Broggi Company Profile

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Company Profile

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About the Group Abert S.p.A is a leading company in the Italian market for the production of cutlery and holloware for home and HO.RE.CA table.

It also has a presence in the more significant markets world wide. In fact , today, the export of products in Abert Group reaches over 93 countries.

The Group was established in 1929 with the family Bertoli, present in the current direction. From 1929 till today many goals have been achieved and numerous innovations continue to bring successful results with a turnover of approximately 30 millions Euro.

The core business is in the production and marketing of cutlery under ABERT and BROGGI brands, which differ for positioning and channels of distribution.

The know-how and the tradition, linked to the capacity of innovation and to discover new market niches are certainly winning values of the Abert Group.

Company Structure The following numbers offer us an idea of the size of the group.

Here are the figures up-dated in 2009: • 160 people between workers, employees and management.

• 300.000 pcs is a daily production capacity with the use of industrialisation processes and systems.

• 40 million pcs is annual production capacity.

• 3 production units, which cover a surface of about 40.000 m2, 15.000 m2 are dedica ted to the production and polishing, the rest is dedicated to the packaging and warehouse.

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The History In 1929 Antonio Bertoli founded ABERT, located in Lumezzane (Brescia) where they started to produce craft made cutlery and when the brass was the prime material. In 1960s production was completely industrialized and consequently the phases of production automated. Innovation gave the strength to manufacture products on a large scale. In the 1970s ABERT was the first company in the world to automate the production process of the cutlery with coloured handle, combining steel with new materials, such as ABS, nylon and wood. The assortment of products increased exponentially along with the experience of new materials and new design lines. The company grew and over 10 years, it was necessary to build a place, adapted to the new requirements. In 1987 the new headquarters in Passirano (Brescia) was inaugurated, and the main group activities were concentrated in one plant. For logistical needs in 1992 was acquired Facix Srl, a small company of cutlery that allowed the group to expand the production and to acquire a new brand. Another important acquisition took place in 1993 when BROGGI 1818 became part of group. BROGGI 1818 is a prestigious company that produce cutlery and holloware; having a long tradition in the HO.RE.CA highest quality, they gave the opportunity to enter the new distribution channels. Then the reality of the group changed and it was therefore necessary to consolidate their organizational structure, and make the processes through well-defined procedures. In 1994 ABERT was the first company in their field to obtain the Certification of Quality ISO9002. In the last years, between 2000 and 2002, they have rearranged the logistical productive structures by the construction of one new manufacturing area (10.000 m2) in Passirano and a single logistic pole for all the brands of the group (25,000 m2). Furthermore the polishing and finishing of metals took place at a third area of 3,000 m2. This reorganisation has improved the competitiveness of ABERT S.p.A on the market, thanks to a greater flexibility, service and attention to the customer requests.

BROGGI1818 over a century of life‌ The origins of BROGGI 1818 date back at the beginning of 1800 in the handicraft laboratory of Gaetano Broggi, which produced cutlery, holloware and sacred silver items in the heart of Milan. Broggi laboratory was entrusted the responsability and honour of silverplating all the accessories in the occasion of the marriage of the Duke of Savoy.

Initially the production of the laboratory was exclusively craftmade and it was limited to items made by hand on commission. Towards the beginning of 1900s it started a more wide production, with the use of new machineries (lathes, polishers etc). And with a great honour BROGGI obtained the status of "supplier of the Royal House", following the implementation of some precious objects at the wedding of Vittorio Emanuele II, the future king of Italy; also the Viceroy Ranieri of Hapsburg ordered for himself and for his family prestigious silver items. The production of silver items increased and new technologies were introduced like the electro-plating which improved the appearance of the products; the application of precious material sheets fixed by fire on the metal; the introduction of a standard production of cutlery in valuable materials by the turning of objects to oval shape. The fame of BROGGI was spreading throughout Europe, through important commissions to particularly luxury Hotels: Hotel confortable in Milan, Hotel Continental in Milan, Hotel Bellevue in Baveno, The Splendid Hotel Du Aix-les-Bains in France, Hotel Excelsior in Rome and Hotel Excelsior in Naples, The Grand Hotel in Rome and the Restaurant Orologio in Milan. The production grew, with new products to an important supply in the Real Italian Navy. Furthermore, it added the supply to other naval forces, the International Company of Wagon Lits, the Colossus transatlantic Rex and Conte di Savoia.

At the beginning of 1900 BROGGI employed 250 peoples and was equipped with cutting-edge technologies. In the 1950s the BROGGI silverware continued to adorn the most prestigious tables in the world. Today BROGGI 1818 boasts almost two centuries of history and production in the field of silver: the collection is reproducing the "classic style" that has left a mark in the silverware tradition throughout the world, but at the same time offers a wide range of new models, functional design, in order to satisfy any request. At the present time BROGGI is a perfect combination between tradition and innovation, between classicism and modernity, through a production that keeps some hand made manufacturing unchanged.

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BROGGI1818 Among the most prestigious customers since 50's: Twenty One et du El Morocco - New York Hotel Matum - Santiago del Cile Hotel Ritz - Parigi Ciga Hotel Sheraton Hotel Some luxury cruise ships entirely furnished with BROGGI products, such as Rex, Andrea Doria, Raffaello, Michelangelo, Giulio Cesare.

And today...

Celtic Manor Hotel & Resort - Newport The Dorchester - London Hotel Ritz - Madrid Hotel De Paris - Montecarlo Fairmont Hotel - Montecarlo The St. Regis Hotel - New York Hilton Hotel - New York Jumeirah Group - Dubai Burj Al Arab - Dubai Le Royal Meridien - Dubai Rotana Group - Dubai Emirates Palace - Abu Dhabi Oriental Hotel - Bangkok

The Ritz Carlton - Doha Marriot Hotel - Jeddah Le Gulf Meriden - Khobar Ramada - Shangai Renaissance Hotel - Beijing Emporio Armani Cafè - Worldwide Italian Embassy - Worldwide Starwood “CIGA” Group (Sheraton) Hotel Sheraton - Seoul Hotel San Pietro - Positano Hotel Vesuvio - Naples Hotel Bauer - Venice Hotel Gallia - Milan

Sales topics Quality: all the products within BROGGI range are guaranteed by the certification ISO 9002 Know-how: preserved from the Abert tradition.

Warranty: of each product, against any material fault and production Made in Italy: fully in respect to the rights of workers and devoted to the Italian creativity Flexibility & Personalization: to match a solution at any need thanks to customization capability (design, finishing, décor) Quick service: in the order management until delivery, through computarization of the processes to a constant level of stocks by automated warehouse.

Continuity of assortments: all models are maintained and they will never be discontinued, in order to guarantee product availability during the time

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The materials The raw materials used by Broggi 1818 BROGGI 1818 use for their own production the following precious materials: ELECTRO-PLATED NIKEL SILVER SOLID SILVER STAINLESS STEEL

Electro-Plated Nikel Silver Well known and called "German Silver", "electroplated nikel silver" or "nikel silver".

This is a very valuable alloy of copper, zinc and nikel very similar to the touch and weight to solid silver. The high concentration of nickel in this alloy selected by BROGGI 1818 improves the mechanical and corrosion resistance giving the impression to be similar to solid silver for warmth and value.

In the past this metal alloy has been frequently used raw for the production of cutlery.

Today electro-plated nikel silver is used for the cutlery and holloware and the silver-plating is exclusively made with solid silver to 999.99‰ obtaining a result equivalent to a solid silver product but at costs significantly reduced. The finishing is glossy and shiny.

Solid Silver BROGGI 1818 make use of solid silver to 999,9‰ in silver-plating the products. Silver is an inert metal that reacts in contact with residues of food, alkalis and acids only if left for several time.

The surface glossy and brilliant of the silver-plating is very pleasant and enriches the decor of the table. Solid silver is a very versatile and soft material; because of its softness is virtually impossible to use this type of material even for the production of items for the table. In fact normally solid silver is an alloy, generally to 800‰ or the 925‰ of solid Silver combined with copper or with nickel, which give it a greater hardness.

The silver used for silver-plating is almost solid silver therefore more valuable and relatively soft, easy to scratching.

Stainless Steel For the implementation of the products BROGGI 1818 use the best stainless steel: AISI 304 ( stainless stell 18/10) AISI 402 ( Martensitic stainless steel ) Stainless steel derives its name from the ability to resist stains and corrosion at a higher level than ordinary steel. These resistant properties are by the presence of chromium and chromium/nickel in the alloy.

The oxides of these elements form a protective film, very thin, on the surface of the steel. This film is very thin, transparent and invisible to touch. Being a film almost inert, insoluble into water and/or in many other chemical solutions and therefore waterproof against them, it plays a protective function on the solid steel.

The basic concept is that: as long as this film is still intact and firmly adhering to the surface, the product is protected by any corrosive attack.

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Silver Plating Process The silver plating process of BROGGI products is made through the electrolytic treatments practicable by mean of galvanic baths.

The items are prepared and silvered in sequential series of tanks having different and specific functions.

The silvering in fact is preceded by some phases of polishing, degreasing and pre-silvering of the individual pieces and, for the nickel-silver articles, also by a phase of nickel-plating. The purpose of the latter is to increase the "clinging capacity" allowing the silver to join perfectly in a lasting way the surface of any object immersed in the galvanic bathroom.

The silver used for the electrolytic silvering is solid silver to 999, 99‰ duly spread over each individual piece to form a double thickness on the sides subject to wear and tear.

Each piece is subject to ergonomic studies performed to high thickness (generally from 8 to 24 Âľ) and distinguished according to the use and wear foreseen. The result of finishing is the one of solid silver, glossy and shiny.

The quality management system also provides strict process controls and product which are carried out and registered systematically during and at the end of the silvering stage. The pieces silvered by BROGGI are guaranteed without time limit and against any production defect. It is also ensured the continuity of the manufacture of all the models for every possible reinstatement during the time. Anyway it is recommended, for a perfect maintenance of the products, to follow the maintenance rules recommended by BROGGI 1818.

The Customization BROGGI boast an exclusive patrimony of trademarks, escutcheons, engravings and friezes, thanks to their capability to study unique solutions together with the customers.

The Customization of the Product BROGGI products are craft made and therefore they offer the possibility to customize each item with the own logo or escutcheons.

BROGGI offer 4 different way of customization: ESCUTCHEON PUNCHING LOGO ENGRAVING ESCUTCHEONS APPLICATION PESONALIZATION OF HOLLOWARE COMPONENTS

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ABERT S.p.A. Divisione Broggi 1818 Via Don P. Mazzolari, 17 25050 Passirano (Bs) Italy Ufficio Commerciale: Tel. ++39 0306853601 Tel. ++39 0306853602 Fax ++39 0306853610 Ufficio Amministrativo e Produzione: Tel. ++39 0306853611 E-mail: info@broggi.it Web-site: www.broggi.it