Skeuomorphic Residuals by TL;DR Publishing

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Job Summary Company DesynCorp Inc. Location Mountain View, CA Design Type UI/UIX Designer Min. Experience: 5 yr.+ Type Contract

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Front-End Ninja/UIX Designer/App Designer Immediate need for a UI/UIX Designer who has a strong portfolio and a passion for great web and mobile applications. Our ideal candidate will have both a keen visual eyes as well as a strong understanding of user interaction in browser based, iOS and Android applications. We are interested in designers who are comfortable working in a range of design tasks including graphic design, product design and interaction design. Responsibilities: • Collaborate with the team to refine user experience. • Take new requirements and translate them into mockups, production-ready assets. •Design, define, refine, test user experience for new and existing product features. • Iterate quickly on design ideas and push them out to steakholders in a continuous fashion. •Leverage innovative interaction concepts. Company Description: DesynCorp Inc. is a bleeding-edge technology assistance consultancy in the heart of Silicon Valley. Our past successes include Abacus Pro™, Abacus Pro 2™, and the critically-acclaimed ShittyFax For iOs™ mobile experiences. Our dynamic, skills-based Log in for more

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Carol Seavers To: Aaron Winters Re: Final Mock-Up

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August 12, 2013 11:18 PM Hide Details

Aaron, Sorry for the delay in getting back to you on this project. Brian has decided to move on from his position here and I am in the process of tying up his loose ends. Fortunately, we have already found a replacement art director who will be contacting you in the next few days to complete the project. Regards, Carol Seavers Assistant Admininistration Assistant Human Relations & Payroll Desyncorp. Inc. Begin forwarded message: See More from Aaron Winters Aaron Winters <aaron@aaronwinters.net> To: From:Brian AaronEscalante Winters <aaron@aaronwinters.net> Final Mock-Up Subject: Final Mock-Up Date: July 28, 2013 12:30:14 PM PDT Klaus To: Kristalnacht Brian Escalante <b-job@desyncorp.com> To: Aaron Winters Re: Final Mock-Up Hi Brian --

July 28, 2013 12:30 PM Hide Details

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Just finished up that last round of revisions on the lock screen design. Still some rough edges but will tighten it up once I hear this direction is solid. Could have it Aaron, ready to go to dev by the end of the week. Let me know... thanks! This is Klaus Kristalnacht, Brian Escalanteâ&#x20AC;&#x2122;s replacement on the Treasure Hunt Aaron app account. I appreciate your patience as we transition his projects over to me and I look forward to working together on this project with you. Aaron Winters / Creative Professional (916) 337-3293 / aaron@aaronwinters.net I plan to spend a good part of the weekend bringing myself up to speed with Office & Fax: (916) 455-1955 everything and will get back to you with comments. 4463 55th Street, Sacramento CA 95820 http://www.aaronwinters.net KK See More from Klaus Kristalnacht

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Human Relations & Payroll Desyncorp. Inc. 6 of 44 See More from Aaron Winters

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Klaus Kristalnacht To: Aaron Winters Re: Final Mock-Up

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August 14, 2013 4:15 PM Hide Details

Aaron, This is Klaus Kristalnacht, Brian Escalanteâ&#x20AC;&#x2122;s replacement on the Treasure Hunt app account. I appreciate your patience as we transition his projects over to me and I look forward to working together on this project with you. I plan to spend a good part of the weekend bringing myself up to speed with everything and will get back to you with comments. KK See More from Klaus Kristalnacht Begin forwarded message: From: Carol Seavers <cdawg@desyncorp.com> Carol Seavers Subject: Mock-Up To: AaronFinal Winters Date: August 12, 2013 11:18:37 PM PDT Re: Final Mock-Up To: Aaron Winters <aaron@aaronwinters.net>

August 12, 2013 11:18 PM Hide Details

July 28, 2013 12:30 PM Hide Details

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On July 28, 2013 12:30:14 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: Hi Brian --

KlausJust Kristalnacht 14, 2013 4:15Still PMsome finished up that last round of revisions on theAugust lock screen design. To: Aaron HideCould Details roughWinters edges but will tighten it up once I hear this direction is solid. have it ready to go to dev by the end of the week. Let me know... thanks! Re: Final Mock-Up Aaron

Aaron,Aaron Winters / Creative Professional (916) 337-3293 / aaron@aaronwinters.net Fax: (916) 455-1955 This isOffice Klaus&Kristalnacht, Brian Escalanteâ&#x20AC;&#x2122;s replacement on the Treasure Hunt 4463 55th Street, Sacramento CA as 95820 app account. I appreciate your patience we transition his projects over to me http://www.aaronwinters.net and I look forward to working together on this project with you. I plan to spend a good part of the weekend bringing myself up to speed with everything and will get back to you with comments. 6 of 44 916-445-1945 KK

move on from his position here and I am in the process of tying up his loose ends. a replacement art director who will be con7 Fortunately, of 44 we have already found 916-445-1945 tacting you in the next few days to complete the project.

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Regards, Carol Seavers Assistant Admininistration Assistant Aaron Winters Relations & Payroll To:Human Klaus Kristalnacht Desyncorp. Inc. Re: Final Mock-Up

August 14, 2013 4:30 PM Hide Details

See More from Aaron Winters

Thanks Klaus. Sounds good.... and best of luck sorting things out! Look forward to hearing from youKlaus soon.Kristalnacht August 14, 2013 4:15 PM To: Aaron Winters Hide Details Aaron Re: Final Mock-Up

See More from Aaron Winters On August 14, 2013 4:15:21 PM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: Aaron, ThisKristalnacht is Klaus Kristalnacht, Brian Escalante’s replacement on23, the2013 Treasure Klaus August 2:12 Hunt PM account. I appreciate your patience as we transition his projects over to me To:app Aaron Winters Hide Details I look forward to working together on this project with you. Re:and Final Mock-Up

I plan to spend a good part of the weekend bringing myself up to speed with everything and will get back to you with comments. Aaron, KK

Apologies again for the added delay. I understand you felt as though this project More from Klaus Kristalnacht wasSee nearly completed and ready for hand-off to the Development team. Begin forwarded message: Granted I only yesterday looked at the proposed “design,” I had an initial reaction From: Carol Seavers <cdawg@desyncorp.com> Carol Seavers August 12, 2013 11:18 PM that will require some serious adjustment from what you’ve shown. Subject: Final Mock-Up To: Aaron Winters Hide Details Date: August PM PDT Are you familiar with12, the2013 terms11:18:37 “modernism” and “skeuomorphism”, and how they Re: Final Mock-Up Winters <aaron@aaronwinters.net> differ?To: It isAaron my conviction that flat design, although currently in vogue, will be the future. I must insist that all work that leaves my department depart from such frivolity and decoration. Aaron, I assume you are self-trained designer? Please read up on those subjects, then revisit Sorry your design. I haveinnogetting interest designing thisthis for project. you andBrian expect to for the delay back to you on hasyou decided to apply the appropriate principles modern to your own of interpretation. move on from his positionof here and Idesign am in the process tying up his loose ends. Once you have a greater understanding of current design practices please resubmit your design. I will your deadline September art 1. director who will be conFortunately, weextend have already found ato replacement tacting you in the next few days to complete the project. Thank you. Regards, KK Carol Seavers See More from Klaus Kristalnacht Assistant Admininistration Assistant Aaron Winters <aaron@aaronwinters.net> July 28, 2013 12:30 PM Human & Payroll To: Relations Brian Escalante Hide Details Desyncorp. Inc. Final Mock-Up

See More from Aaron Winters

On July 28, 2013 12:30:14 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: Hi Brian -Klaus August 14,design. 2013 4:15 PM JustKristalnacht finished up that last round of revisions on the lock screen Still some To:rough Aaronedges Winters Details but will tighten it up once I hear this direction is solid.Hide Could have it go to dev by the end of the week. Let me know... thanks! Re:ready Final to Mock-Up Aaron 7 of 44

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Klaus Kristalnacht To: Aaron Winters Re: Final Mock-Up

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Aaron, Apologies for the added delay. I understand you felt asAugust though12, this2013 project Carolagain Seavers 11:18 PM was nearly completed and ready for hand-off to the Development team. To: Aaron Winters Hide Details Re:I Final Mock-Up looked at the proposed “design,” I had an initial reaction Granted only yesterday that will require some serious adjustment from what you’ve shown.

Are you familiar with the terms “modernism” and “skeuomorphism”, and how they differ?Aaron, It is my conviction that flat design, although currently in vogue, will be the future. I must insist that all work that leaves my department depart from such Sorry the delay in getting back to you on this project. Brian has decided to frivolity and for decoration. move on from his position here and I am in the process of tying up his loose ends. I assume you are self-trained designer? Please read up on those subjects, then

revisit your design. I have no interest designing this for you and expect you to we have already found adesign replacement director who will be conapply Fortunately, the appropriate principles of modern to yourart own interpretation. tacting you in the next few days to complete the project. Once you have a greater understanding of current design practices please resubRegards, mit your design. I will extend your deadline to September 1. ThankCarol you. Seavers Assistant Admininistration Assistant Aaron Winters August 14, 2013 4:30 PM Human Relations Hide Details KKTo: Klaus Kristalnacht& Payroll Desyncorp. Inc. Re: Final Mock-Up See More from Klaus Kristalnacht See More from Aaron Winters On August 14, 2013 4:30:18 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote:

See More from Aaron Winters On August 14, 2013 4:15:21 PM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: Aaron, ThisKristalnacht is Klaus Kristalnacht, Brian Escalante’s replacement on23, the2013 Treasure Klaus August 2:12 Hunt PM app account. I appreciate your patience as we transition his projects over to me To: Aaron Winters Hide Details I look forward to working together on this project with you. Re:and Final Mock-Up

I plan to spend a good part of the weekend bringing myself up to speed with everything and will get back to you with comments. Aaron, KK

Subject: Mock-Up To: AaronFinal Winters Hide Details Date: August 12, PM PDT Are you familiar with the2013 terms11:18:37 “modernism” and “skeuomorphism”, and how they Re: Final Mock-Up Winters <aaron@aaronwinters.net> differ?To: It isAaron my conviction that flat design, although currently in vogue, will be the 10future. of I44 916-445-1945 must insist that all work that leaves my department depart from such frivolity and decoration. Aaron, I assume you are self-trained designer? Please read up on those subjects, then revisit Sorry your design. I haveinnogetting interest designing thisthis for project. you andBrian expect to for the delay back to you on hasyou decided to apply the appropriate principles modern to your own of interpretation. move on from his positionof here and Idesign am in the process tying up his loose ends. Once you have a greater understanding of current design practices please resubmit your design. I will your deadline September art 1. director who will be conFortunately, weextend have already found ato replacement tacting you in the next few days to complete the project. Thank you. Regards, KK Carol Seavers See More from Klaus Kristalnacht Assistant Admininistration Assistant Aaron Winters <aaron@aaronwinters.net> July 28, 2013 12:30 PM Human Relations & Payroll To: Brian Escalante Hide Details Desyncorp. Inc. Final Mock-Up

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Aaron

Aaron Winters / Creative Professional Aaron, (916) 337-3293 / aaron@aaronwinters.net Office & Fax: (916) 455-1955 This is Klaus Kristalnacht, Brian Escalante’s replacement on the Treasure Hunt 55th IStreet, Sacramento CA 95820 app4463 account. appreciate your patience as we transition his projects over to me andhttp://www.aaronwinters.net I look forward to working together on this project with you. I plan to spend a good part of the weekend bringing myself up to speed with everything and will get back to you with comments. KK See More from Klaus Kristalnacht

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Aaron Winters To: Klaus Kristalnacht Re: Final Mock-Up Aaron Winters To: Klaus Kristalnacht Re: Final Mock-Up Klaus,

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I’m taken a little aback by your last message. The design I sent had actually already passsed two rounds of review and was in the “home stretch”. At each Thanks Klaus. milestone, the style of design was considered appropriate for the audience.

Sounds good.... and best of luck sorting things out! Look forward to hearing from I totally understand how common it is for differences in aesthetic opinion to come you soon. up, especially when first working together. I won’t get into details of my education and experience but I assure you I am quite capable of completing the project to Aaron the highest professional standards. I appreciate concise feedback to help move the project forward quickly. See More from Aaron Winters Let me take a stab at simplifying what we have in place now. September 1 should be a reasonable deadline. Klaus Kristalnacht Wish me luck! :-) To: Aaron Winters Aaron Re: Final Mock-Up

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SeeAugust More from Aaron Winters On 23, 2013 2:12:36 PM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: Aaron, Apologies for the added delay. I understand you felt as26, though this project Klaus Kristalnacht August 201312, 9:12 AM11:18 PM Carolagain Seavers August 2013 was nearly completed and ready for hand-off to the Development team. To: Aaron Hide Details To:Winters Aaron Winters Hide Details Revised Treasure Hunt Design Re:I Final Mock-Up looked at the proposed “design,” I had an initial reaction Granted only yesterday that will require some serious adjustment from what you’ve shown.

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Are you familiar with the terms “modernism” and “skeuomorphism”, and how they Aaron, Aaron, differ? It is my conviction that flat design, although currently in vogue, will be the future. I must insist that all work that leaves my department depart from such The revised designthe was not in received. Are you ill? on this project. Brian has decided to Sorry delay getting back to you frivolity and for decoration. move on from his position here and I am in the process of tying up his loose KK ends. I assume you are self-trained designer? Please read up on those subjects, then

revisit your design. I have no interest designing this for you and expect you to See More from Klauswe Kristalnacht have already found adesign replacement director who will be conapply Fortunately, the appropriate principles of modern to yourart own interpretation. tacting you in the next few days to complete the project. Once you have a greater understanding of current design practices please resubRegards, mit your design. I will extend your deadline to September 1. ThankCarol you. Seavers Assistant Admininistration Assistant Aaron Winters August 14, 2013 4:30 PM Relations & Payroll Klaus Kristalnacht Hide Details KKTo:Human Desyncorp. Inc. Re: Final Mock-Up See More from Klaus Kristalnacht See More from Aaron Winters On August 14, 2013 4:30:18 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote:

See More from Aaron Winters On August 14, 2013 4:15:21 PM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: 11 of 44 916-445-1945 Aaron,

Klaus Kristalnacht August 26, 2013 4:42 PM To: Aaron Winters Hide Details RE: Revised Treasure Hunt Design Aaron Winters August 26, 2013 9:30 AM 17 of 44 916-445-1945 To: Klaus Kristalnacht Hide Details Re: Revised Treasure Hunt Design Given how far off-target the current design is I strongly recommend that you have something for me to see by tomorrow noon. Aaron Winters August 24, 2013 1:30 AM Good Klaus. No, I’m perfectly fine... my new deadline is September 1. See Moremorning, from Klaus Kristalnacht Klaus Kristalnacht August 27, 2013 8:42 AMHide To: Klaus Kristalnacht Details I hope to have something for you to review no later than 8/29 so there’s still time To: Aaron Winters Hide Details Re: Final Mock-Up that week to make adjustments. RE: Revised Treasure Hunt Design

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Aaron Aaron Winters August 26, 2013 4:50 PM Klaus, To:See Klaus Kristalnacht Hide Details More from Aaron Winters Aaron. the revised design? The client will be here to review at 10am. RE: Where RevisedisTreasure Hunt Design I’m taken a little aback by your last message. The design I sent had actually SeeAugust More from Klaus Kristalnacht already passsed two PDT, rounds of review and was in the “home stretch”. wrote: At each On 26, 2013 4:50:58 PM Aaron Winters <aaron@aaronwinters.net> milestone, the style of design was considered appropriate for the audience. Klaus Kristalnacht August 26, 2013 4:42 PM I’ll do my best. To: Aaron Winters Hide Details I totally understand how common it is for differences in aesthetic opinion to come up, especially when working together. I August won’t get details my education RE: Revised Treasure Huntfirst Design Aaron Aaron Winters 27,into 2013 9:50of PM and experience but I assure you I am quite capable of completing the project to To: Klaus Kristalnacht Hide Details the highest professional standards. I appreciate <kk@desyncorp.com> concise feedback to help move See More from Aaron Winters On August 26, 2013 4:42:09 PM PDT, Klaus Kristalnacht wrote: RE: Revised Treasure Hunt Design Aaron Winters August 26, 2013 9:30 AM the project forward quickly. To: how Klaus Details Given farKristalnacht off-target the current design is I strongly recommend that Hide you have me a stab at simplifying what we have in place now. September 1 should something for take me to see by tomorrow Re:Let Revised Treasure Hunt Designnoon. be a reasonable deadline. SeeAugust More from Klaus9:30:14 Kristalnacht On 26, 2013 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: Klaus, Please understand Wish me luck! that :-) moving the due dates arbitrarily makes it incredibly hard to pacemorning, my workflow. dropped everything andmy made initial Good Klaus.I No, I’m perfectly fine... newsome deadline is changSeptember 1. es, but please don’t see something this as a reflection my work in general. Aaron I hope to have for you toonreview no later than 8/29 so there’s still time that Winters week to make adjustments. Aaron August 26, 2013 4:50 PM I removed some of the from fine detail, shadows, etc., while still trying to capture See More Aaron drop Winters Klaus Kristalnacht Hide Details some To: of the illustrative feel of the original. Aaron RE: Revised Treasure Hunt Design Begin forwarded message: See MoreSee from Aaron Winters More from Aaron Winters

Klaus Kristalnacht From: Klaus Kristalnacht <kk@desyncorp.com> To: Aaron Winters I’ll do my best. Subject: Revised Treasure Hynt Design Revised Treasure Hunt Design Klaus Kristalnacht Date: August 26, 2013 9:12:43 PM PDT Aaron To: To: Aaron Winters Aaron Winters <aaron@aaronwinters.net> SeeRE: More from Aaron Winters Revised Treasure Hunt Design Aaron,

August 26, 2013 9:12 AM Hide Details

August 26, 2013 4:42 PM Hide Details

The revised design was not received. Are you ill? Given how far off-target the current design is I strongly recommend that you have KK something for me to see by tomorrow noon. More from Klaus Kristalnacht SeeSee More from Klaus Kristalnacht

Aaron Winters To: Klaus Kristalnacht RE: Revised Treasure Hunt Design

August 26, 2013 4:50 PM Hide Details

I’ll do my best. Aaron See More from Aaron Winters

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Klaus Kristalnacht August 27, 2013 8:42 AM 20 of 44 916-445-1945 To: Aaron Winters Hide Details Klaus Kristalnacht August 27, 2013 8:42 AM RE: Revised Treasure Hunt Design To: Aaron Winters Hide Details RE: Revised Treasure Hunt Design

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Aaron. Where is the revised design? The client will be here 28, to review at 10am. Klaus Kristalnacht August 2013 3:12 PM To: Aaron. Aaron Winters Hide Details Where the revised design? The client will be here to review at 10am. See More fromisKlaus Kristalnacht RE: DesignHunt Design RE: Revised Revised TH Treasure See More from Klaus Kristalnacht

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Aaron Winters August 27,their 2013 9:50 PM I don’t know what I’m looking at here! The client is threatening to pull acTo: Klaus Kristalnacht Hide Details count! Aaron Winters August 27, 2013 9:50 PM RE: Revised Treasure Hunt Design To: Klaus Kristalnacht Hide Details Practise restraint. It’s difficult to do so with an approach that celebrates excess: realistic shadow-casting, effects, or other such monumentally point-missRE: Revised Treasuretexture Hunt Design ing trivia.1

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SeeAugust More from Klaus Kristalnacht On 27, 2013 9:50:31 PM PDT, Aaron <aaron@aaronwinters.net> wrote: Klaus, Please understand that moving theWinters due dates arbitrarily makes it incredibly hard to pace my workflow. I dropped everything and made some initial changKlaus, that the due dates arbitrarily makes it incredies, but Please please understand don’t see this asmoving a reflection on my work in general. bly hard to pace my workflow. I dropped everything and made some initial changbut please don’t seefine thisdetail, as a reflection on myetc., work in general. Aaron Winters August 28, PM Ies, removed some of the drop shadows, while still2013 trying9:50 to capture the illustrative feel of the original. To: some Klaus of Kristalnacht Hide Details removedTreasure some of Hunt the fine detail, drop shadows, etc., while still trying to capture RE:I Revised Design someMore of the illustrative feel of the original. See from Aaron Winters

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I did what I could given the deadline moving up several days. Not being informed of a client review until an hour prior doesn’t help. I plan to continue to work on this tonight in order to hit my original ‘soft’ deadline tomorrow.

Aaron Winters mattgemmell.com/2013/05/12/tail-wagging/ To: Klaus Kristalnacht SIMPLIFIED Treasure Hunt Design

August 29, 2013 12:46 PM Hide Details

Attached is the next iteration. I removed the drop shadow and all gradients. See More from Aaron Winters

mattgemmell.com/2013/05/12/tail-wagging/

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2 Much improved. Please push it further. Clarity must be the result of removal.2 26 of Klaus 44 Kristalnacht 916-445-1945 August 28, 2013 3:12 PM To: Aaron Winters Hide Details The details on the map are very anachronistic. RE: Revised Treasure Hunt Design Keep in mind we are designing a modern, mobile on-screen experience, not some silly steampunk convention.

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Klaus Kristalnacht August 31, 2013 12:09 PM don’t knowThey what do I’mnot looking TheseI are pixels. tear. at here! The client is threatening to pull their acTo: Aaron Winters Hide Details count! RE:See SIMPLIFIED Hunt Design More fromTreasure Klaus Kristalnacht Practise restraint. It’s difficult to do so with an approach that celebrates excess: realistic shadow-casting, texture effects, or other such monumentally point-missing trivia.1 Let me ask you: can one use this map to travel somewhere? Then reduce it to AaronSee Winters August 31, 2013 9:44 AM More Klaus Kristalnacht the essence of whatfrom a map implies. Those latitude and longitude lines are some To: Klaus Kristalnacht Hide Details of the most skeuomorphic things in this design, and yet the persist. RE: SIMPLIFIED Treasure Hunt Design KK

Aaron Winters August 28, 2013 9:50 PM See More from Klaus Kristalnacht On August 2013 9:44:32 AM PDT, Aaron Winters <aaron@aaronwinters.net> To:31, Klaus Kristalnacht Hidewrote: Details RE: Revised Treasure Hunt Design Attached.

See MoreKristalnacht from Aaron Winters Aaron Winters August August 31, 2013 Klaus 30,12:35 2013PM 1:12 AM To: Klaus Kristalnacht did what I could given the deadline moving up several days.Hide Not Details beingDetails informed To:I Aaron Winters Hide a clientTreasure review until hourDesign prior doesn’t help. RE: SIMPLIFIED HuntanDesign RE:ofSIMPLIFIED Treasure Hunt

I plan to continue to work on this tonight in order to hit my original ‘soft’ deadline On August 30, 2013 1:12:18 AM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: tomorrow. Much improved. Please push it further. Clarity must be the result of removal.2

I’m trying to consider the story we’re trying to stage with this lock screen. It’s on the map are very settingThe thedetails expectations for the rest of anachronistic. the game play, which is hyper-realistic. Aaron Winters August 29, 2013 12:46 PM Keep inKlaus mindapart we are designing a modern, mobile experience, not Details Instead ofTo: tearing what was a fairly effective, if noton-screen straightforward, solution Kristalnacht Hide silly steampunk convention. (givensome theSIMPLIFIED audience) I’d ask that you consider the use of the map as an archeTreasure Hunt Design type instead: a universally understood symbol others are patterned or emulatThese are pixels. not in tear. ed after. Archetypes areThey oftendo used myths and storytelling across different cultures. See More from Klaus12:48:06 Kristalnacht On August 29, 2013 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: Aaron Attached is the next iteration. I removed the drop shadow and all gradients.

See More from Aaron Winters See More from Aaron Winters Winters 2 Aaron mattgemmell.com/2013/06/12/ios-7/ To: Klaus Kristalnacht RE: SIMPLIFIED Treasure Hunt Design

August 31, 2013 9:44 AM Hide Details

mattgemmell.com/2013/05/12/tail-wagging/

Attached.

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Let me ask you: can one use this map to travel somewhere? Then reduce it to the essence of what a map implies. Those latitude and longitude lines are some of the most skeuomorphic things in this design, and yet the persist. Klaus Kristalnacht September 1, 2013 9:07 AM To: KK Aaron Winters Hide Details Simplified THTreasure Design v2 RE: SIMPLIFIED Hunt Design See More from Klaus Kristalnacht

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If you’re looking for a vocabulary lesson then please look into the definitions of “visual masturbation”, but not 31, particularly Aaron Winters “unhelpfully ostentatious” and “cute,August 2013 12:35 PM useful.” 3 To: Klaus Kristalnacht Hide Details RE: SIMPLIFIED Treasure Hunt Design Now reduce the color palette please. While you’re at it, remove the depth and

detail on the text.

See More from Klaus12:35:31 Kristalnacht On August 31, 2013 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: I’m trying to consider the story we’re trying to stage with this lock screen. It’s setting the expectations for the rest of the game play, which is hyper-realistic. Aaron Winters September 1, 2013 11:01 AM Instead of tearing apart what was a fairly effective, if not straightforward, solution To: Klaus Kristalnacht (given the audience) I’d ask that you consider the use of the mapHide as anDetails archeRE: type SIMPLIFIED Treasure Hunt Design instead: a universally understood symbol others are patterned or emulated after. Archetypes are often used in myths and storytelling across different cultures.

Aaron Attached. See More from Aaron Winters See More from Aaron Winters

fastcodesign.com/1670760/will-apples-tacky-software-design-philosophy-cause-a-revolt

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If you’re looking for a vocabulary lesson then please look into the definitions of “visual masturbation”, “unhelpfully ostentatious” and “cute, but not particularly Klaus Kristalnacht September 3, 2013 11:14 PM useful.” 3 To: Aaron Winters Hide Details RE:Now Simplified TH Design v2 SIMPLIFIED Treasure Hunt Design reduce the color palette please. While you’re at it, remove the depth and detail on the text.

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See More from Klaus Kristalnacht When I mentioned previously to remove the tears, I thought it was assumed you would remove the page curl as well. Skeuomorphism was a teaching method to make the ambiguous seem obvious and the futuristic feel familiar. And six years later, school is pretty much out.4 Aaron Winters September 1,31, 2013 11:01 AM Klaus Klaus Kristalnacht Kristalnacht August August 31, 2013 2013 12:09 12:09 PMPM To: Klaus Kristalnacht Hide Details There also remains aWinters little too much anachronism in the button. The “X Marks To: To: Aaron Aaron Winters Hide Hide Details Details SIMPLIFIED Treasure Hunt Design TheRE: Spot” isSIMPLIFIED cliché and ITreasure hardly think aHunt digital native would respond well to such RE: RE: SIMPLIFIED Treasure Hunt Design Design an antiquated piece of wayfinding.

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See More from Klaus Kristalnacht On September 1, 2013 11:01:21 AM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: Let Let me me askask you:you: cancan oneone useuse thisthis mapmap to travel to travel somewhere? somewhere? Then Then reduce reduce it toit to the the essence essence of what of what a map a map implies. implies. Those Those latitude latitude andand longitude longitude lines lines are are some some Attached. of the of the most most skeuomorphic skeuomorphic things things in this in this design, design, andand yet yet the the persist. persist. September 1, 2013 9:07 AM SeeKlaus MoreKristalnacht from Aaron Winters Aaron Winters September 4, 2013 7:53 AM To: Aaron Winters Hide Details KK KK To: Klaus Kristalnacht Hide Details RE: SIMPLIFIED Treasure Hunt Design RE: SIMPLIFIED Treasure Hunt Design SeeSee More More from from Klaus Klaus Kristalnacht Kristalnacht

On September 1, 2013 9:07:38 AM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote:

If you’re looking for a vocabulary lesson then please look into the definitions of “visual masturbation”, but 31, not31, particularly Aaron Aaron Winters Winters “unhelpfully ostentatious” and “cute, August August 2013 2013 12:35 12:35 PMPM 3 but just for argument’s sake, it’s also been said that thin lines, no I see your point, useful.” To:the To: Klaus Klaus Kristalnacht Kristalnacht Hide Details Details depth on buttons, less visual separation, and flat icons make everything Hide more 5 Hunt RE: RE: SIMPLIFIED SIMPLIFIED Treasure Treasure Hunt Design Design difficult, and slower, to interpret. Now reduce the color palette please. While you’re at it, remove the depth and

Aaron Winters September 1, 2013 11:01 AM Instead Instead of tearing of tearing apart apart what what waswas a fairly a fairly effective, effective, if not if not straightforward, straightforward, solution solution To: Klaus Kristalnacht (given (given the the audience) audience) I’d ask I’d ask thatthat youyou consider consider the the useuse of the of the mapmap as Hide an as archeanDetails archeRE: SIMPLIFIED Hunt Designsymbol typetype instead: instead: a universally aTreasure universally understood understood symbol others others are are patterned patterned or emulator emulated after. ed after. Archetypes Archetypes are are often often used used in myths in myths andand storytelling storytelling across across different different fastcodesign.com/1670760/will-apples-tacky-software-design-philosophy-cause-a-revolt cultures. cultures.

Aaron Aaron Attached. SeeSee More More fromfrom Aaron Aaron Winters Winters See More from Aaron Winters 4 5

fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7 Alexander Mark, @AlsoColor

fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7

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35 of 44 916-445-1945 When I mentioned previously to remove the tears, I thought it was assumed you would remove the page curl as well. Skeuomorphism was a teaching method to make the ambiguous seem obvious and the futuristic feel familiar. And six years later, school is pretty much out.4

09:12:37 AM

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There also remains a little too much anachronism September in the button. Marks Klaus Kristalnacht 5, The 2013“X8:07 AM The Spot” is cliché and I hardly think a digital native would respond well to such To: Aaron Winters Hide Details an antiquated piece of wayfinding. RE: THTreasure Design v2Hunt Design RE: Simplified SIMPLIFIED See More from Klaus Kristalnacht

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The novelty font is not working for me in the new context. Please choose a neutral face. Aaron Winters September 4, 2013 7:53 AM To: Klaus Hide Details Consider the Kristalnacht medium as well. An interface has less to do with what it looks like andRE: more with what itTreasure feels likeHunt in use. A button is a needless affordance.6 SIMPLIFIED Design See More from Klaus Kristalnacht

On September 2013 7:53:14 AM PDT, Aaron Winters <aaron@aaronwinters.net > wrote: Klaus 4, Kristalnacht September 1, 2013 9:07 AM

To: Aaron Winters Hideno Details I see your point, but just for argument’s sake, it’s also been said that thin lines, Aaron Winters September 5, 2013 10:16 AM SIMPLIFIED Treasure Hunt Designand flat icons make everything more depth RE: on the buttons, less visual separation, and slower, to interpret.5 To:difficult, Klaus Kristalnacht Hide Details RE: SIMPLIFIED Treasure Hunt Design I guess it depends on whether we are more worried about design politics or our If you’re looking for agree a vocabulary lesson please looksee intoattached. the definitions of end users. I think we can to disagree. Inthen the meantime, “visual masturbation”, “unhelpfully ostentatious” and “cute, but not particularly Klaus Kristalnacht September 3, 2013 11:14 PM useful.” See More from3 Aaron Winters To: Aaron Winters Hide Details With all due respect, Jonypalette Ive’s 7 aims to “preserve pseudo-physiRE: SIMPLIFIED HuntiOS Design Now reduceeven theTreasure color please. While you’re at the it, remove the depth and cal ‘visualdetail indicators people need to trigger the idea of a tappable element’.”7 on thethat text.

September 3, 2013 11:14:44 PM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: SeeOn More from Aaron Winters See More from Klaus Kristalnacht When I mentioned previously to remove the tears, I thought it was assumed you would remove the page curl as well. Skeuomorphism was a teaching method to make the ambiguous seem obvious and the futuristic feel familiar. And six years later, school is pretty much out.4 Aaron Winters September 1, 31, 2013 11:01 AM Klaus Klaus Kristalnacht Kristalnacht August August 31, 2013 2013 12:09 12:09 PMPM To: Klaus Kristalnacht Hide Details There To: alsoTo: remains aWinters little too much anachronism in the button. The “X Marks Aaron Aaron Winters Hide Hide Details Details SIMPLIFIED Treasure Hunt Design TheRE: Spot” is cliché and ITreasure hardly think a digital native would respond well to such RE: RE: SIMPLIFIED SIMPLIFIED Treasure Hunt Hunt Design Design an antiquated piece of wayfinding. 4 5

fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7 See MoreMark, from Klaus Kristalnacht Alexander @AlsoColor On September 1, 2013 11:01:21 AM PDT, Aaron

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Winters <aaron@aaronwinters.net > wrote: Let Let me me askask you:you: cancan oneone useuse thisthis mapmap to travel to travel somewhere? somewhere? Then Then reduce reduce it toit to the the essence essence of what of what a map a map implies. implies. Those Those latitude latitude andand longitude longitude lines lines are are some some Attached. of the of the most most skeuomorphic skeuomorphic things things in this in this design, design, andand yet yet the the persist. persist. September 1, 7:53 2013AM 9:07 AM SeeKlaus MoreKristalnacht from Aaron Winters Aaron Winters September 4, 2013 To: Aaron Winters Hide Details KK KK To: Klaus Kristalnacht Hide Details RE: SIMPLIFIED Treasure Hunt Design RE: SIMPLIFIED Treasure Hunt Design SeeSee More More from from Klaus Klaus Kristalnacht Kristalnacht

On September 1, 2013 9:07:38 AM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote:

6 7

If you’re looking for a vocabulary lesson then please look into the definitions of and “cute, but not particularly August August 31, 31, 2013 2013 12:35 12:35 PMPM been said that thin lines, no useful.” To: To: Klaus Klaus Kristalnacht Kristalnacht Hide Hide Details Details depth on the buttons, less visual separation, and flat icons make everything more 5 RE: RE: SIMPLIFIED SIMPLIFIED Treasure Treasure Hunt Design Design difficult, and slower, tocolor interpret. Now reduce the paletteHunt please. While you’re at it, remove the depth and

jasonsantamaria.com/articles/the-space-between-the-notes “visual masturbation”, Aaron Aaron Winters Winters “unhelpfully ostentatious” fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7 3 I see your point, but just for argument’s sake, it’s also

detail on the text. I guess it depends on whether we are more worried about design politics or our end users. I thinkfrom we can agree to disagree. In the meantime, see attached. See More Klaus Kristalnacht On August 31, 2013 12:35:31 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: See More from Aaron Winters I’m I’m trying trying to consider to consider the the story story we’re we’re trying trying to stage to stage withwith thisthis locklock screen. screen. It’s It’s setting setting the the expectations expectations for the for the restrest of the of the game game play, play, which which is hyper-realistic. is hyper-realistic. Aaron Winters September 1, 2013 11:01 AM Instead Instead of tearing of tearing apart apart what what waswas a fairly a fairly effective, effective, if not if not straightforward, straightforward, solution solution To: Klaus Kristalnacht Details (given (given the the audience) audience) I’d ask I’d ask thatthat youyou consider consider the the useuse of the of the mapmap as Hide an as archean archeRE: SIMPLIFIED Treasure Hunt Designsymbol typetype instead: instead: a universally a universally understood understood symbol others others are are patterned patterned or emulator emulat35 of 44 09:12:37 AM ed after. ed after. Archetypes Archetypes are916-445-1945 are often often used used in myths in myths andand storytelling storytelling across across different different 3 fastcodesign.com/1670760/will-apples-tacky-software-design-philosophy-cause-a-revolt cultures. cultures.

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setting setting the the expectations expectations for the for the restrest of the of the game game play, play, which which is hyper-realistic. is hyper-realistic. Aaron Winters September 1, 2013 11:01 AM Instead Instead of tearing of tearing apart apart what what waswas a fairly a fairly effective, effective, if not if not straightforward, straightforward, solution solution To: Klaus Kristalnacht Details (given (given the the audience) audience) Iâ&#x20AC;&#x2122;d 916-445-1945 ask Iâ&#x20AC;&#x2122;d ask thatthat youyou consider consider the the useuse of the of the mapmap as Hide an as archean arche- 09:12:37 AM 36 of 44 RE: SIMPLIFIED Treasure Hunt Designsymbol typetype instead: instead: a universally a universally understood understood symbol others others are are patterned patterned or emulator emulated after. ed after. Archetypes Archetypes are are often often used used in myths in myths andand storytelling storytelling across across different different 3 fastcodesign.com/1670760/will-apples-tacky-software-design-philosophy-cause-a-revolt cultures. cultures.

09/28/13

Aaron Aaron Attached. SeeSee More More fromfrom Aaron Aaron Winters Winters See More from Aaron Winters 4 5

fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7 Alexander Mark, @AlsoColor

jasonsantamaria.com/articles/the-space-between-the-notes

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Klaus Kristalnacht September 5, 2013 8:07 AM To: Aaron Winters Hide Details RE: SIMPLIFIED Treasure Hunt Design 40 of 44 916-445-1945

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The novelty font is not working for me in the new context. Please choose a neutral face. Klaus Kristalnacht September 5, 2013 1:13 PM the medium as well. An interface has less to do with whatHide it looks like To:Consider Aaron Winters Details 6 and more with what it feels like in use. A button is a needless affordance. RE: Simplified SIMPLIFIED RE: THTreasure Design v2Hunt Design See More from Klaus Kristalnacht

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Now just adjust for contrast. Obviously. Klaus Kristalnacht September 3, 2013 11:14 PM To: Aaron Winters Hide Details And I believe “Play Now” feels redundant. I do expect this to be a move we10:16 all AM Aaron Winters September 5, 2013 adopt to start using moreHunt iconsDesign as visual cues instead of Hide literally RE: SIMPLIFIED Treasure To: going Klaus forward: Kristalnacht Details spelling out actions for users with words. There’s familiar standards in UI iconogRE: SIMPLIFIED Treasure Hunt Design raphy now to able to rely upon them being trigger enough to the user.8

See More from Klaus Kristalnacht When I mentioned remove the tears, I thought it was assumed you On September 5, 2013 10:16:31previously AM PDT, to Aaron Winters <aaron@aaronwinters.net > wrote: would remove the page curl as well. Skeuomorphism was a teaching method to make the ambiguous seem obvious and the futuristic feel familiar. And six years With all due respect, Jonymuch Ive’s out. iOS47 aims to “preserve the pseudo-physilater, schooleven is pretty cal ‘visual indicators that people need to trigger the idea of a tappable element’.”7 Aaron Winters September 5, 2013 9:31 PM There also remains a little too much anachronism in the button. The “X Marks To:See Klaus Kristalnacht Hide 5, Details Klaus Kristalnacht September 2013well 8:07 More from Aaron The Spot” is Winters cliché and I hardly think a digital native would respond to AM such RE: SIMPLIFIED Treasure Hunt Design To: an Aaron Winterspiece of wayfinding. Hide Details antiquated

RE: SIMPLIFIED Treasure Hunt Design See More from Klaus Kristalnacht On September 5, 2013 8:07:23 AM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote:

Attached.The novelty font is not working for me in the new context. Please choose a neutral face. Aaron Winters September 4, 2013 7:53 AM See More from Aaron Winters To: Klaus Kristalnacht Hide Details Consider the medium as well. An interface has less to do with what it looks like SIMPLIFIED Design andRE: more with what itTreasure feels likeHunt in use. A button is a needless affordance.6

See More from Klaus Kristalnacht On September 2013 7:53:14 AM PDT, Aaron Winters <aaron@aaronwinters.net > wrote: Klaus4,Kristalnacht September 1, 2013 9:07 AM

Hide Details Klaus KristalnachtTo: Aaron Winters September 7, 2013 11:22 AM I see your point, but just for argument’s sake, it’s also been said that thin lines, no To: Aaron Winters RE: SIMPLIFIED Treasure Hunt Design Hide Details depth on the buttons, less visual separation, andSeptember flat icons make everything more Aaron Winters 5, 2013 10:16 AM 5 RE: SIMPLIFIED Treasure Hunt Design difficult, and slower, to interpret. To: Klaus Kristalnacht Hide Details RE:I SIMPLIFIED Treasure Hunt Design guess it depends on whether we are more worried about design politics or our If you’re looking for a vocabulary lesson then please look into the definitions of end users. I think we can agree to disagree. In the meantime, see attached. “visual andits “cute, but not particularly Formally I’d say you’re on masturbation”, the right track. “unhelpfully But now the ostentatious” design feels like lost its 6 jasonsantamaria.com/articles/the-space-between-the-notes 3 useful.” 7 fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7 unique flavor,See no? Klaus September 3, 2013 11:14 PM MoreKristalnacht from Aaron Winters To: Aaron Winters Hide Details Now reduce the palette please. While you’re at it, remove the depth and It’s okay though. The client’s fellcolor through soiOS this been killed. With all due respect,VC even Jony Ive’s 7project aims tohas “preserve the pseudo-physiRE: SIMPLIFIED Treasure Hunt Design detail on the text. cal ‘visual indicators that people need to trigger the idea of a tappable element’.”7 See More from Klaus Kristalnacht See More Klaus Kristalnacht September 3, from 2013 11:14:44 PM PDT, Klaus Kristalnacht <kk@desyncorp.com> wrote: SeeOn More from Aaron Winters When I mentioned previously to remove the tears, I thought it was assumed you would remove the page curl as well. Skeuomorphism was a teaching method to 8 medium.com/thoughts-and-words/5ccef7b3e1fc make the ambiguous seem obvious and the futuristic feel familiar. And six years Winters September 1, 2013 11:0112:09 AM PM later,Aaron school is pretty much out.4 Klaus Kristalnacht August 31, 2013 To: Klaus Kristalnacht Hide Details To: Aaron Winters Hide Details There remains a Treasure little too much anachronism in the button. The “X Marks RE:also SIMPLIFIED Hunt Design RE: SIMPLIFIED Treasure Hunt Design The Spot” is cliché and I hardly think a digital native would respond well to such an antiquated piece of wayfinding.

4 5

fastcodesign.com/1672780/why-jony-ive-is-flattening-ios-7

On September 1, 2013Kristalnacht 11:01:21 AM PDT, Aaron Winters <aaron@aaronwinters.net > wrote: Alexander Mark, @AlsoColor See MoreLet from meKlaus ask you: can one use this map to travel somewhere? Then reduce it to

the essence of what a map implies. Those latitude and longitude lines are some Attached. of the most skeuomorphic things in this design, and yet the persist. Klaus September 1, 2013 9:07 AM See MoreKristalnacht from Aaron Winters KK AaronTo: Winters September 4, 2013 7:53 AMDetails Aaron Winters Hide To: Klaus Hide Details RE:Kristalnacht SIMPLIFIED Treasure Hunt Design 40 of 44 916-445-1945 09:12:37 AM See More from Klaus RE: SIMPLIFIED Treasure HuntKristalnacht Design

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Klaus Kristalnacht September 5, 2013 1:13 PM Attached. To: Aaron Winters Hide Details RE: SIMPLIFIED Treasure Hunt Design See More from Aaron Winters 43 of 44 916-445-1945

09:12:37 AM

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Now just adjust for contrast. Obviously. And I believe “Play Now” feels redundant. I do expect this to be a move we all Klaus Kristalnacht 2013 11:22 AM adopt going forward: to start using more icons asSeptember visual cues7,instead of literally spelling out actions for users with words. There’s familiar standards in UI iconogTo: Aaron Winters Hide Details now to able to relyHunt upon them being trigger enough to the user.8 RE:raphy SIMPLIFIED Treasure Design

See More from Klaus Kristalnacht

Formally I’d say you’re on the right track. But now the design feels like its lost its unique flavor, no? Aaron Winters September 5, 2013 9:31 PM It’s To: okay though. The client’s VC fell through so this project has been killed. Klaus Kristalnacht Hide Details RE: SIMPLIFIED Treasure Hunt Design See More from Klaus Kristalnacht

On September 5, 2013 9:31:12 PM PDT, Aaron Winters <aaron@aaronwinters.net> wrote: 8

medium.com/thoughts-and-words/5ccef7b3e1fc

Attached.

See More from Aaron Winters

Klaus Kristalnacht To: Aaron Winters RE: SIMPLIFIED Treasure Hunt Design

September 7, 2013 11:22 AM Hide Details

Formally I’d say you’re on the right track. But now the design feels like its lost its unique flavor, no? It’s okay though. The client’s VC fell through so this project has been killed. See More from Klaus Kristalnacht

medium.com/thoughts-and-words/5ccef7b3e1fc

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