A MAN WHO THOUGHT
DIFFERENT A BIOGRAPHY BY ANDREA CALDERÓN
First edition Guatemala, 2014
An Universidad San Carlos de Guatemala proyect book An imprint of Print it. STEVE JOBS: THE MAN WHO THOUGHT DIFFERENT. Copyright (C) 2014 by Andrea Calder贸n. All rights reserved. Printed in Guatemala by Print It Boulevard Las Jacarandas Lote 3, Cayal谩, Zona 16, 01016 Guatemala City, Guatemala.
Disclaimer: This biography is not endorsed by Apple. This is an unauthorized/unofficial biography.
“Your time is limited... have the courage to follow your heart and intuition.� -Steve Jobs
Steve Jobs was born in San Francisco and was adopted by the family of Paul and Clara Jobs of Mountain View, California.
Jobs enrolled at Reed College in Portland, Oregon.
Jobs returned to California and began attending meetings of the Homebrew Computer Club with Steve Wozniak. He took a job as a technician at Atari, with the primary intent of saving money for a spiritual retreat to India.
When Jobs was just 21. He and Wozniak started Apple Computers. The duo started in the Jobs family garage, after Jobs sold his Volkswagen bus and Wozniak sold his belloved scientific calculator.
Apple I
$774,000 earned by the first model, the Apple I. In 1979 $139 Million Apple II sales
hello.
Apple released the Macintosh, marketing the computer as a piece of a counter culture lifestyle: romantic, youthful, creative. The Macintosh 128k initial price was $2,495 and it was still not IBM compatible.
NeXT, Inc.
1985 Jobs resigned as Apple’s CEO to begin a new hardware and software company called NeXT, Inc. NeXT, Inc, floundered in its attempts to sell specialized operation system to mainstream America. In 1997 Apple buys NeXT, Inc. for $429 million.
PIXAR
1986 Jobs purchased an animation company from Geoge Lucas, which later became Pixar Animation Studio for $10 million. Believing in Pixar’s potential, Jobs initially inversed $5 million of his own money into the company. The studio merged with Walt Disney in 2006, making Steve Jobs Disney’s largest shareholder.
Jobs returned to his post as Apple’s CEO. With a new management team, altered stock options, and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products such as the iMac, effective branding campaigns, and stylish designs caught the attention of consumers once again.
iMac (Bondi Blue) was apple’s computer for the new millennium. Aimed at the low-end consumer market and designed with the internet in mind, the iMac was positioned by Apple as the most original new computer since the original Mac in 1984, and came in a stylish new case design, with translucent “Bondi Blue� plastics
iMac 5 Flavors came in a 5 dazzling new colors; Blueberry, Strawberry, Lime, Tangerine and Grape. Power Macintosh G3 (blue and white) sporting an all new translucent “easy-open” case design (code name “El-Capitan”), the new G3 was the first Apple model the support FireWire, Apple’s new highspeed serial standard.
iBook (firewire) it introduced an innovative new combination video/audio out port which allowed consumers to watch their DVDs on their TV.
2001
iPod with scroll wheel was a hard disk based digital music player that was smaller that most portable tape decks. The iPod could compete with both flash-based and hard disk based players: by using a 1.8� hard disk. Also Apple release Powerbook G4
Apple releases: • iMac flat panel • iPod with touch wheel Power Mac G4 (Quicksilver and Mirrored drive doors) • Mac Os X (Jaguar)
Jobs discovered he had a neuroendocrine tumor, a rare but operable form of pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to after his pescovegetarian diet while weighing Eastern treatment options.
Jobs had a successful surgery to remove the pancreatic tumor. True to form, in subsequent years Jobs disclosed little about his health. During Job’s absence Timothy D. Cook, head of worldwide sales and operations at Apple, ran the company. Apple releases: • iPod Photo • iMac G5
2005
Apple releases: • iPod Shuffle • iPod Nano • Mac Mini with Mac Os X (Tiger)
2007
The genesis of the iPhone was Job’s direction that Apple engineers investigate touch-screens. iPod Touch was launched on September 5, though an event called “The Beat Goes On”. Mac Os X (Leopard)
2008
Apple releases: • Time Capsule • iPhone 3G • iPod Nano 4th generation. iPod classic (official revised version) • MacBook • MacBook Pro. The MacBook Air was the thinnest Apple laptop yet released. It was positioned as a high-end ultra-portable system.
Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decision at the company. Apple releases: • Mac Os X (Snow Leopard)
2010
Apple announced the iPad (wifi) at a press conference at the Yerba Buena Center for the Arts in San Francisco. The device’s imminent release had been rumored for several months with iSlate and iTablet among speculated names.
On October 5, 2011 Apple inc. announced that co-founder Steve Jobs had died. He was 56 years old at the time of his death.
NINE
INSPIRATIONAL LESSONS FROM
STEVE JOBS
FOLLOW YOUR
HEART
“Almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remember that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
TRUST YOURSELF
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something, your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
LOVE
WHAT YOU
DO
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.�
GO
FOR A
HOMERUN
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. One home run is much better than two doubles.”
PICK
CAREFULLY
“People think focus means saying yes to the thing you’ve got to focus on. It means saying no to the hundred other ideas that there are. You have to pick carefully.”
WORK HARD
TO MAKE IT
SIMPLE
“Design is not just what it looks like and feels like. Design is how it works. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.�
STEAL GREAT
IDEAS
“We have always been shameless about stealing great ideas.”
YOUR GOAL
IS’T TO MAKE
MONEY
“Apple’s goal isn’t to make money. Our goal is to design, develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence, we’ll make some money.”
DON’T LOSE
FA I T H
“Sometimes life hits you in the head with a brick. Don’t lose faith.”
Web Resources
• 1983 annual meeting, via YouTube.com: http://www.youtube.com/watch?v=lSiQA6KKyJo • Computer History Museum, computerhistory.org • Pixar, How we do it, via Pixar.com: http://www.pixar.com/howwedoit/index.html • Biography, http://www.buscabiografias.com/bios/biografia/ verDetalle/6649/Steven%20Jobs%20-%20Steve%20Jobs • Fonts, http://www.applegazette.com/feature/the-fonts-apple-uses/ • 9 inspirational lessons from steve jobs, via Pinterest.com: http://www.pinterest.com/pin/266345765434948326/