YoBikes Auto Expo 2011 Concept & Plan
CONCEPT
Creating a 'greener' future with the use of ELECTRIC powered vehicles. Using YoBikes battery as a MAIN POWER SOURCE for the entire stall using LIGHTING. Visually connecting each exhibit together to the central installation.
Outer Facade • • • • • •
Entry and exit on opposite ends of the stall. Glass doors for view of stall from outside “Taking India towards a GREENER future” Purple colour of sky and green streaks matching the interiors of inside the stall. Silhouette of Indian landscape. YoBike travelling across walls leaving a green streak.
Floor & Walls • Reflective/smooth material to intensify light (ceramic, linoleum) • Purple colour will compliment GREEN lighting, the dark colour enhancing the contrast as well. • It will match with the overall theme of stall and YoBike shades (metallic, white, blue, red etc.) • Walls will remain WHITE for illusion of space and to not disturb the other activity happening around stall. • Material for walls – Plywood • Plywood for ceiling to block out all sunlight.
Display Units
Brochure stands on each side of the stall continuing out of the green pipe light.
Branding and information about the scooter behind each vehicle.
Lighting • Green pipe lighting connecting each vehicle display together and travelling up towards the center into a Battery Installation. • Soft white lighting underneath each vehicle. • Material – LED Green lighting, translucent plastic piping to diffuse light.
• • •
Green pipe lighting will enter the battery and travel around the trusses on the ceiling overhead the Battery, giving the illusion of the BATTERY powering the entire stall. Battery materials – Ply Wood, Acrylic. Wall behind battery will be the same as floor (dark colour) to let the lighting stand out.
Meeting Area
• Dimensions 3.3mtr x 3.3mtr from two sides • VIP meeting room and Pantry at two adjacent corners of stall. • Soft yellow light, relaxing cozy atmosphere.
• Opposite the battery installation will come the ‘Exploded Scooter’, hanging from wires underneath trusses. • Material – Clear Wire, YoBike parts.
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In the center of the stall will be a “Y” shaped, elevated platform for the main YoBike and the painted bike to be displayed. Even this display will appear as to be getting energy from the battery. Materials – Plywood, LED lights for underneath platform.
Activity Area • The activity area will be around the main “Y” display in the center. • Suggested activities – Visualizing a more creative YoBike, Papers and colours kept around for people to use, etc.
• At the opposite end of the stall will be a large Projection of YoBike Ads or a video of Manufacturing Process, Promotion, etc.