BRAND IDENTITY MANUAL
NEVER GIVE UP www.falcon.com
INTRODUCTION
FALCON is an indian chain of international co-ed sports shoes centre Orignally started in delhi by ABHISHEK SINGH each sports under shoes feautures a understanding experience. it’s headquater in delhi, mumbai, maharstra, uttar pradesh, goa . it’s started in 1996 in the most popular cities.
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CONTENTS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
INTRODUCTION FONT AND LOGO SPECIFICATION STATIONARY-1 LETTER HEAD 2 VISITING ARD 3 ENVELOPE
MAGAZINE ADVERTISEMENT [BLEED] MAGAZINE ADVERTISEMENT [NON BLEED] NEWS PAPER ADVERTISEMENT POSTER HOARDING BUS STOP BANNERS STICKERS STANDEE TRANSPORTATION LEAFLET KIOSK PRESENTATION TEMPLET
2
RATIONAL
NEVER GIVE UP
3
FONT & LOGO SPECIFICATION
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FONT FAMILY ARIAL NARROW upper case AB C D E F G H I J K LM N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10
ARIAL NARROW FONT HAS BEEN USED AND DESIGNING OF FONTS “ ’’ TO GIVE THE SPORTY LOOK.
ARIAL NARROW upper case ABCDEFGHIJKLMNOP Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10
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ARIAL FONT HAS BEEN USED IN BOTH WEBSITE AND ADDRESS OF THE FALCON.
FONT FAMILY
ARIAL
UPPER CASE
ABCDEFGHIJKLMNOP Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 10
ARIAL NARROW l o w e r
c a s e
abcdefghijklmnop q r s t u v w x y z 1 2 3 4 5 6 7 8 9 10
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ARIAL FONT HAS BEEN USED IN DEPICTING THE COLOR SCHEME OF THE ENTIRE MANUAL.
VISITING CARD [color]
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FALCON
www.falcon.com
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MAGAZINE ADVERTISMENT DOUBLE SPREAD [color] [non bleed]
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2 29.7 CM
THIS IS NOT A BODY COPY THIS IS NOT A BODY COPY THIS IS NOT A BODY COPY
COLOR 1. 3.
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MAGAZINE ADVERTISMENT DOUBLE SPREAD [Black & white] [non bleed]
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LEAFLET
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KIOSK 3 ft
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PRESENTATION TEMPLATE
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Director ABHISHEK SINGH