Abby glover 251322 ouil505

MODULE ASSESSMENT FEEDBACK

LEEDS COLLEGE OF ART

Module Title: Brief Title: Student Name: Product, Range & ILLUSTRATION 2: Abby Glover 251322 Distribution Applied Illustration Module/Unit Outcomes: - In this brief, you will be assessed on your ability to achieve the Weighting Mark outcomes using skills from the following list: problem analysis, research, critical (%) awareness, visual quality, innovation, technical competence and professionalism Demonstrate an informed understanding of issues relating to media, 64 5A7 communication, audience and context through the delivery of solutions to brief 10% led problems or clearly identified creative concerns.

(Knowledge & Understanding - Critical Awareness) 5A8 Understand the potential and limitations of technologies and processes used in 68 the production of illustration for 2d, 3d and/or 4d distribution.

20% (Knowledge & Understanding - Research) Analyse and critically evaluate the impact of social, cultural, technological 64 5B5 and/or ethical concerns on the development of solutions to problems relevant to 20% individual creative concerns.

(Cognitive Skills - Problem Analysis, Problem Solving) 5C6 Explore and apply a range of appropriate practical and conceptual approaches to 68 self-determined ideas, concepts, solutions/proposals in response to own 20% identified intentions and relevant practices (Practical Skills - Practical and Conceptual Development) Produce technically competent and conceptually appropriate outcomes to 66 5C7 identified problems through the selection and application of visual skills.

10% (Practical Skills - Visual Quality and Technical Competence) Demonstrate the ability to plan and carry out a period of increasingly self72 5D5 directed study through the appropriate use of workshop areas, studio activities 20% and project management skills.

(Key Transferable Skills - Presentation and Evaluation) All grades are provisional and are subject to confirmation and/or review by the Board Total 67 % of Examiners held at the end of the academic year mark for module Evidence :- For this project you were required to submit: 1) VISUAL JOURNAL - Demonstrating your ability to develop, maintain and extend an exploration of drawing, image, format and media in response to identified visual research and thematic content.

2) STUDIO PRACTICE BLOG - demonstrating a range of approaches to the sourcing, collecting and responding to a breadth of primary and secondary forms of information and material. Your Studio Practice Blog should provide thorough, consistent and organised documentation of the practical, conceptual and material development of your resolved pieces. You will also need to demonstrate a range of approaches to sourcing, analysing and evaluating a breadth of contextual references appropriate to the development of your practical work. These posts should provide a thorough, consistent and organised record of your research into contemporary creative practice, professional concerns and issues relating to audience, context and function.

3) PRODUCTS, PROPOSALS & PRESENTATION BOARDS - demonstrating the ability to identify, exploit and present successful practical solutions to identified problems. Please see specific Studio Briefs for submission requirements 4) WRITTEN SUMMATIVE EVALUATION (750 words) - demonstrating your ability to communicate reflective observations on your own work and studio practice in relation to appropriate contextual references and technical practices.

Module Code: OUIL505

Academic Malpractice is a serious matter which can attract severe penalties permanent exclusion from the College. See Academic Regulations for further details.

For administration use only Mitigating Circumstances Claim submitted

Extension Agreed:

Extended Deadline:

Details Resubmission ILOs failed Details

Resubmit(ďƒź)

[1ST/2ND/Final attempt] [Capped 40%/Uncapped] Delete as appropriate

New Deadline Date:

Written Feedback Learning Outcome 5A7

5A8

5B5

5C6

5C7

5D5

Comments The documentation of your work is very good and demonstrates a very good understanding of issues relating to media, communication, audience and function.

Your work is presented clearly and professionally and demonstrates a strong level of visual and written communication.

The work presented demonstrates a very good ability to inform your design decisions through a range of appropriate research methods. The selection and evaluation of your source material is very good and has allowed you to respond effectively to the problems in your selected brief.

Your analysis of the intended function and context of your work is very good. The conceptual development of your ideas has benefitted from an awareness of the appropriate and relevant functions of proposed products. Ongoing self-evaluation has allowed you to identify the potential in your ideas but this could have been exploited more fully.

The development of your work is very good and demonstrates a high level of practical investigation and application that could have been more consistent. You have identified a range of appropriate creative intentions that have been explored through a sustained investigation of appropriate practical approaches, testing and media investigation.

The selection and resolution of your ideas is very good and demonstrates an ability to critically evaluate and apply a range of practical processes in order to produce a high level of technical application when resolving a range of clearly identified products.

The processes and materials that you have selected suggest a high level of awareness when considering the relationship between product range and method of distribution that could have been more informed.

The documentation of your work is excellent and demonstrates high level of project management. Your self-directed access to a range of appropriate media and technologies has allowed you to develop a highly individual body of work that has benefitted from a pro-active use of the studio environment.

Tutor’s Comment

You have worked really hard towards resolutions during this Module and managed workload / time very effectively. The work presented is aligned to the developments made in CoP and what could potentially become a serious critique of some of the more negative influences of ‘surface’ culture. But to push this forward, valid research is paramount now. You need to really break apart and reconstruct your image making, and ensure you are selecting from established and successful practitioners as inspiration. Have a look at Kate Prior / Hattie Stewart / Quentin Jones. Balancing critique with commercial sales isn’t an easy route, but you are clearly developing a direction related to your questioning of your immediate cultural environment.

DATE TUTOR’S NAME Eleanor Mulhearn

29.5.15