TOMS Fall 12 Eyewear Lookbook by abechong

TOMS HE ADQUARTERS : E YEWE AR DEPARTMENT

2012

O U R

S T O R Y

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.TM Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One.TM As more everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve.

N E V E R S T O P E X P L O R I N G Our adventure is one fueled by a movement: One for One.TM started as a small, sincere idea and has unexpectedly grown into a never-ending exploration of new and improved ways to give. Our eyewear styles are personal reminders of just far a simple choice can travel. They are symbols of regions explored, futures altered, and the countries where our Giving Partners put forth extraordinary efforts to help TOMS customers give responsibly and sustainably. Beyond adventure, in each pair is a promise: For as long as others believe in our movement, we will never stop exploring.

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CL ASSIC 103

C L A S S I C

1 0 3

Our latest edition to the Classic 100 collection is inspired the Swinging Sixties, a fashion era famous for its progressive mod and beatnik style. The Classic 103 is constructed with rich acetate and features a striking mixed-material design with the iconic, bold browline. Each pair is meticulously hand-finished so you look your sharpest in this adventurous style.

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Fig. 1- Mixed Material Silohuette.

Fig. 2- Hand-finished frames and temples. p.8

C L A S S I C 1 0 3

1] S006-005-03

2] S006-005-03

Tortoise•White•LtBlue Green Gray

3] S006-005-03

4] S006-005-03

Tortoise•White•LtBlue Green Gray

Product Features:

1] S006-005-03 Tortoise•White•LtBlue Green Gray

• • • • •

Hand-finished frames and temples 5-barrel rivet hinges Rich acetate construction for solid durability Wider frame for easier fit Mixed-material silhouette

Giving Location Spotlight: Swaziland Swaziland Population: Lobamba Population: Lobamba Coordinates: Distance from Los Angeles: Giving Partners in Swaziland:

1,386,914 (est. July 2012)

World Vision, Heart for Africa

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CL ASSIC 203

C L A S S I C

2 0 3

Featuring the chic, oversized butterfly shape that has endured as a fashion staple of womenâ&#x20AC;&#x2122;s eyewear for decades, the Classic 203 is fashioned with rich acetate for quality and individually hand-finished for a personal touch.

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Fig. 1- Classic oversized lenses

Fig. 2- Five-barrel rivet hinges p.14

C L A S S I C 2 0 3

1] S006-005-03

Tortoise•White•LtBlue Green Gray

1] S006-005-03

Tortoise•White•LtBlue Green Gray

Product Features: • • • •

Hand-finished frames and temples 5-barrel rivet hinges Classic oversized lenses Rich acetate construction for solid durability

Giving Location Spotlight: Zambia Zambia Population: Lusaka Population: Lusaka Coordinates: Distance from Los Angeles: Giving Partners in Zambia:

14,309,466 (est. July 2012) 1.413 million (2009) 15° 25’ S, 28° 17’ E 9,991 miles Anchor of Hope, World Vision

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F E A T U R E G I V I N G

Dr. Salma Lumbini Eye Institute, Nepal Seva Foundation

T h ere ’ s N o P lace L i k e

Ho m e

Born in a small rural village in Nepal, Salma was a young girl with less-than-bright prospects in a poverty-stricken community. Unable to attend school with the boys, her father wanted a different future for his daughter. They traveled to India so she could attend school and choose her future. Salma chose to become a doctor. Specifically, a pediatric ophthalmologist. Her medical degree was just the beginning. Salma returned to the village she was born, where her family still lived, as a full-fledged doctor. Only she didn’t come alone: she brought an entire an entire team of surgeons, setting up a health center. “Since it was a dream of my dad of my grandfather, I thought I should do something for the village. So we set up a health camp, a surgical camp, where we operated on around 65 cataract patients. And one of the patients was my own grandma. When I go back to my village, I think my family is proud to see me as a doctor. And I hope it inspires the younger generation that is still in school. I have a dream that no child should go blind. With TOMS and Seva’s help, I think I can help resolve this problem.” See Salma’s story at Youtube.com/TOMS

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CL ASSIC 303

C L A S S I C

3 0 3

Our first all-metal style is also the sleekest edition in this skyward collection. Inspired by iconic, military-issue pilot shades, the streamlined lens shape features a double-bridged frame front, and the spring hinges provide a firm-yet-flexible fit.

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Fig. 1- All-metal construction from temples to frame

Fig. 2- Spring hinge for gentle, firm fit p.22

C L A S S I C 3 0 3

1] S006-005-03

Tortoise•White•LtBlue Green Gray

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Tortoise•White•LtBlue Green Gray

Product Features: • • • •

Spring hinge for gentle, firm fit Frosted silicon nosepads for comfort All-metal construction from temples to frame Double-bridged frame front

Giving Location Spotlight: Bangladesh Bangladesh Population: Dhaka Population: Dhaka Coordinates: Distance from Los Angeles: Giving Partners in Bangladesh:

161,083,804 (est. July 2012) 14.251 million (2009) 23° 43’ N, 90° 24’ E 8,037 miles Seva (Sight), A Leg to Stand On (Shoes)

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CL ASSIC 304

C L A S S I C

3 0 4

Recalling vintage Alpine fashion, the Classic 304 is defined by the larger teardrop lens shape and distinct double-bridged frame front. Constructed with memory plastic for comfortable wear, with purposefully placed nosepads to provide a universal fit for all faces.

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Fig. 1- Wider nosepads for universal fit

Fig. 2- Double-bridged frame front p.28

C L A S S I C 3 0 4

1] S006-005-03

Tortoise•White•LtBlue Green Gray

1] S006-005-03

Tortoise•White•LtBlue Green Gray

Product Features: • • • •

5-barrel rivet hinges Wider nosepads for universal fit Memory plastic construction Double-bridged frame front

Giving Location Spotlight: Argentina Argentina Population: Buenos Aires Population: Buenos Aires Coordinates: Distance from Los Angeles: Giving Partners in Argentina:

42,192,494 (est. July 2012) 12.988 million (2009) 34° 35’ S, 58° 40’ W 6,110 miles ADRA

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F E A T U R E

O ne S m ile S ays it A ll

G I V I N G

Two year-old Unisha is an extremely shy girl, clinging closely to her father before her surgery for bilateral cataracts. It is an experience her father, Kamal, is familiar with: 16 years ago, he had cataract surgery of his own. Unfortunately, it was too late to completely restore his vision. Even with glasses, his vision is extremely poor. Like any father, Kamal wants a better future for his child, which is why he made the long journey to the eye camp. After Unisha’s surgery, the doctor is pleased with the results. “Her brain will start to register the images and she will regain vision quickly.” Kamal insists on bringing our team to his home – he is ecstatic that the operation was a success. The whole time, I had tried to speak with Unisha, to get her to smile and let us know how she felt. She said little and showed even less expression. But I watched her on the car ride to her home, I saw her looking out the window, and I caught her smiling into the distance. That was all the response I needed.

Gyaljun Shelba, 70

(Excerpts taken from an intervew with TOMS Employee Heidi Psyk)

Khadnbari Eye Camp, Nepal Seva Foundation

A S ig h t for S ore F eet A full day’s walk on unpaved roads is not easy for anyone, especially for 70-year old, legally blind men like Gyaljun. Fortunately, he had help from his family: his son carried him the whole way and they stayed with relatives in town. When a member of the eye camp team asked his wife what they did for a living, she laughed and replied, “We are poor, so we have to do everything and anything we can…we cut the grass if it needs to be cut and we walk the buffalo when they need to be walked.” After receiving cataract surgeries in both eyes, his joy was contagious. “Now I can see with both eyes!” For the first time in over a year, he was able to see his wife clearly. “I can see her now, and she is beautiful.” His wife was grateful for different reasons: “Thank you so much, now I don’t have to take care of him. And our son won’t have to carry him back home.”

Unisha Khanal, 2 Lumbini Eye Institute, Nepal Seva Foundation p.32

CL ASSIC 102

C L A S S I C

1 0 1

Iconic style gets a prolific update: the Classic 101 pays tribute to the most famous eyewear style in history and infuses it with modern design. Silver temple pins accent the famous frame front, and the 5-barrel hinges ensure durability and fit.

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C L A S S I C 1 0 1

Fig. 1- Five-barrel hinges for sturdiness and fit

1] S006-005-03

Tortoise•White•LtBlue Green Gray

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Tortoise•White•LtBlue Green Gray

1] S006-005-03 *NOT PICTURED Tortoise•White•LtBlue Green Gray

Product Features: • 5-barrel hinges for sturdiness and fit • Wire core temples

Giving Location Spotlight: Rwanda Rwanda Population: Kigali Population: Kigali Coordinates: Distance from Los Angeles: Giving Partners in Rwanda:

11,689,696 (est. July 2012) 909,000 (2009) 1° 57’ S, 30° 03’ E 9,432 miles World Vision, Partners In Health

Fig. 2- Wire core temples p.36

CL ASSIC 102

C L A S S I C

1 0 2

The Classic 102 features a bolder frame front for a universal fit, alloy hinge-pin accents and solid lenses to complement frame colors ranging from translucent to solid to patterned.

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C L A S S I C 1 0 2

Fig. 1- Five-barrel hinges for sturdiness and fit

1] S006-005-03

Tortoise•White•LtBlue Green Gray

1] S006-005-03

1] S006-005-03 *NOT PICTURED

Tortoise•White•LtBlue Green Gray

Product Features: • 5-barrel hinges for sturdiness and fit • Wider frame front for universal fit • Wire core temples

Giving Location Spotlight: Mali Mali Population: Bamako Population: Bamako Coordinates: Distance from Los Angeles: Giving Partners in Mali:

14,533,511 (est. July 2012) 1.628 million (2009) 12° 39’ N, 8° 00’ W 6,853 miles World Vision

Fig. 2- Wider frame front for universal fit p.40

F E A T U R E

O ne for O ne ™ in A ction

G I V I N G

As the original designer of TOMS Eyewear, John Whitledge has deep roots in our vibrant history. Last spring, he traveled with Chief Shoe Giver Blake Mycoskie and a team from around the world to support our giving efforts in Guatemala and Peru. It was an eye-opening experience for the accomplished fashion designer. “Before this trip, I only thought cataracts affected adults, and mostly the elderly. But at the Visualiza Clinic (Guatemala), I was surprised to see so many young children afflicted by cataracts. We saw a surgery on a child only a year and a half old, (John spreads his hand about two feet apart) he was only like this big.

John Whitledge Visualiza Clinic, Gautemala City

There were numerous children from ages three to five that were in the clinic getting surgeries. One kid didn’t have cataracts, but was cross-eyed, and he was there to receive surgery to fix that issue. It was cool to know that we were contributing in this way too.” The clinic is run by Dr. Mariano, who first operated as a private practice but wanted to help his community. One side of the clinic functions as a private practice, while the other serves as a social practice for patients who cannot afford eye care. In the same way that TOMS’ giving is funded by customer purchases, Dr. Mariano funds his social practice with income from his private one. “Right when we arrived at the clinic, a 72-year old woman greeted us with such sincere gratitude. This woman was a widow, and her daughter had passed away to years ago from cancer. She lived and worked at an orphanage, and had cataracts in both eyes, unable to see. Another worker at the orphanage told her about the Visualiza program and how it offered free surgery to those who could not afford it. Two months before we arrived, she was able to get surgery for both cataracts. When she heard that our team would be coming for a visit, she insisted on coming back to the clinic to thank us in person when we arrived.”

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CL ASSIC 201

C L A S S I C

2 0 1

Sweeping, circular frames have transcended the concept of trend to become an icon of style. TOMS paid homage to the heritage and evolved the frames into the Classic 201. Featuring hand-painted stripes for story, alloy metal hinges for durability and internal temple core wire that can bend into a perfect custom fit.

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C L A S S I C 2 0 1

Fig. 1- Oversized circular frame fronts

1] S006-005-03

Tortoise•White•LtBlue Green Gray

1] S006-005-03

1] S006-005-03 *NOT PICTURED

Tortoise•White•LtBlue Green Gray

Product Features: • 5-barrel hinges for sturdiness • Wire core temples for pliable, custom fit • Oversized circular frame fronts

Giving Location Spotlight: Tibet Tibet Population: Lhasa Population: Lhasa Coordinates: Distance from Los Angeles: Giving Partners in Tibet:

Approx. 6,000,000 620,000 (2007) 29° 40’ N, 91° 08’ E 7,649 miles Seva Foundation

Fig. 2- Wire core temples for pliable, custom fit p.46

CL ASSIC 202

C L A S S I C

2 0 2

An oversized lens fashioned with vintage frame accents blends the iconic style of the 60â&#x20AC;&#x2122;s and the free spirit of the 70â&#x20AC;&#x2122;s. The classic shape complements a variety of faces, while the brilliant palette of color options feature gradient or solid lenses to match.

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C L A S S I C 2 0 2

Fig. 1- Vintage butterf ly shape

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Tortoise•White•LtBlue Green Gray

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Tortoise•White•LtBlue Green Gray

Product Features: • 5-barrel hinges for sturdiness and fit • Vintage butterfly shape • Wire core temples

Giving Location Spotlight: Democratic Republic of the Congo DRC Population: Kinshasa Population: Kinshasa Coordinates: Distance from Los Angeles: Giving Partners in DRC:

73,599,190 (est. July 2012) 8.401 million (2009) 4° 19’ S, 15° 18’ E 8,830 miles World Vision, Don Bosco

Fig. 2- Wire core temples p.50

F E A T U R E G I V I N G

S eva F oundation Mo b ile E ye C a m p 30 miles may not seem like much, but when itâ&#x20AC;&#x2122;s a 2300-foot climb that snakes itâ&#x20AC;&#x2122;s way through numerous rivers, breathtaking highlands and rocky roads, the journey is often a perilous one. Our Giving Partner, Seva Foundation, regularly makes treks like these through Nepal to bring professional eye care to some of the most remote villages in the world. Efficient, Responsible Giving: To make sure each mobile eye camp expedition helps as many as possible, news of their arrival is broadcast on local FM radio news during the weeks prior. Students, teachers and local volunteers also distribute pamphlets in their villages. Community leaders are contacted by Seva Foundation for assistance in spreading the message. The Results of One Expedition: Over the course of three days, the eye camp conducted a total of 443 examinations and 93 surgeries. There were no complications during surgeries or in the post-operative period. We are currently giving sight in 11 countries: Nepal, Tibet, Cambodia, India, Bangladesh, Pakistan, Paraguay, Guatemala, Egypt, Ethiopia and the United States. Adventures like these happen all over the world, made possible by our customers.

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CL ASSIC 301

C L A S S I C

3 0 1

A forged alloy metal frame front establishes a keen contrast to the distinguished walnut wood temples â&#x20AC;&#x201C; a perfect blend of traditional panache and progressive design. For added comfort, air pockets line the silicone nose pads for all-day, all-purpose wear.

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C L A S S I C 3 0 1

Fig. 1- Walnut wood temples

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Tortoise•White•LtBlue Green Gray

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Tortoise•White•LtBlue Green Gray

Product Features:

1] S006-005-03

• Walnut wood temples • Frosted silicone nosepads for comfort

Tortoise•White•LtBlue Green Gray

Giving Location Spotlight: Nepal Nepal Population: Kathmandu Population: Kathmandu Coordinates: Distance from Los Angeles: Giving Partners in Nepal:

29, 890,686 (est. July 2012) 990,000 (2009) 27° 43’ N, 85° 19’ E 7,914 miles Seva Foundation

Fig. 2- Frosted silicone nosepads for comfort p.56

CL ASSIC 302

C L A S S I C

3 0 2

We took flight with the traditional pilot lens and added sleek angles for our own modern interpretation. Silver, gold and gunmetal alloy eye wires establish a sharp contrast to the vibrant selection of lens colors.

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C L A S S I C 3 0 2

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Tortoise•White•LtBlue Green Gray

Fig. 1- Walnut wood temples

1] S006-005-03 Tortoise•White•LtBlue Green Gray

Product Features: • Walnut wood temples • "Carpe Diem" emgraving • Allow lens eye wires

Giving Location Spotlight: Lesotho Lesotho Population: Maseru Population: Maseru Coordinates: Distance from Los Angeles: Giving Partners in Lesotho:

1,930,493 (est. July 2012) 220,000 (2009) 29° 19’ S, 27° 29’ E 10,409 miles World Vision, Partners In Health

Fig. 2- "Carpe Diem" emgraving p.60

H O W W E H E L P G I V E S I G H T TOMS partners with Seva Foundation and a network of professional, community based eye care organizations all over the world to provide:

Prescription Eyeglasses Determining the corrective lenses a person needs and providing the right pair of prescription eyeglasses.

Sight-saving Surgery Performing a commonly needed operation, such as cataract surgery. (Cataract is a clouding of the eyeâ&#x20AC;&#x2122;s lens and a leading cause of blindess in the world).

Medical Treatment Treating sight-threatening conditions (injury, infection and disease) with prescription medications, removal of foreign objects, clinical attention and education.

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