Instagram Users Age
Facebook Users Age
VOGUE Readers The age and gender statistics I’ve looked at may explain why the most followed celebrities are young women, as most of Instagram users are young women (68%) and 60% of users are under 35. This backs up my earlier speculation that women may follow celebrities on social media for guidance on how to be successful. I should also aim my work at this demographic, as Sophie would fit into this category of celebrity - she is a young woman. I’ve made VOGUE adverts, which are aimed at a similar demographic. (see left) This means that I should also mock up an Instagram page, as it is the social media most used by young females. The age groups for twitter and Facebook are still mostly younger users, but they have more older users; Twitter has 42.8% of users older than 35, Facebook 47%, whereas Instagram only has 21.1% of users who are older than 35. This would explain why the most liked celebrities on Facebook are older and have been famous for longer, e.g. Eminem (age 43) and Will Smith (47) and most followed Instagram celebrities are generally younger, e.g. Kylie Jenner (18) and Selena Gomez (23).