Table of Contents
Chapter 1: Explore me 1.1 1.2 1.4 1.5 1.6
Personal DNA Media Channels Report Ruud Boer Brand Model Grid Mindmap
Chapter 2: Inspire me 2.2
2.5 2.6
Portfollio - Edgar Allan Poe - HyunA - George R.R Martin Mindmap my Life Moodboard
Personality Test
During our first class we did the myers-briggs test to get to know each other as well as ourselves a bit better and see if we could relate to the results we had gotten. Personally I have done the test plenty of times before, so I was curious on what I results I would get this time. I suppose it shouldn’t come to a surprise that I received the same result as before which was:
INFJ Which stands for: Introverted, Intuitive, Feeling, Judging. As of today only 5% on earth share the same personality type making it the rarest personality type. Overall INFJ’S are caring, gentle people who constantly try to seek for the hidden meaning of life. They are deep, complex individuals, who are quite private and typically difficult to understand. INFJs hold back part of themselves, and can be secretive as well. Because the INFJ has such strong intuitive capabilities, they trust their own instincts above all else. This may result in an INFJ stubborness and tendency to ignore other people’s opinions. They believe that they’re right. On the other hand, INFJ is a perfectionist who doubts that they are living up to their full potential. INFJs are rarely at complete peace with themselves - there’s always something else they should be doing to improve themselves and the world around them. If someone were to ask me what I think of the INFJ’s description I would tell them that if I am ever at loss on how to describe myself I would redirect them to this because to me, this description fits me perfectly to the point where I think that they’re describing me instead of a personality type.
Review Ruud Boer
Ruud de Boer is the founder of BTM ( Bataafse Teken Maatschappij; a design bureau in Rotterdam ) and Author of Brand Design & If you were a brand. Aside from those titles he has also worked for famous companies like Red Band & Fair Trade and played a big part in the growth of his customers in this field. The reading he had given was a result of writing the books mentioned above. The reading was about the usage of Brand Design by the creation of a brand. WWUsing the terms: Brand Design, Inner Brand, Brand Apperance, Brand Behavior, Brand Activation, Personal Branding and the practice of it. The terms combined is necessary to make a strong brand especially when it comes to inner and appearance. Inner and appearance are two very different things. For example inner is about who you really are while appearance focuses on it’s appearance and it’s quality
Brand Model
Grid Inspiration
My Grid This is the first page (left page ) which displays the person who is it about. In this case it’s Tifanny from Girls Generation. Behind her there will be a small quote which of course looks better when it’s on an official page instead of a preview. It has to be a small quote to work because most of it the words will be unviewable because it’s standing behind the person in question
The second page which contains the information for whatever is being reviewed or interviewed. At the top there is a banner accompanied with a small 100 x 100 icon of the person in question Below you can find basic information as name, age and DOB ( which stands for Date of Birth ) Which leaves the entire left half for the text you want to write. I’ve picked this design because it’s easy to play with, plus it leaves plenty of options to change for example you can change the 100 x 100 icon to the left and write the basics on the right side of the icon so the bottom of the page can be split into 3 columns of text instead of one.
Portfolios
For this project we needed to choose three people that inspire us. On the following pages you’ll see those who have inspired me till this day, what they do, where they can be found on the social media ( that is if they are still alive ) and how we can promote them. That said I want to add a bit of extra trivia to this page on why I have chosen them for this task of the project. • Edgar Allen Poe: I actually didn’t think of choosing him for my project before and only thought of adding him after watching an amv ( anime music video ) which just happened to play the song ‘Graveyard Picnic’ which intruiged me to write something about him, aside from my obvious love for his stories and poems like mentioned on the next page • Kim HyunA: When we received the task HyunA was the first one I thought of and is in fact the only one who was not replaced after some reconsideration like Edgar and George. The fact I picked HyunA for this task is because she’s is my favorite female artist in the kpop industry with Amber Liu close after her. ( fun fact, Amber is also 3 years older than me ) because she ( or should I say they ) is/are different from the other female singers in the industry. • George R.R Martin: As I’m writing this I did actually ask myself the question: Why did I pick him again? Though the moment I skimmed over the books resting on my desk in my room I instantly remembered my love for it’s characters and it’s character development which is a huge plus in my book because I too write stories which are followed by many and I find character development one of the most important things in the story.
EDGAR ALLEN POE
Often people have have a certain goal in live, like becoming a firefighter, police officer and other things but to be frank at the time I didn’t think he had much of a goal like becoming the best writer or any of the sort. I believe he was only trying to make a living for himself and his wife Virginia Elize Clemm Poe for he was unable to finish university due to shortage on money and debts. Mr Poe has always been a source of inspiration to me because I personally am a fan of all mystery and macabre and I find his poems and stories to be absolutely fascinating. Not only that but the fact he tried to make a living out of writing which at the time was a very difficult thing to do considering it wasn’t a well paying job just like artists back in the day. Allen Edgar Poe has written many books and poems concerning the themes of mystery, detective and not forget rather macabreness. As for digital media no such thing existed in 1809-1849 Quite frankly I don’t think having people participate by buying his books and poems will have much of an effect anymore considering Mr Poe is quite well, dead-ish.
However it can never hurt to read his poems and stories after all he is the inventor of the detective fiction genre. Which is definitely note worthy.
Not forget to mention use his story as an inspiration like I do. Even though he is no longer alive, his legacy will continue because we can keep it alive.
George R.R Martin
I’m fairly certain that his goal is to kill off all characters in the story of fire and ice ( game of thrones ) joking aside I think his goal would be: To be one of the most successful writers in this century and have also one equally sucessful tv show which in my opinion he is close in achieving. The reason why George R.R Martin is such inspiration for me is that I love the setting and the characters he created. As a writer of stories myself I look up to the character development he has written and how much the characters have grown compared to the beginning. George has a twitter account where he can be found on. Aside from his twitter he also has his own site ( which is his name ) where you can find the latest information about the progress such as new books and the new season. Also on the site you can ask him questions about the story, characters and or theories if you wish to do so. Though I cannot vouch for how long it will take before he responds.
The story he has written is set in a medieval fantasy setting focusing on the family the starks who has a kingdom in the north. To avoid spoilers I will not say too much about the story itself other than that Cersei Lannister & Joffrey Lannister happened. As for a way to promote his products. a.k.a his book and the show game of thrones I’d say buying the books ( and actually reading it ) along with watching the show ( Viewer discretion is advised )
HYUNA
If I were to describe Hyuna’s goal other than to be a popular singer to make a living I’d say that her goal or rather mission is to be not like other kpop artists who overal try to charm the charm with their cuteness. Hyuna is different because she tries to be different from them and not follow the mainstream Kim Hyuna is an inspiration to me because is only 3 years older than me and has achieved so much already. She is a singer, songwriter, dancer and model and has won several awards at age 22. She can be found on Twitter and Instagram. Each story in her songs is different, as the products she creates are many catchy songs as well as pictures of her photoshoots.
The best way to promote her and 4minute is to nominate her and her group at MAMA
Another way for promotion would be listening to her songs of her and her group
And give her all of the support on twitter of course! It’s nice to know that she is loved
( Mnet asian music awards )
4minutes
by her fans.
Personal Brands
Kipling NS Kaart HAN Rabobank VGZ British Knights Acer Targus Samsung Bolletje Kiko L’Oreal Paris Catrice Whether you pay attention to it or not, you always will carry several brands with you. For Balea this task we did a ‘what is in your bag’ and these were my results which are accompanied Nivea with several pictures on the next page. Enjoy! Oral B Andrelon Harajuku Lovers Seven Sisters Hunkemoller Bella Ragazza • Stuff •
• Self care •
• Clothing •
↳ Targus ↳ Samsung ↳ Kipling ↳ Bolletje ↳ Rabobank ↳ NS ↳ HAN ↳ VGZ ↳ Acer ↳ VGZ
↳ L’Oreal Paris ↳ Nivea ↳ Catrice ↳ Andrelon ↳ Oral B ↳ Max Factor ↳ Balea ↳ Kiko
↳ British Knights ↳ Harajuku Lovers ↳ Seven Sisters ↳ Bella Ragazza
Typography
What would we be without the fonts and characters we have today? Our language the written language has a long history dating back to the 24th century B.C written by the high priest Enheduanna. Ever since people started creating their own fonts, their own identities. For this task we needed to choose 5 fonts that we liked, or wanted to use for the for this project. Personally i’ve picked the fonts that I’m familiar with or just recently found. Rather than explaining them all individually I shall group them together and explain to you why I have chosen them.
their appearance overal. Not often you see fonts like these being used because they’re handwritten and let’s be honest here when do you ever really see a handwritten font being used aside from quotes? I believe that despite their originality they have so much potential to be used more often than they are now and hope to use them too when I work on a new digital workbook like this one.
The reason why I chose the fonts that I have selected is aside from familiarity;
• Colors of Autumn • Desyrel • Learning curve
• Crown title • Mermaid font
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Sequence Zero? Sequence Zero is an entrepeneur comapny settled in Arnhem. They offer open and closed workspaces from different disipicles. This way people and business companies can share their ideas with other’s and expand their amount of customers they have along with expnding their own network for future references . Having your connections has never hurt anybody. In april 2012 they started with two employees in an old school building at the Schoolstraat in Arnhem. In October they moved to a building on Trans 6 . At this location 12 employees started and before they knew it they grew to having 35 employees until this day.
Mind maps + moodboards laatste paginas
Their goal: Sequence Zero has as goal to connect people so their ideas and creation along with their creativity can stimulate their growth. Their mission: Sequence Zero is an entrepeneur comapny settled in Arnhem. They offer open and closed workspaces from different disipicles. This way people and business companies can share their ideas with other’s and expand their amount of customers they have along with expnding their own network for future references . Having your connections has never hurt anybody. Background: In april 2012 they started with two employees in an old school building at the Schoolstraat in Arnhem. In October they moved to a building on Trans 6 . At this location 12 employees started and before they knew it they grew to having 35 employees gestart met twee ondernemers in het oude schoolpand aan de Schoolstraat, Arnhem. Klanten: Their customers are those who make a reservation for a room so they can hold meetings there or just use it as a regular workplace Mediakanalen: http://www.sequencezero.org/ https://www.facebook.com/sequencezero https://www.twitter.com/sequencezero https://www.youtube.com/sequencezero http://vimeo.com/sequencezero Posts: The posts they make are about upcoming events Like or no? Perhaps advice? I find their site to be very plain which is a shame because it has the potential to be a good working place. But on the otherhand their plainness would be a great chance to keep it esy to navigate, however the usage of linksand their locations could have gone better. laatste posts en de bedrijven links.