Newsletter of Association Of Business Communicators of India
March 2015
ABCI
ComFest
54th Annual Awards
About the Association
Like many great organizations ABCI was started by a group of visionaries who wanted to make a difference in their profession. Initially christened as "Indian Association of Industrial Editors (IAIE)", it was the first organization for professional communicators in India started way back in 1956. IAIE was formed under the Society Act, 1860, of the Charity Commissioner, Mumbai. Mr. Victor Paranjoti, the then Chief Public Relations Officer, ACC, was the Founder President and Mr. P. R. Gupta was the first Vice President of the Association along with Mr. Jerboy Joseph who were the Founder Members of IAIE. The association was rechristened in 1980 to "Association of Business Communicators of India (ABCI)" during the Presidential tenure of Mr. John Monteiro who was working in the Communications Department of L&T. It was at that time ABCI got aligned to the International Association of Business Communicators; hence the name change was inevitable. The Association of Business Communicators of India (ABCI) is the only Association in India recognizing and rewarding excellence in Business Communications. The Annual Awards Nite has been a Gallantry Function in the Corporate Circle in Mumbai, in which ABCI had felicitated many stalwarts from the profession of Communications. With a view to benchmark the Professionalism into Business Communications, ABCI has launched an Accreditation Programme wherein the Senior Communication Professionals, purely on Merit were awarded Fellowship of the Brains Trust. It was for the first time that an Accreditation Programme, for communication fraternity had taken place and ABCI was the one who pioneered it in India. The Association has members list featuring names like Tata Steel, Larsen & Toubro, SAIL, Tata Motors, Mahindra & Mahindra, Glaxo, Pfizer, Aditya Birla Group, Bharat Petroleum, ONGC, Indian Oil, Reserve Bank of India, SBI, Bank of India, Bank of Baroda, IDBI, NABARD, Union Bank, Hindustan Unilever etc. From 2004 ABCI has been headed by Mr. Yogesh Joshi, who is one of the Senior Communication Professionals in India and coincidentally the 25th President of ABCI. Under his Presidential tenure, ABCI has shown unprecedented growth and has become highly active in the Business Communications & P R fraternity across India. This year, ABCI receive 1202 nominations from 32 categories, means, an average of 37 nominations from each category. Also ABCI nominations are non-repetitive in nature, which means you can't file a table calendar in to wall calendar category and vice versa. Interesting to note, that ABCI has received these nominations without a single newspaper advertisement. It is, therefore, commendable to receive so many nominations without any support from any of the Media.
2
Message from President
Footprints, even in the figurative sense, are always a great way of measuring progress. As President of ABCI, I feel a tinge of pride whenever I look back at our own passage across the years. ABCI has taken great strides in its unique mission. Its journey has been undeniably impressive, whether seen from a holistic perspective or a year-on-year basis. For instance, in calendar year 2013, ABCI received no less than 1202 nominations (as against 1126 in the previous year, i.e. 2012). We had a total of 79 participant organizations, many of them industry leaders. I suppose ABCI is already experiencing “Achche Din”. As we are speaking of numbers, I must point out that ComFest marks another milestone in our Journey. In the past, we had presented stalwarts from the industry through ComFest, the ABCI stage. Dr. J. J. Irani, Director, Tata Sons, Dr. Narendra Jadhav, Member, Planning Commission, Government of India, Mr. Sam Pitroda, Chairman, National Knowledge Commission, Mr. Roger Pereira, The Man who repositioned Singapore on Global Map are to name a few. Members would understand why this year's ComFest is being held 3 months later than usual. The state assembly elections had prompted us to defer the event. The ABCI committee will organise another grand event in the fourth quarter of 2015, when we expect an even greater participation. It will be an event of celebrating the decade of Elite Awards. Happy to state, that it was ABCI, who first introduced Elite Awards for Communication Professionals from India and abroad, covering all streams of Business Communications like Advertising, Business Media, Cartoons and Caricatures, Photography, PR, Radio Broadcast Media and Web Media, thereby trying to bring all facets of Communication Industry under one roof and expanding the association’s horizon. The signs of Economy revival are encouraging Professional Bodies. Corporate India is witnessing a new vitality in the economy. The change in India's leadership has triggered a wave of enthusiasm and optimism. The 'Make-In-India' campaign is expected to open the FDI floodgates. The stock markets seem to be applauding with indices touching record highs. And if market pundits and economists are to be believed, this is just the beginning. However, I expect the role of Communication Professional would be more challenging and excelling to a newer heights in the near future. Join us as we celebrate excellence in corporate communication.
Yogesh Joshi President, ABCI
3
ComFest
ABCI had organised ComFest on “Statutory goes Strategic� on 27th February 2015 at Presidential Ball Room, Hotel Taj President, Mumbai. It was well attended by many PR and Communications Executives from reputed Organisations. Mr. Yogesh Joshi, President, ABCI made the opening remarks and welcome note.
Conclave Theme :
Statutory goes Strategic Boardroom brains in recent times have been abuzz with new ideas. As India Inc. readies itself for its yearly financial assessment, communication professionals are busy reviewing their strategies. The best minds in the business are exploring new ways to project their company's organizational and financial health. Yesterday's ideas are being discarded for a more dynamic statement. That which was just an annual routine, is now an impressive and engaging document, even if matter-of-factly. And all this is happening without breaking any rules! Presenting - the annual report in a new strategic avatar. This statutory document now has the power to inspire and sustain the confidence of all stakeholders and it travels beyond the immediate circle of shareholders. It is no longer a document conveying accounting figures. It now reflects in vivid color and graphics, the aspirations of the organization. Often regarded as a marriage between a balance sheet and a corporate brochure it communicates facts & figures along with a promise and the vision of the organization.
4
About Speakers Shankar Jaganathan ABCI ComFest's first speaker was Mr. Shankar Jaganathan he explained how and when the first ever Annual Report came into existence. He even explained the beginning of Annual Reports in India. Annual Reports value is not for those from whom perception is created but from those who shape the reality by analyzing it in depth and bringing about some value to it. According Mr. Shankar Jaganathan good Annual Report needs thought and efforts & good planning, it should be balanced by way of sharing both good and bad news, it has to be educational by sharing new thoughts and insight. Mr. Shankar Jaganathan explained the difference between Communication and Reporting .
Mr. Pravin Ujjain Mr. Pravin Ujjain was the second speaker for ComFest. He shared his experience with the audience. According to him Annual Report has lot of power. He explained the Annual Report of an Indian Company & even he showed the global standing of an Indian Annual Report. He also explained the riding options for the Annual Report sojourn. According to him there are three options e.g. Compliance Driven, Prudence Driven and Experience Driven. He explained the importance of Annual Report on Social Media.
Mr Shashwat DC Mr Shashwat DC is well-known as the blogger-editor of SustainabilityZero.com and founder-editor of online consultancy GreenIT India. Mr. Shashwat DC explain in detail about what is the Communication Sustainability. According Mr. Shahshwat people have realised that sustainability is not a fashionable term that was for a long time. It also has Business Imperative where they can look at how they can increase the principle within their own business and reducing cost and also to make themselves to look much better in term of as an Organization , to it’s stockholders . The Presentation is uploaded on website
5
Chief Guest Speech
I am very happy and proud to be here today. The Association of Business Communicators of India has evolved into one of the country's largest and most prestigious communication bodies. This platform of the ABCI Annual Awards has seen so many luminaries of communication, and so many stalwarts that it is truly an honour for me to stand here today. I am happy to be here for another and more personal reason. The driving force behind the rapid rise of ABCI, the change agent who has transformed ABCI and brought into international limelight is a personal friend of mine - and I am sure he is a personal friend of many of you here - Mr. Yogesh Joshi, President of ABCI.
Mr. H. M. Nerurkar I find that many communicators today are not editors of magazines – they are Chairman - TRL Krosaki assemblers of inputs. All that they do is aggregate the inputs they receive from different Refractories Ltd sources. I ask where is the communicator who has his own point of view? If all that you do is collate inputs from your network in Delhi, Kolkatta, and Chennai, I am afraid a software programmecould perhaps do your job more efficiently and at less cost. I expect communicators to draw up a plan to take the management view forward. After all, a true communicator is the conductor of an orchestra. He should be able to weave together inputs from various elements to create his own score. I would urge professional communicators to step out of their comfort zone. Be adventurous, be bold and explore new terrain. Many communicators today do exactly what their predecessors have done. This is of no significance in the historical scheme of things. You need to do more than what has been done before, and for that you need to possess the courage to step out of what you have been doing all along. I am not being disparaging about any of you. I personally know many of you, and I am confident that you are doing a great job. My comments are about the great mass of communicators, and I am specifically addressing the large number of youngsters who are churned out batch after batch by communication colleges. I think the profession needs original thinkers - not re-write artists. So my advice to all of you - do not be content with only designing the vehicles of communication, also think about what cargo those vehicles will carry. I know I have asked for a lot. And you will be well within your rights to turn around and say - well if this is what the CEO expects from a communicator, then here is what the communicator expects from the CEO. I am sure I will not be in position to give an answer! But friends, I know you are professionals of great talent and commitment. If what I have suggested just now, provokes thought and initiates action, I am confident that all of you will be doing a service to the organizations you work for, to yourselves as individuals and most of all, to the noble profession you belong to. God bless you all.
6
(Excerpts from Chief Guest`s speech)
Elite Category Winners
Dr. Ram Tarneja, Life Time Achievement Award
Mr. R Nand Kumar, Fellowship of the Brains Trust of ABCI
Mr. Ram Mohan, Life Time Achievement Award
Mr. Pankaj Mudholkar, Communicator of the Year
Team Bank of Baroda winning the Champion of Champion Trophy
Team Indian Oil Corporation winning the Champion of Champion Trophy
MAGAZINE OF THE YEAR
Team Union Bank of India winning the Champion of Champion Trophy
Reserve Bank of India winning the Magazine of the Year Shield
7
54th Annual Awards Result Rank
Company
Publication & Editor
Rank
SynerG Corporate Comm Watts up !! (Havells)Vikas Johar Without Reserve R L Das Colleague Alok Tyagi Enerji Talk Corporate Communications
Gold
IDFC Limited
Silver
Life Insurance Corp. of India
Silver
Maxposure Media India Pvt Ltd
Bronze
Reserve Bank of India
Bronze
Union Bank of India
Cat 1 Internal Magazine Gold
Glenmark Pharmaceuticals Ltd
Silver
Maxposure Media Group
Silver
Reserve Bank of India
Bronze
State Bank of India
Bronze
Tata Power
Maxposure Media Group
Silver
Maxposure Media Group
Silver
Sri Shanmukhananda Fine Arts
Bronze
B’bay Stock Exch. Brok. Forum
Bronze
ACC Limited
IIFL
Silver
The Sanmar Group
Bronze
IOCL, Western Region
Asian Paints Limited
Silver
Glenmark Pharmaceuticals Ltd
Silver
Department of Sales Tax
Bronze
Novartis India Limited
Bronze
Clariant Chemicals (India) Ltd
Bronze
DDB Mudra Group
Spandan Asian Paints Corp Comm SynerG Corporate Communications Vikrikar darpan Swati Kale Novartis News Svetlana Pinto Compact Philips Abraham Hotstuff Pilloo Mullan
Cat 5 Indian language Publication Gold
Elixir Designs
Silver
Export - Import Bank of India
Silver
Tata Motors Ltd (Jamshed Plant)
Bronze
Bank of Baroda
Bronze
The Tata Power Company Ltd
Nawasa Pattern Elixir Design Agri-Export Advantage Research & Analysis Group Jhalak Amrita Singh Akshayam Dr Jawahar Karnavat Enerji Talk Corporate Communications
Cat 6 Bilingual Publications Gold Silver Silver Bronze Bronze
Maxposure Media Group
Shubh Yatra Vikas Johari Reserve Bank of India Without Reserve R L Das Bharat Petroleum Corporation Ltd Petro Plus Marianne Karmarkar IDBI Bank Limited Shree Vayam Edwin Fernandes Union Bank of India Union Dhara Dr Neera Prasad
Cat 7 New Publications Gold
CRISIL Limited
Silver
Summit Woods Pvt Ltd
Bronze
Bank of IndiaBOI
Bronze
Panipat Refinery (IndiaOil)
Crisil Year Book CRISIL Sumit Parivar Subodh Nemlekar Guiding Star Sartaj Shakeel Sarathi N Shiva Kumar
Cat 8 Wall Paper
8
Gold
Uddyog
Silver
Tata Projects Limited
Silver
Life Insurance Corp. of India
Bronze
Elixir Designs
Bronze
Tata Chemicals
Gold
Advanced Graphic Systems
Silver
Johnson & Johnsons India
Silver
Asian Paints Limited
Bronze
Panipat Refinery (IndianOil)
Bronze
Tata Sky Limited
AGS Colour News AGS Marketing Team Johnson Times Wyatt Comm Pvt Ltd Spandan Asian Paints Corp Comm Sarathi N Shiva Kumar People Actve Sangram Chavan
Cat 11 Brochure Design IIFL Buzz Anil Mascarenhas Scribbles Sarda Jagan, Ramadevi Ravi, Shilpa Senthilkumar Indoil West Sabitha Natraj
Cat 4 Newsletter Gold
At IDFC BLAQ Yogakshema Corp Comm, LIC Mercedes Benz Vikas Johari Without Reserve R L Das Union Dhara Savita Savita Sharma
Cat 10 Newsletter Design Mercedes Benz Vikas Johari Credai Times Vikas Johari Shanmukha Radha Namboodiri Forum Views Dr. V. Aditya Srinivas Together For Communities R Nand Kumar
Cat 3 Tabloids Gold
Publication & Editor
Cat 9 Magazine Design
Cat 2 External Magazine Gold
Company
Gold
Great Lakes Inst of Management
Silver
Indian Oil Corp Ltd
Bronze
NABARD
Corporate Brochure Great Lakes Inst of Management The 19th Indianoil Art Exh Mr. Shrikant Bapat Beyond Numbers PVS Suryakumar
Cat 12 Prestige Publications Gold
Dow Chemical Int Pvt Ltd
Silver
Indian Oil Corp Ltd
Silver
Western Railway
Bronze
ACC Limited
Bronze
IDFC Limited
Dow India Growth Book Public Affairs Team, DOW India The 19th Indianoil Art Exh Mr. Shrikant Bapat Retrieving History Sharat Chandrayan Brochure of Mobile Workshops R Nand Kumar Deepak Parekh the Ins Blder Arun Raste
Cat 13 Features (English) Gold
Union Bank of India
Silver
Reserve Bank of India
Silver
ACC Limited
Bronze
Hinduja Group
Bronze
Maxposure Media Group
Union Dhara Anurag Sarolia Without Reserve R L Das ACC Parivar R Nand Kumar Panorama Team Corp Comms Spiceroute Vikash Johari
Cat 14 Special Column (English) Gold
Maxposure Media Group
Silver
Union Bank of India
Silver
Western Railway
Bronze
ThyssenKrupp
Bronze
Canara Bank
Bronze
Reserve Bank of India
Spiceroute Vikash Johari Union Dhara Supriya Nadkarni Rail Darpan Sharat Chandrayan Uhde India "Up-to-date" Leroy Santos Shreyas S. Balasubramanian Without Reserve R L Das
Cat 15 Features (Language) Gold
Reserve Bank of India
Silver
Canara Bank
Silver
Bank of India
Bronze
Shriram Foundry Ltd
Bronze
AOJ Media Pvt Ltd
Without Reserve R L Das Canarajyoti R P Sharma Taarangan Sartaj Mohd Shakeel Setu Jiya Neeraj Zanvar Art of Jewellery Geetha Manoneeta
Cat 16 Special Column (Language) KanosaSanjay R Ghogare Innoways Internal Comm. Yogakshema Corp Comm, LIC Road Safety Wallpaper Elixir Design 9 Golden Rules of Safety Hardik Vara
Gold
Bank of India
Silver
Union Bank of India
Silver
RBI (Rajbhasha Dept)
Bronze
Canara Bank
Bronze
IDBI Bank Limited
Taarangan Sartaj Mohd Shakeel Union Dhara Dr. Neera Prasad Bking Chintan Anuchintan K C Malpani Canarajyoti R P Sharma Vikas Prabha Anuradha Mahendra
54th Annual Awards Result Rank
Company
Publication & Editor
Rank
Company
Publication & Editor
Indian Oil Puja GuideMap Aloke Kumar Singh The Wockhardian Corp Comms Dept Vikas Prabha Dr Sunil Kumar Lahoti Shree Vayam Edwin Fernandes / Madhvi Without Reserve R L Das
Silver
Bank of India
Bronze
Bharat Petroleum Corp Ltd
Bronze
Wockhardt
BOI Desk Calendar 2014 Publicity Dept, BOI, HO BPCL Desk Calendar 2014 Ronald Noronha Wockhardt Found Calendar Dr Huzaifa Khorakiwala
Cat 17 Headlines Gold
IOCL Ltd (Eastern Reg)
Silver
Wockhardt Limited
Silver
IDBI Bank Ltd
Bronze
IDBI Bank Ltd
Bronze
Reserve Bank of India
Cat 18 Photography Gold
Maxposure Media Group
Silver
Canara Bank
Silver
Novartis India Limited
Bronze
Export - Import Bank of India
Bronze
Reserve Bank of India
Spiceroute - Spicejet Vikas Johari Shreyas S. Balasubramanian Novartis News Svetlana Pinto Exim Bank Photo Contest 2013 Photo by RahulMazumdar Without Reserve R L Das
Cat 19 Photo Feature Gold
ACC
Silver
Western Railway
Silver
Reserve Bank of India
Bronze
Union Bank of India
Bronze
LIC of India
Bronze
Maxposure Media Group
ACC Parivar R Nand Kumar Rail Darpan Sharat Chandrayan Without Reserve R L Das Union Dhara Rajendra Prasad Yogakshema Corporate Communications City Walker Vikas Johari
Cat 20 Illustration Gold
Maruti Suzuki India Limited
Silver
Genuus Brand Advisory Pvt Ltd
Bronze
Elexir Designs
Bronze
IOCL (MD), Eastern Region
Sustainability Report 2012-13 Wyatt Communications Pvt Ltd RBL Bank Calendar 2014 Genuus Creative Team Transforming Life IndianOil Puja Guide Map Aloke Kumar Singh
Cat 25 Social Responsibility Comm Gold
Child India Foundation
Silver
Western Railway
Silver
Chemplast Sanmar Ltd
Bronze
Tata Projects Ltd
Cat 26 Environment Communication Gold
The Tata Power Com Ltd
Silver
Bank of Baroda
Silver
IDBI Bank Limited
Bronze
ACC Limited
Bronze
IOC - Guwahati Refinery
Childline India FoundationCIF
Silver
HT Media Limited
Silver
Jubilant Foodworks Limited
Silver
Shree Cement Limited
Bronze
Havells India Limited
Bronze
Tata Motors
Bronze
UAE Exc and Fina Serv Ltd
Annual Report Childline India Foundation Annual Report Wyatt Comms Pvt. Ltd Annual Report Wyatt Comms Pvt. Ltd Annual Report Wyatt Comms Pvt. Ltd Annual Report Wyatt Comms Pvt. Ltd Annual Report Tata Motors Annual Report Ashok Cherian Koshy
Cat 22 Exhibition Collateral Gold
Bank of Baroda
Silver
Indian Oil Corporation Ltd
Bronze
Western Railway
Bank of Baroda-Exh Collaterals Bank of Baroda IndianOil Corporate profile Mr. Amresh Kapoor WR's Exhibition Collateral Sharat Chandrayan
Cat 23 Wall Calendar Gold Silver Silver Bronze Bronze
Wall Calendar 2014 HDFC Communications Bank of Baroda Wall Calendar 2014 Bank of Baroda Tata Motors Ltd (Jamshed Plant) Wall Calendar 2014 Amrita Singh Bank of India BOI Calendar 2014 Publicity Department Coromandel International Limited Wall Calendar 2014 Marina Bhanot
Gold
Elixir Designs
Unbox e-zine
Silver
Wockhardt Limited
Bronze
Bank of Baroda
Bronze
Mahindra & Mahindra
Wock-AheadCorp Comms Department BOB Marcom BOB (Meera Haridas) Mpower Rebecca Rexy & Sushma Edwankar
Cat 28 Multimedia CD ROM Gold
Tata Power Company Ltd
Silver
Asian Paints Limited
Gold
Tata Projects Ltd
Silver
Saint-Gobain India
Bronze
Glenmark Pharmaceuticals Ltd
Bronze
The Tata Power Compny Ltd
Silver
Central Bank of India
Our Values, Our Inspiration Table Calendar Kalikrishna & Team CC (2013) Table Calendar 2014 Corp Communications Dept
TPLnet Mailer Internal Comms Be Safe! Your Children Need You Medha Shanbhag Celebratig 37 yrs of Enri Lives Corporate Comms Twitter Meter Corporate Comms
Cat 30 Corporate Websites Gold
Vedanta Group
Silver
HDFC Limited
Bronze
IRA Pvt. Ltd.
www.vedantaresources.com Vedanta Group HDFC Website HDFC Communications IRA Corporate Website AGS Marketing Team
Cat 31 Corporate Intranet Gold
NABARD
Silver
Tata Projects Ltd
Bronze
Shriram Foundry Ltd
Bronze
CRISIL Limited
Corpt Brochure PVS Suryakumar Tata Projcts Ltd IntranetInternal Comms Setu - Library Jiya Neeraj Zanvar CRISIL Connect CRISIL
Cat 32 Corporate Film Gold
Bank of Baroda
Silver
IDBI Bank Ltd
Silver
Indian Oil Corp Ltd
Cat 24 Table Calendar Indian Oil Corporation Limited
Tata Power Club Dhwani Chandel & Ananya Mohanty Annual Report CD Asian Paints Corp Commns
Cat 29 Web Comm Online Campaign
HDFC Limited
Gold
Greenvolution The Tata Power Com Ltd BOB - Table Calendar 2014 Bank of Baroda Shree Vayam Edwin Fernandes ACC Sustai Deve Report 2013 R Nand Kumar World Environment Day AnjanaBaruah Sarmah
Cat 27 E-Zine
Cat 21 Annual Report Gold
Child Sexual Abuse (CSA) Child India Foundation WR's Social Resp Commun Sharat Chandrayan If the World of Nature Could Speak... Chemplast Sanmar Ltd World Earth Day Internal Communications
Bronze Yaanus Films
BOB - Corporate AV BOB (Marketing Dept) "TARU" Zameen Par Krishnendu Banerjee IndianOil - A Vision... Corp Comms Team, N Delhi All Cargo... Ranadeep Bhat & Judhajit Bagchi
9