OUIL603 Extended Practice BRIEF TITLE Fever Tree – YCN Competition Brief Create a series of designs for our annual limited edition bottle campaign that will be eye catching on a busy retail shelf. You can approach this graphically, illustratively, or in any other visual style you see fit. You should select at least one of the five regions detailed in the project pack and create a set of four different designs inspired by four different countries within that region that are affected by malaria. Whilst each bottle should have its own look and feel, they also need to look like they are from one collection – and part of the same family.
Product
Tone of Voice
You should work to a ‘wrap’ design that adheres to the current footprint of the 500ml Tonic bottle – and that inspiringly embellishes it.
The designs must be beautiful and sophisticated in style (not childish in any way) to achieve stand out and to connect with our premium target audience. They must also incorporate the key information on the front of the bottle to clearly communicate the brand and product name to the consumer.
Based on one region 4 x Designs for 4 different countries To work as a set Audience Our existing and potential consumers span a broad 3565 age range. They are driven by quality and are prepared to pay more for it. Many a prosperity towards G&T and will choose premium brands of spirits over own brand labels
Context
Annual limited edition bottle designs Fit around the existing label Ideally be instantly recognisable of the continent or country Create intrigue and interest amongst existing Fever-Tree consumers without alienating or confusing them. Entice new consumers to purchase Fever- Tree for the first time.
Mandatory Requirements
Deliverables
4 beautiful, premium, recognisable designs based on one continent / region and 4 different countries
4 Limited Edition Label Designs