COMPANY OVERVIEW
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PLACE
1* $ƫ 0 Tesla Keynote 2020 !.) *!*0ƫ + 0%+*ƫ%* Palo Alto, CA +,ġ ,ƫ + 0%+*/ Seattle, WA Aspen, CO Chicago, IL Miami, FL Washington DC Austin, TX Los Angeles, CA New York City, NY
PEOPLE
Why them? Recognizable for both Gen-X and Millennials Californian vibe Positive and Uplifting Following Justin Timberlake Instagram – Twitter –
46.8 M 63.4 M
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Jessica Biel 4.1 M 885 K
Total Instagram – 50.9 M Twitter – 64.3 M What they’ll do 4 posts per month per outlet split between the two of them Appearances: TESLA FORM will be introduced at TESLA Keynote in July of 2020 Held at the TESLA Headquarters in Palo Alto, CA Includes them introducing them the project Opening of permanent store in Palo Alto, CA NYC and LA Pop-ups
PROMOTION
.#!ƫSocial Mediaƫ .!/!* ! Magazine Editorials + ƫ !,+.0 ƫ * .,!.Ě/ƫ 6 .ƫ
PRODUCTS & PRICE
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SUSTAINABILITY AND TECHNOLOGY
PINEAPPLE LEATHER
SOY SILK
SOLAR-POWERED (Watch and Jacket)
DRY DYEING
UP-CYCLED FIBERS AND METALS
SWOT Analysis
Strengths: Đƫƫƫƫƫƫ 0.+*#ƫ . * ƫ% !*0%05ƫ Đƫƫƫƫƫƫ !ƫ%*ƫ0$!ƫ *%0! ƫ 0 0!/ Đƫƫƫƫƫƫ 1/0 %* (!ƫĥƫ.! 5 ( (! Đƫƫƫƫƫƫ !* !.ƫ*!10. (%05
Weaknesses: Đƫƫƫƫƫƫ %#$ƫ,+ 1 0%+*ƫ +/0 Đƫƫƫƫƫƫ %)%0! ƫ/1,,(5ƫ $ %*
Opportunities: Đƫƫƫƫƫƫ ! %*#ƫ )!.% *ƫ" /$%+*ƫ%* 1/0.5 Đƫƫƫƫƫƫ 0.+*#ƫ%*0!.* 0%+* (ƫ . * ƫ.! +#*%0%+*
Threats: Đƫƫƫƫƫƫ +),!0%0%+* Đƫƫƫƫƫƫ %#$ƫ +/0ƫĥƫ(%)%0! ƫ/1,,(5ƫ $ %*ƫ+"ƫ) 0!.% (/
PHOTOSHOOT
IN-STORE SIGNAGE
WEBSITE
VIEW COLLECTION
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SPECIAL THANKS TO
Steve Schulte
Andy Resende
Olivia Bishop
Jonathon Oppenheim
Kendall Jackson