portfolio
ABI KEMAL KHADAFI 2019
2020
2021
Name
Abi Kemal Khadafi I am
Graphic Designer, Illustrator. Date Of Birth March 28, 1998
Educ
Niaga Ekasari Elementary Sc 2004-2010
Muhammadiya Junior High Sch 2010-2013
29 Senior High School Jakarta 2013-2016
Binus Universi (New Media, Bachelor Degre 2016-2020
Awar
Participant in A 2017 At Lippo M
Participant in H Binus Universit
Participant in R Binus Universit
cation
Email & Phone
chool
abikemal98@gmail.com 089682963681
ah 8 hool
Experience
h a
Internship: Naisu studio (Feb 2019-Feb 2020) Part Time: Naisu studio (Feb-Sep 2020) Full-Time: Clap Club (part of Naisu studio business unit), (Oct 2020-Oct 2021)
ity
ee)
rds
Artbound Exhibition Mall Kemang
Hometown Exhibition ty
Rumah DKV Exhibition ty
Curriculum Vitae
1
Office Work // Naisu Studio
2
Illustration
Belahan Jantungku Belahan Jantungku is a parenting book written by Andien Aisyah. Naisu Studio has been choosen by Andien Aisyah to execute design and illustration for her book. The mood is soft and pastel, and use the metaphor message for the illustration.
Art Direction: Naisu Studio
Illustration: Abi Kemal Khadafi
Layout: Laras Koesoemo
Photograph: Mokhamad Edhy
3
4
5
Freelance Work
6
Illustration
A Single by
Black Horses
Black Horses is a Rock Band from Jakarta, Indonesia. Consisting of Salim Lubis (vokal), Kevin Indriawan (guitar), Lucky Azary (bass), and Julian Aditya (drum). I create this illustration based on my interpretation of this song. Martyr is tell about a person who forced their belief or ideology to others. Manipulating and doctrination is what they do.
7
Freelance Work
8
Illustration
BALLADS OF THE FREEDOM YOUTH An Album by
Black Horses
Still on Black Horses, I was re-engage to create an illustration and design of their debut album called “Ballads of the Freedom Youth. They want their album cover looks like tarot card because the illustration style of tarot card are authentic, classic, and relic. The message that were contain on the illustration is telling about youth that seek a freedom with their own way. The young man on his horse were catching a star, it’s a symbol of freedom and dream. The ornament that framed the illustration was inspired by the eastern pattern that usually used on mosque, fabric, and carpet.
9
Freelance Work
BALLADS OF THE FREEDOM YOUTH
Merchandise Mock-up
10
Black and White T-Shirt
11
Freelance Work
BALLADS OF THE FREEDOM YOUTH
Cassette cover design // Merchandise Mock-up
12
Cassette Tape
13
Freelance Work
Kabar Burung Album “Pesan”
Kabar Burung is a pop band from Jakarta, consisting of Kibar M.Pembela (Vocal and Trumpet), Nalendra Yusa Faidil (Guitar), Juan Alberto (Back Vocal and Guitar), Cakra Gumilang (Bass), Ryan Rizki Ramanda (Drum), Danang Estu (Keyboard), and Fachri Fajarudin (Biola). I involved in this project to make the back album cover illustration, CD case illustration, CD surface design, untill lyrics booklet design.
Illustration // Layouting
14
15
16
17
Office Work // Naisu Studio
Layouting // Social Media
Hanamasa is a Naisu Studio client since between 2017/2018. The design above is a @Hanamasa_id social media key visual (Instagram) that I created when I was in Naisu Studio. The look and feel of the design is representating Japanese culture and art, combined with a modern design that related to this era.
18
19
Office Work // Naisu Studio
Layouting // Social Media
20
Mandiri Update is a Naisu Studio client, handle their social media since between 2017/2018. Some of design above that I created when I was in Naisu. The Star Wars and DOLITTLE poster is the #movieupdate content of Mandiri Update. Recreating the poster of its movie and combining it with other poster/references.
21
Office Work // Naisu Studio
Layouting // Social Media
Naisu Studio handle Anteraja social media, especially Instagram. Anteraja persona on social media is a funny, friendly and colorful person. Their primary target market is young people or millenial, so that’s why they want the look and feel of key visual is colorful, friendly and trendy.
22
23
Office Work // Naisu Studio
Layouting // Social Media
On 23 birthday of Bank Mandiri, they wants to create a few competition that everything held in digital. There are six challenge with each rules and prize. Bank Mandiri want this competition looks festive, but not too much. They want it still looks simple and on point, with the colorful design as a represent of the youth spirit of Indonesian.
24
25
Office Work // Naisu Studio
Layouting // Social Media
26
27
Personal Business
Brand Identity // Social Media
I created my personal business on August, 2021. It’s begun when I started collecting cassette tape and cassette player such a tape-deck or Walkman on 2020. Then I started thinking to create an online store to sell my old or new stuff. I created this with 80’s mood/aesthetic especially a vintage electronics ads to bring some vintage store vibes to present.
28
29
Personal Business
Digital Imaging // Social Media
These is the first key visual on @fractalnoise_ Instagram feeds. The first batch of cassettes collection.
30
31
Personal Business
Key Visual for cassette player is different from cassettes. Because want it to look exclusive and stand out among another posts.
d
Digital Imaging // Social Media
I
These is the second batch of cassettes collection with the new fresh Key Visual with tracklist include to this post.
32
33
Personal Business
This is a year-end sale key visual. I made it with a retro/vintage electronics ads mood that brings some futuristic vibes.
Digital Imaging // Social Media
And this is one of a third batch of cassettes collection key visual, a year-end sale.
34
35
Freelance Work
Brand Identity // Logo
Rice Place is a culinary endeavor that was established in 2021. Established by Luthfi Pradhana. Rice Place serves you a warm rice bowl with a chicken topping and eggs tailored to Indonesian taste, especially for youth that lived in an urban region. The vision of Rice Place is to be a popular daily choice culinary in Bintaro and its surroundings.
36
37
38
39
Freelance Work
Brand Identity // Menu Design
This is a menu design for Rice Place. Created with a different typeface according to the taste of the variant of each rice bowl. The purpose is to highlight each menu, so the customer will find and choose it quickly because they feel the mood of each typeface that represent each menu
40
41
Freelance Work
The first content on Rice Place Instagram is an abstract illustration that represents the menu of Rice Place, those are a rice bowl.
Brand Identity // Social Media
Rice Place wants to make the audience curious about what is Rice Place and didn’t want to do a Hard Sell so this abstract illustration was a solving to this problem
42
43
Freelance Work
This is an implementation of Rice Place logo on their first outlet.
Brand Identity // Logo Implementation
Designed with a LED Neon Light, so it looks more modern and also highlighted the logo so it’s to be easy to find.
44
45
Office Work // Naisu Studio
Brand Identity // Logo
New Energy Nexus global wants to redesign its logo. They want the new logo to look more futuristic, simple but not too far from their old logo. They also want to change their dark orange and blue color to the brighter, so it looks more futuristic and fresh.
46
47
48
49
Old Logo
New Logo
50
51
Office Work // Naisu Studio
R: 255 G: 159 B: 28 C: 0% Y: 97%
M: 44% K: 0%
Brand Identity // Colors
R: 41 G: 143 B: 254 C: 71%
M: 41%
Y: 0%
K: 0%
52
2019 2020
2021 2022
ABI KEMAL KHADAFI WORKS