,065.10 $26,065.10 $125,112.49 $125,112.49 $37,533.75 $37,533.75 $25,022.50 $25,022.50
10% 25% 100% 25% 100% 25% 100% 25% 100% 12% 100% 30% 30% 20% 20%
$595
44
10
4
$495
53
10
5
$650
40
10
4
$495
53
10
5
$425 $425 $425 $425
88 88 59 59
21 21 15 15
4 4 4 4
13%
Warpstreme™ - Light Khaki
Shorts TOTAL Shorts Warpstreme™ Khaki Navy Light Blue Light Green 6 inch Chino Khaki Navy White Swim Trunk Khaki Navy Light Blue Blue Linen-Silk Blue (Denim) Light Grey Drawstring Navy Light Grey Black Linen Patterned Herringbone Houndstooth
Shorts Receipt $ % Total $962,404 $240,601 $84,210 $60,150 $43,308 $52,932 $211,729 $80,457 $67,753 $63,519 $173,233 $48,505 $48,505 $41,576 $34,647 $125,112 $68,812 $56,301 $115,488 $46,195 $40,421 $28,872 $96,240 $48,120 $48,120
Retail Price
Units
Locs
Avg Depth
2588 25% 35% 25% 18% 22% 22% 38% 32% 30% 18% 28% 28% 24% 20% 13% 55% 45% 12% 40% 35% 25% 10% 50% 50%
$425 $425 $425 $425
198 142 102 125
21 21 21 21
9 7 5 6
$375 $375 $375
215 181 169
21 21 21
10 9 8
$275 $275 $275 $275
176 176 151 126
21 21 21 21
8 8 7 6
$450 $450
153 125
21 21
7 6
$325 $325 $325
142 124 89
21 21 21
7 6 4
$495 $495
97 97
21 21
5 5
12%
Linen Twill Suit Jacket - Cream
Blazers & Sportscoat
Blazers / Sportscoat Total Blazers / Sportscoat Single Breasted Linen Twill Suit Jacket- Cream Lightweight Wool Twill Sport Coat- Black Linen Silk Suit Light- Mauve Textured Linen Sport Coat- Light Blue Cotton Blend Sport Coat- Black Sharkskin sports coat- Navy Linen Twill Suit Jacket- Grey Cashmere Blazer- Navy Double Breasted Linen Silk Suit Jacket- Grey Basket-Weave Sport Coat- Eggshell
Receipt $ % Total $802,003 $601,502 $96,240 $90,225 $78,195 $78,195 $66,165 $60,150 $60,150 $60,150 $200,500.78 $110,275.43 $90,225.35
Retail Price 75% 16% 15% 13% 13% 11% 10% 10% 10% 25% 55% 45%
Units
Locs
Avg Depth
395 $1,795 $1,895 $2,295 $1,995 $2,295 $2,495 $1,995 $2,295
54 48 34 39 29 24 30 26
6 6 6 6 6 6 6 6
9 8 6 7 5 4 5 4
$1,895 $1,695
58 53
6 6
10 9
10%
Linen-Silk
Dress Pants Dress Pants TOTAL Dress Pants Linen-Silk Khaki Navy Grey White Black Silk Suit Khaki Navy White Mauve Cotton Stretch Fit Khaki Navy White Patterned Linen Herringbone Houndstooth Tuxedo Trouser Regular Slim Plaid Silk Neutral
Receipt $ % Total Retail Price Units $802,003 $208,521 26% $62,556 30% $595 $50,045 24% $595 $41,704 20% $595 $29,193 14% $595 $25,022 12% $595 $192,481 24% $57,744 30% $585 $53,895 28% $585 $46,195 24% $585 $34,647 18% $585 $160,401 20% $64,160 40% $495 $56,140 35% $495 $40,100 25% $495 $96,240 12% $48,120 50% $525 $48,120 50% $525 $80,200 10% $44,110 55% $895 $36,090 45% $895 $64,160 8% $64,160 100% $725
Locs
Avg Depth
1106 105 84 70 49 42
21 21 21 21 21
5 4 3 2 2
99 92 79 59
21 21 21 21
5 4 4 3
130 113 81
21 21 21
6 5 4
92 92
21 21
4 4
49 40
11 11
4 4
88
21
4
10%
Warpstreme™ - Light Khaki
Pants Pants TOTAL Pants Warpstreme™ Light Khaki White Navy Black Chino Classics Khaki Navy Ivory White Stretch Colored Chino Light Blue Light Green Poppy Linen Pants Ivory White Navy
Receipt $ % Total $641,603 $192,481 $57,744 $48,120 $48,120 $38,496 $160,401 $48,120 $40,100 $40,100 $32,080 $160,401 $64,160 $40,100 $56,140 $128,321 $57,744 $38,496 $32,080
Retail Price
Units
Locs
Avg Depth
1497 30% 30% 25% 25% 20% 25% 30% 25% 25% 20% 25% 40% 25% 35% 20% 45% 30% 25%
$525 $525 $525 $525
110 92 92 73
21 21 21 21
5 4 4 3
$425 $425 $425 $425
113 94 94 75
21 21 21 21
5 4 4 4
$375 $375 $375
171 107 150
21 21 21
8 5 7
$395 $395 $395
146 97 81
21 21 21
7 5 4
8%
Classic Fit
Jeans Jeans TOTAL Jeans Classic Fit Light Denim Dark Denim Sand White Stretch Skinny Light Denim Sand White Faded Jeans Light Denim Dark Denim Distressed Jeans Light Denim
Receipt $ % Total Retail Price Units $401,002 $160,401 40% $51,328 32% $495 $44,912 28% $495 $35,288 22% $495 $28,872 18% $495 $128,320 32% $51,328 40% $475 $41,063 32% $475 $35,930 28% $475 $72,180 18% $39,699 55% $525 $32,481 45% $525 $40,100 10% $40,100 100% $565
Locs
Avg Depth
803 104 91 71 58
21 21 21 21
5 4 3 3
108 86 76
21 21 21
5 4 4
76 62
21 21
4 3
71
21
3
5%
Sweaters
Cardigan
Sweaters TOTAL Sweaters Cardigan Cashmere Cream Black Navy Crewneck Cashmere Cream Black Navy V-Neck Cashmere Cream Navy Other Cotton Mesh White Cream Cotton White
Receipt $ % Total Retail Price Units $240,600.94 $96,240.38 40% $96,240.38 100% $38,496.15 40% $1,495.00 $28,872.11 30% $1,495.00 $28,872.11 30% $1,495.00 $72,180.28 30% $72,180.28 100% $28,872.11 40% $995.00 $21,654.08 30% $995.00 $21,654.08 30% $995.00 $48,120.19 20% $48,120.19 100% $28,872.11 60% $995.00 $19,248.08 40% $995.00 $24,060.09 10% $14,436.06 60% $7,218.03 50% $595.00 $7,218.03 50% $595.00 $9,624.04 40% $9,624.04 100% $895.00
Locs
Avg Depth
691 26 19 19
6 6 6
4 3 3
29 22 22
6 6 6
5 4 4
29 19
6 6
5 3
12 12
4 4
3 3
11
4
3
5%
Outerwear
Outerwear Total Outerwear Rain Jacket Hooded Wind Breaker Rain Parka Baseball W.R. Car Coat
Receipt $ % Total $320,801 $96,240 $96,240 $48,120 $48,120 $32,080
Retail Price 4% 30% 30% 15% 15% 10%
$1,895 $2,000 $1,495 $900 $1,900
Units
Locs 51 48 32 53 17
Avg Depth 21 21 15 10 5
2 2 2 5 3
Rain Jacket
4%
Unit Assortment Plan Ralph Lauren’s Mens Flagship
Ralph Lauren - South Coast Plaza
867 Madison Avenue, New York, NY
3333 Bristol Street, Costa Mesa, CA
Ralph Lauren Men’s Flagship
Unit Assortment - New York 8% of Total Purple Label Budget Department
Percents
Budgets
Suits
18%
$1,363,405
Shirts
16%
$1,283,205
Shorts
15%
$1,042,604
Dress Shirts
14%
$962,404
Blazers & Sportscoat
12%
$802,003
Dress Pants
11%
$802,003
Pants
6%
$641,603
Jeans
3%
$401,002
Sweaters
3%
$401,002
Outerwear
2%
$320,801
$641,602
Suits Suits TOTAL Suits Single Breasted Tropical Performance Wool Suit - Light Navy Linen Pinstripe Suit - Blue Silk Blend Hopsack - Eggshell Linen Micro Houndstooth - Khaki Worsted Wool Fresco - Caramel Tropical Windowpane Suit - Navy Sharkskin Super 120's Wool Cotton Seersucker - Classic Blue Double Breasted Cotton - Navy Glendplaid Silk Tweed - Light Gray
Receipt $ % Total $115,488 $92,390 $16,630 $14,782 $12,011 $11,087 $10,163 $9,239 $9,239 $9,239 $23,098 $12,704 $10,394
Retail Price
Units 49
80% 18% 16% 13% 12% 11% 10% 10% 10% 20% 55% 45%
$2,495 $2,995 $2,295 $1,995 $2,295 $2,295 $2,495 $1,995
7 5 5 6 4 4 4 5
$2,350 $2,400
5 4
18%
Shirts Polos TOTAL Polos Stretch Black Navy White Red Slim fit Navy White Black Long Sleeve White Navy Casual Shirts TOTAL Casual Shirts Button Down White Pin Stripe Navy Gingham Light Blue Lightweight White Light Blue Pin Stripe
Receipt $ % Total $46,195 $20,788 $8,315 $7,276 $3,118 $2,079 $16,168 $5,659 $6,467 $4,042 $9,239 $5,081 $4,158 Receipt $
Retail Price 45% 45% 40% 35% 15% 10% 35% 35% 40% 25% 20% 55% 45%
% Total $35,930 $26,948 $8,084 $6,737 $6,737 $5,390 $8,983 $3,593 $2,695 $2,695
356 $375 $375 $375 $375
22 19 8 6
$395 $395 $395
14 16 10
$395 $395
13 11
Retail Price 35% 75% 30% 25% 25% 20% 25% 40% 30% 30%
Units
Units 75
$450 $450 $450 $450
18 15 15 12
$580 $580 $580
6 5 5
T-Shirts TOTAL T-Shirts Crewneck White Navy Black Long Sleeve Crewneck Navy White Henley Long Sleeve White Gray Navy Hooded T-Shirt Navy black
Receipt $
% Total $20,531 $7,186 $2,874 $2,515 $1,796 $6,159 $3,080 $3,080 $4,106 $1,642 $1,232 $1,232 $3,080 $1,848 $1,232
Retail Price 20% 35% 40% 35% 25% 30% 50% 50% 20% 40% 30% 30% 15% 60% 40%
Units 121
$115 $115 $115
25 22 16
$250 $250
12 12
$180 $180 $180
9 7 7
$280 $280
7 4
16%
Shorts Shorts TOTAL Shorts 6 inch Chino Khaki Navy White Warpstremeâ„¢ Khaki Navy Light Blue Light Green Swim Trunk Khaki Navy Light Blue Blue Linen-Silk Blue (Denim) Light Grey Drawstring Navy Light Grey Black Linen Patterned Herringbone Houndstooth
Receipt $ % Total $96,240 $22,135 $8,411 $7,083 $6,641 $19,248 $6,737 $4,812 $4,235 $3,465 $18,286 $5,120 $5,120 $4,389 $3,657 $14,436 $7,940 $6,496 $11,549 $4,620 $4,042 $2,887 $10,586 $5,293 $5,293
Retail Price
Units 260
23% 38% 32% 30% 20% 35% 25% 22% 18% 19% 28% 28% 24% 20% 15% 55% 45% 12% 40% 35% 25% 11% 50% 50%
$375 $375 $375
22 19 18
$425 $425 $425 $425
16 11 10 8
$275 $275 $275 $275
19 19 16 13
$450 $450
18 14
$325 $325 $325
14 12 9
$495 $495
11 11
15%
Dress Shirts Dress Shirts TOTAL Dress Shirts Classic Shirt Cotton Stretch Fit White Light Blue Striped Blue Windowpane Grey Black Navy Striped Purple Windowpane Blue Broadcloth Light Blue Light Grey Light Pink Light Green Light Purple Stretch Poplin Sky Blue Light Pink White Black Navy Dobby Light Pink Light Blue White Light Purple Linen Cream Blue Plaid Light Pink Light Green
Receipt $ % Total $89,824 $62,877 $25,151 $3,773 $3,773 $3,773 $3,773 $2,515 $2,515 $2,515 $2,515 $9,432 $2,358 $2,358 $1,886 $1,415 $1,415 $9,432 $1,886 $1,886 $1,886 $1,886 $1,886 $9,432 $2,829 $2,358 $2,358 $1,886 $9,432 $2,829 $2,358 $2,358 $1,886
Retail Price Units 209 70% 40% 15% 15% 15% 15% 10% 10% 10% 10% 15% 25% 25% 20% 15% 15% 15% 20% 20% 20% 20% 20% 15% 30% 25% 25% 20% 15% 30% 25% 25% 20%
$395 $395 $450 $495 $395 $395 $450 $495
10 10 8 8 6 6 6 5
$350 $350 $350 $350 $350
7 7 5 4 4
$495 $495 $450 $450 $450
4 4 4 4 4
$395 $395 $395 $395
7 6 6 5
$550 $495 $495 $495
5 5 5 4
Light Blue White Light Purple Linen Cream Blue Plaid Light Pink Light Green
$2,358 $2,358 $1,886 $9,432 $2,829 $2,358 $2,358 $1,886
25% 25% 20% 15% 30% 25% 25% 20%
Tailored Fit Poplin White Light Grey Cotton Sky Blue
$7,186 $3,952 $2,174 $1,779 $3,234 $3,234
8% 55% 55% 45% 45% 100%
Tuxedo Style 1 White Style 3 White Style 2 White Style 4 White
$8,982 $2,246 $2,246 $2,695 $2,695 $2,246 $2,246 $1,796 $1,796
10% 25% 100% 30% 100% 25% 100% 20% 100%
$10,779 $10,779 $3,234 $3,234 $2,156 $2,156
12% 100% 30% 30% 20% 20%
Easy Care Shirt Cotton Sky Blue Light Pink White Windowpane Grey
$395 $395 $395
6 6 5
$550 $495 $495 $495
5 5 5 4
$350 $350
6 5
$395
8
$595
4
$650
4
$495
5
$495
4
$425 $425 $425 $425
14% 8 8 5 5
Blazers & Sportscoat Blazers / Sportscoat Total Blazers / Sportscoat Single Breasted Linen Twill Suit Jacket- Cream Lightweight Wool Twill Sport Coat- Black Linen Silk Suit Light- Mauve Textured Linen Sport Coat- Light Blue Cotton Blend Sport Coat- Black Sharkskin sports coat- Navy Linen Twill Suit Jacket- Grey Cashmere Blazer- Navy Double Breasted Linen Silk Suit Jacket- Grey Basket-Weave Sport Coat- Eggshell
Receipt $ % Total $76,992 $61,594 $9,855 $9,239 $8,007 $8,007 $6,775 $6,159 $6,159 $6,159 $15,398 $8,469 $6,929
Retail Price 80% 16% 15% 13% 13% 11% 10% 10% 10% 20% 55% 45%
Dress Pants
Units 32
$1,795 $1,895 $2,295 $1,995 $2,295 $2,495 $1,995 $2,295
5 3 4 3 2 3 3
$1,895 $1,695
4 4
12%
Dress Pants TOTAL Dress Pants Linen-Silk Khaki Grey Black Silk Suit Khaki Navy Mauve Cotton Stretch Fit Khaki Navy Tuxedo Trouser Regular Slim Patterned Linen Herringbone Houndstooth Plaid Silk Neutral
% Total $70,576 $15,527 $5,434 $5,434 $4,658 $14,115 $4,940 $4,940 $4,235 $14,115 $7,058 $7,058 $14,115 $7,763 $6,352 $7,058 $3,529 $3,529 $5,646 $5,646
Retail Price
Units 116
22% 35% 35% 30% 20% 35% 35% 30% 20% 50% 50% 20% 55% 45% 10% 50% 50% 8% 100%
$595 $595 $595
9 9 8
$585 $585 $585
8 8 7
$495 $495
14 14
$895 $895
9 7
$525 $525
7 7
$725
8
11%
Pants Pants TOTAL Pants Warpstremeâ„¢ Light Khaki White Navy Black Chino Classics Khaki Navy Ivory White Stretch Colored Chino Light Blue Light Green Poppy Linen Pants Ivory White Navy
Receipt $ % Total $38,496 $11,549 $3,465 $2,887 $2,887 $2,310 $9,624 $2,887 $2,406 $2,406 $1,925 $9,624 $3,850 $2,406 $3,368 $7,699 $3,465 $2,310 $1,925
Jeans Retail Price
Units 90
30% 30% 25% 25% 20% 25% 30% 25% 25% 20% 25% 40% 25% 35% 20% 45% 30% 25%
$525 $525 $525 $525
7 5 5 4
$425 $425 $425 $425
7 6 6 5
$375 $375 $375
10 6 9
$395 $395 $395
9 6 5
6%
Jeans TOTAL Jeans Classic Fit Light Denim Dark Denim Sand White Stretch Skinny Light Denim Sand White
Receipt $ % Total $19,248 $9,624 $3,080 $2,695 $2,117 $1,732 $9,624 $3,850 $3,080 $2,695
Retail Price
Units 40
50% 32% 28% 22% 18% 50% 40% 32% 28%
$495 $495 $495 $495
6 5 4 3
$475 $475 $475
8 6 6
3%
Sweaters, Outerwear Sweaters TOTAL Sweaters Cardigan Cashmere Cream Navy Other Cotton Mesh White Cream Cotton White
Outerwear Total Outerwear Rain Jacket- Navy Rain Parka- Black W.R. Car Coat- Black
Receipt $ % Total Retail Price Units $19,248 44 $10,586 55% $10,586 100% $5,293 50% $1,495 4 $5,293 50% $1,495 4 $8,662 45% $5,197 60% $2,598 50% $595 4 $2,598 50% $595 4 $3,465 40% $3,465 100% $895 4
Receipt $ % Total Retail Price Units $12,832 $5,133 40% $1,895 $3,850 30% $1,495 $3,850 30% $1,900
7 3 3 2
3% 2%
Unit Assortment - Costa Mesa 3% of Total Purple Label Budget Department
Percents
Budgets
Shirts
22%
$52,932
Shorts
20%
$48,120
Jeans
14%
$33,684
Pants
12%
$28,872
Dress Pants
9%
$21,654
Dress Shirts
9%
$21,654
Outerwear
8%
$19,248
Sweaters
6%
$14,436
Suits
-
-
Blazers & Sportscoat
-
-
$240,601
Shirts Polos TOTAL Polos Stretch Black Navy White Red Slim Fit Navy White Long Sleeve White Navy
Casual Shirts TOTAL Casual Shirts Button Down White Pin Stripe Navy Gingham Light Blue Lightweight White Light Blue
Receipt $ % Total $23,819 $10,719 $4,287 $3,751 $1,608 $1,072 $3,751 $1,688 $2,063 $4,764 $2,620 $2,144
Retail Price 45% 45% 40% 35% 15% 10% 35% 45% 55% 20% 55% 45%
Units 49
$375 $375 $375 $375
11 10 4 3
$395 $395
4 5
$395 $395
7 5
Receipt $ % Total Retail Price Units $18,526 35% 38 $12,042 65% $3,613 30% $450 8 $3,010 25% $450 7 $3,010 25% $450 7 $2,408 20% $450 5 $6,484 35% $3,242 50% $580 6 $3,242 50% $580 6
T-Shirts TOTAL T-Shirts Crewneck White Navy Black Long Sleeve Crewneck Navy White Henley Long Sleeve White Gray Navy Hooded T-Shirt Navy
Receipt $ % Total Retail Price Units $10,586 20% $3,176 30% $1,270 40% $115 $1,112 35% $115 $794 25% $115 $3,176 30% $1,588 50% $250 $1,588 50% $250 $2,647 25% $1,059 40% $180 $794 30% $180 $794 30% $180 $1,588 15% $1,588 100% $280
61 11 10 7 6 6 6 4 4 6
22%
Shorts Shorts TOTAL Shorts Warpstremeâ„¢ Khaki Navy Light Blue Light Green Swim Trunk Khaki Navy Light Blue Blue 6 inch Chino Khaki Navy White Linen-Silk Blue (Denim) Light Grey Drawstring Navy Light Grey Black
Receipt $ % Total $48,120.2 $12,030.1 $4,210.5 $3,007.5 $2,165.4 $2,646.6 $11,548.8 $3,233.7 $3,233.7 $2,771.7 $2,309.8 $10,586.4 $4,022.8 $3,387.7 $3,175.9 $7,699.2 $4,234.6 $3,464.7 $6,255.6 $2,502.3 $2,189.5 $1,563.9
Jeans
Retail Price
Units 135
25% 35% 25% 18% 22% 24% 28% 28% 24% 20% 22% 38% 32% 30% 16% 55% 45% 13% 40% 35% 25%
$425 $425 $425 $425
10 7 5 6
$275 $275 $275 $275
12 12 10 8
$375 $375 $375
11 9 8
$450 $450
9 8
$325 $325 $325
8 7 5
20%
Jeans TOTAL Jeans Classic Fit Light Denim Dark Denim Sand White Stretch Skinny Light Denim Sand White Faded Jeans Light Denim Dark Denim Distressed Jeans Light Denim
Receipt $ % Total Retail Price Units $33,684 67 $13,474 40% $4,312 32% $495 9 $3,773 28% $495 8 $2,964 22% $495 6 $2,425 18% $495 5 $10,779 32% $4,312 40% $475 9 $3,449 32% $475 7 $3,018 28% $475 6 $6,063 18% $3,335 55% $525 6 $2,728 45% $525 5 $3,368 10% $3,368 100% $565 6
14%
Pants Pants TOTAL Pants Warpstremeâ„¢ Light Khaki White Navy Chino Classics Khaki Navy Ivory Stretch Colored Chino Light Blue Light Green Poppy Linen Pants Ivory Navy
Receipt $ % Total $28,872 $8,662 $3,032 $3,032 $2,598 $7,218 $2,526 $2,526 $2,165 $7,218 $2,887 $1,805 $2,526 $5,774 $2,887 $2,887
Dress Pants Retail Price
Units 67
30% 35% 35% 30% 25% 35% 35% 30% 25% 40% 25% 35% 20% 50% 50%
$525 $525 $525
6 6 5
$425 $425 $425
6 6 5
$375 $375 $375
8 5 7
$395 $395
7 7
9%
Dress Pants TOTAL Dress Pants Linen-Silk Khaki Navy Grey Black Silk Suit Khaki Navy Mauve Cotton Stretch Fit Khaki Navy
% Total $21,654 $7,579 $2,274 $2,046 $1,743 $1,516 $7,579 $2,653 $2,653 $2,274 $6,496 $3,248 $3,248
Retail Price
Units 39
35% 30% 27% 23% 20% 35% 35% 35% 30% 30% 50% 50%
$595 $595 $595 $595
4 3 3 3
$585 $585 $585
5 5 4
$495 $495
7 7
9%
Sweaters, Outerwear Sweaters TOTAL Sweaters Cardigan Cashmere Cream Navy Crewneck Cashmere Cream Black
Outerwear Total Outerwear Hooded Wind Breaker- Navy Rain Parka- Black Baseball Jacket- Navy/Crea m
Receipt $ % Total Retail Price Units $14,436 12 $7,218 50% $7,218 100% $3,609 50% $1,495 2 $3,609 50% $1,495 2 $7,218 50% $7,218 100% $3,609 50% $995 4 $3,609 50% $995 4
Receipt $ % Total Retail Price Units $19,248 $7,699 40% $2,000 $5,774 30% $1,495 $5,774 30% $900
14 4 4 6
8% 6%
Thanks