HEALTH, FERTILITY, AND PRODUCTION WITH NORWEGIAN RED

Here’s how Norwegian Red sire performs among red dairy sires worldwide (excluding red Holsteins):

» US PTA PRO: 3 of the top 10 bulls are Norwegian Red including the 1st,2nd, and 4th ranked bulls

» US PTA MILK: 7 of the top 10 bulls are Norwegian Red including 1st, 2nd, 3rd, and 5th ranked bulls

» US PTA DPR: Norwegian Red sires claim 84 of the top 100, making Norwegian Red indisputably the most fertile red dairy breed in the world

» US PTA SCS: Nor wegian Red sires have shown to be very good for somatic cell score with 9 out of the top 25 ranked bulls

» Our best bull, 252NR12222 SKOIEN, increased 10 pounds of CFP and held steady in other traits

» Our number one proven RDC bull, 252NR11690 ROEN, who is also the number one RDC bull for NM$, CM$, GM$ and FM$ and his grandson, 252NR12202 HASSLEBERG, still offer great production.

Our biggest news is our three new sires:

» 252NR12248 LYNDI-P who is a heterozygous polled bull that offers extreme production with 223 pounds of CFP

» 252NR12265 SMENES-P who is a heterozygous polled bull that pairs elite production at 215 pound of CFP and phenomenal udder conformation at 2.8 UDC

» 252NR12254 HULTGREN-PP who is a homozygous polled bull that does not compromise production or conformation

Proven Dairy Performance With Beef Supply Chain Marketability

Today, we see more beef cross calves created than ever before as dairies zero in on their genetic selection and turn up the selection intensity. Utilizing beef sires on lower genetic quality females has been a game changer for the industry. It is the common genetic management strategy. However, this means the beef supply chain sees more beef cross calves enter the market than ever before.

As a result, feeders and packers are looking for high-quality and predictable beef animals to put in their systems. The fact is there is still a vast variation in the quality of beef cross calves in the marketplace today. This means the beef supply will continue to put increased pressure on separating superior beef cross cattle from genetic beef on dairy. Because the beef supply chain is compensating high-end beef cross cattle the need to differentiate your dairy by producing a premium product is far greater as market competition increases.

Three Differentiating Factors Of Beef Infocus

1. BRED BY DESIGN

Beef InFocus® is powered by ABS Global’s exclusive terminal beef genetic line, NuEra Genetics®, which is a SimAngus™ hybrid line designed as an ideal terminal solution that maximizes productivity, efficiency, and sustainability while complementing the dairy cow

2. VALIDATED FOR DAIRY PERFORMANCE

Before any sire makes it to our Beef InFocus lineup, we measure their predicted performance compared to more than 4 million fertility records on over 1,000 farms and 1.6 million calving events to ensure they meet our program thresholds.

3. BEEF SUPPLY CHAIN MARKETABILITY

With a strong emphasis on terminal traits in our genetics, we have established beef supply chain networks that recognize the value of Beef InFocus and the investment we have made creating the highest quality beef crosses the market has to offer.