TEAM ULTRA
2017
PREFACE This report brings together the framework that focuses on the challenges and uncertainty around decision making. During this process, we use design thinking principles to help us find solutions related to opportunities within a non-profit organization which provides us with insights for better decision making. Using these methods enables us to create solutions that focus on the interactions between the stakeholders and non-organization. If we look at the history of sex- education around the world, many of us from various cultures and backgrounds can relate to the awkwardness, and uncomfortable conversations or situations faced to talk about sex. It is not surprising then, to learn that half of all teens we spoke to and surveyed in our report felt uncomfortable talking with their parents about this topic. Furthermore, nearly 60 percent of parents even felt somewhat comfortable to talk with their kids about sex. According to a 2012 published report, almost 9 in 10 teens said it would have been much easier to postpone sexual activities to avoid pregnancy if they were able to have more open conversations about this topic with their parents. We conclude that when parents do not speak with their children about these topics, they could be missing a vital opportunity in their child’s development. However, an outlet used to provide sex education to teens as a critical factor to increases knowledge effects positive behavior change and improves access to sexual and reproductive health services. In the past sex- education, or “sex ed,� adopted more traditional models of teaching such as formal lectures in classrooms and outreach through local health organizations. With increase access to information, technology, and social resources we can provide a more comprehensive and appealing program for young adolescents, teens, and parents.
The traditional sex-education model is valuable to explore new ways of delivering sexuality education in new spaces, virtually, online or otherwise. We live in a technology-driven society, with bombardments of information and data shared around the globe through media and technology. Technology has changed our lives giving us the freedom to perform activities from the comfort of our homes. So “How might we increase interaction to create awareness on sex education through the use of technology.” which is the issue we are trying to understand and solve.
WORK HARD, HAVE FUN, MAKE HISTORY. -JEFF BEZOS
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INDEX Table of Contents Perface 6.About New York City 7. About Our Program -About NGO -Partners 8. Client Brief Introduction 10.Introducing Our Team -Meet The Team 14.Research 15.Research Summary 16.Types of Research 17.The Process Let’s Begin 19. AEIOU 20.Ecosystem Mapping 21.Framing the Problem 22. How Might We Let’s Face It 24.Face to Face Interview 25. Interviews -Interviews 27. Desk Research
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30. Site Visit -Site Visits -Insights 34. Workshop 35.NGO+Parons Synthesis Data 39. Stakeholder Map 42.Persona+Empathy 44. What We’ve Learned 46. Brainstorming -How We Brainstormed 49. 20 Ideas’ Generator 50. 2*2 Mapping 53. Focus Idea 54.Our Story 55. What is Our Storyboard 58. Prototyping -Journey Map 63. Let’s Talk Business Lean Canvas 66. Final Assessment Final Thoughts 72. References -Bibliography
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NEW YORK CITY New York City is a diverse metropolitan city which consists of a unique mix of languages, cultures, and backgrounds housing many residents from around the globe. In addition to its diverse culture, it is also the major center for various industries including; finance, architecture, construction, fashion, art, etc. The city has also adopted values which constitute as a necessary framework for the people who live and work here. To evolve and continually meet the demands of its residents this steadily growing metropolis seeks innovation and ways of engaging its citizens with stakeholders working together to achieve common goals in infrastructure development and housing between city government, community leaders, companies, citizens, etc. As we borrow this idea for design thinking, it is necessary for a city like New York to understand this ecosystem in order to identify areas of opportunity so it can deliver viable solutions for its residents.
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THE NEW SCHOOL PARSONS THE NEW SCHOOL FOR DESIGN OUR PROGRAM The Master of Science in Strategic Design and Management program brings together a diverse group aspiring to initiate and lead change in emerging fields: business professionals wishing to address business challenges through design, design practitioners seeking to acquire expertise in business and leadership, and entrepreneurs looking to develop transformative business propositions for an evolving global economy. Led by a world-class faculty, the program is both academically rigorous and practice-oriented, providing hands-on learning experiences. Students can complete the MS entirely on campus or online, or in a blended learning format.
INTERGRATED STUDIO The Integrative Studio course is to uncover innovative solutions to complex multidisciplinary projects, the cohort is paired with a client and works to solve a true challenge or opportunity that the client faces by utilizing the design thinking method.
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WHAT ARE NGO’S? NON-PROFIT, ORGANIZATION New York is one of the most highly populated cities in the United States. It is also home to many well-known non-profit organizations and charities in the United States, there role and focus includes services and aids to many of its nationally and abroad. These groups also represent a diverse array initiatives including; health services for women, LGBTQ rights, assistance for homeless, and global support resources.
MEET OUR PARTNERS Our Mission is to empower individual to make independent decisions about their sexual and reproductive lives, we provide information and health care, and promote public policies that make those services available to all. Clinic services: we provide birth control, emergency contraception, wellness exams for all genders, gynecological care, pregnancy testing and surgical abortion, etc. Education and Training: we offer wide range of programs for youth, adults, and professionals. Public advocate: we are a leading proponent of progressive public policy in New York City, Albany and Washington. Our unparalleled expertise in community-based health care and education makes us an uniquely credible and effective advocate.
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Client Brief In 2017 January our cohort for Integrative studio course were introduced to a Non-governmental organization, we were informed on the exciting partnership we had with a non profit into reproductive health clinic covering sex education, reproductive health services and abortion, other than these they cover general health services. They highly focus on educating on sex education to teens and how to best take care of themselves rather than facing difficulty by themselves in an emergency situation, they would also like to be seen as more approachable and appealing to youth. They will broadly address the challenge of how the education and training services can innovate to encourage growth and meet people’s changing individual needs and expectations. How can the NGO meet people where they are, whether it be in a particular cultural context, in a particular language, or in new physical or virtual spaces? How can NGO make Education & Training more accessible, more multicultural, more personalized, and more sustainable for the organization? How can training and education afford for different contexts and learning modalities from physical/virtual orspeciďŹ c cultural contexts?
ONE OF THE GREATEST GIFTS YOU CAN GIVE IS YOUR TIME #VOLUNTEER
INTRODUCTION
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Introducing Our Team VALUE STATMENT Through co-creation, we want to deliver information that our audience can easily understand, use imagination as a way to gain interest and foster engagement, create content that is sustainable by considering the environment over time, and understand the user’s values and life challenges through empathy context.
TEAM VALUES Positive Outlooks, Respect, Creativity, Strong Work Ethic, Passion, Understanding, Honesty, Commitment, Openness, Responsible, and Integrity.
TEAM ULTRA Considerate / Imaginative / Sustainable / Co-creative / Contextual / Empathy
PROJECT VALUES
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DIVERSITY IS THE ART OF THINKING INDEPENDENTLY TOGETHER. -MALCOLM FORBES
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MEET THE TEAM
MELISSA CHEN
Melissa is currently pursuing a graduate degree at Parson-The New School in Strategic Design and Managment. Her prior experience includes working one year at Lanvin as an assistant buyer. “Design thinking allows us to solve problems, uncover customer’s need and address them through design.”
ANDRE HINDS Andre is currently pursuing a graduate degree at Parsons-The New School for Strategic Design and Managment at The New School. He has lived in Dallas, Texas where he studied Merchandise and Design Managment. His background includes retail and brand management working for a well know American retailer in addition to marketing and freelance graphic design.
ABDUL QADIR
Abdul is currently pursuing a graduate degree at Parsons-The New School for Strategic Design and Managment at The New School. Before arriving in New York, he completed his undergrad in Dubai as an Interior Design, since then he has been practicing his skills in the design industry.
RESEARCH
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Research Summary Introduction The purpose of this research was to study the related and unrelated activities of a non-profit organization and the interconnectedness between the primary stakeholders and external partners to determine areas of interventions and opportunities related to Education and Training including: increase user knowledge, to effect change positive behavior change, and to increase access to sexual and reproductive health services. We began with the analyze our partner’s organization to include their current initiatives, company structure, and specific organizational duties. Methodology & Training Using forms of ethnographic research and design tools to understand the related activities of the primary stakeholders within their organizations eco-system. We conducted a series of (face-to-face interviews, observations, expert-interviews, site-visits, trend analysis, mappings, and analysis of published research review. We also engaged our partners through participation in two workshops with the purpose being to understand the non-profit’s role and purpose in providing education and training across all five boroughs in New York City. Prototyping & Testing We then analyzed the data using the design tools to look for patterns and trends to suggest/create solutions and interventions. In the final phase of our research, we shared the results and insights with the non-profit around the data and results. Cataloging these findings, we initiated an outline for possible solutions and prototypes using methods like 2x2 Mapping, Storyboarding, and Design Workshops. Prototype & Implementation Finally, through research by prototyping and testing several of our ideas in three phases or iterations we tested the execution and viability of our plan using Ash Maurya’s, Lean Canvas and adapted our prototype design around our partner’s current business model.
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TYPES OF RESEARCH WHAT IS DESIGN THINKING? Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. -IDEO
HOW WE USED DESIGN THINKING? We used design thinking to uncover the areas of opportunity in the project brief using these design strategies through each stage of the project from problem framing, initial research, data collection, synthesis, solution, iteration, testing and final intervention.
Empahize
Define
Ideate
Prototype
Test
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THE PROCESS
LET’S BEGIN!
AEIOU
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ECO-SYSTEM MAPPING
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Framing the Problem. OPPROTUNITY We have observed the current forms to teach teens about sex-education are not always effective. There is a need to create more interactive and skills based approaches for teens to receive and retain information.
“IT IS CRITICAL TO IDENTIFY HOW FAMILIES, FRIENDS, COMMUNITIES, & MEDIA INFLUENCES YOUTHS DECISIONS.” -EDUCATOR
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HOW MIGHT WE INCREASE INTERACTION TO CREATE AWARNESS OF SEX EDUCATION THROUGH TECHNOLOGY?
LET’S FACE IT !
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FACE + FACE LET’S FACE IT. Face-to-face interview is a data collection method when the interviewer directly communicates with the respondent in accordance with the prepared questionnaire. This method enables to acquire factual information, consumer evaluations, attitudes, preferences and other information coming out during the conversation with the respondent.
WHAT WE LEARNED? Through face-to-face interviews with educators, parents, and youth we were able to gain deeper insight into the problem space. In our analysis we were able to assess their non-verbal cues from facial expressions, tone of voice, and body language providing us with a more comprehensive understanding.
DATA # QUANTITATIVE PRIMARY RESEARCH
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INTERVIEW #1
EXPERT 1
COLLEGE PROFESSOR “My philosophy is parents needs to talk to their children about sex” “If technology is limited then teachers can create activities or hands on activities”
Clincial Studies
INTERVIEW #2 EXPERT 2
PROGRAM EDUCATOR “Teachers will stay 7 to 10 mins, for sex education and schools are experiencing budgets cuts for these sex education programs.”
Sex-Ed Educator
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INTERVIEW #3 THE USER 1
TEENAGER “If I had the chance to go back and share about sex education with parents I would definitely do it” “I have siblings, but we don't talk about sex related issues, they will experience it on their own”
Sex: Male Age: 19
INTERVIEW #4 THE USER 2
PARENT “I don’t think we would every share sex ed with our kids unless a situation arrives, it’s the respect we have between us.” “I think kids need to respect the religious aspect and cultures and avoid sex till marriage”
Mother
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DESK RESERCH FROM OUR DESK. Through desk research, we gathered background data and information to give us a broader understanding of sex education programs in schools, history of sex education around the globe, the relationship between teachers, parents, students, and its impact on different cultures and backgrounds.
HOW IT WORKS. Assess easy, low-cost and quick knowledge; Clarify the research question; Help align the focus of primary research in a larger scale and can also help to identify the answer; and Rule out potentially irrelevant project proposals (ex. The proposed work may have already been carried out). Methods: Pictures, articles, documentaries, education materials, books, statistical reports, manuals, and written procedures.
RESEARCH IS CREATING NEW KNOWLEDGE. -NIEL ARMSTRONG
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“1 IN 3 YOUTH ARE SEXUALLY ACTIVE BEFORE THE AGE OF 14”
“Sex Ed. can be an emotional experience for some people.”
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QUALITATIVE DATA QUANTITATIVE DATA SECONDARY RESEARCH
“A SITE TO BEHOLD”
SITE VISIT
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SITE VISIT THE MUSEUM OF SEX
WHAT WE LOOKED FOR?
Inconsistencies, patterns, timings, social behaviors and nonverbal cues such as body language and expressions
OBSERVATIONS: Most of the individuals we observed were in large groups, friends, and couples. In each section, many of the people were engaged in exhibits. We also noticed fewer people in the sex toy section as it appeared to be relatively empty with some of the participants seeming more conscious of their interactions among the magazines, books, contraceptives, and sex toys.
LET’S TALK ABOUT SEX.
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HOW DO YOU REACT TO SUCH BOLD CONTENT?
WHAT WE’VE OBSERVED.
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SITE VISIT MADISON SQUARE PARK
OBSERVATIONS 1. We saw that the activities or behaviour of the parent influences and changes the behaviour of the child in a major way. 2. Just outside the park we observed a huge line of teenagers waiting for spanish artist leading us to an observation that for teens, famous artist are greater influencers rather than parents.
“Parents and children share a very special bond�
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“We realised that there is a gap in what people say and what they actually do.”
“ A parent were constantly capturing pictures of her son and due to that the child always kept searching for the mother for her to click picture of him whenever he tried anything over the jungle gym.”
INSIGHTS.
WORKSHOP
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NGO+PARSONS
CO-CREATION WORKSHOP The co-creation method is used to facilitate the work of interdisciplinary teams, which develop processes of co-generation and transformation. It reveals the connecting moments of creative thinking and group dynamics by building a process of elaboration shared by the individual and the group.
INFO:
Workshop with NGO : On March 7th 2017 at 5pm in Manhattan
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SHARING IDEAS AND BRAINSTORMING
PROBLEM SOLVING THROUGH CO-CREATION
Method: Taking an interactive session with NGO Take away: Understanding the clients perspectives, and observations. Take aways from the workshop with NGO: NGO wants a holistic approach.
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NGO wants a holistic approach A product/service/tool that can be used in different situation An approach that can be repeated and used over a long time Feedback-Loops are very important for them (now: the talk to students and then never hear from them back.They wish to reach out to them after 6-12 month again) NGO sees parents as a key element regarding sex education + different cultural backgrounds (parents need also to be involved)
SYNTHESIZE DATA
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STAKEHOLDER MAP HOW IT WORKS. The process of identifying the individuals and groups that are likely to affect or to be affected by a proposed action, and sorting them according to their impact on the action and the impact the action will have on them. Visual or physical representation of the various groups involved with a particular service. By representing staff, customers, partner organisations and other stakeholders in this way, the interplay between these various groups can be charted and analysed.
SEE HOW IT’S DONE. THE PROCESS: Mapping is an important method, to help us understand who our key stakeholders are, where did they come from and what sector, and what their focus is in relationship to your business. It helped us mapping for collaborative process of research, debate, and discussion that draws from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum. We broke down mapping into 4 categories: 1. Identifying: listing relevant groups, organizations, and people. 2. Analyzing: understanding stakeholder perspectives and interests 3. Mapping: visualizing relationships to objectives and other stakeholders 4. Prioritizing: ranking stakeholder relevance and identifying issues
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STAKEHOLDER MAP
PUT THE CUSTOMER FIRST INVENT AND BE PATIENT. -JEFF BEZOS
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PERSONA+ EMPATHY
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WHAT WE’VE LEARNED. Empathy map can be used whenever you find need to immerse yourself in a user environment.
Technique to identify the key stakeholders and their interactions and motivations.
BRAINSTORMING
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TIME TO THINK.
WHAT IS BRAINSTORMING? Rapid idea generation to find methods to gain more insights about the user. Understanding the user and their emotional and cultural based reactions, connotations and aspirations.
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HOW WE BRAINSTORMED. Our how might we statement lead us to our brainstorming session by which we were able to generate our idea and combine our ideas by using 2x2 mapping to have a single focus area which would go back to our problem statement and how might we. After this, we combined the group ideas and decided to stick to the notion using a physical and digital space. Finally, it lead us to the idea of having a pop-up as a physical platform and VR as our digital platform; our focus area was to develop content for VR which would pull the attention of the teens, as research shows the importance of technology in today’s day and time.
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THINK OUT OF THE BOX CRITICAL THINKING.
20 IDEA’S GENERATOR Rebranding the way our partners outreach to teens. App that teens can use to talk about sex with one another. Friends help, one on one building connections with peers through social media Teenagers of same age going to public school to educate share their experience Create sex ed education related ADs collabora- ting with Facebook, Instagram, and Twitter. Have brochures for different stages and what decisions they need to mate. Build personal online account, link them with their parents. Develop simple computer games. Sex Ed Blog teens that features content about. Sex, Music, Myths,
Movies, etc. Video seminars held by teens to introduce sex ed. Small clinic choices in campuses enable student to reach out easily
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2 x 2 MAPPING
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HOW WE USED IT This method is a graph which helped us segregating and placing our ideas and combining the ideas together into different focus area by how important and not important the matter is, later selecting one idea for our project
WHAT WE LEARNED It helped us put in all our ideas and categorizing it with how achievable and unachievable it is, also helping us decide on whether our ideas were more suitable with digital platform or with physical platform. After the ideas were captured we were able to decide on which solution should the group go for.
5 IDEAS
Focus on physical sex education experience, creating a space and vibe where facilitate communication between youth and educators and outreaching as much youth as possible. In which way, it can also be a strategy for branding the NGO.
Developing online system (App/community) which deliverys sex education to diversity youth, trying to personify the engaging way with limited education resources based on youth individual’s need and situation.
Cooperating with social medias, like Facebook, instagram and Twitter, where are spaces for connection and emotional support.
Diversify education methods, which are specified designed for youth, introducing more appealing, attractive and engaging methods.
Video-featured curriculums, offering service-based education.
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FOCUS IDEA
Diversify education methods, which are specified designed for youth, introducing more appealing, attractive an engaging methods.
OUR STORY
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WHATS IS A STORYBOARD? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.
TELLING HER STORY:
We wanted to create content to connect with our stakeholders in New York. Narrowing those stakeholders between (13-19yrs old), we developed a storyline of Sofia Cruz a teenage girl growing up in the Bronx. To incorporate key elements were authentic, we did some further investigation into the specific areas of the Bronx using insights and feedback from our stakeholders.
Sofia Cruz
Welcome to her world.
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STORY BOARD
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IN THE BEGINNING PHASE: 1 (Marriage, Family planning, family time, separation) The first scene takes place in South Bronx,
Sofia was born in a happy family and enrolled in public school in Bronx, where she received fundamental sex-education when she was 12.
PHASE: 2
(High School and Relationship)
It is 2015 and Sofia is entering high school. Sofia is very outgoing and spends most of her free time her best-friends Cecilia and Veronica. At this age they are looking forward to get into a relationship.
PHASE: 3 (Dating and Relationship)
It is 2017, and Sofia meets Jonathan who she knows through mutual friends. Following this Sofia and Jonathan exchanged numbers. Two weeks later both Sofia and Jonathan began dating. During this, the couple begin sharing intimate moments together through holding hands, hugs, and kissing.
PHASE: 4
(Next Steps Relationship and Sex)
Jonathan Jonathan begins to question his feelings and relationship with Sofia. He also starts to explore the possibility of taking their relationship to the next level. To increase his knowledge about sex, Johnathan watches some porn videos because “he is totally inexperienced.� He asks himself, is he ready for something more sexual with Sofia? Maybe he should discuss this with Sophia to see what she says?
THE END. PHASE: 4
Sofia Sofia shares her relationship with both Veronica and Cecilia, who question Jonathan’s intentions with Sofia. Sofia, is unsure about sex related issues since she received the information back in 8th grade. Uncertain, she looks online to learn about how to prepare herself. It’s been several months now, and Sofia and Jonathan have become serious. Jonathan wants to take his relationship to the next step, but Sofia is still unsure. Sofia contemplates about seeking more advice from her mother but remembers previous arguments they have had due to her relationship with Jonathan. (Sex)
PHASE: 5
The two weeks later, Jonathan and Sofia decide to meet at her house, taking their relationship to the next level. (Decision and Pregnancy)
PHASE: 6
But it has been one month 1/2 and Sofia and Jonathan have broken up. Sofia is worried because she missed her period. Being worried, she solicits help from her friends (Cecilia and Veronica) who help her find a way to purchase a pregnancy test. Several days later, she decides to take the test while her mother is out for the day, following the directions listed. A couple of minutes goes by, finally she looks at the results (+) plus sign and, an overwhelming feeling of devastation and heartache comes over Sofia. How could she have let this happen, Sofia thinks? Sofia shares the news with Cecilia who offers her support. But what will Sofia do now?
TIME TO BUILD.
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PROTOTYPE: A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming.
THE PROCESS: Our first step was to start from the scratch to develop our VR Glasses with a movie clip running through our glasses like a kaleidoscope; the clip with the images related to our storyboard which was sketched initially at the brainstorming phase and relating it to the script of the story. The first phase of prototype and testing kept each one of us engaged with something physical in our hand as our while another person mimics the role of an audio device. We tested with different audiences, to get some feedbacks and comments on the content of our clip, we wanted to know if we were going in the right direction. The positive feedback made us realize how important it is for partners to engage with their audience. The physical aspects of our prototype pulled everyone’s attention recognizing teens tend to look up for something always new in coming years, thus developing new and different stories at every event Furthermore, we decided to take the clip to the next level by creating a video which was more fun and immersive to pull teens attention towards the story and also by creating interactive activities at the Pop-up event. The virtual reality would bring more empathy in their lives by taking them on the journey with our curated stories.
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PHASE 1
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JOURNEY MAP
HOW WE USED IT. A visualisation of a service user’s experience, The touch points where users interact with the service are often used in order to construct a “journey”. This story details their service interactions and accompanying emotions in a highly accessible manner.
WHAT WE’VE LEARNED. It provided a high-level overview of the factors influencing user experience, constructed from the user’s perspective. the map provided us the identification of both problem areas and opportunities for innovation, whilst focusing on specific touch points, allowed us service experience to be broken down into individual stages for further analysis. It was important to not only visualise the path of the customer journey but also to collect stories that explain why the journey happened as it did. What were the circumstances, motivations and experiences that resulted in this process?
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PHASE 2
LET’S TALK BUSINESS
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LEAN CANVAS. WHY LEAN CANVAS? Adapted from Alex Osterwalder Business Model Canvas. We used Ash Maurya’s Lean Canvas, to determine the viability of our concept and by outlining actionable goals on the lean canvas. Furthermore, we were able to identify areas in our idea that were feasible for our partners to execute into their existing business structures without many additional costs and use of their current resources.
HOW WE USED IT: Through our financial analysis, we concluded that our idea lacked sufficient enough evidence and resources to make our concept feasible. So, we have outlined additional steps for prototyping and testing in our final assessments.
GREAT PRODUCTS SELL THEMSELVES. -KEVIN SYSTROM
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INTO THE FUTURE.
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IF YOU WANT TO BE SUCCESSFUL, BE CONSISTENT.
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FUTURE ITERATIONS
WRAP IT UP!
FINAL THOUGHTS. Working with a non-profit organization focusing on sexual health education provides a way to create an intensive educational experience with integrative skills in the 16-week project, we aimed at develop strategies to engage and educate teen demographic, and increase brand awareness. In trying to spot opportunities from systematically exploring NGO’s and come up with solutions to create a prototype based on our idea. Throughout the process, we implemented design thinking leveraging various research methods which finally lead us to our problem statement and how might we statements. With keen insights, feedbacks, and comments provided by staff members from our partners, we kept pushing ourselves to further developing, conceive and prototype the alternative spaces for education through physical and digital spaces. Our initial idea included a pop-up as a physical space to increase knowledge through various activities and engagement with educators and digital engagement through virtual reality and technology, to provide teens an immersive experience putting them into someone’s shoes and demonstrating emotion and empathy towards the story created. However, during this process, we recognized our partners had already initiated this concept through community events and development outreach according to our research the effectiveness of the physical space has not impacted enough. Thus our group decided to focus on providing fun and useful activities that engage teens in participating with their peers and partners/guardians. Moving into the digital space, we created and tested this experience using images and paper to simulate this virtual experience. In the first phase, we developed a storyline featuring a teenage Latin girl from the Bronx.
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Throughout the iteration process, we continued to elaborate our content focusing on her life from her birth until teenage years. Our story line and the prototype was successful with some feedback and insight from the users we tested our idea with using individual images to highlight the various situations Sophia faces in her life, leading to the climax where she will have to make a difficult decision. Ultimately, this prototype demonstrates how design thinking tools can be incorporated to create an idea. Despite our final feedback and assessments, we have concluded that the ideation process was satisfied with iterations, content, and financial planning being areas where we see a few opportunities.
THERE ARE NO MISTAKES ONLY OPPROTUNITIES -TINA FEY
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REFERENCES
BIBLIOGRAPHY.
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Idealist, “Public Health Solutions”, https://www.idealist.org/en/nonprofit/1fa5214b9f6a42909f91eb4e110c71bc-public-health-solutions-nyc-new-york NGOs, “What is NGOs?”, http://ngos.org/what-is-an-ngo/ Centers for Disease Control and Prevention, U.S. Department of Health and Human Services. http://www.cdc.gov/healthyyouth/data/shpps/pdf/shpps-508-final_101315.pdf Fundforngos, “What is a Non-Governmental Organization?”, http://www3.fundsforngos.org/ cat/1-1-what-is-a-non-governmental-organization/ Alford S et al. Science and Success: Sex Education and Other Programs that Work to Prevent Teen Pregnancy, HIV & Sexually Transmitted Infections. Washington, DC: Advocates for Youth, 2003, 2008 Forbes, “The Heart Of Effective Advertising Is A Powerful Insight” https://www.forbes.com/sites/avidan/2013/07/08/the-heart-of-effective-advertising-is-a-powerful-insight/#13f8bf1121d5 Centers for Disease Control and Prevention, U.S. Department of Health and Human Services. http://www.cdc.gov/healthyyouth/data/shpps/pdf/shpps-508-final_101315.pdf Museum of sex, http://www.museumofsex.com Advocates for Youth. http://www.advocatesforyouth.org/about-us Lindberg et al., “Changes in Adolescents’ Receipt of Sex Education, 2006-2013.” Journal of Adolescent Health, 2016. Eisenberg ME et al., Parents’ beliefs about condoms and oral contraceptives: Are they medically accurate? Perspectives on Sexual and Reproductive Health, 2004, 36:50–57. Inquires, “Wake up and smell the condoms.” http://www.inquiriesjournal.com/articles/40/wake-upand-smell-the-condoms-an-analysis-of-sex-education-programs-in-the-united-states-the-netherlands-sweden-australia-france-and-germany Institute of Medicine, Committee on HIV Prevention Strategies in the United States. No Time to Lose: Getting More from HIV Prevention. Washington, DC: National Academy Press, 2001. “Children & Media.” VJR Consulting - Vicky Rideout. Accessed May 09, 2017. http://vjrconsulting. com/children-media/. Richtel, Matt. “Technology Changing How Students Learn, Teachers Say.” The New York Times. October 31, 2012. Accessed May 09, 2017. http://www.nytimes.com/2012/11/01/education/technology-ischanging-how-students-learn-teachers-say.html.
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“How We Did It: Prototyping in Virtual Reality.” IDEO Labs. Accessed May 09, 2017. https://labs. ideo.com/2016/03/07/how-we-did-it-prototyping-in-virtual-reality/. Cross, Ben. “Designing my first VR experience – Design Sketch – Medium.” Medium. December 12, 2016. Accessed May 09, 2017. https://medium.com/sketch-app-sources/designing-my-first-vr-experience-8d3ab75ca85b.