OUIL603 Extended Practice BRIEF TITLE Fever Tree – YCN Competition Brief Create a series of designs for our annual limited edition bottle campaign that will be eye catching on a busy retail shelf. You can approach this graphically, illustratively, or in any other visual style you see fit. You should select at least one of the five regions detailed in the project pack and create a set of four different designs inspired by four different countries within that region that are affected by malaria. Whilst each bottle should have its own look and feel, they also need to look like they are from one collection – and part of the same family.
Product
Tone of Voice
You should work to a ‘wrap’ design that adheres to the current footprint of the 500ml Tonic bottle – and that inspiringly embellishes it.
The designs must be beautiful and sophisticated in style (not childish in any way) to achieve stand out and to connect with our premium target audience. They must also incorporate the key information on the front of the bottle to clearly communicate the brand and product name to the consumer.
Based on one region 4 x Designs for 4 different countries To work as a set Audience Our existing and potential consumers span a broad 3565 age range. They are driven by quality and are prepared to pay more for it. Many a prosperity towards G&T and will choose premium brands of spirits over own brand labels
Context
Annual limited edition bottle designs Fit around the existing label Ideally be instantly recognisable of the continent or country Create intrigue and interest amongst existing Fever-Tree consumers without alienating or confusing them. Entice new consumers to purchase Fever- Tree for the first time.
Mandatory Requirements
Deliverables
4 beautiful, premium, recognisable designs based on one continent / region and 4 different countries
4 Limited Edition Label Designs
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice BRIEF TITLE Feel Good Dirnks Co. YCN Competition Brief We want you to re- engage 18-35 year old females with the Feel Good Brand, and are very open minded aa to how you go about doing it. We want you to spread feel goodness, driving awareness and inspiring people to engage with the brand and buy the product. We want to remind and reassure the target audience that Feel Good is relevant for them, that it’s simple and honest and that it delivers against their needs of wanting healthier cleaner drinks. This is a deliberately very open brief, and you are free to demonstrate your creative thinking in any medium or combination of media you see fit.
Product
Tone of Voice
New campaigns such as press ads, PR, packaging, social media, on pack promotions, in- store engagement; concepts for grabbing people on the streets or fresh thoughts for how our bottles and packs look
Honest. Big Fruit. Fun Fruity. Upbeat. Modern. Not worthy. Not Preachy. Good Honest Fun.
Audience
Context
18-35 yr old millennials.
The soft drinks category is highly competitive and heavily promoted. The areas in growth are healthier ones such as water and flavored water.
• United by attitude rather than age, sex, money or geography • Healthy but not obsessive eg. they go to the gym but they will enjoy that slice of cake • Want quality at a fair price • Lead busy lives and use technology to save time and communicate • Sociable, Ambitious, Adventurous • Must talk regularly to them, they care and can help • Marketing savvy..... keep it real! • They are socially conscious • Work hard – play hard ethos • When would they drink FG? At lunch in 275ml or 400ml format and then in the evening with their meal instead of alcohol (750ml larger bottle poured into glass)
There’s currently a backlash on sugar in the category and products that claim to be healthy but really have additional sugars added in. Feel Good has no sugar added except the naturally occurring sugar in the fruit. Tesco have recently removed high sugar drinks from kids category. Available in Tesco, Asda, Sainsburys, Spar and cafes, parks, deli’s and restaurants across the country.
Mandatory Requirements
Deliverables
We want you to think about the moments, formats, and contexts in which we can most successfully engage with our target audience.
We want you to show us how we can spread the word about Feel Good and get more people feeling good.
How can we spread positivity and connect with this audience in fresh and memorable ways?
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice BRIEF TITLE Wedding Invites Brief To design and print a range of wedding invitations for a client to choose from and to enhance my portfolio. Wedding invitations and supporting parts. Presented professionally.
Product
Tone of Voice
Wedding invites - Wedding Invites - Reception Invites - Food Menus - Poem - Reply Cards - Envelope
Hand made, delicate, fun, romantic, formal, floral
Audience
Context
Wedding Guests Other Potential Clients
Posted amongst friends and family, A design I will use as part of my portfolio to show skills in live project management & product making
Additional information/Considerations Using colour scheme; Pink, Cream, Silver.
Mandatory Requirements
Deliverables
Wedding Invitations and supporting parts, designed and printed myself.
25x Wedding invite packs (25 wedding invitations, 25 x Reception cards, 25 x Poem cards, 25 x Reply Cards, 25 x Menus) 25x Reception only packs (25 x Reception cards, 25 x Reply cards)
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice BRIEF TITLE Brief To develop a range of gift cards that could be sold online, on markets and potentially in gift card shops, The cards must adopt a playful, fun tone of voice. They should stand out on a busy shelf. They must appeal to a young female audience.
Product
Tone of Voice
Gift Cards and Potential extended ine, e.g Wrap, Tags and bags
Fun, Cute, Quirky, Animals, Brush lettering
Audience
Context
16-30 year olds – Receivers and Buyers of gift cards
Online, on markets and potentially in gift card shops
Mandatory Requirements
Deliverables
Mandatory Requirements Range of Gift cards, wrap, tags, gift bags.
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice BRIEF TITLE Illustrated Gift/ Office supplies Brief Develop a range of Illustrated products that can be sold as gifts. The Range will be ‘Giftware’ - Mainly office supplies/ stationary (e.g. Pencil Pot, Notebooks, Rulers) & Gifts such as cards, gift-wrap, mugs, and coasters. This will be extended to home furnishings, e.g cushions & tea towels. I believe that making these products will also broaden my creative skillset, carrying on a body of work I really enjoy making.
Product
Tone of Voice
Range of Gift Products - Stationary and Homeware
Humorous, Fun, Colourful
Audience
Context
Families, Children, Students 18-35 Year olds
Shop sold items, Physically & online
Mandatory Requirements A range of printed products
Deliverables
BA (Hons) Illustration - Level 06 OUIL603 Extended Practice BRIEF TITLE Brief To create a makeup campaign that appeals to a young adult female audience, based on specific fantasy themes and colours. This should include mock - ups of products, as well as imagery to advertise each product.
Product
Tone of Voice
Nail Varnish & Lipstick packaging designs and campaigns.
Fantasy, girly, pretty, floral.
Audience
Context
Women aged 18- 25
Exhibition work To create mock ups of cosmetic items as if they were to be sold in a shop/ online. Supporting campaigns - Large scale wall hangings/ pieces to advertise the products.
Additional information/Considerations
Mandatory Requirements
Deliverables
Cosmetic range mock - ups Advertising Campaign
Produced & proposed; Make-up Range -4x Nail Varnish shades -4x Lipstick shades In the Form of -4x Themed Campaigns: Evil Queen Princess Mermaid Fairy