personal portfolio 00
01 EXTRA–ACADEMIC (2005 – 2008) Architecture and culture related activities
ECTO (2005) Student Association President
Interactive web portal proposal for architecture students Architecture and design events advertising
INDEX (2006)
professional experience
Student Council Vice president
Film presentation Proposal for student drawing board Idea and development of IMP.EXP congress
IMP.EXP (2006) First interdisciplinary design congress Director
Conferences
general
INFO Alberto Braulio Lara Pompa Mexican
22/06/1984 Address Pinos 301-C Jurica / C.P. 76100 Querétaro, Qro. / MEXICO Phone
(+52) 442 2183833 Mobile
(in)formation
(+521) 442 1560305 Web Email arghh.lab@gmail.com
Skype beto.piloto
Architecture, graphic design, industrial design and fashion design
Workshop Selling Immaterials
Development for IMP.EXP 2
SI LEES SE NOTA (2006) Literary web project ‘Life-Style’ section editor
First issue: The desire Second issue: The fantastic
ARGHH! _ Current practice http://arghh.cuartomagenta.com (site in development)
Behance _ Online portfolio http://behance.net/suprm
LinkedIn _ Online resume http://www.linkedin.com/in/albertolara
ARQUITECHNE (2006) Student Magazine Co-editor / Collaborator / Development proposal
TECHNICAL SKILLS
Co-editor for issue #7 Co-editor for issue #9 New image proposal Restructuration plan for magazine
ACADEMIC
Free national distribution Sales & advertising strategy
Bachelor in Architecture
INDESEM (2007) International architecture workshop Participant
Proposal for Rotterdam 2067
MOVING IN FREE ZONES (2007) Social interaction and architecture workshop Participant
Reactivation proposal for Charlois, Rótterdam
ENEA _ coatzacoálcos (2008) National Encounter of Architecture Students Contestant
Group proposal for urban reactivation – 2 days Individual proposal for archaeological museum – 3 days
ALBERTO PANI_ UNAM (2008) Award for the architechtural composition Contestant - selected
Individual proposal (Contemporary art museum) – 3 days
Digital Imaging
Tec de Monterrey _ Campus Querétaro MEXICO (2003 – 2008) Excellence Scholarship st
1 of class 2008 Honorable Mention of Excellence 1st place Graduation Thesis Project
TU Delft _ UrbanBody THE NETHERLANDS (2007)
in urban fields in modular-interactive systems in architectonic applications of materials
On-going development PARAMETRIC DESIGN architectural applications in Rhinoscript and Grasshopper
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2D drawing ArchiCad AutoCad
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3D modelling Cinema 4D 3DS max Grasshopper Rhino Maya Modo
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Rendering C4D advanced V-RAY
Interests INVESTIGATION EXPERIMENTATION EXPLORATION RE-USE
Photoshop Illustrator InDesign
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Programming ActionsScript RhinoScript
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Web publishing Flash Dreamweaver
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Languages Spanish English French
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ADD
PROJECTS
(2004 – 2008)
KITSCH (2003)
Graphic design & advertising
Freelance designer
Graphic design & multimedia development
Co-founder / Creative director Web page design and development Web platform development Interactive presentation Branding Advertising campaign Animated series
G3 ARQUITECTOS (2003 – 2007)
parallel activities
Architecture office
Graphic design / Multimedia development / Architectural design / Rendering Architectural design Installation development and plans Branding Web design Interactive presentation Rendering Product catalog
BASICO ARQUITECTURA (2008) Architecture office
Architectural design / Rendering Architectonic project Urbanization contest Architectural rendering
ARGHH! _ (co)laboratory of interdisciplinary design (2008 – ongoing) Interdisciplinary design practice
Founder / Director / Architect / Graphic Designer INTERDISCIPLINARY PROJECTS ARCHITECTURE GRAPHIC DESIGN Branding / Branding Advertisement campaigns Web applications Multimedia Industrial design / prototypes
Urban derive Hutong mapping Installation at XiDan hutong area Multimedia presentation and web material development
Research into contemporary Mexican kitsch culture/folklore
LIBERINTH _Libertine labyrinth (2003)
CULTURAL CENTRE - CHARLOIS (2007)
Composition 2
ArchitecturalBody _ TU Delft Arquitechne magazine #9 (Published)
Labyrinth – installation
academis projects
(2003 – 2005)
LOST LABYRINTHS OF BEIJING (2007) UrbanBody @ Beijing, CHINA _TU Delft / Tsinghua University / Fine Arts University
Composition 2
Branding Web design Advertising campaign Interactive presentation Product catalog Product rendering
INNOVANTGARD
(selection)
MATRAQUERO (2003)
Skin/Fashion research Constructive system development
Composition 2
C-A-P-S-U _Urban Superposition Circuit of Potential Settlements (2008)
New Mexican toy
ADEX (2005) Design Studio 3 Advanced Architecture Contest - ACTAR (Finalist / Published) Arquitechne magazine #6 (Published)
Experimental housing Modular prefabricated construction system
Taller de Final de Carrera Tutors // Alfonso Garduno and Eduardo ‘Chaco’ Hernández Guest critics // Miquel Adriá and Isaac Broid http://c-a-p-s-u.blogspot.com 1st place
Urban investigation on Santiago de Querétaro Urban renewal proposal Architectural project development
CAS.ARQ (2005) Design Studio 3
Cultural center for architecture diffusion
CASA EXP (2006) Design Studio 4
Experimental housing Flexible structures
LIEU _Laboratory for Urban Research and Experimentation (2006) Design Studio 4
Proposal for temporal urban research laboratory Temporal low-cost construction system Urban renewal
REI _Informatic Exposure Network / Mexico 2010 (2006) Design Studio 4 Arquitechne magazine #7 (Published)
Development proposal for Mexico 2010 Inter-city informatic and cultural network Low-cost construction system
FLOTS (2006) Design Studio 5
Historical site restoration Housing building (lofts)
academic
projects and activities
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professional
projects’ details
G3 ARQUITECTOS (2003 – 2007) Architecture office Graphic design / Multimedia development / Architectural design / Rendering
MEXPULLEY (2003) Branding Product catalog (printed) Stand design Web page
EL SORGO Residencial (2003) Branding Web page
QUERESON Instalation (2003) Interactive presentation
VALLE REAL Residencial (2004) Branding Web page
LA LADERA Conjunto (2004) Branding Web page
GDG (2004) Housing development catalog (printed)
LOFTS at 106 (2004 – 2005) Branding Web page
ICEHOUSE LOFTS (2005) Branding Web page
Conjunto HIGUERA (2005) Web page
VISTA SANTIAGO (2005) Web page
G3ARQUITECTOS (2006) Branding Web page
CASA MILENIO (2006) Installation development and plans
CASA X (2006) Architectural design
CIUDAD DE LAS ARTES _contest (2007) Renders
MUSEO _contest (2007) Renders
ADD SISCONS - BURMESTER y ASOC. (2004 – 2006) New Branding Advertising campaign 2004 Advertising campaign 2005
BLANK (2004) Branding Advertising campaign Interactive presentation
KANA (2005) Branding Product catalog (printed) Product renders
BASICO ARQUTIECTURA (2008) Architecture office Architectural design / Rendering
PROCESA (2008) Urbanization contest
SALÓN JURIQUILLA (2008) Architectonic project rendering
CASA JURIQUILLA (2008) Architectonic project - design proposal
MOBILIA (2006) Branding
HIDE (2006) Branding
INDEX (2006) Branding Advertisement campaign
IMP.EXP (2006) Branding Web page Advertising campaign Scenery for conferences
IMP.EXP 2 (2006) Branding
ARQUITECHNE (2006) Proposal design for new image
EDA _School of Architecture (2008) Branding Web page Advertising campaign Logo animation
EDA _ School of Architecture ITESM CQ (2008) Branding Website proposal Graphic applications
Book promo on cereal box
Portón de la Peña (2008) Restaurant renovation proposal
Punto te pone una lana por leer _ Punto de Lectura (2008) Public reading campaign Branding Printed applications
Tollan (2008) Rendering
VCTRZD (2008)
Apartments _ Xochimilco (2008)
Proposal for new web page/image
Branding Web page layout design
Interdisciplinary design practice Director / Architect / Graphic Designer
Branding Multimedia presentation
GITANI (2005) ECTO (2005)
(2008 – ongoing)
Almah _ Nutridia (2008)
(2004 – 2008) Graphic design & advertising Freelance designer
ARGHH! _ (co)laboratory of interdisciplinary design
Low level apartments Economic proposal
INNOVANTGARD (2003 – 2005) Graphic design & multimedia development Co-founder / Creative director
INTERTRADE (2003) Interactive presentation
INB – UNAM (2003 – 2004) Web page design and development
GRUPO SID (2003 – 2004) Animated series of operating manuals
AQUA SOL (2004) Proposal for advertising campaign
CONSULTARÍA Y ASESORÍA S.C. (2004) Branding
MALLA QUER (2004) Web page for products and services
MARSH / ING (2004 – 2005) Web platform development for accident insurance control
CS9800 (2005) Web page for office building advertising
Mesa (2008) Table design
Bruno _ Professional tennis player (2008) Website layout design
Herrera House (2008) House renovation proposal
Cuarto Magenta (2008) Branding
ImmunoNutrition (2008) Website proposal
La Emperatriz de los Etéreos _ Alfaguara (2009) Promotional website for book Branding Web applications
Garher (2009) Branding
Pregúntale a Silvia _ Santillana (2009) Promotional website for book Branding for promotional campaign Web applications Printed applications
academic
projects’ details
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ALBERTO PANI_ UNAM
Award for the architechtural composition (2008)
Contestant - selected Individual proposal (Contemporary art museum) – 3 days
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REI _Informatic Exposure Network / Mexico 2010 Paula Noguer贸n Will McIvor Alberto Lara
Design Studio 4 (2006) Arquitechne magazine #7 (Published)
Development proposal for Mexico 2010 Inter-city informatic and cultural network Low-cost construction system
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ENEA _ coatzacoálcos
National Encounter of Architecture Students (2008) Contestant
Group proposal for urban reactivation – 2 days Individual proposal for archaeological museum – 3 days
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FLOTS
Design Studio 5 (2006)
Historical site restoration Housing building (lofts)
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ADEX Paula Noguer贸n Alberto Lara
Design Studio 3 (2005) Advanced Architecture Contest - ACTAR (Finalist / Published) Arquitechne magazine #6 (Published)
Experimental housing Modular prefabricated construction system
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CULTURAL CENTRE - CHARLOIS ArchitecturalBody _ TU Delft (2007) Arquitechne magazine #9 (Published)
Skin/Fashion research Constructive system development
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C-A-P-S-U _Urban Superposition Circuit of Potential Settlements 1st place _ Taller de Final de Carrera (2008) _ http://c-a-p-s-u.blogspot.com Tutors // Alfonso Garduno and Eduardo ‘Chaco’ Hernández _ Guest critics // Miquel Adriá and Isaac Broid
Urban investigation on Santiago de Querétaro Urban renewal proposal Architectural project development
Lucía Espinoza Perla Arteaga Alberto Lara
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LIEU _Laboratory for Urban Research and Experimentation Design Studio 4 (2006)
Proposal for temporal urban research laboratory Temporal low-cost construction system Urban renewal
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CASA EXP
Design Studio 4 (2006)
Experimental housing Flexible structures
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_Ole Bouman
A famous oneͲliner goes: he who can, communicates; he who cannot, writes a theory about it.
_Bruno Zevi
Este trabajo tiene la ambición de cualquier acto herético: suscitar el disentimiento. Si desencadena un enfrentamiento, habrá conseguido su propósito: en lugar de hablar hasta el tedio de arquitectura, finalmente hablaremos arquitectura.
_Kojin Karatin
Although I’m neither an architect nor an architectural theorist, for some time I have been thinking in the context of architecture. This is not necessarily because, as Plato put it, architecture is the arché of techné – the origin and master of all knowledge and technology – but rather because architecture is the most impure of arts.
_Peter Eisenman
[...] looking for an architecture that is far more real than architecture ever is.
_Rudol Arnheim
Una persona inclinada a la contemplación [...] puede afirmar, como Edmund Husserl que ‘la consideración de las esencias es independiente de la diferencia entre la percepción directa y la mera reminiscencia.
_Alejandro Zaera-Polo
[...] continuos research on the possibilities of a contemporary critical practice, a practice whose product is fundamentally architectural knowledge rather than direct architectural production.
La teoría (general) bien podría estar de acuerdo (sobre arquitectura) con John Ruskin diciendo, a finales del siglo diecinueve , ‘no construyas si puedes evitarlo’. La teoría es lo puesto en práctica, la acción transformándose de idea a efecto a través de ejecución. Su efecto, resultado o consecuencia, debido a que yace en el mundo de lo físico tiende a ser palpable, incluso cuantificable. Entre los efectos yace la construcción, la edificación o la mal llamada ‘arquitectura’. Efecto mal llamado, sí. Porque la arquitectura no se construye con materiales, sino con ideas y acciones.
en fin
La teoría no se edifica, se ejecuta. Se pone en práctica. La teoría es sólo la intención; mas la trasgresión y trascendencia precisan de acción. La arquitectura se construyen con acciones. Aquí es donde la teoría se desvanece. Tanta especulación, confrontación y definición de lo real desde lo posible y supuesto no existe si no se hace. Sus efectos/reacción serán lo único perceptible, lo único que exista. La teoría no existe sin acción.
en acción
La teoría es el mundo de posibilidades, es el verdadero laboratorio. Ya después probará la realidad, el espacioͲtiempo y el hombre si se logró o culminó en fracaso. No importa, ahora existe. La teoría lleva la informaciónͲanálisis, producto contemplativo, a la acción imaginaria. Es la confrontación de lo que existe, insuficiente, y lo que debería ser, tampoco suficiente pero quizá más real. Es la ficción efectiva de la realidad.
en ficción
La teoría, para la arquitectura, es el termino de unión entre otros dos, evidentemente más perceptibles en la práctica arquitectónica. Análisis, el anterior: la contemplación subyacente en el estudio, catalogación y diferenciación de fenómenos, situaciones y manifestaciones. Acción, posterior: la ejecución, la realización. – ¿la realización de qué? – de la teoría. – ¿qué teoría? – la de lo real, de lo que aun no existe. – La teoría pues se difumina entre ambos, es el único modulador de información y las decisiones ejecutadas. Es el entendimiento de dicho análisis y aquel instante antes de dar el primer paso. La teoría es la exploración, la experimentación en ideas, en supuestos; el en el que existe la decisión personal, fuera de la respuesta predeterminada, puede emerger.
en medio
La teoría es todo aquello que la arquitectura no logra ser. Es ese ámbito de especulación, la configuración y maquinación intangible de lo que no ha sido aun. Es ese proyecto de cómo se deberían de hacer las cosas, porque aun no lo son, porque aun no se han ejecutado. La teoría es la idealización de la arquitectura, de la práctica y el efecto.
en arquitectura
en teoría
essay/manfiesto (spanish)
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