ss2020 zine
Welcome to The Calm Closet.
The key message for this brand, is that your mental, emotional and physical wellbeing is paramount. Across communities and cultures, young, working women unconsciously exert themselves while trying to reach their career and life goals. Outside of work, we forget to put time aside for our minds and bodies in order to invest in them, stimulate them and take care of them. We are trying to achieve an increased level of health and wellness among young working women. You can buy our products, but that is not the point. Yes, we want you to look good wearing our loungewear, but more importantly, we want you to feel good. We hope our clothing aids you on your constant practice of self-care, self-development and introspection.
Thank you.
milana wearing our cotton oversized hoodie and sweatpants in marl grey
hannah wearing our jersey maxi dress in grey and oversized zip-up hoodie in grey
“
you don’t want to overwork yourself. “
– hannah
hannah wearing our textured jersey t-shirt and wide leg trousers in rose
“
my idea of self-care is a day where i get enough sleep, stay in, have a shower, put on a face mask, and drink my favourite green tea. “
– milana
credits founder + creative director: abla ebbiary photographer: ashley christie stylist: haida hamidi models + brand ambassadors: hannah and milana