Abdul Sulaiman Nottingham Trent University
“
I’m a Product designer in my second year of university at Nottingham Trent. My passion for design comes from the principle of improvement. With product markets becoming more and more competitive, how can I do it better best. Outside of product design, I am an avid sports enthusiast, graphic designer, and a fan of film and acting. As well as being hobbies, they can sometimes be a source of inspiration, applicable to my creative process.
“
- Work
- Education
10 A*- C GCSES Oakwood Park Grammar School
A-LEVELS
English Language | Graphics | P.E Oakwood Park Grammar School
PRODUCT DESIGN (BA) - Currently ongoing
Nottingham Trent University
2016 2017 2018 2019 2020
LIFEGUARD
Porchester Center, Bayswater
WORK EXPERIENCE
Shadowing project manager Sir Robert McAlpine, London
BARISTA
- 2017 to present Costa, Bread Ahead, JOLT London
LIVE PROJECT With Matter, Bath, shortlisted
Experience
Stockholm, Sweden, 2020. Probably my favourite place right now.
In development
Adobe suite - Graphic design - Keyshot - Model making Sketching - Solidworks
01
0
PAPA
R
NTU X Matter
N
Contents This portfolio exhibits a range of projects displaying my proficienc as a designer and the s ills and thin ing appl to my design process. oming from a graphical ac gro nd, prod ct design adds to m creati e s ill set, and together, the ena le me to prod ce inno ati e sol tions with finesse and attention to detail.
02
NTU ‘X’: Nottingham Trent University partnered with...
03 04
05
06
RGS
PAUS
VENTI
NETTO
ICE
NTU
NTU
Solo
NTU
NTU X Nestle
Commence
The future of Smart phones
01
Considering future macro/tech trends, and the Active Explorer consumer type, design a smart device for the year 2025. Shortlisted by live partner
The digital performance Analyst
01 Target market Athletes: Derivative of the Active Explorer consumer.
55
of gym g UK admi know wh doing in
Opportunity
To provide an experience for casual athlete enhance their accessibility to athleticism and learning experience behind it.
5%
goers in the it they don’t hat they’re n the gym
y
es to d the
Performance Analysis To monitor active performers with technical precision own to performance data and biometric data. Critical for feedback and improvement.
Ideation
Having to take multiple components into account, PAPA elements were designed to e co ordinated, f nctionall and aestheticall . A refined nit.
01
Experimental modelling
Models of the main device (& holder) and a singular sensor(due to resources) were 3D printed to explore the scale and hand-held ergonomic element of the design.
A new service A gym add on that provides the user data tracking in real time with the aid of high end virtual, biometric tech. In conceptual collaboration with Nike, inspired by Nike + training program.
The how An insight into how the three stages of the PAPA experience function.
02
Pandemic innovation
Design a concept that helps key workers reduce unsafe physical contact in their working environment The product should help keep the user safe withou disr pting their wor ow or hindering the p lic experience in the same environment.
abl
rip eg
tem
sys
e t. ut s
s Reu
n
02 Haptic tech Refers to technology that can replicate the experience of touch by applying forces, vibrations, or motions to the user.
Cont
he significance of personal h giene has incre emerging to help combat the virus, haptic tec
text
eased amidst corona ir s. ith sol tions chnology could potentially help enhance
Opportunity ith the emergence of e wor ers and their integral role in providing essential services, establishing a way to improve their safet conse entl enefits p lic health long term.
Environment
Tesco supermarket. Customers and staff here interact on a regular basis. A oiding contact is diffic lt. here the ris factor goes oth wa s, minimising this instance of contact is the desired prod ct enefit.
Ideation
02
In-situ RGS provides sanitised grips for customers to use for baskets and trolleys. This helps reduce bacteria transmission between customers and staff as there is no direct contact during the sanitation process. The grips will be returned by customer(s) and sanitised by the collection unit.
In depth A further look into how both of the RGS units function and their features.
Store-wide RGS would be available for store-wide use, as this problem will affect all. The units will be customised to match the aesthetic of the allocated supermarket.
Digital to physical: For the millennials
Spotify
Music for every mood. Spotify
Music for every mood.
03 Design a hardware product that connects millennials to Spotify, establishing the balance etween or and la .
3
Play more. Paus Stress
03 Target market Spotify’s user base is largely dominated by millennials, precisely 29%. The brand’s driving market.
Stress:
76%
of millenni reported wor significant str
Pain point
Burnout is a growing problem in today’s workplaces due issues like limited staff, long hours and rising workloads
%
ials rk as a ressor.
e to s.
Breaks
De-stress “Short breaks will reduce your stress and re-energize your up time, increasing your creativity, productivity and enthusiasm.� ffington ost
Initial ideas Spotify prescribes music as a source of stress relief. Music is the brand’s DNA. Hence, an inspiration for these initial concepts. Possessing stress-relieving potential and musical capacity.
gravity
Kyumin Ha’s
Ideation
min a s ra it headphones were in ential towards the design of a s s head and and its relationship to the ear shell, specificall how the connect together. An inspiration to create a tangent where these pieces join.
03
The Paus effect An exclusive Spotify product that connects millennials to the brand on a more intimate level. Providing not only comfort and an elevated streaming experience but also a simple, yet unique solution to work related stress.
The details From the intricate features to the CMF and consumer options available.
The future of Sportswear design
04 How would you envision Sportswear design in the future? Design this product for the PUMA brand: Sportstyle or Sports performance.
4 The portable air conditioning unit
In the Singapore Grand Prix, temperatures can reach
60
Degrees Celsius
in the cockpit
Opportunity During an F1 race, hydration is the only method of keeping a driver cool. Therefore, performance has the potential to be hindered due to high temperatures and humidity.
04 n
ential sportswear trends
t re in ential sportswear trends staina ilit , the retro come ac , tech f sion and performance/style merge. Tech fusion particularly, will contribute largely to improving sportswear functionality, opening doors to technological implementation (in clothing).
Ideation
ith the prod ct eing designed to e worn on the posterior of the user, it is essential to implement an ergonomic form. Sleek and streamlined, embodying PUMA’s tag line - “ Forever faster ”.
04
MOTORSPORT
IMPROVING PERFORMANCE. FOREVER FASTER.
Bi-directional
l air flow. A feature enhancing the distribution of cool air to the driver’s head and body.
Cooler races With the aid of Puma Venti, heat is no longer a problem for Formula 1 racers. A portable, wearable Air Conditioning unit that cools drivers on the go. The product sits in a designated pocket on the posterior of the driver’s overalls.
A closer look An enhanced view of Puma Venti to highlight features that make the product functional.
- (W)65mm (H)130mm - Approximate Depth: 1.5mm - Polypropylene Body - Alloy components: Thermometer plates, Charging port
Thermometer panels to measure the driver’s temperature, activating VENTI accordingly, regulating temperature when the driver is too hot.
Air vents with a sleek directional opening to help distribute air flow to the driver’s body.
Power button, LED indication light and a SYNC button. The SYNC button links VENTI directly to the drivers steering wheel where they can manually change the temperature.
Designing for the homeware market
05
Develop a product for the modern, commerci home-ware market. The outcome must be produce for sheet metal manufacturing.
t
5
ial ed
NETTO DESK LAMP
“
Suits everyday tasks. Creates effortless ambience.
- ABDUL SULAIMAN
”
Persona Max and Hannah Stanley, 32, 34: Creative professionals based in Barbican, above average, comfortable income. Regularly social, coordinated when it comes to aesthetic (shop at brands like COS, Made, Hay). Invested in a healthy, active lifestyle.
Aesthetic A pastel palette inspired the catalog e and in ence on form from the agom minimalist trend dri ing rands li e erm i ing. odest elegance and sophistication, the aesthetic inspiration for NETTO.
Ideation
Experimentation through modelling helped understand the net shape of the desired form. It also proved whether the form could actually be achieved with minimal processes: Cutting, for the net and bending/folding to form the body.
05
‘Net’-to The sheet metal of choice, aluminium, is laser cut into a 2D net before being press bent to achieve the lamp’s final form. This inspired the name ‘NETTO’ which translates as ‘Net’ in Swedish.
The range Netto is available in a limited colour range of: Del Rio red, Blue Bayoux and illow ro e green, all finished with an anodized coating. The lamp also features a multifunctional desk tidy.
#D9C4C3
#A4B7BD
#818C85
Kit Kat and the Chocolatory
06 The task is to design a new & exclusive KITKAT product offering for Nestle Chocolatory to enhance the “Chocolatory experience.
Context
A
ce is an original ice cream wafer recipe a aila le in fi e delightf l a o rs.
The reverse of the packaging features a green overlay with a cocoa pod illustration in reference to Nestle’s Cocoa plan. Different cocoa plan relative facts on every package.
Co
Ruby
Mint
Cro
ss s
ecti
on
Vanilla
(Mi
nt)
Dark
ffee
Abdulsalam_S_B@live.com issuu.com/abdulsb01
Thank you for reading