BA (Hons) Illustration Context of Practice 3 Proposal Form Make sure you print a copy off for your own records Name:
Abby Glover
E-mail:
Ag251322@students.leeds-art.ac.uk
SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN
Level 4:
Level 5:
Fine art / illustration differences
How Does Our Relationship with the Media have an Effect on the Way We Shape Our Own Identity?
AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT increased consumption of popular visual culture/ celebrity from technological development (smartphones and the internet) The production of the contemporary celebrity – globalisation of the media consumption of celebrity as a product Research question I am investigating; how has technological development influenced our consumption of internet content/ global trends(... or something like that) 1. What research needs to be undertaken into the general and specific contexts of your practice? My ideas are from successes in my practice from level 5. Research into how the media has an effect on the ways we shape our identities in COP2, as well as a project on the social effects of celebrities has sparked my interest in celebrity cuture. I want to explore why they are such a huge part of capitalism and consumerism. It is suggested by some of my academic sources that it is a social phenomenon; the importance of the celebrity as arrived from many recent changes in western culture. This involves the media and the rise of the internet, and the decrease in religion, and other factors. My interest is based on female celebrities, especially pop musicians. This is because they seem to be the most predominant figures in the media, their images and messages consumed by young people daily. They also have the most presence on social media, an increasingly large part of young people's lives.
2. What approach(es) will you take and what processes, methods, materials and tools are to be involved in research into your practice? I want to ask, why is the internet and social media so important in our society and what are their effects on attitudes? How much influence they have and how has this increased. In what ways are they consumed by normal people? Sociological methodology. I will investigate these questions by reading other's comments on/ research into the rise of celebrity culture, and into increased internet use that informs popular culture I hope that this will then make my questions more focused and it willl lead to explaining the phenomenon of internet trends becoming popular. This will better my practice, as the practical work I make will be more informed and therefore more sellable. I also hope to undertake primary research. At this moment I intend to look to the public, and see how the new media has had an impact on their lives. This would be done by undertaking questionnaire(s). I also want to explore work made from similar themes by visiting galleries, and tourist attractions.