Abby Waylett Portfolio

ABBY

W AY .L E T T Graphic Designer Creative Thinker Web

. .

Photographer Print Adobe Cs6

HEY

MY NAME IS

ABBY WAYLETT AND I AM

CREATIVE

A LITTLE

SOMETHING

ABOUT ME I LIVE IN BLACKPOOL BUT GO TO UNIVERSITY IN HUDDERSFIELD, I LIKE A GOOD CUPPA TEA IN THE MORNING- 2 SUGARS AND MILK THEN A SCARY FILM IN BED AT NIGHT

HEY

MY NAME IS

ABBY WAYLETT AND I AM

CREATIVE

Client: Sharp & Best Western Brief: This was a live brief set by Sharp Agency for their client Best Western hotels. The aims and outcome for the project was to make Gen Y want to stay in a Best Western hotel. After researching and exploring trend reports, surveys and competitors I decided to develop an Eco concept that I pitched to the clients.

Within the Eco concept I explored and developed a series of posters that advertised the new Eco hubs within hotels and the new loyalty card.

Client: Blackpool Sixth Form Brief: This is just some of the work that I have produced during my work placement at Blackpool Sixth. Whilst being there I feel that I have had a hands on experience learning about marketing and design. I have been involved in everything from campaign work, social media, web design, filming and everything in between. Not only have I contributed on a surface level but some ideas I have put forward have had a direct impact on the work that we do there.

n e p O s t n e Ev ! th ix S l o o p k c la B e c Experien Saturday 5th October 10am-2pm

Wednesday 16th October 5:30pm-9pm Thursday 14th November 5:30pm-9pm Love it!

For more information please visit:

www.blackpoolsixth.ac.uk Blackpool Sixth Form, Blackpool Old Road, Blackpool, FY3 7LR Tel: 01253 394911 Email: enquiries@blackpoolsixth.ac.uk

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Project: Batiste Brief: The brief was to produce four new graphic identities and fragrances. The final outcomes had to include 4 bottle designs for the 3 different sized bottles, a web page and point of sale design.

After researching and looking at trends I was quickly inspired by the story telling idea and produced a concept board followed by a number of inspirations boards including typography, packaging and POS. This Brief was a particular challenge to me as I wasn’t very experienced in Illustrator but soon learnt as I produced pattern and icons that I later applied to the bottles.

MarediModa Trend Board Under the sea

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Floral prints appear psychedelic as photographic collages combine with hints of animal print, saturated colours and digital effects.

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)RU WKLV FRQFHSW , ZDQW WR ORRN DW VWRU\ telling. The Fragrance of the bottle will be depending on the tale of the story.

An example would be if the story was about wild animals the fragrance could be Jungle or if the story was about Dinosaurs then it could be prehistoric! ,GHDV IRU SRVVLEOH VWRULHV FRXOG EH retells of the classic fairytales for LQVWDQFH 7KXPEHOLQD DQG KDYH D Ă RUDO GHVLJQ ,Q WHUPV RI WKH GHVLJQ LW ZLOO be based on pastel colours, icons and VLPSOH VKDSHV )RU P\ LQVSLUDWLRQ , have looked at tribal art and childrens illustrations. This will under complicate the design and make it more appealling to the target audience.

Bottle Designs

Future tribes

Tribal prints move forward, introducing colourful hues within prints and hardware, maintaining traditional roots while introducing seasonal brights. Animal prints, Aztec references and tribal etchings are key.

Animated animal prints

7KH HPSKDVLV RQ FRORXU LQIXVHG SULQWV ÀOWHUV through into animal prints as traditional animal patterns are replaced with faux-real brights or overlaid with ombrÊ colour effects.

Animal camo A quirky alternative to authentic camo prints, this look embraces a hand-drawn aesthetic and a warm colour palette of military-inspired QHXWUDOV WR FUHDWH UHZRUNHG FDPRXĂ DJH patterns.

Project: Artifact

Icons

Brief: This brief was to take a previous project about infographics and develop it into a physical representation.

In this project I learnt that it is ok to change ideas if your first one doesn’t work. After a few weeks of researching into a ‘de-bucket list’ I realised I didn’t have the resources to carry on and changed the direction to producing a pack of top trump cards. Within this project I produced my own type and learnt a lot about illustrator and producing Icons. At the end of the project a lot of time and effort went into cutting out the cards individually and sticking them back to back, this was well worth the task as I ended up with a great set of cards for the final piece.

Icons

N s Card Busines 54 539876 Tel: 012 r Designe Graphic

Typography

Cards

Cards

Cards

Cards

Project: A2 Level Exam Brief: The brief was to produce a number of graphic products that would promote the awareness of Global Warming. In order to achieve these final images I went through various research stages looking at existing campaigns, the target audience and artistic influences. This project is one of my personal favorites as I truly pushed the artwork to the limits through the use of various techniques. Starting out on Photoshop and then mix media to distress the images I had created. As a final push after much experimentation I photographed some of the images in a fish tank to make it appear underwater.

Project: A2 Level Coursework Brief: The brief for this project was to brand and advertise a new soft drink.

Once again I started off by researching many different areas from advertising logos to the different flavours of drink.

What I believe made this project such a success was the use of good photography and both mixed media and digital experimentation. Once I had some images and materials to work with I developed and adapted the design to suit many different products. These included posters, place mats, bottle labels, glasses and packaging.

“Blackpool Sixth Form’s student magazine team were awarded the Best Environmental Strategy Award and the Bronze Award for Best Overall entry at the Shine 2011: School Media Awards”

ABBY

W AY .L E T T Graphic Designer Creative Thinker Web

. .

Design Experience

2013- 4 month placement at Blackpool Sixth 2010- Wedding Invitations - Paid Logo Designs

Photographer Print Adobe Cs6

- Exhibition Booklet

- Placed in Photography Competition - Photographer at Civic Trust event

Graphic Designer Photographer 07595415202 abbywaylett@hotmail.co.uk

http://abbywaylettdesign.wordpress.com

2009-10 -Editor of Design and Photography in college magazine

Skills

2008- 2 week work placement Hesketh Press,

-Design Skills

-Personal Skill

Adobe Illustrator Adobe Indesign

organised and fun. As well as being a Creative thinker I work well in both a team and independently. I always

Adobe Photoshop

I would describe myself as being friendly, resourceful,

QuarkXpress Microsoft Word Microsoft Powerpoint

try to go above and beyond making me ambitious and dedicated to everything that do.

Education

2009-2011-Blackpool Sixth Form College -Graphic Design = A* -Photography = A* -English Language = B -Applied ICT = Distinction 2011-University of Huddersfield BA (Hons) Graphic Design Passed First year of University with a 2.1 Passed Second year with a 2.1

Previous Employment

KFC Primark Waitress Cala Gran Student Ambassador Blackpool Tower Dungeons In all these jobs I learned different skills which are key in a workplace environment. For example at KFC I had to be faced paced and think on my feet. When I worked as a photographer at Cala Gran I had to be confident and approchable to the public and finaly as a Student Ambassador I have learnt leadership skills in taking charge of a group of people.

Interests

Photography - Outside of my university work I love photography, in particular Traveling

landscapes, people and animals

- I would love to travel the world one day but just visiting new

places in the UK is what me and my friends do during holidays.

Scuba Diving- I have gained various open water qualifiactions in the sport.