A Cooperação Conven-on Bureau e Visitors – CVB's e OPC's para o fomento do des-no Um evento a ser captado BRUCE MACMILLAN PRESIDENT/CEO BANDWIDTH MANAGEMENT
A STRONG CVB-PCO PARTNERSHIP IS CRITICAL FOR THE ATTENDEE, THE DESTINATION AND THE CLIENT
TRUST
GLOBAL MEETINGS AND EVENTS INDUSTRY IS BEING TRANSFORMED
Major CVB Transformation Opportunities
#1: Engagement Changing the Way CVB’s Interact with the Marketplace
#2: Destination Managers Growing & Sustaining the Destination Brand
Opportunities #3: New Business Model Evolving the DMO Business Model
#1: ENGAGEMENT CHANGING THE WAY CVBs INTERACT WITH THE MARKETPLACE
PROMOTION MUST CHANGE FROM A ONEWAY BROADCAST TO BECOME A TWO-WAY CONVERSATION
#1: ENGAGEMENT CHANGING THE WAY CVBs INTERACT WITH THE MARKETPLACE
FIVE GENERATIONS IN THE MARKETPLACE WANT PERSONALIZED EXPERIENCES
#1: ENGAGEMENT CHANGING THE WAY DMOS INTERACT WITH THE MARKETPLACE
MOBILE CONNECTIONS ARE NOW THE MOST IMPORTANT CHANNEL FOR INFORMATION AND CONNECTIVITY
#2: DESTINATION MANAGERS GROWING AND SUSTAINING THE DESTINATION BRAND
FOCUS ON ENHANCING THE DESTINATION EXPERIENCE TO GROW THE BUSINESS FOR EVERYONE
#2: DESTINATION MANAGERS GROWING AND SUSTAINING THE DESTINATION BRAND
Focus on preserving and evolving the experience in order to grow the business for everyone.
#2: DESTINATION MANAGERS GROWING AND SUSTAINING THE DESTINATION BRAND
FOCUS ON ENHANCING THE DESTINATION EXPERIENCE TO GROW THE BUSINESS FOR EVERYONE TOURISM MASTER PLAN
#3: NEW BUSINESS MODEL EVOLVING THE CVB BUSINESS MODEL
CVBS NEED TO CONSIDER NEW MODELS AND RELATIONSHIPS TO EVOLVE THEIR BUSINESS FIND NEW COMMUNITY BUSINESS PARTNERS
#3: NEW BUSINESS MODEL EVOLVING THE DMO BUSINESS MODEL
CVBS NEED TO CONSIDER NEW MODELS AND RELATIONSHIPS TO EVOLVE THEIR BUSINESS ECONOMIC DEVELOPMENT PARTNERSHIPS
#3: NEW BUSINESS MODEL EVOLVING THE DMO BUSINESS MODEL
CVBS NEED TO CONSIDER NEW MODELS AND RELATIONSHIPS TO EVOLVE THEIR BUSINESS CREATE NEW EVENTS FOR THE DESTINATION
WHAT DOES THIS MEAN FOR THE CVBPCO RELATIONSHIP?
THE NEW CVB-PCO PARTNERSHIP KEY ELEMENTS FOR COLLABORATION
ATTENDANCE MARKETING
THE NEW CVB-PCO PARTNERSHIP KEY ELEMENTS FOR COLLABORATION
CONTENT DEVELOPMENT
THE NEW CVB-PCO PARTNERSHIP KEY ELEMENTS FOR COLLABORATION
ATTENDEE EXPERIENCE
OBRIGADO! GRACIAS! THANK-‐YOU! BRUCE MACMILLAN PRESIDENT/CEO BANDWIDTH MANAGEMENT